The car giant started by marrying the daughter of the king

Chapter 342: Reward from the Ministry

The monthly sales volume of BMW Sunshine has now stabilized at around 10,000 units, which is considered a very good result.

The starter motor and wiper motor above are both provided by BMW Motors. Subsequent cars will also have compressors used in air conditioners, which will also be supplied by BMW Motors.

Relying on BMW cars, BMW Motor's automotive business unit can operate stably.

The next step is to penetrate into other OEMs to see if more business can be developed.

As for the home appliance division, although it started a little later, its progress was faster.

After all, compared to the high prices and unfriendly prices of cars, home appliances such as refrigerators and washing machines are relatively more affordable.

Many families in the city can afford to buy a refrigerator or washing machine if they grit their teeth.

Looking across the country, the overall demand is huge.

Just looking at the customers that BMW Motor has already won over, the monthly motor sales exceed 2 units.

And this is just the beginning.

"Director, based on the recent communications with various customers, our home appliance division's monthly motor sales can increase to 3 units in the third quarter of this year."

"Next year, it is very likely that we will double our production capacity on this basis, and we need to speed up the construction of new production lines."

Wu Wei now looks very high-spirited.

BMW Motor has sales of several million RMB every month, and the sales are still increasing rapidly. It is estimated that the turnover next year will exceed 100 million RMB.

This enabled BMW Motor to become one of the top companies in Shenzhen's industrial sector in a very short period of time.

The relevant leaders in Shenzhen are also knowledgeable and know the difference in value between a factory like BMW Motor and other garment factories.

Therefore, we can meet all the demands of BMW motors.

Jiang Hui had mentioned the government service center to Liu Tianwu before. It is now officially in operation and the response from all sides has been very good.

"People have a strong demand for all kinds of home appliances, but because the output of home appliance factories is limited, you need tickets to buy all kinds of home appliances."

"With the increase in the production of home appliances, some places no longer need tickets to buy refrigerators and washing machines, or tickets are very sufficient. Each unit can issue relevant tickets according to the needs of employees."

"As a result, the sales of home appliances will inevitably experience a blowout growth."

"Not only next year, but also in the next ten years or so, the growth rate of home appliance sales will exceed everyone's imagination."

The home appliance industry is no longer a particularly eye-catching industry in later generations, and people’s attention is not focused here.

But in the 1980s, the home appliance industry definitely had great potential and was in a state of rapid development.

Many home appliance companies that are familiar to everyone in later generations have basically only started to develop in the past two years.

"Director, if the sales of home appliances are so hot in the future, can we directly invest in building refrigerator production lines, washing machine production lines, and even TV production lines and bicycle production lines?"

Wu Wei suddenly felt that BMW Motor could fully enter the home appliance industry and build several factories to specialize in the production of various home appliances.

By mastering the core components such as motors, the home appliances produced by BMW Motor are definitely more advantageous than those produced by other manufacturers.

He is also very confident in the team he leads and believes that they can design good home appliances.

However, Jiang Hui has a different opinion.

"The current development momentum of the home appliance industry is very good, but the competition in the future will definitely be fierce, and various price wars are almost inevitable."

"On the contrary, competition in core components such as motors is relatively less intense."

"If we can expand and strengthen the core component technology, we may not necessarily earn less money."

"It's like Bosch in the automotive industry. They can produce most of the auto parts, but they never intend to produce cars directly."

"It's not that Bosch has no way to produce complete vehicles, but once it enters the complete vehicle industry, other OEMs will not easily purchase parts from them."

"It can be said that entering the vehicle manufacturing industry may not be worth the cost for Bosch."

"The same situation applies to BMW motors."

"If BMW Motors goes to produce home appliances, will home appliance manufacturers such as Qindao Refrigerator Factory and Little Swan Washing Machine Factory still buy motors from us?"

"Aren't they worried that we might trip them up in the future?"

"Even if they have to continue to purchase some from us in the early stages because they need to use foreign exchange to import motors, they will definitely consider other manufacturers in the long run."

"It is impossible for BMW Motor to monopolize household appliance motor products forever."

After Jiang Hui said this, Wu Wei's mind immediately calmed down a lot.

He was obviously a little impulsive just now.

BMW Motor, a manufacturer of electric motors, suddenly started competing with its own customers for the market, and the impact was definitely very complicated.

Not only other home appliance manufacturers may be wary, but other automobile manufacturers may also have many concerns about using BMW motors in their products.

This will obviously have a very adverse impact on the next development of BMW Motors.

"Director, I didn't think it through enough. If we produce home appliances ourselves, it will definitely affect our cooperative relationship with those home appliance manufacturers sooner or later."

“If you can only provide motors for your own home appliances in the future, you may not make more money in the end.”

"In the future, BMW Motor will still be responsible for motor products, and we will not enter the home appliance industry."

Wu Wei originally thought that he could take advantage of something, but now it seems that not only is it not an advantage, but it might be like taking poison, so he definitely can't do that.

Even if other home appliance manufacturers have concerns in this regard, he is prepared to make a direct commitment to the relevant customers to dispel everyone's concerns.

"We don't enter the home appliance consumer market, but BMW Motors doesn't necessarily only make motors. We may also consider some products with more valuable content."

"For example, various robot products such as welding robots have great prospects in the next few decades, so we can focus on them."

Jiang Hui fully communicated his ideas with Wu Wei based on some future development situations.

"The factory now has an automotive division and a home appliance division. We will later set up a robotics division and put welding robots and other related projects in the robotics division."

Wu Wei is not stupid. He can feel that Jiang Hui is very interested in robot-related businesses.

