The car giant started by marrying the daughter of the king

Chapter 392 Father-in-law comes to celebrate the New Year, BMW Building’s new ideas
The Spring Festival holiday today is not as long as it is in later generations.

Well, it seems that the legal holidays for the Spring Festival in later generations are not many days.

Zhu Ling and her sister are both in Shenzhen, and Zhu Jiansheng and his wife chose to fly to Shenzhen to celebrate the New Year this year.

As an important investor in Shenzhen, it is naturally not a problem for Zhu Ling to acquire some land in Shenzhen to build a few houses.

In the 1980s, the value of land in Shenzhen was far lower than it is today.

“Every time I come to Shenzhen, the changes are huge.”

"On the contrary, the changes in the capital are much smaller."

Shenzhen doesn't have an airport yet, so if you come from the capital, you need to transfer in Guangzhou.

Zhu Fang, the eldest daughter, went to the airport in person with the driver to pick up the passengers.

Along the way, Zhu Jiansheng was observing various changes, especially after entering Shenzhen, where the changes were particularly drastic.

"As a special zone, we naturally need special zone speed."

"Placing the BMW Group in Shenzhen is the right choice."

"If it were somewhere else, some policies would be very likely to be restricted and not so easy to pass."

Before 1992, Jiang Hui had no plans to vigorously develop his own industry outside Shenzhen.

Run the base well first, and then slowly expand the base when the time is right.

In any case, before 1992, and even after, it was difficult to find a place more suitable for investment than Shenzhen.

Of course, in order to balance the demands of various regions, the BMW Group will definitely not be able to develop freely in Shenzhen at that time.

Shanghai, Chang'an, Capital, and even Guangzhou all need to consider setting up some factories, but not so quickly.

"That's true. Shenzhen is far away from the capital, which is sometimes an advantage."

"Especially when you always like to come up with something new, it makes many people uncomfortable."

Zhu Jiansheng felt quite emotional when he thought about some of the barriers he encountered in his work over the years.

Sometimes people's mentality and ideas can change in an instant, but sometimes they cannot be changed for a long time.

"Dad, school won't start soon anyway, so why don't you take this opportunity to stay in Shenzhen for a few more days?"

"Next time, I'll get my passport and other things done in advance, and I can also consider visiting the port city."

Although there is nothing fun in Shenzhen now, the temperature is much higher than in the capital, so it is still okay to stay there for a while.

"I would like to, but the development of new products such as heavy trucks requires me to personally supervise many things."

"Even if the school is on holiday, the laboratories are still working."

"I also need to keep an eye on the Polytechnic Special Vehicle Factory from time to time."

Although Zhu Jiansheng is already in his fifties, in the overall environment, leaders of his age are still in their prime and it is time for them to demonstrate their abilities.

Jiang Hui naturally understood this point.

"Heavy trucks are indeed worth developing. Whether they are used in the military or civilian sectors, they will be of great use."

"Now all regions are quite enthusiastic about building expressways."

"The demand for heavy trucks will also increase in the future."

The University of Science and Technology of China Special Vehicles has experience in the production of Hummer military vehicles and intercontinental ballistic missile launchers, so it will be relatively smoother to expand its business to heavy trucks and other products.

BMW Group is not planning to directly intervene in the heavy truck market in the short term.

After all, heavy trucks are easily associated with the military industry and are relatively sensitive.

"You guys have developed the 4AT automatic transmission this year. You should be able to develop the AMT transmission for heavy trucks smoothly next year, right?"

For the current heavy-duty truck projects, there are still many bottleneck parts.

Large-displacement diesel engines are a problem, and gearboxes that cope with high torque are also a problem.

The development of other parts such as axles also requires the efforts of a dedicated team.

Sometimes, making civilian vehicles is more difficult than making military products.

"No problem, we can definitely produce the first generation of products."

Jiang Hui will definitely give his full support to the key projects headed by his father-in-law.

We can't let the gearbox issue hold us back.

