The car giant started by marrying the daughter of the king

Chapter 297 A lively summary meeting

A cold wave from Siberia has completely plunged the capital into winter mode.

Heavy snow began to fall from the sky, covering the entire capital city in a blanket of white.

At the Chaoyang Motorcycle Manufacturing Plant, the management began a lively summary meeting.

Throughout 1982, Chaoyang Motorcycle Manufacturing Plant had a very good year, thanks to the hot sales of the BMW 70, BMW S and BMW X, as well as the rising sales of the BMW 125, which had just been put into mass production.

"Director, Deputy Director Fang, last year we produced a total of 153,400 motorcycles, which firmly established us as the largest motorcycle company in the country."

“其中宝马70销量51300辆，宝马S销量39600辆，宝马X更是达到了58000辆，宝马125也有3220辆。”

"What is even more exciting is that 40% of our products are exported to earn foreign exchange."

"Among all the factories under the First Ministry of Machine Building, our export earnings are far ahead."

Li Zifu introduced the factory's production and sales situation in a rhythmic manner.

He had already written down all the data without looking at the manuscript.

In the coming year, he will definitely repeat these data on many occasions.

Even at various summary report meetings of the First Ministry of Machine Building, he needed to speak out these data at any time.

"With the completion of the new factory in the first quarter of this year, our production capacity will quickly reach 30 motorcycles, and in extreme cases we can produce to motorcycles."

"By then, the influence of our Chaoyang plant will be further expanded, and we will become a motorcycle company with a certain influence worldwide."

Li Zifu reported the factory situation to everyone with a smile on his face today.

Although he is only a deputy factory director, above him are the factory director Jiang Hui and the executive deputy factory director Fang Huihui who represents the shareholders.

But he is now in charge of many of the daily affairs of the Chaoyang Motorcycle Manufacturing Plant.

Of course, he also knows his own limitations and he doesn't say a word about R&D matters.

He would have no objection to how Jiang Hui arranged the R&D center.

"The sales volume of BMW X has surpassed that of BMW 70 and BMW S?"

Fang Huihui listened to Li Zifu's report with great surprise.

Among the several BMW motorcycle products, she was particularly pessimistic about the BMW X at first, thinking that the car was neither fish nor fowl and had no aesthetic appeal.

But I didn’t expect that this product has now become the best-selling one.

"Yes, the BMW X has now become one of the most important products used by the United States and China to assist the opposition forces in Afghanistan."

"When they were combined with the 107 rocket launchers, they caused great damage to the polar bears."

"Last year alone, we exported 35,000 BMW X vehicles to Pakistan and Afghanistan through cooperation."

"If it weren't for the limited production capacity, our BMW X sales could have been further increased."

"Especially in the domestic supply and marketing cooperatives and our own sales stores, it is hard to get a truckload now. Many people want to use their connections to get the goods from us."

When Li Zifu said this, his face was full of pride.

Although the credit for these achievements does not belong to him alone, he is the one who has the most people asking him for help.

Especially such "small matters", Jiang Hui and Fang Huihui don't care much about them.

By helping with some chores, his family's various cigarettes and alcohol filled up an entire room.

Many times, he doesn't dare to collect money directly.

But if he helps others and charges some cigarettes, alcohol or local specialties, he doesn't feel any pressure.

"Many people in China bought our BMW X and modified it to some extent, and then used it for transportation, which is very convenient."

"For small businesses, the BMW X is an important boost to their business."

"I feel that there is great potential for BMW X sales both domestically and abroad."

"It is possible that the sales volume of this product will exceed 15 this year."

As the sales manager, Chen Chenxing will focus on BMW in the future and even move all work relationships away from the Chaoyang Motorcycle Factory, but he is still managing the sales of BMW motorcycles.

Naturally, he knows best the market's reaction.

“Domestic motorcycle sales are indeed worth looking forward to.”

"Especially in recent years, many people have started to have more money in their pockets, and many more people can afford to buy motorcycles."

"In addition, many public institutions that cannot buy cars or cannot afford cars will choose to buy motorcycles as a transition, which will increase the demand."

"I think it is necessary to start introducing the third production line at the same time after the new factory goes into production this quarter."

"Otherwise, our production capacity will soon be insufficient."

There wasn't much exaggeration in what Li Zifu said.

The motorcycle market is so hot now.

Especially as a leader, BMW motorcycles have gradually gained a good reputation.

BMW 70 and BMW X are products exported to Argentina in cooperation with the United States.

Some time ago, photos of the BMW X participating in the battle in Afghanistan were even published by Reuters as the front-page headline.

Chen Chenxing immediately seized the opportunity and used it as a marketing plan for BMW X in China.

This product is so popular even in the military market, is there anything wrong with buying it?
The images of some of Toyota's products in Europe and the Middle East in later generations have made a significant contribution to enhancing Toyota's brand power.

In particular, the images of some opposition groups driving Toyota pickup trucks with heavy machine guns and other products mounted on them, running rampant across grasslands or deserts, have given everyone confidence in the quality of Toyota cars.

There are also some Toyota pickup trucks that have exceeded 99 kilometers but are still on the road, which makes many people full of expectations for them.

These are all invisible advertisements. Even if Chen Chenxing has never seen them, he can still seize opportunities from them.

"No problem. The current domestic motorcycle production is less than 30 units. Adding a zero to this number in the future is a conservative estimate. In less than ten years, the domestic motorcycle production may exceed 1000 million units."

“It’s not too early to start thinking about the third production line.”

Jiang Hui is still very much looking forward to the sales prospects of motorcycles. Even though his work focus in the future will be on BMW cars, he will not give up on motorcycles.

