The car giant started by marrying the daughter of the king

Chapter 275: The Opponent's Tension is a Kind of Honor, Changes in the Siam Market
Jiang Hui was not surprised that people from Jialing Factory were coming to inspect.

After all, Chaoyang Motorcycle Manufacturing Plant also has half of the shares of state-owned enterprises, so it is normal for peers to communicate with each other.

Jiang Hui was not afraid that the other party might secretly learn some technology during the inspection process.

If it were really that easy to learn, then the various domestic inspection teams would have brought back a large amount of advanced technology when they went abroad for inspection.

While Chaoyang Motorcycle Manufacturing continued to expand its influence in the Chinese market, it also did not stop its actions in foreign markets.

"Director, we exported more than 2000 BMW S cars last month, setting another monthly record."

"According to the current development momentum, our BMW S exports in May are expected to continue to grow, and achieve a monthly export of more than 5 units before the end of the year."

Fang Huihui had just returned from Japan after inspecting Suzuki Automobile's production line, and she immediately reported the good news to Jiang Hui.

Now Chaoyang Motorcycle Manufacturing Plant's monthly output has exceeded 1 units and is working towards the goal of 2 units.

Among them, BMW S exports and domestic sales contributed more than 4000 units, and last month's sales were 70 units more than BMW 1000.

As for the BMW X, it will definitely be the main reason for the surge in sales in the next few months.

It will take at least three months to process an order for 3 vehicles, and this is the result even though all workshops are working overtime.

“Which country is the BMW S selling best right now?”

Although we know that scooters should have a large market in Southeast Asia, the current export performance of BMW S is still better than Jiang Hui expected.

In view of this situation, how to further expand the market naturally needs to be considered.

We cannot become complacent just because of our current achievements, or we will be crushed by others very quickly.

"The sales in Siam are the best, with terminal sales reaching 4 units in April, accounting for almost one-third of the total."

"In addition, Hong Kong City also sold 300 vehicles last month, which is considered a relatively important market."

"Other markets such as Formosa, Annan and Luzon together contribute the other half of the market share, and their potential is worth further exploration."

Fang Huihui has obviously put in a lot of effort and is very familiar with the sales of BMW S overseas.

This is the most valuable part of what BMW Technology is currently doing.

Before this, BMW Technology was more of a shell company, which was definitely not what Fang Huihui wanted to see.

"Siam can now sell 800 vehicles. In the future, monthly sales in this place alone will exceed 2000 vehicles. I think it is normal."

"The situation is similar in several other markets. We hope to double our current base within this year."

"Motorcycles are still a very worthwhile purchase for many office workers in these places."

"Before other motorcycle manufacturers launch any competitive scooters, we must quickly seize market share, establish our reputation, and lay a solid foundation for the export of other motorcycle products in the future."

Jiang Hui is very optimistic about the motorcycle market in Southeast Asia.

This motorcycle market is also the largest in the world.

Western countries have now generally entered the automobile society. Motorcycles as a product have no practical significance for most people. Only some high-end motorcycles have become the purchase items of motorcycle enthusiasts.

Therefore, BMW Motorcycles will definitely not develop Western countries as its main market at this stage.

On the contrary, in Southeast Asia, except for the small city-state of Lion City, where motorcycle sales are not worth looking forward to, other places have great potential.

As long as the business develops well, we will be able to export hundreds of thousands of vehicles per month in the future.

"I think so too. Now that the company has officially established an office in Siam, I plan to upgrade the office to a branch in the next step."

"We can cooperate with local dealers through branches, and even directly open some direct-operated stores to quickly seize the Siam market."

Siam during this period was in a stage of rapid economic development.

Moreover, Siam is relatively close to the port city, so people from BMW Technology are more willing to go on business trips to Siam.

This is also very beneficial for BMW Technology to expand its market.

"No problem. Anyway, as long as it can increase sales, we can try any method."

“I only look at the end result.”

The Chaoyang Motorcycle Manufacturing Plant will be managed personally by Jiang Hui in the next few years, and Jiang Hui's attention will definitely be focused on automobiles in the future.

Therefore, the achievements in recent years are the most crucial.

Even if it is just a temporary solution and will overdraw some of your future potential, it is worth considering.

Of course, we cannot be careless about quality issues. Chaoyang Motorcycle Manufacturing Factory must not make the same mistakes that Huaxia Motorcycle Factory made in Southeast Asia in history.