Nanshan Engine is also developing large-displacement diesel engines simultaneously.

When the time comes, we will have several legs to walk on, and we will choose the one that is most suitable for the heavy trucks of the special vehicle department of science and technology.

"BMW will soon be able to officially mass-produce the Land Rover SUV after the Spring Festival, which uses a large number of hot stamping parts."

"The use of this technology will make Land Rover's products several generations ahead of its competitors in terms of body strength."

“Even luxury cars like BMW and Mercedes cannot compare to this in terms of body strength.”

As the son-in-law, Wu Ming naturally has to step forward and make his presence felt at the right time.

My brother-in-law is so outstanding that he sometimes feels a lot of pressure.

The key point is that this brother-in-law is much younger than me.

"I've heard about this, too. If it really creates a huge impact on a global scale, then you'll have done a great job."

"In the eyes of the world's auto giants, China's auto industry has always been backward."

"That is to say, your Mercedes-Benz cars have changed some people's views with their stunning exterior design."

"If we can achieve a huge breakthrough directly from a technical perspective this time, it will be of extraordinary significance to my country's auto industry."

Zhu Jiansheng is very familiar with the situation of the automotive industry in China and even the world.

Among all the universities, he should be considered the one with the highest level in his professional field.

"We have recruited a lot of foreign language talents recently, and we are going to expand into the international market next year with two new Land Rover products."

"Among them, hot stamping technology is the key to our breakthrough."

Jiang Hui naturally also fully affirmed the hot stamping technology.

This is a project that I promoted myself.

"The development of BMW has also shown the superiors how private and foreign companies differ from state-owned enterprises."

"In the future, it is estimated that there will be more support policies for the development of private enterprises."

"Invisibly, you have helped those private enterprises."

Zhu Jiansheng's position is high enough, so naturally he has access to more information.

"Most state-owned enterprises, especially military enterprises under the Fifth Ministry of Machine Building, were used to working according to the instructions of the planning management department."

"And because of confidentiality, they can't just share some information."

"This has led to people's thinking being more rigid, and it takes a long time to adjust."

"In recent years, through the cooperation with the United States to assist Afghanistan, there should be some changes."

In recent years, due to the good demonstration role played by Capital University of Technology, many military industrial enterprises have greatly increased their enthusiasm for exporting arms.

It just so happened that the war between Persia and Baghdad continued, and the international community imposed an arms embargo on them, which made them turn their attention to China.

Aircraft, tanks, artillery and other Chinese military products that were previously looked down upon by Baghdad and Persia began to be exported to them.

The impact this has on China's military industry is enormous.

It can be said that without this wave of blood transfusion from them, many military-industrial enterprises would not be able to survive.

"That's true, but military-industrial enterprises have their own particularities, and it's difficult to change them immediately."

"There haven't been many successful cases of military-to-civilian enterprises in recent years."

"In the future, if there is an opportunity, some supporting manufacturers of the BMW Group can consider these companies."

Zhu Jiansheng is a man with a strong sense of family and country.

If you are successful, you will help the world, and if you are poor, you will be alone.

He executed this sentence very well.

"We are already doing this now. Nanshan Equipment will need more supporting factories in the future, and we will give priority to these companies."

Jiang Hui didn't really want to continue discussing this topic in depth, so he quickly changed the subject, "Dad, Shenzhen University has developed very quickly in the last semester."

"Both the cooperating universities and the local Shenzhen city have given them great support."

"Among them, the Department of Vehicle Engineering has developed very rapidly due to its in-depth cooperation with our group."

"I think the school could consider cooperating with Shenzhen City and simply open a branch here."

"Supporting the development of the Special Administrative Region is completely in line with the spirit of the superior documents."

"With the special situation of the Shenzhen branch, the school can further improve its weaknesses in economics and management."

“In the future, Capital University of Technology will become a top comprehensive university.”

If the BMW Group wants to develop rapidly, the demand for talent is huge.

