The car giant started by marrying the daughter of the king

Chapter 300: Spring of Huaxia TV Arrives Early
"It's a good thing to have pressure, otherwise it would be difficult for the domestic motorcycle industry to develop rapidly."

As the vice president of Capital University of Technology, Zhu Jiansheng now comes into contact with more and more people and factories, and has a greater say in domestic industrial development.

He knows best how each factory has developed over the past decade or so, and how it has developed in recent years.

For example, the automotive industry has undergone tremendous changes in recent years.

This is because each factory feels the pressure due to competition.

"The Chinese market is huge. By then, a large number of private enterprises will surely flood into the motorcycle market. That's when our competitors will feel the pressure."

Jiang Hui knew too well the extent of the involution in China's motorcycle market in the 1990s.

It can be said that the internal competition at that time was comparable to the internal competition in the Chinese automobile market forty years later.

"That's true. The development of private enterprises is gradually being recognized. They are very flexible and efficient. They may bring huge changes to the entire industry."

Zhu Jiansheng and Jiang Hui started discussing this topic.

As for watching the Spring Festival Gala, it is more of a ritual and the specific content does not matter.

But they were able to chat and watch the party comfortably, but some people were different.

As the director of Jialing Factory, Yin Zhiguo was originally proud of the excellent results achieved by the factory last year. He just received many calls from people wishing him a happy new year in advance.

But when watching TV with his family, his expression changed a little.

"Old Yuan, BMW motorcycle ads have all been aired on Huaxia TV. When that happens, they will become famous all over the country, and the sales of our Jialing Honda 70 motorcycles will definitely be affected."

"You need to think about this carefully in the next two days. Let's have a meeting in the factory the day after tomorrow to discuss it."

Yin Zhiguo directly called Yuan Zhiwei, the deputy factory director in charge of the motorcycle business.

At this time, he didn't care whether the other party was still spending New Year's Eve with his family.

"I just saw it. How dare they be so bold as to advertise on Huaxia TV? The key is that Huaxia TV agreed to it."

Yuan Zhiwei felt that he had miscalculated.

If he had known that he could do this earlier, he would have been fully confident that he could snatch the advertising spot from the Chaoyang Motorcycle Factory.

As an important military factory, Jialing Factory does have this strength.

"Advertising is not something that has only just appeared today. It's just that no one has ever thought of advertising in this kind of occasion. It seems that we need to be more open-minded in the future, otherwise we will be left further and further behind by Chaoyang Motorcycle Factory."

Last year, Jialing Factory’s performance was actually very good. The annual sales of Jialing Honda 70 motorcycles exceeded 5 units, making it the second largest motorcycle company in China.

Those who are the second in command naturally want to be the first in command.

However, the production of Chaoyang Motorcycle Manufacturing Plant, the largest manufacturer, reached 15 units, so there is still a big gap.

The most important thing is that the gap will likely be even bigger in the future.

"Director, I will immediately arrange for the sales department to carefully study this year's promotional plan and strive to double our sales."

Yuan Zhiwei knew that Yin Zhiguo called him on New Year's Eve, which must mean he took the advertising very seriously.

Especially after Chaoyang Motorcycle Manufacturing Plant did this, it became even more difficult for Jialing Plant to catch up with them.

"Be bolder and don't be afraid to spend money."

"As long as the effect is good, even if we spend one million yuan to advertise on Huaxia TV, it is completely worth it."

Yin Zhiguo and Yuan Zhiwei did not communicate on the phone for too long, after all, it was New Year's Day today.

Also watching tonight's Spring Festival Gala are Chen Qi from Capital Automobile Manufacturing Plant and his secretary Shi Wengui.

As the factory director, Chen Qi set an example by staying on duty in the factory tonight.

In state-owned enterprises like this, leaders need to be on duty during festivals and holidays.

During the New Year, no one would be willing to stay in the factory.

If Chen Qi stepped forward to set an example at this time, the effect would undoubtedly be the best.

"Xiao Shi, what do you think of the effect of the BMW S advertisement produced by Chaoyang Motorcycle Factory?"

