The car giant started by marrying the daughter of the king

Chapter 341 Quieter, More Energy Efficient, and Cleaner
The development speed of Shenzhen is unmatched by other inland cities.

In many places, the situation changes every month.

BMW Motor, which was established less than two years ago, has also undergone tremendous changes with each passing day.

"Director, our first batch of motors and compressors for washing machines and refrigerators have started mass production this month and will be officially delivered to customers."

"According to current estimates, we will be able to occupy more than 90% of the domestic market next year, and import motors and compressors in this field will be phased out of the market."

Wu Wei was in a very good mood.

When he left Huazhong University of Science and Technology, he was actually very nervous.

No one knows whether his decision is right or wrong, and many of his colleagues are waiting to laugh at him.

After arriving at BMW Motor, he soon lost the mood to think about these issues.

Because I’m too busy!
Various projects were launched one after another, and the parent company also provided some advanced motor product design drawings, which brought his vision and technical level to a new level.

Now that the products in the home appliance division have been officially launched on a large scale, the entire BMW Motor business can be said to be thriving.

This sense of accomplishment was something I could never get when I was in school.

"So, customers recognize the quality of our motors?"

Although the technical solution for the motor provided by Jiang Hui is very advanced, BMW Motor may not be able to produce all the ideal performance in the drawings using its existing production equipment.

Of course, the performance of motors in this era is still far behind that of later generations.

If Jiang Hui makes a slight improvement, BMW Motor's overall technical solution will be much more advanced.

"Yes, the noise of our motors is lower than that of any other domestic motor manufacturer. Even compared with imported motors from Bosch, Mitsubishi, Panasonic, etc., the noise performance is not inferior at all."

"The most important thing is that the energy consumption data of our motors is better than that of imported motors. This is a very critical parameter."

"The current domestic electricity price is still relatively high, and people are more concerned about energy consumption when using refrigerators and washing machines."

"Under the same conditions, a refrigerator using our motor can save about half a kilowatt-hour of electricity a day, which is 15 kilowatt-hours a month."

"Although the electricity prices vary from region to region, the cheapest places cost 1.2 cents per kilowatt-hour, and most places cost around 2 cents."

"Calculated this way, the electricity bill saved in a month is about three yuan, which is definitely not a small amount."

Wu Wei used data directly to give Jiang Hui a more intuitive understanding of the situation of BMW Motors.

The electricity consumption situation in this era is actually quite tight.

Even the capital region is no exception.

In order to ease the electricity shortage, the capital region began to charge surcharges on electricity consumption exceeding the quota this year.

For the excess, an additional charge of 0.08 yuan per kilowatt-hour will be added on top of the electricity price at the time.

For units that implement peak power indicators, if the power consumption exceeds the peak period, an additional charge of 0.16 yuan per kilowatt-hour will be added to the original electricity price.

新华书店华北总分店用15瓦、25瓦和40瓦的灯泡，换下了40瓦、60瓦、100瓦的灯泡113个，节约用电50%这种事情都能上新闻。

Some factories and public institutions have replaced the large light bulbs in corridors, offices, dormitories, dining rooms and toilets with small bulbs, saving 30% of electricity throughout the organization. This kind of thing can also make the news.

It is conceivable that the concept of saving electricity has become a well-known concept in China.

"Our motors have such excellent performance in energy saving and environmental protection. I think we can expand the overseas market."

"Especially in Japan, Europe and the United States, where environmental protection is the most important."

"Then you can try to work with refrigerator and washing machine manufacturers to develop energy consumption standards for home appliances."

"In the future, we will try to promote these energy consumption standards internationally, so that China can also participate in the formulation of some standards."

From Wu Wei's report, Jiang Hui thought of many things.

Saving electricity has real economic benefits for the Chinese people, but it has great environmental significance for the West.

If this matter is handled well, it might really bring unexpected surprises.

“It’s a really good entry point.”

