Super Bowl Domination

Chapter 915 Fashion Trends
Charm.

A quality that cannot be seen or touched but does exist.

To give a simple example, JJ Watt and Aaron Donald, both are top players, both have won the league's Defensive Player of the Year award for consecutive years, and both are good kids on and off the court, but why is Watt more popular with sponsors?

The answer is charm.

Intangible assets such as manners, life style, public image, etc., from star players to top superstars rely on personal charm.

Louis Vuitton saw this unique charm in Levi.

Whether he is a leader who gathers the team's spiritual strength on the field, a hero who shoulders social responsibilities outside the field, or an attitude of neither arrogance nor servility in the face of doubts and provocations, he attracts attention from all aspects.

“…They want Louis Vuitton to be part of your image.”

"Of course, they are aware of the daily habits of professional rugby players. They are not prepared to ask you to dress up and go to the training ground every day like David Beckham did. Such a high-profile gesture would be too deliberate."

“They are expecting two things.”

"First, they will design a series of professional training equipment bags, the 'Levi' series, just for you, and hope that you can use these bags to go to training and competitions."

"Second, when you appear in formal occasions, you will wear Louis Vuitton clothing, of course, mainly suits, and they will tailor them for you."

"In addition, they will complete a series of daily clothing combinations for you through a professional personal stylist and fill your wardrobe. When you go out on a daily basis, you can choose Louis Vuitton clothes, but you can also choose your own clothes. There are no hard and fast rules."

"Their ultimate goal is to make Louis Vuitton blend quietly into your personal life, avoiding deliberate advertising as much as possible, and becoming a part of your brand image and your life."

Ambition, beginning to show——

As expected of a top luxury brand, the entire blueprint is slowly unfolding.

Obviously, Louis Vuitton was well prepared.

Since they have decided to be the first to break the rules, they should seize the opportunity and become pioneers of the entire industry.

In situations like this, there are often two outcomes.

Either it will be a huge hit, create a precedent for the entire industry and lead the trend.

Either you fail miserably, fail completely, and become a laughing stock.

There are no in-between values.

Louis Vuitton is not prepared to be the latter.

Levi was slightly surprised, "It seems that they have been planning this for a long time."

Donald, "Think seriously, it's time."

"You should know that Armani has always had a fine tradition of sponsoring the Italian men's football team. Every year during the World Cup, Italy is called the male model team by netizens, which has a profound impact on the brand image. In addition, they have seen the combination of Beckham and fashion in recent years, and have been eager to break the shackles."

"Now, the opportunity has come. All we can say is that Louis Vuitton has taken a slight lead."

Levi raised his chin slightly, a hint of amusement in his eyes, "So, when you said that you hoped to create a superstar based on Beckham, was it not a joke?"

Donald, "I'm not good at joking."

"Ha." Levi was immediately amused, "So you want me to sign the contract?"

Donald, "As you just said, there is no need for us to refuse."

"Moreover, Louis Vuitton was sincere and made a very convincing offer. Eight million dollars a year, a five-year contract."

Wow.

It's amazing.

Levi couldn't help but think of the classic line in "The Godfather", "I'll make him an offer he can't refuse", and Louis Vuitton was determined to win.

But Levi was more curious about, "How did you answer?" Donald remained calm and said casually, "Ten million dollars a year."

In negotiations, bargaining is inevitable.

Donald immediately saw through Louis Vuitton's strategy. They offered an incredible condition at the beginning and firmly grasped the initiative amid shock and astonishment. This was the same strategy as suddenly shouting out a shocking price at an auction to scare off competitors, which showed determination and courage.

Donald has been through a lot and is not so easily trapped.

So, Donald fought back.

However, Donald still underestimated Louis Vuitton's conviction.

Donald looked at Levi and continued to throw out heavy pounds without stopping.

"They said yes. Very straightforward."

Levi: …

After a slight pause, Levi reacted and smiled.

"It seems that they are waiting there, cutting through the Gordian knot with a ruthless attitude, and severing the differences in the negotiations as quickly and decisively as possible."

"So, do you regret not calling for a higher number?"

Donald shook his head. “That’s hindsight.”

Regrettable as it was, Donald remained sober and was not blinded by greed.

"They had planned everything from the beginning. My reaction did not break their expectations. They had the upper hand in this round."

Levi laughed dumbly, "You sound as if we've suffered a loss. If we sign this contract, it will be worth 50 million US dollars, and it will be the first time a professional player has cooperated with a fashion brand, right?"

Donald remained calm and humble, which is the quality of an agent.

Donald didn't respond, but looked at Levi, "So, are you ready to sign?"

Levi spread his hands, "Hey, do you think I would refuse a check for 50 million dollars? Vacation, what vacation, I love my job."

……

The offseason has begun.

However, the league remains busy.

On the one hand, we are paying close attention to the free market. A group of top players waiting for contract renewal are attracting attention. Neither they nor the team managers have time to rest. They have entered into contract renewal negotiations one after another, and the market trends are booming.

More than one professional commentator from "Inside the League" said that this may be the busiest and most lively offseason in the past five years, because many heavyweight players are facing a crossroads in contract renewal, and team managers and players will be extremely busy.

Now is the time for agents to show their talents.

On the one hand, we keep a close eye on rookie players, including Goff and Wentz in 2016, Levi and Mahomes in 2017, and the five first-round quarterbacks in 2018. In the past three years, the role played by rookie players in the league has continued to increase, and the wave of young people has been clearer than ever.

Coupled with the existence of a hard salary cap, rookies will not have the trouble of haggling with veterans in contract renewal negotiations. This year's Los Angeles Rams and Kansas City Chiefs are a stark contrast.

One spent a huge amount of money to sign a bunch of mercenaries but was swept in the Super Bowl, while the other used courage and determination to train new players and accomplish the feat of defending the championship.

The answer is clear and right in front of us——

More and more teams believe that the rookie bonus period is no longer a publicity gimmick, and they should make full use of rookie contracts to build the team. This is the correct way to hit the Super Bowl.

Countless eyes gathered towards the rookies like wolves and tigers.

Although there are always favorites in the draft every year, this year seems to be even better.

Amidst all this buzz, Levi once again emerged out of nowhere and easily grabbed all the attention inside and outside the alliance.

(End of this chapter)