Super Bowl Domination

Chapter 980 Fifth Avenue
"Dear viewers, dear viewers, my name is Kate-Paul, and at this moment, I am over Manhattan in New York..."

Beep beep, beep beep.

The noisy sound of helicopter propellers filled the audio. A blonde girl in an off-white dress held the handrails in the cabin with both hands and broadcast live to the camera in front of her.

Fox Television.

In North America, there is fierce competition among morning news programs. NBC's "Today Show" and ABC's "Good Morning America" ​​have been competing for the ratings championship for many years. For more than four decades, no one has been able to break through the blockade of these two programs.

Precisely because of this, in order to seize the market, Fox TV always maintains a keen sense of news. Even if it cannot change people’s viewing habits, it can at least seize the initiative in news traffic and break through from social networks.

Today, the same is true.

Among all the major TV stations, Fox was the first to smell the breaking news and acted decisively, sending a helicopter to the scene, which hovered over Fifth Avenue.

Kate Paul, at this moment, was like a trapeze artist in a circus, holding onto the handrails, leaning her upper body out, looking down with a camera.

"This morning, to be exact, thirty-seven minutes from now, the limited edition of Levi's personal series released by last season's regular season and Super Bowl MVP in collaboration with Nike and Louis Vuitton will be on sale soon. Enthusiastic fans arrived at the scene early, eager to buy it as soon as possible."

“Although the two brands had anticipated the hot market response and finally chose to launch the products in their respective flagship stores and two outlets, the fans’ response still far exceeded our expectations.”

The volume is rising steadily.

Although Kate-Paul is knowledgeable and experienced and has witnessed many grand events on the scene, she can still clearly feel her blood boiling at this moment.

"There are no statistics yet, but according to information from the New York Transportation Department, there are at least 50,000 people stuck on Fifth Avenue."

"More fans are heading towards Fifth Avenue. We can clearly see the crowds from the air..."

The camera, looking down from high above, is aimed at Fifth Avenue——

Bustling and majestic.

The dense crowds of people were like a gurgling river, connecting the two flagship stores of Nike and Louis Vuitton and filling the entire spacious and magnificent Fifth Avenue. The surging scene of people jostling each other was spectacular.

Shocking, impactful, and amazing.

Every year, the Halloween Parade held in New York is an annual event. Apart from the New Year's Eve countdown in Times Square, it is the largest and most attended parade in the entire North American continent. It is absolutely unprecedented.

And the sight before me evoked a surge of memories of the Halloween parade.

Of course, the Halloween parade covers one-third of Manhattan, and is so grand and endless that the scene in front of us is slightly inferior; but the cross-section of Fifth Avenue alone is not inferior at all.

Thirty thousand? Fifty thousand?
Or, more?

Numbers have long lost their meaning. The scene, enough to make people with trypophobia faint, is overwhelming and fills every corner of the field of vision. Standing at the height of the helicopter, one can still feel the surging and grandeur of the crowd. Swear words rush out of one's throat before exclamations, and one is completely stunned.

Kate Paul is no exception.

The shock of this scene is different from the New Year's Eve countdown and the Halloween parade, because it is a national carnival and an annual event.

but now?
It’s “just” a football player and a limited series release date for two brands!

So, how did this turn into the biggest party of the summer?

"Since joining the NFL in the 2018 season, Levi has become a phenomenal top star in the league with his unparalleled performance. He has not only performed strongly on the court, but also continued to expand his influence outside the court." "Now, Levi has further extended his influence to the fields of fashion and culture. He should be the third player with such energy after Michael Jordan and David Beckham."

The long queue surrounded the flagship store in twists and turns. The spacious Fifth Avenue instantly took on the small atmosphere of a two-lane road. The space was so packed that it seemed impossible to move forward.

Even if I saw the scene with my own eyes, even if the TV station was broadcasting it live simultaneously, it was still hard to believe that this scene was happening. Countless question marks -

why?
Isn't it just a collaboration between Louis Vuitton and Nike inspired by Levi's, right? Why are so many people queuing up like crazy?
Or did they miss something, omit something, or misunderstand the situation? Even if it is limited, they won't lose their minds one by one, right?
what happened?

The Yeezy series, a collaboration between Kanye West and Adidas, always drives the market crazy every time a new product is launched.

But even the Yeezy series doesn’t seem to be to this extent.

The whole world is caught in a storm.

On the morning of August 1, football, as expected, dominated the social network's trending search list, and the entire league was alarmed.

The Denver Broncos and Atlanta Falcons were both somewhat unexpected teams.

Although the NFL is attracting much attention and the Hall of Fame Game is the opening game of the season, but to be honest, the preseason games are mainly warm-ups, with more attention than heat. Unless you are a die-hard fan, social networks will not explode with too much energy, and the attention index of the spectators is not too high.

Could it be that this year is particularly popular?
Until the truth came out, the boiling heat in the locker room was like a bucket of cold water, which chilled them to the core. The shock and frustration in their expressions could hardly be hidden.

The previous second, they were full of confidence and expectations, and they were all ready to give a good performance and give back to the fans for their support, even if it was just a preseason game.

The next second, it collapsed.

Levi?

Levi again! Damn Levi! It wasn't enough that he had been haunting me like a fly the entire offseason, but now he was haunting me!

Moreover, it’s not football news, but fashion brand news?
This... this is all some shitty thing that is not worthy of being mentioned in public!
Whether it's the Denver Broncos or the Atlanta Falcons, the atmosphere in the locker room is dull and depressing. No one wants to speak, and everyone feels very depressed.

"It's all Levi's fault!"

Levi: ???
Regardless of whether Levi admits it or not, this is the cruel reality. Behind the envious and jealous eyes, emotions of disgust and exclusion begin to rise.

During the offseason, when voting for Levi in ​​the top 100 players poll, that was one thing; but that didn't affect their hatred for Levi for stealing all the attention.

Just like Beckham back then.

However, at least the NFL recognized Levi's ability, and no one treated Levi as a useless vase because they knew that it might backfire.

It's bad enough that the quarterback has to constantly be in the spotlight, but it's really unpleasant that a mere running back like Levi enjoys such treatment.

At this moment, once again, when all eyes were finally focused on the Hall of Fame Game, Levi once again stole the spotlight on his own.

……Grass.

Canton, Ohio, seems to be shrouded in a shadow and temporarily forgotten.

(End of this chapter)