The car giant started by marrying the daughter of the king

Chapter 393: The first major event of the spring, Land Rover off-road vehicles roll off the production line

Zhu Jiansheng is also decisive in his work.

After Jiang Hui finished discussing the Shenzhen branch campus, he immediately called several other school committee members to discuss the matter.

After getting recognition from others, he directly asked someone to contact Shenzhen City.

Capital University of Technology, as a vice-ministerial university, has the same level as Shenzhen.

He can have an equal dialogue with the person in charge in Shenzhen.

Since the topic of cooperation being discussed was Capital University of Technology building a branch in Shenzhen, something that would be very beneficial to the city, the enthusiasm on the Shenzhen side was also very high.

You know, when Shenzhen University was established, they had to beg for help from everyone and worked hard for a long time before they were able to build this university.

At the beginning, there were only a few majors and the scale was relatively small.

Now that a key university like Capital University of Technology has taken the initiative to propose building a branch, the city of Shenzhen will definitely make sure this matter is finalized as soon as possible.

After Zhu Jiansheng went over to communicate for half a day, the two sides determined the general direction of cooperation.

Shenzhen can provide 1000 acres of educational land for Capital University of Technology to use free of charge.

In addition, it will provide an additional 1000 million yuan in funding for the construction of the branch school and help apply for additional funds from Lingnan Province.

Zhu Jiansheng also said that once the branch school is opened, it will set up a School of Foreign Languages, a School of Law, a School of Economics and Management, a School of Mechanical and Vehicle Engineering, and a School of Computer Science.

The five colleges will offer at least ten majors and enroll twenty classes of students in the first year.

This scale has already surpassed Shenzhen University and will overtake it to become the largest university in Shenzhen.

During the entire holiday, Zhu Jiansheng was busier than when he was working at school, so Jiang Hui was forced to serve as a soldier for a long time.

Especially in terms of professional settings, Jiang Hui gave a lot of suggestions.

For example, as to what majors the School of Foreign Languages ​​should offer first, Jiang Hui suggested that English, Japanese and Arabic should be offered first, and other minor languages ​​such as German, French, Spanish, Korean, etc. should be arranged later.

As for the once popular Russian language, we will talk about it later.

There is no need to say much about the establishment of an English major, as everyone can understand its necessity and importance.

The Japanese major, on the other hand, takes into account the needs of economic development in Shenzhen and even Lingnan Province.

Attracting Japanese companies to invest and build factories in Shenzhen is definitely in the interests of Shenzhen.

The establishment of the Arabic major was based more on the needs of the BMW Group.

In the future, if various automobile products are to go global, the Middle East market must not be ignored.

There are not many local automobile companies there, but the car sales are good, which is totally worth it for various automobile giants to work here.

Knowing English might be enough in other places, but it is definitely not enough in the Middle East.

If Arabic majors are opened, a large number of graduates of these majors will be consumed by the BMW Group alone.

Jiang Hui also fully considered future needs in establishing and opening other colleges and majors such as the Law School and the School of Economics and Management.

At least in the next twenty years, Jiang Hui can guarantee that graduates of Capital University of Technology Shenzhen Campus will have a very good employment rate and have a better future than their peers.

Choice is greater than effort.

Sometimes a person makes a better choice, not necessarily because he is smarter.

But he just happened to have that only choice at a certain moment.

To put it bluntly, he is just lucky.

What Jiang Hui has to do now is to give those students graduating from the branch school the opportunity to "just happen" to make the right choice.

Of course, building a branch school involves various processes and specific matters that are very complicated, and Jiang Hui is unlikely to have the time to participate in them.

When the Spring Festival was almost over, he returned to the company to get busy.

Zhu Jiansheng also flew back to the capital to finalize the construction of the branch school.

By then, I might have to fly to Shenzhen every few days, which would give me more opportunities to reunite with my daughter.

……

"Director, our Land Rover off-road vehicles will soon roll off the production line. Can we officially promote the two names of Land Rover G250 and Land Rover G350?"

After the beginning of the year, BMW Group will naturally hold various meetings.

As a key project this year, the Land Rover off-road vehicle will soon roll off the production line and has now become the focus of everyone's attention.

