The car giant started by marrying the daughter of the king

Chapter 397: Going to America to discuss major cooperation
It is advisable to chase the poor with the courage of the left, but not to be the overlord.

The sales of Land Rover G series models are currently quite good, especially in the American market, which has fully mobilized GM's sales enthusiasm.

However, Jiang Hui felt that this was not enough and he had to add fuel to the fire.

"Jiang, welcome to America."

Within General Motors, Design Director Austin has the closest relationship with Jiang Hui, and the two were also the first to know each other.

This time Jiang Hui came to America to discuss with General Motors about further promoting the Land Rover G series off-road vehicles. Austin volunteered to pick him up at the airport.

Designers, more than anyone else, can feel the impact that the G series off-road vehicles designed by Jiang Hui have brought to the automotive industry.

It turns out that off-road vehicles can be designed like this.

To put it bluntly, after this product is launched on the market, designers of various automobile giants will be more or less affected when designing off-road vehicles in the future.

Some design elements will be integrated inadvertently.

In the past, some people, even if they had bold ideas, did not dare to use them easily in car exterior design because they were unsure whether consumers would accept them.

The success of the Land Rover G-series off-road vehicles has allowed many designers to clearly see the appeal of certain elements to consumers.

This is also an important reason why Austin is so enthusiastic.

This is not the first time that Jiang Hui has come up with an amazing car design.

If the first time was a coincidence and the second time was also a coincidence, then continuously designing good products is strength, not coincidence.

Obviously, Jiang Hui has now been proven to be a capable master of automobile design.

"Austin, you look much better than last time."

"It seems that General Motors' situation has improved significantly in the past year."

Jiang Hui hugged Austin and started chatting with him in fluent English.

"The hot sales of Buick Forester and Buick G series have helped us share some of the pressure."

Although General Motors has not yet recovered its glory, the most difficult times are over.

The pressure on Austin, the design director, is not that great anymore.

"GM has a long history, and I don't think it will be a big problem whether it faces competition from Toyota or the impact of Hyundai."

"It was only because of the sudden oil crisis that the automobile market suddenly underwent huge changes, which made life difficult for General Motors."

"After adjusting its development direction, I believe GM will soon be able to become the world's leading auto giant again."

Jiang Hui's words were not just polite remarks.

They have been the world leader for so many years, and their foundation is not comparable to that of any other car company.

Just look at the various car brands under General Motors and you can feel their strength.

Buick, Chevrolet, Cadillac, GMC, Holden, Opel, Pontiac, Saab, Saturn and other automobile brands are all owned by General Motors Group.

"Jiang, I have already fully witnessed your talent in car design."

"I heard that you came here to discuss the marketing and promotion of the Buick G-series SUV with our sales department?"

It is obvious that Austin is skeptical about Jiang Hui's marketing ability.

There are very few people who are both proficient in car design and good at car marketing.

This is a bit unreasonable.

"Austin, our Land Rover G-series off-road vehicle not only has a beautiful appearance, but also has a very big breakthrough in the use of new technologies."

"Today, road safety regulations do not have many provisions on car safety, but consumers are definitely paying more and more attention to car safety."

"The most common situation among various car accidents is that the car body collapses after being hit, causing casualties among the people inside the car."

"Therefore, improving the strength of the car body has always been the direction that various automobile companies are working towards."

Communicating marketing plans directly with Austin may not be particularly meaningful.

But it is obviously possible to make him fully aware of the selling points of the Land Rover G series.

"Indeed, improving the body strength is something we are working hard on for every model."

"Over the years, different car companies have made different attempts."

"Whether it is the emergence of an all-aluminum body or the use of high-strength automotive steel plates, they are all aimed at improving the strength of the vehicle body."

"I saw in the previous introduction that your G series uses hot stamping technology?"

As a professional car designer, Austin is naturally more proficient in topics related to car body strength.

"Yes, I think hot stamping technology is the future of automobile body technology. It is much more reliable than the concept of all-aluminum body."

"For example, an all-aluminum body can contribute to lightweighting, but it is actually of no help in improving the strength of the body."

"But hot stamping technology is different. After this process, the strength of the body parts can reach 1500MPA or even 2000MPA."

“This is something that traditional cold stamping parts cannot compare to.”

Jiang Hui came to America this time to focus on hot stamping parts technology, and now he naturally has to promote it to Austin.

As long as he, the design director, approves the hot stamping technology, General Motors will definitely consider using it in some models.

At worst, for a high-end brand like Cadillac, you have to use some hot stamping parts, right?
However, among the parts suppliers in the United States, no company has a hot stamping production line, and no stamping manufacturer is even researching this technology.

At this time, Nanshan Technology's opportunity came.

Nanshan Technology, which already has experience in large-scale hot stamping parts production, has its own unique advantages whether in terms of quality and technology, production capacity, or cost competition.

By then, it will be normal to smoothly supply hot stamping parts to General Motors.

Nowadays, the concept of international division of labor is still quite popular.

Car body parts like this are not considered to be very core parts by Americans.

If Nanshan Technology can find suitable suppliers in China, then the opportunities will be huge.

"I naturally understand the advantages you mentioned."

"But as far as I know, hot stamping technology is still very immature, the production efficiency is very low, and the cost is very high."

"The most critical thing is that the technology for hot stamping automotive steel sheets is not yet mature enough."

