The car giant started by marrying the daughter of the king

Chapter 278 Make You Lose Hope in Life

After Jiang Hui discussed with everyone the personnel arrangements for the BMW Automobile R&D Center, everyone immediately took action.

In just one week, more than 200 people from the Chaoyang Motorcycle Manufacturing Plant's R&D center chose to join BMW.

Of course, the rest of the people were not hesitating, but the requirements for technical personnel at BMW were higher than those at the Chaoyang Motorcycle Manufacturing Plant, so you couldn't go there just because you wanted to.

This actually makes everyone more interested in joining BMW cars.

After all, the salary will at least double, and you can get an apartment with at least two bedrooms, a living room, a bathroom and a kitchen. Who wouldn't be tempted?

Many people don't care even if it means losing their so-called iron rice bowl.

In particular, many people who joined the Chaoyang Motorcycle Manufacturing Plant applied for internal retirement in their original factories and were considered retirees.

There is no such concept as a stable job or not anymore.

Anyway, you don’t have to worry about not having a retirement pay in the future.

"Xiao Jiang, BMW Technology established BMW Automotive in Shenzhen and wants to make its own cars. What do you think of this?"

Shenzhen has agreed to help BMW Technology complete the relevant procedures for BMW cars, and has apparently already taken action.

Otherwise, Zheng Haiming would not have suddenly called Jiang Hui over for questioning.

Of course, people at Zheng Haiming's level are naturally aware of the relationship between BMW Technology and Jiang Hui.

Especially since Zhu Lin, the general manager of BMW Technology, is Jiang Hui’s daughter-in-law and has now become a citizen of Hong Kong, there is no way to conceal this matter.

"Leader, the ministry is now supporting and encouraging the development of passenger cars. The Capital Automobile Manufacturing Plant's sedan project will soon go into production. FAW and Shanghai Automobile are also planning to jointly produce sedans with international auto giants such as Volkswagen."

"I think under this general background, the emergence of BMW cars will be beneficial to the development of the domestic automobile industry."

"And we have already discussed with England about the return of Hong Kong City. The enterprises in Hong Kong City are also our own enterprises in China."

After Jiang Hui said this, Zheng Haiming knew his attitude very well.

At this time, there were actually no specific regulations restricting the establishment of automobile factories in the country.

Of course, although there is no regulation that prohibits you from doing it, it is still very challenging to complete all the procedures.

Otherwise, BMW Technology would not have asked Shenzhen City to help resolve various procedural issues.

A dozen years later, in order to protect the local automobile industry, China issued the "Automotive Industry Industrial Policy" in 1994, and the automobile industry began to implement "catalog" management.

This policy requires that foreign investment in automobile production and sales in China must be carried out through joint ventures, and states that "foreign ownership of a joint venture automobile company cannot exceed 50%."

In this context, even if BMW Technology is a Hong Kong-based enterprise, it is impossible for it to build a wholly-owned factory in Shenzhen.

Of course, the outside auto giants still don’t know much about China and have various concerns in their hearts.

Even if they are allowed to build factories on their own, they are unwilling to do so.

Because they are worried about not being able to handle many policy issues, in fact their worries are not unreasonable.

Therefore, before 2010, basically few international auto giants had any objections to China's policy.

Only later, when everyone got to know China well and the profit margin of automobiles in China was higher than the international average, and those international automobile giants were unwilling to have half of their profits taken away by another shareholder, some different voices began to emerge.

Even so, it was not until the time when Tesla built its factory that the 50% equity ratio restriction was truly lifted.

"As far as I know, BMW Technology was established in Hong Kong not long ago. It didn't have any ability to design and produce cars before, nor did it have any related factories, right?"

Zheng Haiming called Jiang Hui over today, obviously he had done some homework.

To a certain extent, he is also checking the BMW car project to avoid any mistakes.

"We did not have any experience in this area before, but they have arranged for someone to communicate with Suzuki Motor about purchasing a car production line, and are already setting up a specific car design team."

"This month, the first BMW product will be officially launched within the company. We will strive to complete the design work within this year and start preparing for sample production next year."

Although Zheng Haiming knew about Jiang Hui's relationship with BMW Technology and BMW Automobile, Jiang Hui also knew that Zheng Haiming knew it.

But there are some things that cannot be made clear for the time being, but we can't just say nothing either.

"I heard that more than 200 technicians from Chaoyang Motorcycle Factory chose to join BMW. Are these people going to develop the first BMW model?"

Without clarifying these things, Zheng Haiming is still quite worried about the project.

Chaoyang Motorcycle Manufacturing Plant is now the star factory of the First Ministry of Machine Building and cannot afford to fail.

"It is true. Our R&D center now has thousands of technicians. Even if more than 200 people go to BMW, it will not affect the development of the technical center."

"Compared with other factories, our R&D personnel account for the highest proportion."

