Rebirth: I'm filming extra scenes on the set

Chapter 261: Tangshan Earthquake, box office of 7000 million on the first day.

Over there with Pleasant Goat and Big Big Wolf.

Chen Cheng also went to take a look.

The progress is okay.

However, thinking about the future development of animated films, Chen Cheng proposed to the film's producer, Guangdong Original Power Culture Communication Co., Ltd., the idea of splitting it up to establish an animated film production company.

As for why I mention it now.

Mainly worrying.

After Pleasant Goat and Big Big Wolf is released, it will probably cost a lot of money to spin it off.

It hasn't fully risen yet, but there are some opportunities. Although it will cost some money, it's generally acceptable.

Regarding Chen Cheng’s proposal.

Guangdong Original Power Culture also readily accepted it.

They originally just made cartoons.

Although I have some ideas about anime movies, I still don’t have a very good understanding of movies.

If I could be bound to Chen Cheng.

For them, it is undoubtedly a golden thigh.

finally.

The two parties jointly invested 3000 million.

Chen Cheng holds 51% of the shares and Guangdong Original Power Culture holds 49% of the shares.

Simultaneously.

Chen Cheng also changed the name of the newly established animation film production company to Chenying Animation.

……

"Flying Daggers of Dragon Gate" is more than halfway through its release period and the box office has reached 4 million.

Chen Cheng accidentally turned from a big director into a big star.

All of a sudden, Chen Cheng also understood the troubles of big stars.

From time to time, Chen Cheng would be recognized on the street.

Once it even caused a traffic jam.

Finally, the traffic police arrived and managed to clear the crowd.

But when leaving.

Several traffic police comrades also asked Chen Cheng for a few autographs, saying that their children liked him very much.

There is no other way.

Go out later.

Chen Cheng then added a hat, which prevented it from attracting too much attention.

Take advantage of the opportunity.

Mr. Wang from Huayi invited Chen Cheng to visit Huayi headquarters.

"Congratulations, Director Chen, your Flying Daggers of Dragon Gate has grossed over 4 million yuan. Industry estimates suggest that this film will gross at least 5 million yuan, and may even reach 6 million yuan."

"Boss Wang, I am the producer of Flying Daggers of Dragon Gate. This film is really not mine."

"Haha, then Aftershock will always be yours."

"Well..."

Looking at Mr. Wang, Chen Cheng smiled and said, "Mr. Wang, what do you mean by mine? You are the producers of this film, and I am just the director who does the work."

of course.

Say so.

But obviously.

Chen Cheng is even more looking forward to "Aftershock".

After all, he directed this.

To use the words of Mr. Wang.

It would be a stretch to say that "Flying Daggers of Dragon Gate" is Chen Cheng's film.

But "Aftershock" is indeed Chen Cheng's film.

Another one is.

The Dragon Gate Flying Armor was just there to help out in the beginning, and the money they received was not that much, nor was there any share of the profits.

But the Tangshan earthquake happened.

However, Chen Cheng got a 10% share of the profits.

This was when Chen Cheng had no investment at all.

"Look at what you said. We are a family now, but we still have our own opinions. If we make money from this film, you will make money too."

Mr. Wang asked excitedly, "Director Chen, how much do you think our movie Aftershock will earn at the box office?"

"What do you think?"

"I do not know."

"I do not know either."

"Brother, I'm under a lot of pressure."

"Okay, I won't tease you anymore. I think this movie should be better than 'Flying Daggers of Dragon Gate'."

"Great, I knew I was right to ask you to come."

Mr. Wang was extremely excited: "In this way, we will launch a large-scale publicity in the next few days."

"Wait, Mr. Wang, you can promote it now. However, I suggest not to release it so soon."

"Do you want to release it during the National Day holiday?"

"Not really. Why don't we add a preview before the release?"

"It's a preview."

Wang Zhonglei naturally knew about the preview.

Preview screenings have existed in the United States for decades.

This kind of preview.

That is, before the official release, find some places to conduct small-scale screenings to expand word of mouth.

However, this kind of thing is still relatively new in the country.

