Super Bowl Domination

Chapter 916 A Heavy Bomb

"Levi appeared in Los Angeles to shoot the latest endorsement advertisement for NetJets."

"Levi heads to Rio de Janeiro to join the stars for new Nike campaign."

"Pepsi stars have gathered in Egypt to shoot a new commercial, with two NFL players, Levi and Barkley, playing key roles."

"Levi arrives in Stockholm to film 007 blockbuster for Mercedes-Benz."

"Levi appeared on the streets of New York to shoot the latest advertising blockbuster for JPMorgan Chase. The streets were so crowded that traffic was paralyzed for a time."

"Levi will soon be on the cover of Time magazine and become the new face of the NFL."

"Big news! Levi shoots his first personal fashion series for 'GQ' magazine!"

Hot spots, hot spots, all hot spots——

During the offseason, Levi frequently appeared in the headlines of major media outlets, with an average of one hot search every three days, continuing to spark a frenzy on the Internet.

Endorsements. Magazines. Events. Interviews.

The schedule was packed. He was still in Europe in the morning and boarded a plane to South America in the afternoon. He just saw the news that Levi was in Alaska one second ago, and the next second he saw Levi on the streets of Rome on the social network timeline, which truly demonstrated the mystery of having clones all over the world.

And, that's still not all.

“Levi + Louis Vuitton = a historic collaboration that breaks the rules.”

A heavy bomb fell gently, plunging the entire world into chaos——

News from "Fashion".

Here, we need to talk about "Vogue", which is the world's best-selling magazine with an unshakable authoritative position in the industry. It is divided into versions around the world, among which the American version is the leader, and the French and Italian versions are also leaders in the industry. It is undoubtedly the pinnacle of the fashion industry.

The movie "The Devil Wears Prada" is based on the personal experience of the former assistant editor-in-chief of "Vogue" magazine.

Anyone - literally anyone - could be proud to be on the American edition of Vogue, not even on the cover; the inside pages were just as important.

The influence of this magazine is unparalleled and it is of great significance to fashion, culture and trends.

So far, the magazine has always maintained a fine tradition, that is, to put women on the cover, and only rare men can appear on the cover -

However, a female partner is required.

As of 2019, a total of eight men have appeared on the cover of the American edition of "Vogue", and without exception, all of them were partnered with a woman.

Among them, LeBron James made history by appearing on the cover of the magazine in the April 2008 issue, partnering with legendary supermodel Gisele Bundchen.

It was the first and only time a male professional player appeared on the cover of Vogue magazine.

It wasn’t until the April 2019 issue that history was finally rewritten.

Not only did a man appear on the cover of the American edition of Vogue magazine again, but he was also the second male professional footballer in history, and the real bombshell this time was:
This time it's a separate cover.

Witness history.

Levi became the first man in history to appear alone on the cover of the American edition of "Vogue", attracting global attention with his overwhelming presence.

What's more, this cover also brought another big news, that is, Louis Vuitton signed Levi as its global brand ambassador. When one big news meets another, the effect is far more than just one plus one is greater than two, but it explodes tenfold or a hundredfold, causing a huge shock.

At this moment, people joined hands to witness the collision of sports and entertainment, the cooperation of fashion and sports, and Levi's sudden appearance completely disrupting everything people are familiar with, and witnessed Levi truly breaking through barriers and reaching the top of the world.

Prior to this, Levi had created countless histories, including the feat of the regular season MVP, but no matter how surprising it was, this was still Levi's professional field. The bustling admiration and shock all revolved around "genius", which led to McVay's words after the Super Bowl.

Strictly speaking, it is not beyond the scope of the curriculum.

But now it is different. Levi, as an intruder, has easily turned upside down the rules of fashion, trends, entertainment and other cultural fields. Outside of his own professional field, he has completely invaded the world of the general public and brought football into people's vision.

The most amazing thing is that when people see Levi wearing a Louis Vuitton suit and posing handsomely on the cover of a fashion magazine——

It doesn't seem inconsistent at all.

Not only that, but it's also refreshing. The youthful image of Levi in ​​his usual private clothes emerges in my mind, and I can't help but feel excited.

Everything is natural and at the same time shows another side of Levi's charm outside the sports arena.

Amazing.

Overnight, Levi became the dream lover of countless women, his football support rate soared, and ESPN couldn't help but exclaim.

"The Beckham effect reappears".

Back then, Beckham's handsome image was everywhere, and countless players and coaches sneered at it. No one likes a vase; however, the reality is quite different. Beckham's presence attracted a large number of female fans, and the popularity of football soared.

Thanks to this, sponsors and financiers have turned their attention to the football league, and the injection of these funds has ushered in a period of comprehensive and vigorous development for the professional football league.

Of course, the reasons behind this are definitely more complicated than that, but it is undeniable that Beckham brought attention and popularity, and indeed promoted the development of the sport.

Now, ESPN exclaimed that a familiar scene seemed to be happening again.

First it was Asian fans, and then female fans. Levi's presence is opening up the situation step by step. People originally believed that football had a deep and broad foundation in the North American market, and no matter how hard Goodell tried, it would be difficult to open up new areas; but now, Levi has brought new hope.

Everything seemed like a lie. A layman, a rookie, stumbled into the world of rugby, bringing a breath of fresh air.

Perhaps, Levi can really bring about new changes, and only Levi can do it.

Moreover, this blockbuster is just the beginning.

The cover of Vogue magazine had just appeared, and people were still digesting the shock, when Louis Vuitton and Nike jointly announced:

The two brands are about to collaborate and develop a joint design around Levi's. This "Levi's Series" will be sold online at both Louis Vuitton and Nike.

Boom boom boom, boom boom boom!
Dumbfounded, dumbfounded.

What are they witnessing?
The two top giants in the industry have joined forces to launch a special "Levi's series". What kind of treatment is this and what kind of situation is this?
Can anyone explain how this happened?
Shock, wave after wave.

Originally, some people were wondering, if Levi signed a contract to endorse Louis Vuitton, what would happen to Nike?
Before the question came out, the giants had already given the answer:
win-win.

But no one knows what role Levi's agent Donald played behind the scenes. After all, persuading two industry giants to shake hands and cooperate is definitely not an easy task, but Donald did it.

Then, this happened, and it happened. Without a doubt, this is one of the most important events in 2019 that deserves to be recorded in the history books.

(End of this chapter)