The relationship between a secretary and a leader is very special.

When Chen Qi was still the chief engineer, Shi Wengui was already his secretary.

Chen Qi could easily tell Shi Wengui many things that were inconvenient to discuss with other people.

This time is no exception.

"Director, I think after the Spring Festival, it will be hard to find a BMW S in the country."

"The BMW X and BMW S produced by Chaoyang Motorcycle Factory are in short supply in China, so more products are exported first."

"Now that the BMW S is advertised, many people will definitely be attracted to it, and the demand will exceed the supply."

Shi Wengui has a good vision. He has had a lot of contact with Jiang Hui before and knows Jiang Hui's abilities.

Now seeing all these things happening at the Chaoyang Motorcycle Manufacturing Factory, Shi Wengui's first reaction was that it was Jiang Hui's work.

"Their new factory will be completed soon, and by then their production capacity will increase significantly."

Chen Qi has always been very concerned about Jiang Hui's development after leaving Capital Automobile Manufacturing Plant.

Even if he didn't know everything about Chaoyang Motorcycle Manufacturing Plant, he was relatively clear about it.

"At the current pace, even if they invest in a new factory for production, the product will probably still be in short supply."

“The reputation of BMW motorcycles has gradually been established.”

"Now with the added effect of advertising, it will definitely be more popular among people."

Shi Wengui gave his own judgment with certainty.

He has great confidence in Jiang Hui.

"If Chaoyang Motorcycle Factory can do this, can we also consider advertising our BJ212 and BJ310 on Huaxia TV?"

"If we broadcast advertisements in the time slot after the daily news broadcast, I think the effect will be very good."

Before this, state-owned enterprises such as Capital Automobile Manufacturing had never thought about advertising.

The relevant product production tasks are arranged and determined by the Planning Commission, and the sales of products are also mostly coordinated and arranged, so they don’t need to worry about too many things themselves.

But with the development of reform, many things have begun to change.

Chen Qi could naturally feel the tremendous changes in the automotive industry.

Especially the establishment of Shanghai Volkswagen Co., Ltd. and FAW Audi made him feel the crisis.

Even the negotiations on the Jeep project, which had been stalled, have been accelerated.

No wonder he is now under certain pressure to increase the sales of Changli’s two products.

"The factory manager is wise. I think it's totally feasible."

"Although our BJ212 and BJ310 are well-known nowadays, many people still don't know much about them." "Through advertising, more people can know them, like them, and buy them. This is a very meaningful thing."

Regardless of the actual situation, Shi Wengui has already sensed Chen Qi's thoughts, so it is natural for him to follow his leader's wishes.

In large state-owned enterprises, only by following the ideas of leaders can you have a better future.

What you actually think is of little importance.

"If I remember correctly, there shouldn't be any car manufacturers in China that have advertised on Huaxia TV, right?"

"If our BJ310 is successfully listed on Huaxia TV, it will be a major innovation."

For Chen Qi, what he cares most about at the moment is to take advantage of the reform momentum to become a leader among the factories under the First Ministry of Machine Building.

After all, he still has the idea of ​​moving forward.

"Yes, neither FAW nor Second FAW has advertised specifically on Huaxia TV."

"But this time, after seeing the Chaoyang Motorcycle Factory advertisement, they will probably take some action. We need to communicate with Huaxia TV as soon as possible."

Shi Wengui also realized the urgency of this.

As Chen Qi's secretary, he will have a brighter future only if his boss's future gets better and better.

He certainly doesn't want to be a secretary forever.

The current incident made him realize that the opportunity had come.

"Director, I will personally coordinate with the sales department on this matter and take them to finalize the advertising matter."

"We can even transfer some people from the sales department to set up a new department specifically responsible for marketing and promotion."

After Shi Wengui said this, Chen Qi immediately felt that it was feasible.

He was also very smart. He knew that Shi Wengui had followed him for so many years, and he also wanted to transfer him to a specific department to be in charge of the business, so that he could further improve himself.

Otherwise, if he continues to serve as his secretary, it will be impossible for him to become the deputy director or even the director in the future.