The first film to be screened in China was Zhang Yimou's Hero.

The main reason he screened the film was to participate in the awards.

If you don't screen the film in advance, the time for participating in the awards will be limited and you won't be able to participate in the awards.

The subsequent "Assembly Number" also held several preview screenings, also for the purpose of participating in awards.

As soon as Chen Cheng mentioned the preview, Wang Zhonglei asked, "Director Chen, are you planning to participate in the awards?"

"What award are you participating in?"

Chen Cheng shook his head.

He has never been very interested in any awards at home or abroad.

of course.

He didn't object.

Relative to the award.

Chen Cheng was more interested in the box office.

Only the box office can truly reflect the quality of a film.

Only box office can allow a director, a producer... to continue creating his works.

"I want our film to do better at the box office."

Chen Cheng said.

However, Wang Zhonglei seemed to not fully understand the mechanism of the preview, and asked in confusion: "Director Chen, can the preview increase the box office?"

"of course."

Chen Cheng said with certainty.

Right now, we still don’t have a clear understanding of the preview.

Many times, people do preview screenings just to gauge word of mouth and make plans for subsequent promotions.

Although in theory this is indeed the case.

but.

If there is a good reputation, can it stimulate the box office on a larger scale after the release?

"Boss Wang, just do as I say when the time comes."

No more words were said.

This kind of thing.

It hasn't been figured out yet, so there's no point in talking more.

Only after actual practice can everyone know what this thing is.

……

A few days later.

At the same time as "Flying Daggers of Dragon Gate" was released, "Aftershock" directed by Chen Cheng started its preview.

The first location chosen for the screening was Tangshan.

The Tangshan Earthquake was filmed about the great earthquake in Tangshan.

The first place for the preview was naturally Tangshan.

Maybe there wasn't much reaction elsewhere.

But in Tangshan.

When the people of Tangshan knew that Aftershock would premiere in Tangshan, they were all shocked.

"Oh my god, guys, the movie Aftershock will be shown in Tangshan?"

"Yes, it's a preview."

"What is a preview?"

“It’s just about selecting a few cinemas for small-scale screenings.”

"Can I see it then?"

"Yes, but only if you can buy a ticket."

"I want to buy one."

"What's the use of wanting it? I want it too, but I can't buy it."

"Then I'll find a scalper."

"It's no use looking for scalpers this time. It is said that the producers adopted the system of buying tickets with ID cards this time, and scalpers don't have tickets either."

"Damn, so strict?" It has to be strict.

This was a strategy Chen Cheng had prepared in advance.

The Tangshan Earthquake is not only a blockbuster that Chinese people must watch.

For Tangshan, it is a film that transcends personal emotions.

Sometimes, even if you don't need to watch the movie, you will walk into the cinema just by looking at the name of the movie.

Chen Cheng also knew it.

When such a film was screened in Tangshan.

Because the number of places is limited.

A group of scalpers will definitely drive the ticket prices up to sky-high levels.

If in other cities.

Chen Cheng might not particularly want to intervene.

Of course, he couldn't control it.

There are so many scalpers across the country that even the higher-ups can’t control them, let alone Chen Cheng.

Available in Tangshan.

That must be strictly stopped.

otherwise.

This is really unfair to the feelings of the people of Tangshan.

……

It takes 12 hours.

Chen Cheng selected three film companies in Tangshan.

Each cinema showed the film 12 times.

3 companies means 36 games.

This is not a lot of sessions.

If we count the total box office.

36 shows, 200 people each, and a box office of 50 yuan, that’s only 36 yuan.

but.

The reputation generated by the 36 fans quickly became popular throughout the country.

"I cried. I cried all day and all night."

"Walking out of the cinema, I recalled the scene of the earthquake. I lost my father and mother in the earthquake. I grew up alone in an orphanage."

"I was still young when the earthquake happened, and I don't remember much about what happened. The Tangshan earthquake was not described in great detail. Perhaps everyone knows that the earthquake lasted only a moment. But what everyone doesn't know is that the destructive power caused by this moment was not just the number of deaths, but that the impact of the earthquake has not ended for decades."

