The car giant started by marrying the daughter of the king

Chapter 299: Dimensional strike, opponents are under great pressure
If you want to advertise, it certainly cannot be a simple advertisement for Chaoyang Motorcycle Factory or BMW Motorcycles, but you have to shoot a video using a certain car model as a breakthrough point.

Of course, the billboards at the Spring Festival Gala will definitely focus on promoting BMW motorcycles.

Now all Jiang Hui needs to consider is which product to choose as the main subject for shooting the commercial.

"Director, I think the BMW S is the most special one for Chaoyang Motorcycle Factory."

"As the first scooter in China, it is destined to become a classic of an era."

"As a flagship product for export and foreign exchange earnings, the BMW S is also gaining increasing popularity overseas."

"Huaxia TV should also like this kind of product."

As a native of Hong Kong, Fang Huihui is naturally no stranger to various advertising businesses.

Now that the factory has such a good opportunity to place advertisements on the largest TV station in China, her enthusiasm is definitely very high.

She also hopes that Chaoyang Motorcycle Manufacturing Factory can continue to create miracles.

"Compared to the BMW 70 and BMW X, the BMW S is indeed more suitable for promotion on China TV, but the BMW 125 seems to be good too."

Jiang Hui was really a little confused about which product to choose for key support.

"When the BMW S was first launched, President Zhu personally drove it on Chang'an Avenue, which caused a huge sensation."

"But that only has an impact in the capital area. Many people in other places still don't know about it."

"I think we can definitely invite Mr. Zhu to be the spokesperson for our BMW S and have him drive a BMW S in the advertisements on China TV."

After Fang Huihui said this, Jiang Hui immediately stopped worrying.

Zhu Lin quit her job at the clinic a long time ago and is now nominally the general manager of BMW Technology, but she does not actually get involved in the company's business, which means she does nothing every day.

In order to pass the time, she even wanted to discuss with Jiang Hui about starting a new book.

In that case, why not let her endorse her own motorcycle and star in commercials?

It’s your own business anyway, so you don’t have to worry about being embarrassed by others.

"Okay, then let's choose the BMW S as the subject of the commercial. I will personally design the filming ideas for the commercial, and you can discuss the filming time with Huaxia TV."

Following Jiang Hui’s decision, the shooting of the BMW S commercial was immediately put on the agenda.

There is less than a month left until the Spring Festival Gala. If we don’t get it done quickly, it will be a waste of time.

"Director Jiang, Ms. Zhu has such a good image. She is the general manager of BMW Technology and the author of the best-selling book "Parental Love". I think we can promote her well so that more people can know her."

"In this way, the advertising effect of BMW S will definitely be better."

The Chaoyang Motorcycle Manufacturing Factory recommended by Fang Siwen has now become a sponsor of the first Spring Festival Gala and will be placing advertisements on it.

In this case, he naturally hopes that this case can become a successful example.

In this way, more companies will be attracted to advertise on Hua Xia TV in the future, and their various funds will not be so tight.

You know, before the advertising business took off, each TV station relied on funding from relevant departments to survive.

There is no need to worry about not being able to pay salaries, but there is really not much extra money to organize various programs.

Faced with this situation, there are also strong voices for reform within China TV.

Expanding advertising business is one of the key points.

The best way to develop advertising business is naturally to set up a successful example.

The products of Chaoyang Motorcycle Factory are very popular in themselves. If after the advertising promotion by Huaxia TV, this year's sales can create an even more exaggerated record, then Huaxia TV can completely take the credit for itself.

After seeing these contents, other manufacturers are also willing to believe in the advertising effectiveness of China TV.

By that time, when the advertising business is fully developed, Fang Siwen’s contribution will definitely not be insignificant.

"Okay, let's give it a try."

If the gap between a couple is too big, it is often difficult for them to live a stable life.

The best thing is that each of them has their own career and can accept each other's situation. That would be the best.

Jiang Hui could still accept letting Zhu Lin become famous by endorsing his company's products.

