The car giant started by marrying the daughter of the king

Chapter 296: Confirm the car logo, don't hesitate to touch it (two in one)

Jiang Hui stayed in Shenzhen until New Year's Day before returning to the capital.

However, he had so many things on his hands that even if he went back, a lot of people would look for him.

"Xiao Jiang, last time you said you wanted to find an art professor to help design the BMW logo. These are the shapes he drew based on your ideas. Which one do you like better?"

Without waiting for others to harass Jiang Hui, his father-in-law discussed the BMW car trademark issue with him.

The name is BMW, so Jiang Hui must be planning to make the BMW logo into a horse-related shape.

However, I haven't figured out what the design will look like.

BMW will definitely enter the international market in the future, so simply copying the logos of other manufacturers will not work.

Although the most important thing in selling a car is the car itself, the appearance of the car logo will have some influence.

For example, when Honda Acura entered the Chinese market later, it was called the "King of Changan" because its logo was very similar to the Changan logo.

You are a brand positioned as a luxury car, but your logo is very similar to that of Changan Automobile. Consumers will definitely not accept it.

People who buy luxury cars in China must have a need for face.

You spend three or four hundred thousand to buy an Acura, but when you drive it back to your hometown, your family will think you bought a car worth seventy or eighty thousand yuan, and they will definitely be unhappy.

Even those who want to be more low-key will only consider models such as Volkswagen Phaeton or Volvo, and are unlikely to accept Acura.

"This one looks pretty good, but the horse's shape is a little more complicated."

"Combining this picture's horse structure with it will make it look pretty good."

Jiang Hui immediately fell in love with an image of a galloping horse, but as for the horse shape, he liked the one from Ferrari.

It’s not because this one is the most beautiful, but because this one looks the most like a Ferrari.

Others are like a horse standing up, while BMW cars are like a horse galloping.

Even though the two horses look very similar, it would be very difficult for Ferrari to win a lawsuit over trademark disputes.

Besides, in China, BMW can register various images of galloping horses, including Ferrari, as its own trademark patterns.

If Ferrari wants to enter the Chinese market at that time, it will have to purchase the right to use the trademark image from BMW.

At that time, it would be even more impossible to sue BMW.

"Okay, then I'll talk to the other party tomorrow and ask him to combine these two patterns and redraw a pattern for you as soon as possible."

Zhu Jiansheng was naturally very concerned about Jiang Hui's affairs.

With such clear instructions, the other party naturally came up with a new design plan quickly.

Finally, on this basis, some parts of the pattern will be quantified for subsequent production and engraving of various parts, printing of promotional posters and other tasks.

……

"Director, we have basically completed the first phase of the design work for the BMW Light. The next step is to focus more on the trial production and adjustment of parts."

"I wonder if we can start research on the sedan project at the same time?"

Hou Guoming felt that the most difficult stage had passed, and he did not want the design team to become lax immediately after having just experienced high-intensity work.

This is not helpful for improving the technical level of personnel.

Therefore, the best way is to continuously develop new models and keep the design team in a high-intensity state.

In this way, there will definitely be a continuous influx of fresh blood, making the scale of BMW's R&D center larger and larger.

By then, BMW may be able to compete with big brothers such as FAW, Second FAW and Capital Automobile Manufacturing Co., Ltd.

"Are you so optimistic about the sedan project?"

Although the Capital Automobile Manufacturing Company's sedans sell quite well, in the entire Chinese automobile market, sedans are definitely not mainstream.

Sedans were not mainstream until at least 1982.

"Shanghai Volkswagen's first model is the Santana sedan. I heard that they have started importing parts from Germany, and the first batch of vehicles will roll off the production line next year."

"FAW is discussing with Volkswagen about importing Audi's sedan products and using them first on Hongqi sedans."

"As for the Capital Automobile Manufacturing Plant, that goes without saying. Their BJ310 is selling very well right now."

"I think the domestic car sales will soon see a rapid increase."

"In the past, only government agencies could afford cars, but this situation will definitely change in the future."

"This should be a good thing for BMW."

Hou Guoming will propose to Jiang Hui today that he wants to develop a new car model, and he wants to design the sedan product first.

There must be a reason for this.

The stimulating effect of industry competitors is greater than anything else.

"We will definitely develop a sedan project. I have even thought of the design."

"But are you busy enough now?"

Since BMW has taken over the name "BMW", Jiang Hui has no intention of being polite at all.

Any model of the BMW 5 Series will become a classic.

BMW can even make the "double kidney" air intake grille a symbol in the minds of BMW consumers in advance.

Anyway, BMW has only started using the "double kidney" grille on some of its models now, but this shape is still very different from the later shapes.

Jiang Hui used it on BMW cars in advance. Even if BMW was depressed and wanted to vomit blood, there would be nothing it could do.

If the other party continues to use the "double kidney" air intake grille as its representative, then the shape will be very similar to that of BMW cars.

Considering BMW's influence in the global luxury car industry, they are willing to "copy" the styling of BMW cars. Jiang Hui will definitely not miss this opportunity to enhance the international reputation of BMW cars.

"If we just start the sedan project first, extend the design schedule appropriately, and finalize the design before December 1983, I think we can still handle it."

Hou Guoming gave his reply with certainty.

As the head of the R&D center, he is very concerned about the changes in the mentality of his technicians.

Although most people are full of expectations for the development of BMW in Shenzhen, the company currently does not have a mass-produced model.

Many people have no idea whether BMW Light can be successful.

If the BMW Light fails, will BMW also go bankrupt?
There are definitely many people who have such concerns, but no one will easily say them out loud.

But if there is a new sedan project under development, the situation is different. This means that even if the BMW Sunshine fails, the company will continue to develop new models.