Jiang Hui knew what Zheng Haiming was worried about, so he answered the question directly.

Sure enough, after listening to Jiang Hui's explanation, Zheng Haiming no longer worried about this issue.

He felt that the Chaoyang Motorcycle Factory's large-scale poaching was a bit too much.

The directors of several factories, including the Capital Motorcycle Manufacturing Factory, have begun to complain to the ministry during this period.

"Since your factory already has enough technical staff, you can hold off on recruiting related personnel. Otherwise, other factories will cause trouble for you again."

After Zheng Haiming said this, Jiang Hui knew that someone must have complained about him again. However, judging from Zheng Haiming's attitude, this matter was obviously not a big deal.

As long as the Chaoyang Motorcycle Factory can continue to develop rapidly and maintain its position as the largest export earner in the capital area, a few complaints will not be a problem at all.

Besides, the technicians would rather go to the Chaoyang Motorcycle Manufacturing Plant than stay in their original factory. Doesn’t the original factory need to reflect on this?

……

During the time when Zheng Haiming visited the Chaoyang Motorcycle Factory, the motorcycle market in the capital area, especially the three-wheeled vehicle market, also underwent a very dramatic change.

The launch of Capital Motorcycle X attracted a lot of attention at the beginning, as people wanted to see what the result would be when the Capital Motorcycle Manufacturing Plant and Chaoyang Motorcycle Manufacturing Plant competed with each other.

Many people even feel that Somo X will win, after all, their price is 200 yuan cheaper.

For many people, cheap is king.

However, Chen Chenxing also personally led the sales staff and used all kinds of magical powers to quickly ruin the reputation of Somo X.

High fuel consumption. Under the same usage scenario, the fuel consumption of Soma X is 1.5 times that of BMW X.

These days, ordinary people also need gasoline tickets to fill up their gas tanks.

So even if the price difference caused by this little fuel consumption is acceptable, many people will be shaken when considering the impact of gasoline tickets.

The 200 yuan saved seems to be spent again on gasoline.

Another issue is the quality of the Somo X. Its engine is the same as the previous sidecars, and these sidecars are used by some powerful departments in the capital, and their reputation has never been very good.

As long as Chen Chenxing arranges people to spread relevant content based on facts, people who want to buy Somo X will hesitate.

After all, people buy the Somo X to transport people or goods. If quality problems occur every now and then, it would be absolutely fatal.

It will delay my ability to make big money. How can I tolerate this?

Especially after Chaoyang Motorcycle Manufacturing Factory launched a one-year or 1-kilometer warranty policy, the situation has changed even more.

In various stores, there are basically few people buying Somo X.

Even for the products sold in the first few days, some people wanted to return them.

Xu Dachang is so worried that his hair is about to fall out.

"Old Tan, you need to think of a way to sell the Somo X, or else the parking lot will be full."

At the beginning, Xu Dachang thought that Shoumo X would definitely be a hot-selling product, so the production was prepared based on monthly sales of 300 units.

Even from the beginning, all supporting factories were notified to make preparations in advance according to the planned production.

After nearly a month of high-intensity overtime production, their factory not only successfully completed the established production tasks, but also produced more than 500 more vehicles.

This was originally a very good thing, and it was also something that Xu Dachang had always emphasized.

However, the sales volume of Shoumo X has been less than 500 units since its launch, and now there are almost more units in stock, which makes the situation completely different.

The most important thing is that the various supporting factories are still preparing spare parts in a steady stream and are delivering them to the Capital Motorcycle Manufacturing Plant as planned.

No wonder Commander Xu is so anxious now.

"Director, I know a lot about production and technology, but I have never been involved in selling motorcycles."

Tan Xueqiang also felt a chill in his heart now.

Somo X has clearly failed.

Of the 500 or so cars sold, quite a few people are still asking for returns.

In this case, it is simply impossible to expect subsequent sales to get better.

By then, Somo X will definitely bring huge losses to their factory as well as to the supporting factories.

In state-owned enterprises, when such important problems arise, nine out of ten times someone will be asked to take the blame.

As the factory director, Xu Dachang will certainly not be able to escape, but he is about to retire. If he gives up at that time, Tan Xueqiang will probably be in trouble.

"Who hasn't worked in sales before? Times are changing, and the ministry has been emphasizing that we need to change our mindset and promote reform."

"We managers also need to adapt to this change in a timely manner."

"For our factory, the most critical issue now is not how to produce motorcycles, but how to sell the produced Shoumo X."

"Otherwise, we will probably not be able to pay salaries from the second half of the year."

After Xu Dachang said this, Tan Xueqiang felt even more disheartened.

If the wages cannot be paid, the workers will definitely cause trouble.

When the higher-ups investigate, he, as the chief engineer in charge of Somo X, will definitely be punished.

Thinking of these...

Tan Xueqiang feels like life is meaningless!
(End of this chapter)