While Jiang Hui and Fang Huihui were planning the Southeast Asian market, international motorcycle giants also began to pay attention to these changes. "Mizuno, how come BMW Technology suddenly appeared in the motorcycle sales rankings in Siam last month?"

As the head of Honda R&D's Two-Wheel Division, Taro Shimahara is considered the top executive in Honda's motorcycle business.

The domestic motorcycle market in Japan is already saturated. Each year, several major manufacturers maintain their respective market shares, and there is no room for expansion.

But it’s different in Southeast Asia.

Whether it is Siam, Annan, or Luzon, Honda attaches great importance to them.

Honda has even invested in a factory in Siam to produce motorcycles and even cars in the future.

Under such circumstances, the changes in the Siam market naturally attract a lot of attention.

"BMW Technology has produced a scooter called the BMW S, which is very popular among some female consumers."

"Especially in Siam, many women like to wear skirts, which are very suitable for riding scooters like the BMW S."

"However, the sales volume of BMW S in Siam last month was only about 800 units, which is still far behind ours. It is even lower than the sales volume of other motorcycle manufacturers such as Suzuki and Yamaha."

Although Mizuno Munemori also felt that it was necessary to pay attention to this situation, when the boss asked about it, he had to say that he had already investigated and understood that BMW technology would not have a very big impact on the company, so he did not report it specifically before.

He must not give Shimahara Taro the impression that he knew nothing about the Siam market.

In the workplace, it is not easy to leave a good impression in front of the leader, but it is not difficult at all to leave a bad impression.

Once a bad impression is left, the cost of changing it is enormous.

"Although the monthly sales volume is only 800 units, you know the level of China's motorcycle industry best."

"The Jialing factory we cooperated with claimed to have launched China's first civilian motorcycle two years ago. However, our experts confirmed that this product has more than 100 problems that need to be improved. The quality is completely unacceptable and the performance is also very poor."

"Normally, Chinese motorcycle products are completely uncompetitive overseas."

"But the situation of BMW S has changed this pattern, and this is something that needs our attention."

After Shimahara Taro said this, Mizuno Munemori's attitude immediately changed.

He didn't dare to find any more excuses, but said: "I will go to Siam the day after tomorrow to investigate and find out why local consumers choose to buy BMW S."

"According to the information I have learned before, the sales price of the BMW S should not be very low. Under this circumstance, it is still popular among consumers. There may be some aspects that I have not considered before."

No matter what, let’s just get through today first.

The boss is nervous. If he doesn't move more actively, he might get scolded.

In Japanese companies, the hierarchy between superiors and subordinates is very strict.

It is very common in many companies for superiors to scold their subordinates, and many people even take it for granted.

Similarly, Honda has noticed the changes in the BMW S in the Siamese market, and Suzuki and Yamaha have also noticed it.

In particular, Suzuki felt that many of the design concepts of the BMW S were very consistent with some of Suzuki's products, so they specially arranged for people to buy three BMW S from Hong Kong City for disassembly and comparison.

It can be said that BMW technology has already made its mark in overseas markets and has begun to make competitors nervous, and they are taking this unfamiliar opponent seriously.

At the same time, Honda, Suzuki and Yamaha have accelerated their cooperation with other Chinese manufacturers.

"Director Jiang, I heard that in addition to cooperating with our Jialing plant, Honda is also in contact with several domestic manufacturers such as Yangcheng Motors, preparing to further expand its production layout in China and launch more products."

While Chaoyang Motorcycle Manufacturing Plant was developing, other manufacturers were also not idle.

Just when a group of people from Jialing Factory came to inspect, Yin Zhiguo revealed a piece of news to Jiang Hui.

Obviously, Yin Zhiguo has objections to his partner Honda R&D's decision to look for more partners.

However, Jialing Honda 70 still relies on Honda's support for many things, so he didn't dare to say anything directly.

He told Jiang Hui the news with the idea of ​​trying everything possible to see if Jiang Hui could create some trouble for Honda so that the other party would stop causing trouble.

If you want to launch a new product, just cooperate directly with Jialing factory.

I didn't say that Jialing factory only produces one type of motorcycle.

"As the world's largest motorcycle company, Honda certainly hopes to become the leader in any market."

"Now that their performance in China has not met this goal, it is not surprising that they have some other ideas."

Jiang Hui didn't find the information shared by Yin Zhiguo strange.

(End of this chapter)