Wu Wei's eyes lit up and his mind was immediately opened.

“It will take some time for everyone to have confidence in the quality of our motors, but it is very easy to determine the energy consumption data of our motors.”

"There must be home appliance companies in Europe and the United States that would be interested in our energy-saving motors."

Although China was still very closed at that time and knew very little about the situation abroad.

However, BMW Technology is a Hong Kong-funded enterprise, and Wu Wei was once a professor at Huazhong University of Science and Technology. He also visited Hong Kong and Japan in the past year and has a relatively good understanding of the situation abroad.

"Well, with low noise and energy saving as the highlights, combined with our prices which are not higher than those of our competitors, I believe that BMW Motors can achieve great success in the international market."

Jiang Hui does not want to rely on low prices to expand the international market.

In particular, most of the refrigerators and washing machines produced by European and American home appliance companies are not low-end.

The price of your motor is too low, so people may have many concerns and not trust you.

In this case, it is better to compete with competitors in quality, energy consumption, noise and durability.

By then, we will crush our competitors in all aspects. Even some foreign home appliance companies will be forced to follow suit after their competitors adopt BMW motor products in order to protect their local motor manufacturers.

Otherwise, if your product performance is not as good as others and your cost is higher than others, how can you compete?

The home appliance industry is a fully competitive industry, and it is not easy for any country to protect its own home appliance companies.

Relatively speaking, it doesn't mean that much.

While Jiang Hui and Wu Wei were discussing the situation of BMW Motor, at Qindao Refrigerator Factory, a new customer of BMW Motor this year, the factory director Zhang Rui was confirming some situations with Chen Min, the director of the purchasing department.

"After we installed the motor products we purchased from BMW Motor on the refrigerator, the feedback from the technical department was very good."

"But I heard that BMW Motor only started mass production of these motor products this year, and the production capacity is still relatively limited, but it is supplying motors to many domestic home appliance factories at the same time."

"Please arrange a trip to Shenzhen and finalize our future orders as much as possible to avoid a shortage of goods."

Zhang Rui just took office as the director of Qindao Refrigerator Factory this year.

Faced with the previous mess, Zhang Rui bravely made a series of changes. Of course, the key to whether these changes can be successful is whether the newly launched refrigerators can sell well.

In a refrigerator, the motor is definitely the most critical component.

Unfortunately, their factory does not have the ability to produce motors.

As soon as he took office, Zhang Rui prepared to apply for foreign exchange from his superiors, hoping to import a batch of electric motors from Germany to be installed in their latest refrigerators.

However, due to the tight foreign exchange situation, he has never been able to get his application approved.

Seeing that the situation was hopeless, the sales staff of BMW Motor began to take the initiative to contact various domestic home appliance manufacturers. Even manufacturers like Qindao Refrigerator Factory, which was on the verge of bankruptcy, did not give up.

After seeing the motor parameters provided by BMW Motor, Zhang Rui and others had many questions.

But when the BMW Motor sales staff brought samples directly to visit the purchasing, technical and other department personnel of Qindao Refrigerator Factory and asked everyone to confirm the motor performance on site, the situation changed dramatically.

Zhang Rui made a bold decision that the new generation of refrigerator products would directly use the motor products provided by BMW Motor.

Judging from the current situation, this decision is still very correct.

"BMW Motor's production line uses some automated equipment to the greatest extent possible, and its production efficiency is much higher than that of some domestic motor manufacturers."

"And their production will continue to rise starting this month, and a new production line is also under construction, so the problem of insufficient production capacity should not be particularly serious."

Chen Min felt that he needed to report the specific situation of BMW Motor to Zhang Rui, otherwise he would think that the purchasing department was not doing its job well.

"I believe everything you said, but once word of mouth spreads about our refrigerators, sales will definitely explode."

"Now we may produce dozens of refrigerators a day, but by then we may produce hundreds of refrigerators a day. The change is very fast."

