The car giant started by marrying the daughter of the king

Chapter 394: Finalization of cooperation, Land Rover off-road vehicle launched
"We are ready to seize both the export and domestic markets with both hands, and we will do our best in both."

"In the next ten years, we plan to make the Land Rover G-series SUV a classic model and will gradually launch products with various configurations."

"According to our plan, the annual production and sales of this product will exceed 20 units in the future."

In front of the leader, you naturally have to be able to make appropriate promises.

Otherwise, everyone will not be able to feel the impact of the Land Rover G series on everyone very intuitively.

Especially in Shenzhen, people are very concerned about this information.

This is closely related to GDP.

"It's good that you have this ambition. If the Land Rover G-series SUV can really achieve this sales volume, then even if it can't win the first prize of the National Science and Technology Progress Award like the Mercedes-Benz sedan, it will be a great success."

"I will also present you with an important award within the First Ministry of Machine Building."

Zhou Jian is very clear about the significance of annual production and sales of 20 vehicles.

So far, no domestic automobile company has achieved an annual production and sales of 20 vehicles, let alone a single product reaching this number.

The most important thing is that according to Jiang Hui's plan, the Land Rover G series off-road vehicles are mainly aimed at the international market.

This means that most of the 20 vehicles sold are exported to earn foreign exchange.

That's extremely exaggerated.

Even if one car is exported at $1, 10 cars would amount to $10 billion.

You should know that the country’s current foreign exchange reserves are only over 10 billion US dollars.

As a result, the export earnings of a single Land Rover product can reach US$10 billion.

This will have a huge impact on all walks of life in China.

Many industries want to upgrade their production lines, but due to lack of sufficient foreign exchange, the relevant equipment applications have not been approved.

If the BMW Group could earn more than a dozen US dollars in foreign exchange for the country, it could contribute foreign exchange to countless factories to upgrade their equipment.

The key point is that this is not just something that happens in one year, but something that may happen in many years to come.

In this way, various industries in China can make full use of the honeymoon period between China and the United States and purchase various advanced equipment from abroad.

"Leader, I take this seriously."

Jiang Hui said half-jokingly.

Awards and the like are not particularly important to him.

But the leadership’s supportive attitude is crucial.

BMW Group will find it much easier to do business with ministries in the future

"Director Jiang, don't worry. I also heard what Leader Zhou said."

"If the Ministry of First Machinery Industry cheats, we in Lingnan Province will make up for it for you."

At this time, the person in charge of Lingnan Province also interjected jokingly.

He and Zhou Jian obviously knew each other, and they chatted for a long time today.

The leaders’ attitudes were so clear that other participants knew more clearly what they should do.

"Yiming, you will take the lead in setting up a special team to coordinate and handle various matters of the BMW Group."

"As long as it does not violate policies and regulations, relevant matters will be arranged and handled as soon as possible."

Liu Tianwu must have also attended the Land Rover G-series off-road vehicle's production line rollout ceremony today.

However, as the person in charge of this district, he obviously has no say today.

There was no way. Leaders from the ministries and Lingnan Province were all here to attend the ceremony, so how could it be his turn to go on stage and give a speech?
Of course, although he did not have the opportunity to speak, their district gave birth to a giant like the BMW Group, and his name would definitely appear in front of the leaders in various ways.

As long as we continue to do a good job in all aspects, our future will be absolutely limitless.

He himself is very clear about this.

Therefore, I have become more concerned about matters related to the BMW Group.

The various media outlets can also feel how much importance everyone attaches to this event.

The China Channel is led by Deputy Director Huang Kangyou, who has asked veteran reporter Fang Siwen to be in charge of today's video shooting and subsequent reporting.

If the Land Rover G series models really achieve very good results abroad by then, all of today's materials can be used continuously.

Thinking of this, Huang Kang gave a few specific instructions.

"Xiao Fang, in addition to the video of the off-line ceremony, we also need to film some footage of the Land Rover G series models moving on the production line."