It's just a guest appearance anyway, no big deal.

Soon, the Chaoyang Motorcycle Factory’s advertisement was filmed with the cooperation of China TV and was waiting to be officially broadcast on New Year’s Eve.

"Xiao Jiang, are you sure your ad will be broadcast on today's Spring Festival Gala?"

Fang Zhen actually has the opportunity to watch the Spring Festival Gala in person, and Jiang Hui can definitely get the tickets.

However, during the New Year, she still felt that it was better for the whole family to stay together in the courtyard.

As soon as it got dark, the New Year’s Eve dinner started.

In the capital city in winter, it gets dark before five o'clock, and the New Year's Eve dinner is basically finished by six o'clock.

Now just waiting for the Spring Festival Gala to begin.

The TV in the living room has been replaced with a large color TV from Sony, which has better clarity than the previous black and white TV.

However, it still cannot be compared with the LCD TVs of later generations.

"BMW S related advertisements have been inserted into the Spring Festival Gala during rehearsals, and will definitely appear in front of everyone in the end."

"In all likelihood, what you see during tonight's live broadcast is footage shot during rehearsal."

After Jiang Hui said this, Fang Zhen was stunned for a moment.

However, she was also a person who had seen the world, and after a little thought she knew that what Jiang Hui said was probably true.

"BMW motorcycles are now completely popular. After advertising on China TV, there is no need to worry about sales this year."

"The next step is to see how BMW performs."

Compared with motorcycles, Zhu Jiansheng attaches more importance to cars.

Even though Capital University of Technology has developed motorcycle-related majors, their status cannot be compared with that of automobiles.

"The prototypes of the BMW Light are already being prepared, and the first batch of prototypes will be assembled in the second quarter."

"When the time comes, we will make some adjustments based on the test results of the prototype vehicle, and then we can officially start preparing for mass production."

"BMW Light will be available for sale as early as the fourth quarter of this year."

Jiang Hui also values ​​cars more than motorcycles.

BMW is now the company he pays most attention to, and he may even set up a permanent presence in Shenzhen in the future.

As the first product of BMW, the development speed of BMW Sunshine must be accelerated.

In that era, it took the mainstream international car companies three to four years, or even four to five years, to develop a new car, but in later generations, China's independent brands could produce a brand new model in just one year.

It is entirely possible for BMW to prepare a car in about two years under Jiang Hui's "forcing the development". "Before the design of a car model is completed, I always feel that the design work is the most difficult."

"But after the design work is completed, we find it very difficult to find a suitable supporting factory to produce the parts according to the drawing requirements."

"The project I'm working on has now entered the stage of sample production, but there are many problems. It will be great if we can produce the first batch of samples in the second quarter of this year."

Zhu Jiansheng has been busy with the intercontinental missile launcher during this period.

According to the evaluation standards of this era, his project is definitely progressing very smoothly.

But compared with the speed of BMW, there is a bit of a gap.

"Next year is the 35th anniversary of Huaxia's founding. I estimate that the relevant departments will organize a grand military parade."

"As long as your project can produce a batch of usable prototypes in time for the military parade next year, that will be enough."

"Of course, it would be best if we could finalize the product design and start mass production before next year's National Day."

"At this pace, it would be enough if we can complete the production and assembly of the first batch of samples this year."

Many of the design principles of the 12-axis intercontinental missile launcher require Capital University of Technology to innovate and research on its own.

Even with Jiang Hui helping out, many tasks were still very difficult to accomplish.

In this case, even if the preliminary design of the drawing had been completed at the end of last year, it would still be very difficult to quickly produce samples.

Some samples even have to go through several batches of continuous adjustments before they can be successfully produced.

This process cannot be completed in one or two months.

That is why Jiang Hui discussed the project schedule with Zhu Jiansheng in conjunction with the arrangements for next year's National Day.

"Do you think the relevant departments will hold a grand military parade next year?"

Zhu Jiansheng had never thought about this matter before.