There are only two relatively good universities in the entire Lingnan Province, namely, South China University of Technology and Sun Yat-sen University. The capital, Shanghai, is completely incomparable.

There is even a clear gap compared with Qingcheng, Chang'an and Shudu.

Jiang Hui certainly hopes that this shortcoming can be better compensated.

"Our school is currently short of teaching staff, so we are supporting a group of teachers to Shenzhen University."

"If we continue to open branch schools here, wouldn't that be a bit beyond our capabilities?"

Zhu Jiansheng had never considered opening a branch school before.

Nowadays, almost all colleges and universities do not consider this issue.

This is completely different from the situation decades later.

"In the next 20 years, the country will have a strong demand for talent. Even if schools train more talents, they will not be able to meet social needs."

"Before other universities react, we will make arrangements in advance to expand our influence."

“This is actually a very rare opportunity.”

Jiang Hui continued to persuade him, and Zhu Jiansheng was obviously tempted. "It will cost a lot to build a new branch school, and I don't think the department will agree to it."

"This is very simple. Just leave the problem to Shencheng."

Jiang Hui fully believes in Shenzhen’s enthusiasm for Capital University of Technology to open a branch here.

Shenzhen’s rapid development is closely related to the excellence of its leadership team.

For Shenzhen, building a university requires nothing more than a piece of paper to obtain land.

What really costs money is the construction of various buildings.

If you really calculate this money carefully, it is not necessarily a lot.

After all, at the beginning, the scale of this branch will definitely not be particularly large.

With a scale as large as Shenzhen University, it would be considered good if we could recruit a few hundred students in the first semester.

If you want to expand the scale later, you can do it step by step.

In this case, Shenzhen City would raise part of the required funds, Lingnan Province would support part of the funds, and the company would ask higher authorities for part of the funds. Jiang Hui felt that it would not be a big problem.

"Jiang Hui, can our group also consider providing some funds to support the school in building a branch school?"

“For example, if you donate a library or teaching building, you can just name it BMW Library or BMW Teaching Building.”

“In the future, we will build a BMW building in every major university in the country.”

"This should be very beneficial for enhancing the brand influence of our group."

Zhu Ling interjected.

She is very clear about the financial situation of the BMW Group.

Although it has been developing rapidly in recent years, thanks to the large-scale export of Mercedes-Benz cars, there is no problem at all in taking out several million yuan to support the construction of a teaching building.

Even now, building a building does not require millions, one million is enough.

"This is a good proposal. We can first cooperate with Shenzhen University and Capital University of Technology Shenzhen Branch, and then further expand to other universities."

“We will strive to have at least one BMW building in every university in the country.”

When Jiang Hui talked about this, he thought of the Yifu Building of his alma mater in later generations.

This building is definitely the most well-known among all universities.

Almost all major universities have such a Shaw Building, and even some good high schools have a Shaw Building.

If the BMW Building can achieve this level of popularity in the future, then this advertising investment will be very worthwhile.

After all, students in school are potential users of cars in the future.

By satisfying the needs of generation after generation of students, we have basically satisfied the highest-end group of automobile consumers.

There is no way to measure this benefit with money.

"Xiao Jiang, you'd better think about it carefully. If this idea gets out, everyone will take it seriously."

"If the BMW Group fails to do so, people may gossip about it and it will become a thankless task."

Zhu Jiansheng was naturally very happy to have someone donate to the school, even though the Shenzhen branch was not even a plan at all.

"Dad, don't worry, I know what's going on."

"Lingling's words make sense. This charity event is actually the most valuable advertising event."

"It's worth my not trying hard enough."

After hearing Jiang Hui's affirmative statement, Zhu Jiansheng stopped worrying about it.

He began to think about this issue seriously and planned to make contact with people in Shenzhen after the Spring Festival to see if the other party was really that enthusiastic.

If the plan is feasible, we will go back to school to discuss it in detail and try to implement it as soon as possible.

In this way, we can start recruiting students in the second half of the year.

(End of this chapter)