"When I saw the scene where the mother knelt down to her daughter, I burst into tears. An earthquake made such a mother feel guilty for the rest of her life. Is this the mother's fault? It's not..."

This is not some navy.

This is a genuine word-of-mouth review written spontaneously by movie fans.

of course.

It's not just the Tangshan area.

After the preview in Tangshan.

Chen Cheng held the preview screening in Shanghai.

Although I have not experienced the pain of an earthquake.

but.

After watching Aftershock, a group of Shanghai moviegoers, like the people of Tangshan, burst into tears.

"Today I was lucky enough to get a ticket for the movie Aftershock. Actually, I don't have much impression of the Tangshan earthquake. Before this, I just thought that this earthquake was just a piece of knowledge in my mind. When I was young, my teacher told me that at that time, a super earthquake occurred in Tangshan. However, I didn't understand what this super earthquake meant. It was not until I watched Aftershock that I really felt the power of this earthquake."

"This is a true great director. The Tangshan Earthquake is not a disaster film, and Chen Cheng did not spend too much time depicting the disaster caused by the earthquake. Instead, the earthquake footage only lasted a few minutes. More importantly, Chen Cheng depicted people's reactions after the earthquake. For example, the mother's inner struggle and pain when she could only save one person between her son and daughter. Another example is what the mother said to her husband and daughter every year when she circumambulated the paper, and the mother knelt in front of her daughter when she saw her daughter resurrected. More than 30 years have passed, and the impact of the earthquake is still there."

"This is the best movie I have ever seen, and I think it is the most amazing movie directed by Chen Cheng so far."

The word of mouth is everywhere, and it’s coming like crazy again.

The preview is still going on.

Although the box office revenue he generates every day is only a few hundred thousand.

although.

The population he covers is at most tens of thousands of people.

But the word of mouth of tens of thousands of people is more sensational than any online comments.

Gradually.

Among these explosions with extremely strong word-of-mouth.

Countless fans were completely captivated by this film.

Even if they know.

This film has not yet been released.

But every day when they wake up, they frantically refresh the comments of the preview fans.

……

It took a week.

The preview of Aftershock has ended.

Three days later.

Aftershock will soon be officially released in all regions of the country.

In other words.

Everyone can watch this movie within this time.

but……

……

Sometimes watching movies becomes a luxury.

It’s not that movie tickets are too expensive.

Although movie tickets are 50 yuan for most people, if you don’t have a discount card, it would be 80 yuan per ticket, which is ridiculously expensive.

But if you grit your teeth, you can still buy it.

but now.

When you go to any movie theater, you can't find a seat.

Yes.

All seats are already booked at this time.

Whether it is the noon show or the afternoon show, not to mention the prime time in the evening.

"No tickets."

“I don’t have a ticket either.”

"I heard that all the tickets for the day were sold out at 12 noon."

"Are there really so many people going there? They won't be taken away by scalpers, will they?"

"There may be scalpers, but there are indeed too many people who want to watch The Great Earthquake. Look at how many people are in the lobby of our cinema today. It's really packed."

"What should I do?"

"Two options?"

"Tell me?"

"One solution is to wait a few more days."

"How many days do we have to wait?"

"I don't know. It depends on the popularity of Earthquake. If Earthquake is no longer popular the day after it is released, we may not need to wait too long. If it continues to be popular, we may have to wait for several days."

"I feel like Big Earthquake has been popular for several days. Looking at the word of mouth, there is hardly any complaints, all are positive. Even those fans on Douban who always like to complain, all gave it high scores."

"Then find a scalper to buy the ticket."

"Get lost. If we buy from them, we will be the ones who get hurt in the future."

"Then we'll just have to wait."

……

"Director Chen, there is one thing that is very strange. Why didn't you hold a premiere ceremony?"

On the day of the premiere, Chen Cheng accepted media interviews.

This interview was not conducted at the premiere.

In fact.

Chen Cheng did not hold the so-called premiere ceremony.

It’s not that Chen Cheng doesn’t want to do it.

mainly.

Earthquake is so popular now, it doesn’t matter whether he holds a premiere ceremony or not.