If the Chaoyang Motorcycle Manufacturing Plant can produce and sell tens of millions of motorcycles a year, even if BMW Technology only owns half of its shares, it can still contribute considerable profits to shareholders.

The most important thing is that through the mass production of motorcycles, it can also drive the rapid development of the supplier industry chain, and ultimately provide support for the development of BMW. After all, for the automotive industry, there is no way to grow and develop without a strong enough industry chain to support it.

However, it is impossible for BMW's domestic sales to reach one million units in a short period of time.

Even for all the automobile production in China, it will take some time to exceed the annual output of 100 million vehicles.

In this case, it is still very valuable to let motorcycles take the lead, drive the development of supporting factories, and allow them to invest more funds and technology in improving the technology of automotive parts.

"Among last year's sales, the export ratio of BMW S was very high."

"Basically, seven out of every 10 BMW S cars produced are exported to Southeast Asia."

"I think the factory can focus on expanding the overseas market for the BMW S this year and make it the main model for our factory's exports."

Fang Huihui felt that although Chaoyang Motorcycle Manufacturing Factory had achieved very good export earnings last year, most of its vehicles were exported to Afghanistan through cooperation with the United States.

She feels that this approach is not sustainable.

No one knew when it suddenly stopped.

The export of BMW S is different.

This is the result of competing in the civilian market entirely based on the competitiveness of the products.

The Southeast Asian market is huge, and it is easy to add a zero to the sales volume of BMW S.

By then, the development of BMW's technology will be more balanced and will not rely entirely on the two factories in China.

Of course, she wouldn't say these words directly.

"The export of the BMW S is indeed very beneficial to enhancing the international influence of our factory."

"This year, we can focus on shifting production capacity to the BMW X and BMW S."

After listening to Fang Huihui's words, Li Zifu immediately added his own views.

Everyone supports things like exporting to earn foreign exchange.

"The BMW 125 is our high-end model. Although its sales volume is lower than that of other products, I think it is worth promoting it appropriately."

As the technical director, Hou Guoming naturally pays close attention to new technology products.

The BMW 125 uses a new generation of BMW technology engines, which is currently the most advanced technology in the country.

If BMW Technology is to continue to support the research and development of new products in the future, then various new products must achieve good sales and create profits for the factory.

Otherwise, if there is only investment but no return, everyone’s enthusiasm will definitely not be high.

Why do many domestic factories lack the enthusiasm to develop new products?
The main reason is actually that the existing products are in short supply, so we can live a good life without developing new products.

To some extent, the situation of Chaoyang Motorcycle Factory is also like this.
Relying on the BMW 70, BMW S and BMW X, even without the investment of new products, we can live comfortably in recent years.

However, with the further development of reform and as more and more private and foreign-funded enterprises enter this field, products that originally had no worries about sales will gradually be disliked.

If you think about developing new products at that time, you will find that you don’t have the relevant capabilities at all.

"As one of our high-end products, the BMW 125 is indeed worthy of attention."

"People who can afford motorcycles in China nowadays are basically not ordinary people."

"It will be beneficial for our long-term development to make them aware of the high-end attributes of BMW motorcycles."

Jiang Hui definitely supports Hou Guoming's opinion.

He has always attached great importance to the development of technology.

Although Chaoyang Motorcycle Manufacturing Plant transferred several hundred technicians to BMW, it still has seven or eight hundred R&D personnel of its own.

This scale is second to none among all domestic motorcycle manufacturers.

If there is no new product research and development to support these technicians to continuously hone their skills, they will be useless in a few years.

"We can form a production capacity of 30 motorcycles this year, and in the most extreme case, we can produce about motorcycles."

"The workers needed for the new factory are now being trained on the production line of the old factory, and they will be able to start working independently after the Spring Festival."

"By then, both of our production lines will be fully operational, allowing the production of the BMW 70, BMW S, BMW X and BMW 125 to be significantly increased."

No matter which product it is, Li Zifu hopes it will sell well.

In his opinion, the factory's production capacity will be expanded soon, so there is no need to worry about production in the short term.

The introduction of the new production line will begin immediately after this meeting.

Since we have existing factory buildings, if we just introduce the production line, it will be completed by the end of this year.

"Many bottleneck processes on the production lines of our old factory are due to insufficient automation."

"We can select a department from R&D to be responsible for upgrading the equipment level of the production line, and see how to improve the production rhythm and increase production efficiency."

Later motorcycle production lines would easily produce hundreds of thousands or even millions of motorcycles per year.

However, the old Chaoyang Motorcycle Manufacturing Plant does not even have a production capacity of 10 vehicles if it does not work overtime.

There is definitely still a lot of room for improvement.

There will definitely be no harm in improving production capacity by transforming some equipment and achieving a more balanced development in the production efficiency of each production line in the entire factory.

Besides, Jiang Hui has always wanted to improve the equipment development capabilities of Chaoyang Motorcycle Manufacturing Plant so that he can have the equipment production capabilities in the future and even provide equipment to other domestic motorcycle manufacturers.

This is big business.

In the future, China's motorcycle production will be able to reach 20 to 30 million units, and its production capacity will be even more exaggerated.

Behind such a large production capacity, various motorcycle production equipment are needed.

Instead of letting foreign equipment manufacturers make the money, it would be better for Chaoyang Motorcycle Manufacturing Plant to earn it itself.

Anyway, BMW motorcycles will take the high-end route in the future and will not be in much competition with the products of most domestic motorcycle manufacturers.

"No problem. We have just recruited some technicians from several machine tool factories during this period."

"It is most appropriate to build an equipment research and development team based on them."

Hou Guoming immediately realized the benefits of Jiang Hui's arrangement and planned to implement it immediately after the meeting.

(End of this chapter)