"There is nothing particularly good to promote in China for now. The key is what GM means. Will their cooperation plan with us continue to follow the cooperation plan for Mercedes-Benz cars?"

The North American market is not that easy to enter.

Even a powerful company like Toyota chose to cooperate with General Motors when it opened a factory in the United States.

BMW Group is a Chinese company. It is obviously impossible for General Motors to open up the North American market without cooperation as it has taken a fancy to the appearance of your car models.

People have plenty of ways to make you suffer.

You are unfamiliar with the place, and the money you earn may not be as much as the various fines or compensations you pay.

This is definitely not what Jiang Hui wants to see.

So continuing to look for a strong partner is a normal choice.

"GM has already sent people to inspect the vehicle. The only disagreement now is at what price the car should be exported to them."

"Then Ford Motor also contacted us, but their sincerity did not seem to be as strong as GM's."

“So I think it’s better for us to continue to cooperate with GM for the G250 and G350.”

Chen Chenxing gave his reference opinions very directly.

Time waits for no one, and now is not the time to procrastinate.

"For our Land Rover G-series off-road vehicles, the production schedule for the first month of mass production was only 1000 units, and only 3000 units in the second month. It will take until the third month to reach the production capacity of more than 5000 units."

"Don't set the price too low at the beginning, otherwise it will be difficult to raise the price later."

Jiang Hui is very confident about the market performance of the Land Rover G Series.

This car is a classic that has been proven in markets around the world.

Now that it has been released ahead of schedule in 1986, its sales performance is not bad.

"I understand. I will calculate the cost with the Finance Department and work out a price that is acceptable to both us and General Motors based on the situation in the American market."

Chen Chenxing plans to personally participate in the confirmation of the export price of the Land Rover G series models.

This not only affects the export price to the United States, but is also closely related to the sales price of this car in the Middle East, Europe and other markets.

If the price system is not established properly at the beginning, the subsequent losses will be enormous.

“With Ford, you can maintain contact regardless of how motivated they are.”

“Even let the people at GM know that Ford was approaching us.”

Jiang Hui has no intention of changing his partners.

Since we are cooperating with each other anyway, why should we offend General Motors and cooperate with Ford?
However, as a negotiation strategy, it is necessary to put pressure on GM in a timely manner. With the excellent performance of the Land Rover G series, the sales prospects in the American market are very promising, and may even exceed the performance of Mercedes-Benz sedans.

In this situation, Jiang Hui must strive to maximize his own benefits.

Otherwise, why work so hard every day?
To help America?

"No problem. I will go to America next week to finalize the specific cooperation plan with General Motors."

"In addition, I will also visit Ford Motor Company to discuss cooperation in parts supply and Land Rover X-Series pickup truck cooperation."

As Jiang Hui's apprentice, Chen Chenxing is definitely better than others in understanding Jiang Hui's ideas.

"In addition to the American market, we should also pay attention to the expansion of the European market, the Middle East market, and even the African market."

"This is our first time to truly enter the international market. The performance of Land Rover G will affect the company's future internationalization strategy."

As a new brand of off-road vehicle, it will certainly be very difficult for the Land Rover G off-road vehicle to open up the market in mature regions.

Even if Jiang Hui has prepared some special tricks, it is still unclear whether the final effect will be good.

On the contrary, places like the Middle East and Africa, where the automobile market is not so mature, may bring you unexpected surprises.

"BMW Technology has established a sales company in Dubai, and one in France and one in Germany."

"Relying on these sales companies, we will expand into the European and Middle Eastern markets."

"The recruitment and training of relevant sales staff has been going on for several months."

"The company has also previously announced incentive policies for these sales staff."

"As long as sales are good, there is no cap on the bonus each of them can receive. It is entirely possible for their bonus income to exceed 10,000 yuan a year."

Fang Huihui added some information about BMW Group's international expansion plans.

She and Chen Chenxing are working on this matter together.

In order to better promote the internationalization of Land Rover, she even transferred a group of former motorcycle sales staff.

"Heroes emerge in troubled times. The current international market, especially in the Middle East and Africa, is like a troubled time for all automobile companies."