Now after hearing what Jiang Hui said, it seems entirely possible.

"Yes, I think there is a high probability that there will be arrangements in this regard."

"Since 1978, we have experienced many years of reform, and a lot has happened in these years."

"We must firmly follow the path of economic development in the future, but this does not mean giving up our military efforts."

"On the contrary, it is actually very necessary to use this opportunity to showcase the progress of China's military technology and provide a stable development environment for economic development."

“So I think this matter is basically a done deal.”

Jiang Hui gave his judgment very affirmatively.

Anyway, he knew the final result, and now he was just looking for some excuses.

For this kind of thing, no matter who comes to it, they can find several reasonable explanations.

Just like the stock market, when you analyze the day's performance after the market closes, you will be able to come up with all kinds of reasons.

After all, the result is already known. Who can't find excuses based on the result?

"It seems that we have to control the progress of our project well, and at least ensure that we can produce a few usable prototypes in the first half of this year."

It is definitely not enough to just display the missile launcher.

At that time, it will be combined with intercontinental ballistic missiles for the parade, which requires advance coordination with the missile production factory.

If the prototype vehicle is not produced, it will be difficult to carry out some work at the missile factory.

"Well, it would be best if it could be like this. It would also surprise some countries in the world."

So far, only the Polar Bear has an intercontinental missile launcher. Other countries have not yet developed it, and may never be able to develop it.

In this case, if China showed its intercontinental missile launcher pulling missiles around the streets, it would definitely shock many countries.

"You two stop chatting, the Spring Festival Gala is about to begin."

Fang Zhen had already placed peanuts, melon seeds, fruits, etc. on the table, waiting to watch the Spring Festival Gala.

Zhu Lin also sat next to them with his child, wanting to watch the commercial he had been working hard to shoot during this period being broadcast.

In recent years, there have been several popular domestic film and television stars, and the TV dramas and movies imported from abroad have given birth to the first batch of stars.

People's yearning for celebrity life is also increasing.

Zhu Lin has been following the artistic path since childhood, so naturally he has some ideas about becoming famous.

But after getting married, these thoughts have faded a lot.

Now that she has the opportunity to shoot commercials, she is still very positive.

Soon, a familiar voice was heard in the animal world.

Teacher Zhao came out first to deliver the opening speech.

Then four hosts came on stage to introduce the guests. This process was quite different from later generations.

Even the person who came out to speak was the crosstalk master Mr. Hou.

Then, when the host was wishing the whole country a happy new year, the BMW S billboard was finally seen on TV.

Of course, the advertising video will definitely not appear so soon. Even during the entire Spring Festival Gala, the advertising video will not appear. It will only be officially broadcast after the Spring Festival Gala is over.

During this process, more and more advertising subtitles related to various BMW motorcycles and BMW S appeared in some places on the scene.

This form is already a huge challenge for China TV.

"The whole show was filled with only BMW motorcycle ads. I feel like after this Spring Festival Gala, Chaoyang Motorcycle Factory will start production all year round."

Zhu Jiansheng is very confident about the sales of BMW motorcycles this year.

Although he is very busy, he has never stopped paying attention to the two companies that Jiang Hui is in charge of.

The product is competitive and now it’s being advertised, so it’s hard not to be popular.

"BMW motorcycles have excellent performance in all aspects, and now their publicity work has left everyone far behind. As your opponent, I think we must feel a lot of pressure."

Fang Zhen couldn't help but make a joke beside him.

However, Jiang Hui felt that her joke expressed what her competitors were really thinking.

The Chaoyang Motorcycle Manufacturing Plant always uses some dimensionality reduction attack methods, making it impossible for everyone to keep up with the pace.

In this situation, it would be absolutely false to say that everyone is not under pressure.

However, it is impossible for Jiang Hui to actively slow down the development of Chaoyang Motorcycle Manufacturing Plant just because of the pressure from his competitors.

That's totally making things difficult for yourself.

(End of this chapter)