"We also try to find out as much information as possible about the major factories of the BMW Group."

“All of this content may come in handy in the future.”

The acquisition of information today is far less convenient than in later generations.

If you don't prepare in advance, you will be unable to make a meal when you need it urgently.

Or it may require a relatively large price to pay.

"Master, don't worry, I have already developed a comprehensive filming and recording plan."

"We will interview relevant personnel on major events since the founding of the BMW Group."

"We will do an exclusive interview with Mr. Fang from BMW Technology later."

"These materials should be sufficient for both recent news broadcasts and future use."

There is absolutely no doubt that Fang Siwen has been given an important position due to his personal ability.

Huang Kang didn't need to worry about many things, as he had already helped arrange them.

This time is no exception.

"The BMW Group is really very different from other domestic automakers."

"In just a few years, we have achieved such outstanding results that we even won the first prize of the National Science and Technology Progress Award."

"When we publicize, we can fully integrate this change with the construction of the special zone."

"We should fully affirm the success of the construction in the SAR and encourage other places to learn some open policies from the SAR."

As the deputy director of Hua Xia TV, Huang Kangyou's awareness is definitely very high.

He is able to keenly perceive some changes in the wind direction of higher authorities and adjust the propaganda strategy in a timely manner.

Obviously, promoting Shenzhen’s success is in line with the general policy direction.

In any position, once you reach a certain height, there are many issues that need to be considered.

"Don't worry, after I finish dealing with the BMW Group incident this time, I will arrange a special report on Shenzhen."

“Then we will combine the construction of the automobile industrial park and let everyone feel the charm of Shenzhen’s development.”

Fang Siwen also told them about his next arrangements.

This made Huang Kangyou feel very satisfied. Later he could have a good discussion with the First Ministry of Machine Building and Lingnan Province about the arrangements of Huaxia Station.

Let them all know how strong the support from Hua Xia TV is.

……

"Director, the Land Rover G-series off-road vehicle officially rolled off the production line yesterday."

"The domestic prices are 249999 yuan and 299999 yuan respectively. It is estimated that they will launch more other configurations for everyone to choose from in the future."

Lu Jianqiang came to Chen Qi's office early in the morning with a heavy heart.

For Capital Automobile Manufacturing Plant, BJ212 has always been their sales pillar.

In addition, the Cherokee, which was launched last year by its joint venture company Shouqi Jeep, is also an off-road vehicle. Its positioning is very close to the Land Rover G series, and even the sales price is not much different.

In this case, the official launch of the Land Rover G series off-road vehicle will definitely bring a huge impact to the Capital Automobile Manufacturing Plant.

"We need to reposition our BJ212 and adjust the sales price to around RMB ."

"Then, like the BJ310, we will consider launching a version equipped with a 1.5L engine."

"Otherwise, there is no way to compete with the Land Rover G Series."

The information about BMW Group's Land Rover G-series off-road vehicle is not new today.

However, since the size of the Land Rover G series is very different from that of the BJ212, Chen Qi believes that they are not on the same level at all.

According to his understanding, a car like the Land Rover G Series can be sold at a starting price of four or five hundred thousand.

Of course, with such a high price, sales may be affected to a certain extent.

But compared with other models currently being sold in the domestic market, this price is still reasonable.

Think about it, a Volkswagen Santana sedan in Shanghai costs about 200,000 yuan. Is it too exaggerated to sell a Land Rover G series model, which is more powerful, larger, and a hardcore off-road vehicle, for 400,000 or 500,000 yuan?

Today, Land Rover does not set the price like this. Instead, it sets a starting price of around 25 yuan. The situation is completely different.

To put it bluntly, at this price, the competitiveness of the Land Rover G series is infinitely enhanced.

Products like BJ212 are obviously no match.

The best way is to adjust the positioning of BJ212, avoid the edge of Land Rover G series, and find its own market.