"Which brand can gain a firm foothold in these places in the next ten years will be able to enjoy the dividends of these markets in the future."

"It is impossible for our domestic auto market to maintain high growth in the short term."

"It will take a few years for the economy to develop further and for private enterprises to reach a higher level before consumption capacity can increase."

"After all, the prices of our Land Rover G series models are relatively high, and not everyone can afford them."

Jiang Hui has a very clear positioning of the Land Rover brand.

This is a brand that focuses on high-end off-road vehicles and pickup trucks.

Its pickup trucks are basically not sold domestically, but mainly target the international market.

If you sell pickup trucks in the country, people will subconsciously think that your model is not a high-end model.

But the international market is different.

Especially in the American market, sales of high-end pickup trucks have always been very good.

"Director, after the Land Rover G officially rolls off the production line, I will personally take my team to the Middle East and Africa for a month to build the local development framework."

Realizing that Jiang Hui attached more importance to overseas markets such as the Middle East than he had imagined, Chen Chenxing planned to make a trip to the Middle East after returning from the United States.

"You go to various places to build the structure first, and then I will follow and try to open up the situation when the time comes."

Jiang Hui is not the kind of person who hides behind and orders his subordinates to charge into battle.

As the first product of BMW Group to enter the global market, the importance of the Land Rover G series is unquestionable.

For some marketing plans, even if he explained them to his subordinates, he was still a little worried if he didn't personally monitor them.

……

Compared with the low-key ceremony of the 3.5L engine rolling off the assembly line, Jiang Hui obviously did not intend to keep a low profile at the mass production ceremony of the Land Rover G series off-road vehicle, which has been operated independently.

Such a product that can attract people's attention just by looking at the appearance must be exposed by various media.

Even if you focus on the international market in the beginning, you also need to make a name for yourself in the domestic market.

The First Ministry of Machine Building, Lingnan Province, Shenzhen City, major supporting manufacturers, mainstream media, and Land Rover have all sent invitation letters.

Zhou Jian, the head of the First Ministry of Machine Building, brought Zheng Haiming, Qin Hao and others to attend the launch ceremony of the Land Rover G series off-road vehicles, showing their full support.

He knew that Land Rover was using this product as a new breakthrough in export and foreign exchange earnings this year.

If this matter is handled well, the Ministry of First Machine Building will also be proud of it.

Now, among the various ministries, how many factories are able to export such high-tech products?

The heads of the First Ministry of Machine Building were present, and naturally leaders of the same level from Lingnan Province were also present.

As for Shenzhen, needless to say, the heads of several teams came to participate.

It can be said that this offline ceremony is the most important event in Shenzhen so far this year.

Lingnan Provincial Television and Shenzhen Television even arranged a large number of personnel to follow and report on the entire process.

"Xiao Jiang, you've never let me down in anything you do."

"The successful rollout of the Land Rover G-series off-road vehicle this time has set many records in our Chinese automobile industry."

"This car will leave a significant mark in the history of China's automobile industry development in the future."

Zhou Jian was in a very good mood.

Not only did he make a speech in person today, he also praised BMW Group, Land Rover and even Jiang Hui himself.

This kind of support attitude and strength is also very rare.

Generally, leaders tend to be more reserved in their words and won’t say too much, as it’s easy to fall into a trap if you do that.

But this time Zhou Jian expressed his support very directly and hoped that the relevant departments would give their full support.

"It's mainly because the country has good policies and the support from ministries and local governments is very strong."

"Thanks to the dedication of our employees, we have achieved the current results."

"Whether Land Rover's G series can make a breakthrough in the international market will require further efforts."

At this time, you naturally need to be more humble.

China is not like America, where you can brag whatever you want.

"As long as the price of this off-road vehicle is right, the demand from various domestic government agencies will not be small."

"Especially for some border defense units, your vehicle should be very suitable for their needs."

"In particular, the successful development of the 3.5L V6 engine allows the Land Rover G350 to provide sufficient power to meet the needs of some special usage scenarios."

Zhou Jian not only gave verbal praise, but was also prepared to provide strong support in terms of orders.

(End of this chapter)