Super Bowl Domination

Chapter 917 Strong alliance
Levi's. Nike.

No one will forget Levi's epic collaboration with Nike. He became the second professional athlete in history to receive dividends after Michael Jordan.

At that time, Levi was just "the Monkey King who popped out from a crack in the stone", and everyone complained that his contract with Nike was "crazy and irrational".

So, what now?

Not long ago, major companies released their 2018 financial statements one after another. After collecting data, Forbes compiled a list:

The exclusive series of annual revenues from collaborations between professional players and sports brands focuses on the market influence of top players in an intuitive way.

The "Air-Jordon" series, worth three billion dollars, is still the most successful and brilliant product line in the history of competitive sports and no one has surpassed it yet.

LeBron James Collection, Nike, $600 million.

Kevin Durant Collection, Nike, $170 million.

Kyrie-Irving Collection, Nike, $100 million.

Stephen Curry Collection, Under Armour, $60 million.

Kobe Bryant Collection, Nike, $50 million.

James-Haden Collection, adidas, $45 million.

Numbers don’t lie and are clear at a glance.

The reason why Nike has been holding on to LeBron James and refusing to let go over the years is clearly evident. There is no doubt that his market appeal is right in front of us; but at the same time, the gap between LeBron James and Michael Jordan is really too big, which has become an important key for Nike to suppress the contract terms.

In this list, you can also see Levi's name——

Levi’s, Nike, $500 million.

Just one set of data is enough, grand and overwhelming.

Rumor has it that even Nike itself was shocked.

The reason is very simple.

First, Levi is a football player, he can't sell sneakers like a basketball player.

To be precise, it's not that they can't be sold. In fact, Nike has indeed launched the Levi's series of running shoes and basketball shoes. The key point is that these sneakers cannot give people the pleasure of "I am Levi after putting on sneakers and stepping onto the court" like basketball shoes. Sales are often difficult to increase. This has long been proven by the product line of football players.

Second, Levi is a newcomer, and even including the NCAA, he has only been in the public eye for three years.

Look at Levi, and then look at the other names on this list. The connection between players and the general public requires time and competition to build, build connections little by little, and penetrate influence little by little. Finally, it evolves into a market reaction, and sales cannot be driven by one or two advertisements.

However, Levi easily overturned the rules.

In just the second year of his cooperation with Nike, Levi has reached the top and is rising like a rocket, challenging LeBron James' position.

Strong!

Therefore, it is not difficult to understand a rumor in the industry.

Rumor has it that Nike signed a five-year agreement with Levi two years ago, and there was a priority matching option for the fifth year. Now that the second contract year has not yet ended, Nike has already started very serious discussions on whether they should sit down with Levi to renew a contract and show enough sincerity.

The reason is straightforward and simple. Look at the ups and downs of LeBron James over the years, but Nike still holds on to his contract.

Now that Levi has market appeal that is no less than LeBron James, Nike has no reason to let go.

Going further, the key point is that Nike needs to take the initiative and show its sincerity before Levi's value continues to rise. Otherwise, if it waits for other competitors to appear, even if Nike wants to keep Levi, it may have to bleed heavily.

Suddenly, it is Levi and Donald who are sitting on the Diaoyutai. After Levi was crowned the MVP of both the regular season and the Super Bowl, they seem to be neither in a hurry nor slow, and are not in a hurry to renew the contract with Nike. Sufficient confidence and strong confidence are subtly changing the position of both parties in the cooperation. It is conceivable that Nike's attitude is positive and firm.

Louis Vuitton's debut comes at a sensitive time.

Nike has no way to convince Levi to renew his contract in a short period of time, and they have not yet considered a more appropriate and long-term clause; but at the current juncture, Nike also refuses to allow competitors like Louis Vuitton to disrupt their cooperative relationship.

The answer is out.

win-win.

There is no need to kill each other or compete maliciously. It would be better for both parties to join forces, make money together, and promote the Levi's brand globally.

Finally, this scene appeared.

"Nike x Levi's x Louis Vuitton", the shock wave of cross-border cooperation, made a strong debut, swept across the world, and topped the global trend list at the speed of light.

Shocked!

Shock!

passionate!

The eardrums are roaring, and countless sounds are surging and burning vigorously, even breaking through the social networking platform and invading real life.

Although it is unexpected, the reality is that after entering the offseason, there seems to be more news about Levi.

After all, during the season, it’s all about training and games, and all the hustle and bustle of news revolves around the stadium. But the offseason is different. After breaking free from the shackles, a whole new world opens up, and all kinds of news begin to flood the screen like wild horses.

Amid the overwhelming news frenzy, someone noticed a small detail, a very, very small detail, which once again caused a shock:
Endorsement. Endorsement. All endorsements. Various collaborations.

One wave after another, they can't stop.

So, how much does Levi earn?
Last year, Levi, who was still a rookie player, had already ranked among the top five NFL players' annual salary rankings thanks to his endorsement income.

Whether as a rookie or as a running back, Levi's sudden emergence has become the most beautiful scenery in the league, and no one can ignore his existence.

But it was also because of this that Levi attracted countless hatred. However, Levi still broke through the hatred and continued to climb to the top, and even went one step further on the basis of the glory of his rookie season, leaving all those haters behind.

This year, the list has not yet been released because the free market has not yet opened and negotiations between players and teams have just started.

But this does not prevent those who are interested from revealing the champion of this list in advance, and it is very likely to be a moment that makes history -

Levi.

Obviously, the answer is obvious. Who else could it be except Levi?

Netizens holding magnifying glasses showed the spirit of Sherlock Holmes and collected information one by one based on news reports:

Endorsements signed last year, endorsements signed this year, players’ salaries and bonuses, dividends from Nike product lines, etc.

Although many of these endorsements have not disclosed contract figures, which are only speculative information, the final data still needs to wait for the confirmation of the Forbes list and may not be accurate; but based on the current information, netizens can't wait to draw a conclusion, a shocking conclusion:

Levi's annual salary should be between $100 million and $113 million.

Witness, history——

Once confirmed, Levi will become the first player in NFL history to earn over $100 million a year.

Unprecedentedly, first place.

(End of this chapter)