"So, apart from Saab Automobile's trial use of some parts on one of its models, other car manufacturers have not considered going down this path." "Could it be that your BMW Group has really developed the hot stamping technology to a mature level?"

Austin looked at Jiang Hui with a bit of disbelief.

He has some understanding of the level of China's auto parts companies.

In terms of production costs, there may be advantages.

However, in terms of technology, the gap between us and international component giants is huge.

"We have indeed successfully developed it. More than 20 core parts of the body-in-white of the Land Rover G series are made using the hot stamping process."

“It can be said that the entire passenger compartment is wrapped by hot stamping parts, providing the highest level of protection for passengers.”

After hearing what Jiang Hui said, Austin was a little moved.

“More than twenty hot stamping parts are used in one car?”

"I read your promotional materials before, and they only mentioned that you used hot stamping technology, but they didn't say how many."

Austin knew very well what it meant to have a car with more than twenty parts made from hot stamped parts.

This is definitely a huge innovation in the automotive industry and will have a huge impact.

After all, anyone who knows a little about the strength of steel will know the huge difference between using cold stamping technology and hot stamping technology.

"Yes, it's guaranteed to be genuine."

"We welcome the GM expert team to visit Shenzhen and see how Nanshan Technology produces hot stamping parts for the BMW Group."

Jiang Hui gave a very affirmative reply.

"If that's the case, I really need to find a chance to take a good look."

Realizing the importance of this, Austin's attitude changed significantly.

Next, the two discussed hot stamping technology for a long time.

The next day, after adjusting to the jet lag, Jiang Hui and his team came to the General Motors headquarters to discuss the marketing plan for the G series models with Sales Director Edward.

"Edward, the models that are closest to our G series are Toyota's LC70 and Nissan's Patrol."

"According to our investigation, the highest strength of the high-strength steel plates used on the bodies of these two models is JSC440W, and it is only used in a few areas."

"Most of them are 340Mpa and 270Mpa steels, and their performance is totally incomparable to the G series hot stamping steel plates."

"The core parts of our entire passenger compartment are hot stamped parts with a tensile strength of 15000 MPa."

“The key parts on the front bumper beam and front longitudinal beam are also hot stamping parts.”

"To be frank, if the G series models collide with Toyota LC70 or Nissan Patrol, the contrast will be very obvious."

This time when Jiang Hui came here, he was naturally prepared to step on the shoulders of other models to increase the sales of the G series models.

Although General Motors, Ford, and Chrysler also have off-road vehicles, they are all local bosses and it is easy to be dealt with if their interests are touched.

Besides, GM can't just fight with its left hand against its right hand.

In this case, it is obviously most appropriate to blame the Japanese car companies for the incident.

Several major American auto giants have very strong opinions about Japanese automakers. If there is a chance to step on them, everyone will be happy to see it happen.

By standing on the shoulders of Japanese automobiles to move forward, there will naturally be no resistance within General Motors.

Edward was not stupid. When he heard Jiang Hui say that, he immediately understood what it meant.

"You want us to find an LC70 and a Patrol to conduct a collision test with the G Series, and then promote it around this?"

Edward felt no pressure at all to compete with Japanese car companies for the sake of sales of his own models.

"Yes, it would be best if we could record some videos and take lots of photos to report on TV and newspapers."

"It would be best if we could work with insurance companies to come up with some special insurance discount plans for the G series models."

"Or we can discuss with the Insurance Association to establish some standards for automobile collision tests, and link the test results of these standards with insurance premiums."

Jiang Hui directly expressed his further ideas.

This immediately made Edward's eyes light up.

Edward, who was familiar with the rules of the American automobile market and the fresh-keeping market, was well aware of the destructive power of the plan Jiang Hui mentioned.

After large-scale publicity, the sales volume of Buick G series off-road vehicles will definitely increase significantly, and its popularity will also skyrocket.

This can even further enhance Buick's brand image and make people think that Buick is a car brand that pays great attention to passenger safety.

The value of this is immeasurable.

"Jiang, please tell me the detailed plan, and I will start arranging people to implement it."

At this moment, Edward's personal interests and the company's interests are completely consistent, and the interests of Edward and Jiang Hui are also becoming consistent.

Under such circumstances, the communication between the two sides is naturally very smooth and the efficiency is unprecedentedly high.

In the end, it took less than a day to finalize the new promotional plan for Buick's G-series off-road vehicles.

General Motors immediately arranged for people to go to the market to purchase a Toyota LX70 and a Nissan Patrol, and then invited various media to come and witness this unprecedented special collision test in person.

In fact, according to Jiang Hui's idea, it could be even more vicious to arrange for people to carry out "simulation" tests on actual roads, to create a car accident, and then let the collision results of the two cars form a sharp contrast.

However, this obviously poses a greater risk to the passengers in the car, and Edward does not want to create any more trouble.

After all, in his opinion, inviting various media to participate in this collision test can already have a very great publicity effect.

During this process, there is no need for any human intervention.

Buick's G series models are going to beat other competitors fairly.

Soon, various media that received the invitation came to General Motors.

One of the TV stations even held a live broadcast.

This is the influence of General Motors as the largest automobile company in America.

The resources they can mobilize locally are definitely not comparable to those of foreign car companies.

In order to make this collision test more sensational, when inviting the media, General Motors directly stated which car the Buick G series model would be subjected to a collision comparison test.

(End of this chapter)