"No problem. Nanshan Engine is now open for sale of 1.5L engines, and the price is not very expensive."

"We even calculated that if we were to produce the same engine ourselves, the cost would be about the same price."

"But if it's a 2.5L engine, or even a 3.5L engine, the selling price will be much higher. I'm not a BJ212 so I can't afford it."

Hearing Chen Qi's decision, Lu Jianqiang breathed a sigh of relief.

I am still capable of meeting this requirement.

The engines are all ready-made, and all we need to do is adjust the engine compartment of the BJ212 appropriately.

Even the work of matching the gearbox can be saved. After all, this engine and the 4MT produced by the Capital Gear Factory are already matched in several models.

"The BJ series of products can be adjusted in this way, but Shouqi Jeep needs its American shareholders to reconsider their strategy."

"Otherwise, Cherokee's sales will definitely be affected."

Chen Qi thought that the Cherokee was more expensive than the Land Rover G Series and was obviously inferior to it in appearance.

In addition, the size is slightly smaller, which makes people worried about the sales of Cherokee.

"Americans' attitudes are sometimes very stubborn, and I don't know if they can listen to me."

"But if we adjust the price of Cherokee appropriately, they should be able to accept it."

Lu Jianqiang made a judgment based on the information he had.

As Chen Qi and Lu Jianqiang communicated, Capital Automobile Manufacturing Plant soon took action.

Even Volkswagen's Santana is considering whether to lower its prices appropriately.

After all, the price and overall strength of the Land Rover G series are too lethal. Even if the model positioning is completely different from Santana, it will still have a certain impact.

Unconsciously, the prices in China's automobile market have gone down a level.

……

Compared with the domestic market, Jiang Hui is obviously more concerned about the performance of Land Rover G series models in the international market.

As the Land Rover G series models officially rolled off the production line, Chen Chenxing also flew to the United States to negotiate a formal cooperation agreement with General Motors.

Of course, in order to save time, the first batch of Land Rover G series models have been shipped to America. After the cooperation agreement between the two parties is signed, they will be directly equipped with the Buick brand logo and can go on sale.

Even the names of the two models, G250 and G350, are not planned to be adjusted by either party.

After all, there will be X-series pickup trucks in the future, so it makes sense to form a universal naming method for the Land Rover model series.

Just like Audi, various car models are named in the form of a letter plus a number, and everyone is used to it.

"Chen, you should know that the prices of $17999 and $22999 are not low in the American car market."

“Most models are priced at more than $10,000, and some are even less than $10,000.”

General Motors Sales Director Edward and Chen Chenxing are discussing the official introduction of the Land Rover G series off-road vehicles into the American market.

In terms of the general direction, the bosses of both parties have already determined that the Land Rover G series models will continue to be sold in the United States with Buick brand logos.

But when it comes to the distribution of benefits, both parties definitely want to get a bigger share.

Chen Chenxing set the terminal sales price of the G series models higher so that the export price can be too high.

For example, the G250 is exported at US$350 and the G is exported at US$.

This way, more profits will be left for Land Rover.

As for Edward, he hoped that the terminal would be sold at a higher price, but when negotiating with Land Rover, he had to negotiate in a way that it could only be sold at a lower price.

After the import price is finally negotiated, the actual sales price at the terminal is entirely determined by General Motors itself.

It would be best if a car imported at $10,000 could be sold at $20,000.

Even after deducting tariffs and transportation costs, the profit left to General Motors is still considerable.

It is even more profitable than producing their own models.

After all, under this cooperation model, the only risk they bear is inventory risk.

Since there are not a lot of cars imported at one time, the quantity of each subsequent batch of imports will be determined based on terminal sales.

So the inventory risk is actually not particularly large.

In this kind of cooperation, General Motors can be said to have taken the initiative.

But there is no way, because he is the local boss.

If Land Rover's products were not good enough, General Motors would not be willing to cooperate with you in this way.

(End of this chapter)