Super Bowl Domination

Chapter 979 Grabbing the Focus
As spring turns to summer, short sleeves and skirts are slowly becoming more and more common on the streets. People put on sunglasses, hold drinks, and open their arms to embrace the golden sunshine.

The joy of football is about to return after a long wait and a pleasant vacation.

On August 2019st, the annual Hall of Fame Game will kick off, announcing the official start of the season, with the preseason starting first.

After the hustle and bustle of the free market, the game of the draft, and the running-in of training camp, the thirty-two teams are finally ready.

Thousands of eyes are focused on the Hall of Fame Game.

This is the real starting point of the new season.

This year, the Denver Broncos faced the Atlanta Falcons to open the season. Especially after the Kansas City Chiefs completed the feat of defending the Super Bowl, the competition and expectations, confrontation and encirclement of the new season have been fully upgraded. The smoke of gunpowder in the air can be felt early on, and the tension is full.

However, something unexpected happened.

I never expected that this year's Hall of Fame Game would be overshadowed.

Canton, Ohio, was supposed to be in the spotlight; however, the East Coast of the North American continent is once again at the center of the conversation.

New York, Fifth Avenue.

To be precise, Manhattan did not attract attention only on August 1st; as early as around 7 or 8 o'clock in the morning of July 30th, people showed up with tents, sleeping bags and a series of camping equipment and began to camp in front of Nike's flagship store on Fifth Avenue.

camping?

Is this serious?

At first, no one noticed. Manhattan was so busy that even the time to stop and watch was precious.

Slowly, slowly, passers-by finally noticed it.

My first reaction was, is this some kind of performance art? Camping in the city center, calling on people to care about nature in this way?
Speaking of which... New York has one of the highest homeless populations in North America, but the places where homeless people hang out shouldn't be in the spotlight of Fifth Avenue.

What’s more, Nike’s flagship store doesn’t mind?

What's going on here?

Amid the busy footsteps of people coming and going, eyes inadvertently gathered together, and whispers of discussion had spread throughout the tea rooms in Manhattan.

Then, silently, the queue began to grow gradually, one after another, stretching out in an orderly manner, and more and more people appeared.

Obviously, they are not homeless.

"Movie premiere?"

“Flash mob event?”

"protest?"

"AJ limited edition series is on the market?"

All kinds of speculations surged in the air, and more and more eyes were focused on it.

This scene seemed familiar.

Nike's AJ series, Adidas' Yeezy series, Puma's Rihanna fashion series, etc. Now more and more sports brands are launching special series, limited series, and fashion collaborations to attract attention.

Young people flock to it.

These series are becoming part of the fashion trend and every time a new series is launched, it is easy to attract a lot of attention.

Sports brands are no longer limited to the sports field. Starting with the AJ series, they are integrating into life and leading young fashion.

If it was Nike...

After a moment of hesitation, the answer was clear -

The "Louis Vuitton x Levi's x Nike" series will be released on August 1. The truth was revealed, and there was an immediate exclamation.

and many more!

When did Levi have such appeal?
To be honest, although Levi continued to climb the peak of fame and fortune during this offseason, and although Levi has been popular many times in the past six months, these waves of popularity still remain on social networks, which is the so-called "traffic":
Just a bunch of bubbles.

Leave those zombie fans and the piled up traffic behind. In real life, when the bubble disappears and the market returns, everything will be revealed.

A soul-searching question: Levi, you can't be compared with pop stars like AJ, Kanye West, and Rihanna...right?

So, what exactly is going on in this scene? When did Levi's influence expand to such an extent?
The whole city is crazy!

Not only Nike flagship store, but also Louis Vuitton flagship store on Fifth Avenue, a group of fanatical fans set up tents and camped in front of the door early.

According to official information, the "Levi's Series" will be available in Nike and Louis Vuitton flagship stores respectively.

Of course, the core products will be available in both flagship stores simultaneously; but the entire sneaker series will only be available at Nike, and the entire clothing series will only be available at Louis Vuitton.

When the official announcement was released on social networks, it really attracted a lot of complaints:
"Bad marketing plan."

Anyone with a discerning eye can see that splitting a series into sneakers and clothes and releasing them in two flagship stores is destroying their own stage. They don't even know the most basic traffic-generating techniques. The marketing departments of Nike and Louis Vuitton have done a terrible job that is unsightly.

However, looking back now, who is actually being stupid?
If there is insufficient customer flow, then there is no doubt that diversion is a foolish approach that exposes one's own shortcomings. A sparsely populated and deserted scene may turn into a marketing disaster.

But if there is sufficient customer flow, then diversion is the best practice to allocate it reasonably and stimulate the market, attracting more customers to flock to the store.

Don’t forget—

The first day, only in New York, only on Fifth Avenue.

For this reason, major cities such as Los Angeles, Chicago, Houston and others have expressed strong protests, and Kansas City has also made its voice heard.

Unfortunately, none of them could change Nike and Louis Vuitton's determination. New York is only in New York.

After all, New York is known as Levi's second home.

After eliminating the New England Patriots in the playoffs for two consecutive years, Levi's fan base in New York has rapidly expanded like a hydrogen balloon.

And New York has another advantage:

Population. Resident population and endemic population.

It is summer vacation now. Whether it is the film market, amusement parks, or the tourism industry in major cities, they are all welcoming "children" from all over the world. Families of all sizes are leaving their homes, getting away from work, embracing the sunshine, and enjoying the rare annual vacation.

New York is one of the top travel destinations.

So, this scene appeared.

Millions and countless people flocked to New York enthusiastically and started queuing up long before August 1st.

No one wants to miss the most special conference this summer——

Even though Nike and Louis Vuitton didn’t say “limited edition”, they just emphasized “limited edition”.

But who wouldn’t want to own a limited edition piece designed by Nike and Louis Vuitton for Levi’s?
For the fans, they were particularly fortunate that Nike and Louis Vuitton each had their own exclusive series, and the crowds could line up according to their needs. The number of people that Fifth Avenue could accommodate could also be doubled, and with the addition of scalpers hidden in the crowd, this scene was born.

The occasion was unprecedented.

When the first rays of August dawn tore through the veil of darkness, the scene on Fifth Avenue was spectacular and truly a sight to behold.

A grand event in New York, one step ahead of the Hall of Fame Game, awakening people's attention to football.

(End of this chapter)