After Zhang Rui became the director of Qindao Refrigerator Factory, he naturally conducted a thorough investigation of the entire market situation.

The Chinese people actually have a strong demand for refrigerators, especially in the southern region where the weather is hot and it is actually very inconvenient without a refrigerator.

Every year, hospitals receive many patients who become ill after eating spoiled food.

If there is a refrigerator, the possibility of this happening will be greatly reduced.

"That's true. If they really have to produce hundreds of units a day and several home appliance factories have similar problems, then BMW Motor's production capacity may be in short supply."

"I will make arrangements right away. I will go to Shenzhen in a few days to visit the sales director and factory manager of BMW Motor to see if we can reach some consensus with them."

Chen Min knew that this was not the right time to argue with Zhang Rui.

After all, the possibility that Zhang Rui mentioned is entirely possible.

"I'll go with you. Jiang Hui, the factory manager of BMW Motor, is a well-known figure in the First Ministry of Machine Building. I've heard of his name for a long time, so I'd like to go over and get to know him this time."

Zhang Rui thought about it for a while and decided to take the people from the purchasing department to BMW Motor for a visit and exchange ideas.

It would be best if we could take advantage of this opportunity to gain some extra benefits.

……

BMW Motor has gained a lot of customers in one go. Qindao Refrigerator Factory is very concerned about the performance of new products after they are launched on the market, and Little Swan Washing Machine Factory is no exception.

"Minister Feng, after our new generation of washing machines came on the market, have you received any feedback from the shopping malls?"

Zhu Kun is very concerned about market changes and is considered to be one of the most reform-minded and market-conscious factory managers in the country.

In this era, Little Swan is considered a leading company in the washing machine industry.

"Director, we haven't received any complaints from the shopping malls yet. Our sales department will also arrange some personnel to investigate and interview washing machine users to see if we can get first-hand information."

Feng Zhanliang is Zhu Kun's trusted subordinate, and he is very resolute in carrying out various instructions.

Therefore, even though his abilities are not that strong, he is still very much trusted by Zhu Kun.

In a company, the people who perform best are often not the ones with the best abilities, but the ones who are most trusted by their leaders.

Why every leader likes to use his own direct subordinates? It is because these people obey orders.

In their eyes, obeying orders is definitely a more important indicator of ability.

Even if you are very capable but don't obey orders, people will find ways to deal with you.

Otherwise it will be difficult to lead the team in the future.

"Before the washing machine was put into mass production, our technical department had already done a series of tests."

"It stands to reason that the performance in all aspects has been greatly improved, and customers should be quite satisfied."

"But you have to figure out what the actual situation is."

“Especially this time we replaced the imported motors with the ones provided by BMW Motors, so we must pay attention to whether there are any special complaints or bad problems with the motors.”

Although the performance parameters of the products provided by BMW Motor are very good on paper, the test results are also very ideal.

But after all, it has not been verified by time, and many people still have some doubts in their minds, which is normal.

In another year or two, everyone will have enough experience data, and the evaluation and trust in BMW motors will reach a higher level.

"Well, this time our washing machine is mainly quieter, more energy-efficient, and cleaner. These three parameters are closely related to the performance of the motor."

"I have specifically instructed the relevant personnel to pay attention to this information."

Hearing Feng Zhanliang say this, Zhu Kun felt a little relieved.

Although I haven't received any information so far, sometimes no information is good news.

"BMW Motor was only established last year, but they were able to launch such technologically advanced motor products so quickly. It is estimated that in the future, the domestic home appliance motor market will be occupied by them."

"We can't take advantage of Little Swan being a well-known factory and treat them as if they were the client."

"You should discuss this with the purchasing department and don't offend them."

Zhu Kun obviously has high expectations for the performance of BMW Motors.

Especially after he learned some specific information about BMW motors, he became more confident about their future.

(End of this chapter)