"No problem, let's move forward in this direction. The factory is preparing to set up a marketing department, and you will be in charge of it for the time being."

"If it works well, we will formally set up this department and let you focus on marketing matters."

In the past, no one paid attention to market conditions, but now times have changed, and Chen Qi has also realized the importance of this aspect.

Since this field is so important, it is natural for us to assign our own people to be responsible for it.

Otherwise, it would be very depressing if the people below only obey orders and not announcements.

In a state-owned enterprise, it is difficult to fire the subordinates if they are disobedient.

Although as the factory director, Chen Qi certainly has many ways to deal with the department heads below, but it is still troublesome.

"Thank you for your trust, I will do my best to handle this matter and not embarrass you."

Shi Wengui was overjoyed when he heard what Chen Qi said.

But try to remain calm on the surface.

……

The advertising effect of BMW motorcycles soon became apparent.

The Spring Festival has just ended and various sales stores have ushered in a sales boom.

Whether it is the BMW 70, BMW S, BMW X or BMW 125, they are all in short supply.

Basically, the motorcycles shipped to various sales stores every day are bought on the same day.

Naturally, this scene was also seen by other colleagues. Many people thought that this was the effect of the Spring Festival Gala advertising, and they suddenly became enthusiastic about advertising their own products.

"Director Jiang, in the past week, our station has received several groups of manufacturers who came to discuss advertising placement almost every day."

"Most of these factories produce motorcycles, cars, home appliances, alcoholic beverages and other products. Before, people were still concerned about advertising, but now the attitude is completely different."

Jiang Hui specially invited Fang Siwen to dinner today.

As a senior reporter of Hua Xia TV, he is very familiar with the internal situation of Hua Xia TV.

Fang Siwen also made some contribution to the fact that BMW Motorcycles became a sponsor of the Spring Festival Gala by chance.

"The spring of your Huaxiatong Advertising Center is coming. Huaxia TV will no longer have to worry about lack of funds."

Fang Siwen was very happy to hear Jiang Hui's words.

Although Huaxia TV has a high status, it has been really poor in the past few years.

Their welfare benefits are often not as good as those of some factories, at least certainly not as good as those of the Chaoyang Motorcycle Manufacturing Plant.

If there is sufficient funding in the future, everyone’s welfare will definitely improve.

The most important thing is that the station has funding, so we can do many things freely. This has a very different meaning.

"Director Jiang, do you really think our advertising business can become bigger and stronger in the future?"

"I'm a little worried that it's just a gust of wind now."

The greater the hope, the greater the disappointment sometimes.

Fang Siwen obviously didn't want to experience this kind of disappointment.

"The main purpose of reform is to develop the economy quickly, and many of the current domestic practices in developing the economy refer to some of the plans of Western countries."

"It is common in Western countries to advertise various products on TV."

"Our country used to develop according to the planned economy, and there was no need for any advertising, so the TV stations were completely dependent on government grants to maintain themselves, and their ability to make money was very low."

"But things will be different in the future. Maybe in the future your station will have too much expenses and you can hand them over to the relevant departments."

As a unique existence, China Channel's advertising business is scarce.

Historically, the winning bidder for China TV has set sky-high advertising costs for several consecutive years.

Now with the involvement of Chaoyang Motorcycle Manufacturing Plant, it is estimated that the advertising boom will arrive earlier than expected.

It is inevitable that they will start to live a good life.

"I feel relieved when you say that. I will report to Deputy Director Huang when I get back."

Fang Siwen felt that it was totally worth it for him to come out to have dinner with Jiang Hui today.

"In the future, whether it is Chaoyang Motorcycle Factory or BMW, they will definitely have some advertising business to continue to cooperate with Huaxia TV. When the time comes, please consider us."

In front of Huaxiatai, Jiang Hui's attitude was still very correct.

Most of the time, I have to ask others for help, but they rarely ask me for help.

From now on, the situation where there is no one to buy Hua Xia Channel’s advertisements during prime time will no longer occur.

(End of this chapter)