Therefore, even though BMW Motor is only developing welding robots, it is preparing to set up a separate robotics division and put it on the same level as the automotive division and the home appliance division. However, from the perspective of actual business, the robotics division is not even a fraction of the other two divisions.

"Yes, the robotics business can also fully integrate the international development situation and clarify our own promotion goals."

"Don't be in a hurry for this business. We can take our time. First, we should develop a robot that can be used in our own factory, and then slowly expand our products."

Jiang Hui agreed to Wu Wei's proposal without any hesitation.

The BMW Motor Robot Division, which will have a huge impact on China and even the world in the future, was born in this way.

……

BMW Motor's home appliance business developed rapidly, and the First Ministry of Machine Building naturally also received reports.

Zheng Haiming happily reported the progress in this regard to Zhou Jian.

"Minister, now all the home appliance manufacturers under our ministry can purchase the motors used in refrigerators, washing machines and other home appliances from domestic sources in the future, so there is no need to waste foreign exchange."

Zheng Haiming handles various equipment procurement applications submitted by subordinate factories almost every day, and most of these applications use foreign exchange.

Although the foreign exchange tension has eased to a certain extent in the past two years, it is still very tense overall.

The foreign exchange allocated by the State Administration of Foreign Exchange to the First Machine Ministry is also subject to quota restrictions, so it is naturally impossible for Zheng Haiming to approve all proposals.

In this case, there will definitely be some people from the subordinate factories whose demands have not been met causing trouble.

Factory managers of this era are sometimes very tough when facing leaders from higher-level departments.

Especially when it comes to the interests of their own factory, many people really dare to slam the table in the leader's office.

"We organized some motor manufacturers to tackle technical problems before, hoping to provide advanced motor products for refrigerators and washing machines, but the results were not very satisfactory."

"Why did it change so quickly?"

Zhou Jian has too many things to do every day, so it is impossible for him to know everything.

"Except for some breakthroughs in motor technology for generator sets, the performance of the original motor manufacturers in other aspects was very average."

“This time, it was thanks to BMW Motors, which was invested in by BMW Technology, that we achieved a major breakthrough in various home appliance motors.”

"Their products are better than similar imported motors, especially in terms of noise and energy saving."

Although BMW Motor is not a factory under the First Ministry of Machine Building, it is also under the supervision of the Ministry.

The most important thing is that BMW Motor provides motors to the factories under the First Ministry of Machine Building, which not only saves foreign exchange but also improves product performance.

This can be fully explained as an important achievement of the Ministry of First Machine Building this year when summarizing the achievements.

“Better than imported products?”

"It's not easy."

"Could it be that this new product of BMW Motor was also developed by Jiang Hui himself and his technicians?"

Zhou Jian also knew Jiang Hui and had a very intuitive understanding of Jiang Hui's technical strength.

In recent years, several major achievements that he remembered were closely related to Jiang Hui.

A few days ago, he had a meeting with people from the Seventh and Fifth Ministries of Machine Building, and he heard about the intercontinental ballistic missile launcher project. In fact, Jiang Hui was deeply involved in the project before the results were achieved so quickly.

If such a talented person were to personally develop a household electrical appliance product, it would seem reasonable that he would make some breakthroughs.

"The chief engineer of BMW Motor was a professor at Huazhong University of Science and Technology before. He is considered a relatively young scholar in the field of motors in China."

“However, as the factory director, Jiang Hui must have been deeply involved in the research and development of various motors.”

"The last time I talked to Jiang Hui, he briefly talked about the BMW Motors plan. They are working towards becoming the world's largest motor manufacturer."

In other words, it was Jiang Hui who said this. If someone else wanted to be the best in the world, Zheng Haiming would probably think it was a joke.

But if it comes to Jiang Hui, the situation is different.

He really has made great achievements in battle. Many things that others can't handle can be handled by Jiang Hui.

"Electric motors play a very important role in all walks of life and have a wide range of uses. However, there is still a big gap between our domestic electric motor technology and that of foreign countries."

"BMW Motor has been able to quickly catch up with and even surpass the products of international motor giants in some products, which is definitely something worthy of praise."

"You should arrange for someone to send a commendation letter to BMW Motor, and give priority to BMW Motor in the year-end performance appraisal."

As the head of the First Ministry of Machine Building, Zhou Jian was very clear about the importance of motors.

Although the structure of the motor does not seem to be very complicated, everyone's products look similar when they are taken apart.

But when it comes to materials and detailed design, it is not so easy to copy.

Especially for China in 1984, the strength of the "tape measure department" of each factory still needed to be strengthened.

Unlike later generations, when most products came to China, as long as there were manufacturers to "borrow from" them, they would quickly be able to launch products with similar performance.

To some extent, this is also a reflection of industrial strength.

"No problem. I will inform all the factories under my department about this award and ask them to contact the BMW Motor sales department if they need motors. Who knows, there may be some unexpected surprises."

This kind of help for a company to promote itself is something that only has such a strong impact in this era.

Otherwise, how could future ministries do such a thing for a foreign company?
If measured by advertising costs, the advertising value of such a promotion is absolutely immeasurable.

Zheng Haiming acted quickly and just a few days later, BMW Motor received a commendation letter from the Ministry of First Machine Building.

At the same time, all factories under the First Ministry of Machine Building also received relevant notices, asking everyone to confirm whether they were using imported motors.

If so, you can contact BMW Motor, tell them the motor parameters you need, and see if BMW Motor has any way to localize this product.

You know what, this action actually has some effect.

Wu Wei, who was developing a new motor with R&D personnel in the factory, was visited by an unexpected guest.

This uninvited guest even brought a motor sample with him.

(End of this chapter)