Even after the design of a sedan project is finalized, the design work of a new model can be started immediately.

As time goes by, everyone will gradually have enough confidence in the company's long-term commitment to car manufacturing.

"Since you have time, let's officially start the sedan project. I will then make it a classic product in the sedan field in China and even the world."

Jiang Hui is naturally full of confidence in BMW's sedan products.

In the field of C-class sedans, there are so many excellent cases to refer to.

Audi's A6, BMW's 5 Series, Mercedes-Benz's E-Class, Toyota's Camry, Volkswagen's Passat, Honda's Accord, Nissan's Teana...

These classic series of models have launched many generations of products.

Jiang Hui can choose any one of them and make it a classic of this era.

Of course, we must also fully consider the aesthetic acceptance of this era.

Otherwise, if you bring in a design that is too avant-garde, it will be embarrassing if people don’t recognize its value.

Once BMW made a move, other car manufacturers naturally got wind of it.

"Director, BMW officially launched the research and development of a sedan a few days ago. I'm still trying to get the specific information."

Zhao Guangming reported the bad news to Geng Weidong early in the morning.

The faster other manufacturers in the industry develop, the more FAW's embarrassment is highlighted.

Their Hongqi sedan was once the pride and representative of China's automobile industry, but now it is completely unpresentable.

Although it has been decided with Volkswagen to introduce an Audi model as the basis for building a new Hongqi sedan, there will definitely be no results in the short term.

At this time, news came that BMW had officially begun to enter the passenger car field, and Geng Weidong was under even greater pressure.

"Isn't BMW's first car a microcar? This car has not yet been mass-produced, right?"

The practice of preparing another new product before one product is finished may be a common thing in the military industry, but it is definitely rare in the civilian automobile industry.

It is no wonder that Geng Weidong felt a little strange after hearing Zhao Guangming’s report.

"It is true that it has not yet been mass-produced, but the second-hand production line that BMW purchased from Suzuki Motor in Japan has almost been assembled in Shenzhen."

"It is estimated that in the next year, or even in the next six months, the first BMW product will be officially put into mass production."

Zhao Guangming is also very concerned about BMW's affairs now.

He had also found out the relationship between BMW and Jiang Hui, which made him pay more attention to BMW.

Most people cannot feel Jiang Hui’s influence on the automotive industry, but when it comes to Zhao Guangming’s level, he naturally knows everything.

"They are too impatient. They are working on the second product before the first one is finished."

"But since they dare to invest, it means that BMW Technology, a Hong Kong-based company, is still wealthy."

Geng Weidong has a rough idea of ​​how much money it costs to develop a new car model.

In his opinion, BMW is just messing around this time, but it is not appropriate to say this out loud.

"If a normal factory does this, something bad will happen sooner or later."

"But Jiang Hui is a rather strange person. Although BMW is a Hong Kong-funded enterprise, it is actually managed by Jiang Hui."

"There are rumors that the general manager of BMW Technology, the parent company of BMW, is Jiang Hui's wife Zhu Lin, which means that BMW is Jiang Hui's personal property."

"With his design skills in the automotive industry, he might be able to make a name for himself."

In the eyes of those who are interested, the situation of BMW technology cannot be concealed.

Whether it was the First Ministry of Machine Building or the Fifth Ministry of Machine Building, the relevant leaders were generally aware of the situation.

Even people from some special departments have specifically investigated the situation of BMW Technology and the source of related funds.

After all, BMW is such a large investment project, and it is one of the few projects since the reform.

Others in Shenzhen invest hundreds of thousands of dollars, and if they do, it's millions of dollars, which is considered a good big project.

But BMW Technology started out with tens of millions of dollars, and it is likely to expand further to hundreds of millions of dollars in the future.

It is normal for everyone to pay attention to such an important project.

"Jiang Hui is doing this, and the leaders above don't care about it?"

Geng Weidong is really worried that BMW will make some big noise, which would be a slap in the face for them.

He does not want to see any other car company develop better than FAW.

"The two projects invested by BMW Technology in the country are both very demonstrative."

"The Chaoyang Motorcycle Factory was already operating at a loss and was on the verge of closing down at any time."

"But after BMW Technology got involved, it quickly introduced several motorcycle products, which not only rapidly improved the factory's business situation, but also achieved a large amount of export earnings."

"They even formed a cooperative project with the United States to aid Argentina by relying on the BMW 70 produced by Chaoyang Motorcycle Factory."

"Now this project has been expanded to many factories, and the Fifth Ministry of Machine Building is very grateful to Jiang Hui."

After Zhao Guangming said this, Geng Weidong became even more depressed.

If the relevant leaders didn't know about the situation between BMW Technology and Jiang Hui, he might still bring it up to make trouble.

But when everyone knows the truth, if he still goes on to stir up trouble, the nature of the situation is different.

When the time comes, he will be accused of not considering the overall situation, and his future will basically be over.

But allowing the other party to develop so quickly is definitely not a solution.

Especially since BMW has started designing sedans, this area will be the focus of FAW's efforts in the future.

Whether it is FAW Audi or Hongqi cars, the focus is on building a car that can serve relevant departments.

If BMW also develops a similar car, it will definitely bring a shock to FAW.

"We need to mass-produce our own sedan project as soon as possible, and then quickly promote it to relevant departments, so as not to give BMW a chance."

What Geng Weidong can do now is to produce the Audi models as soon as possible. By then, relying on Volkswagen's technological advantages, he will be able to quickly open up the situation in the country.

At that time, even if BMW cars were mass-produced, it was not so easy to get into the official car procurement of relevant departments.

(End of this chapter)