The car giant started by marrying the daughter of the king

Chapter 398: Serial moves, each one fatal
Toyota has always been very concerned about the movements of General Motors and Ford.

Nowadays, when GM invites the media to participate in the test, it has made the test model very clear.

Toyota naturally received the news in advance and reported it to its domestic headquarters as an important emergency.

"President, we have a partnership with General Motors, but they used our LC70 to conduct a collision test with the Buick G series."

"Although I don't know why GM would have the confidence to do something like this."

“But the other party obviously wants to use the LC70 as a stepping stone.”

Saito Shoei was very depressed as he reported the sudden situation in the American market to Shoichiro Toyoda.

He had a strange feeling.

Anyone with a normal mind who thinks about this matter knows that the result will definitely be unfavorable to Toyota.

Otherwise, why would GM do this?
"Our LC70 is not produced in the joint venture plant in the United States, and the positioning of this car is very close to GM's G series models."

"GM wants to suppress the LC70, which is in the other party's interest."

"But didn't you find out from your previous research that the Buick G series is a branded product imported from the BMW Group in China?"

“I admit that the appearance of this product is very amazing.”

“Even the LC70 is inferior to it.”

"But in terms of body structure design, I don't think BMW is stronger than Toyota."

“Why is GM still doing this?”

"There must be something behind this that we haven't considered."

Reasoning logically, Shoichiro Toyoda felt the weirdness of this matter.

No matter how hard he thought, he couldn't figure out where the other party got the confidence from.

Are you trying to tamper with the collision test?

It shouldn't be.

If this is the case, it will be easily exposed later.

Even if Toyota invites the media to conduct the test again, it will know the result.

"The American branch is also investigating this issue, and it has not yet been fully clarified."

"But I think considering what GM is doing, we need to purchase a batch of Buick G series models from the market for comparative study."

"We will be able to better deal with unknown situations later."

Shoichiro Toyoda certainly had no objection to Saito Shohide's proposal.

……

General Motors' headquarters test center in Detroit.

A lot of media came today, and everyone set up their cameras and wanted to record this very special collision test.

In the eyes of the media, GM's move this time is undoubtedly to stir up trouble.

However, people who work in the media love it most when companies stir up trouble.

Otherwise, where would the news come from?

A dog biting a man is not news, but a man biting a dog is.

"Director, General Motors still has a lot of influence."

"I've seen mainstream automotive magazines, newspapers and TV stations all arrange staff to attend this event."

"When all parties work together to promote it, the effect will definitely be very exciting."

"GM has really put a lot of effort into this."

Liu Yushu is very much looking forward to today's test.

Once the expected effect is achieved, Nanshan Technology's hot stamping technology will inevitably be recognized by many OEMs in the future.

By then, various orders will probably come to us on their own initiative.

He dreams about this kind of good thing.

"Increased sales of Buick's G-series models are directly related to GM's profits."

“And if this test is carried out according to the expected results, it can also greatly enhance the reputation of the Buick brand.”

"This is something that is very beneficial to General Motors, and they are definitely very active in promoting it."

Jiang Hui fully understands GM's approach.

The knife it had handed itself was too sharp, and General Motors couldn't wait to swing it at its competitors.

In recent years, Japanese car companies have put too much pressure on American local companies.

General Motors can't wait to use this test to suppress Japanese automakers.

Products from Toyota, Nissan, later Honda, Hyundai, and even competitors such as Volkswagen are all within their collision range.

It doesn't even have to be limited to off-road vehicles. Any threatening product from the opponent can be used to collide with the Buick G series models.

By then, there will be a lot of room for utilization of the sharp collision and contrast results.

"I am now looking forward to the sales performance of Buick G series models."

"We are now able to sell about 5000 units per month. If this continues to increase significantly, won't the monthly sales of this car in the United States exceed units?"

"If this product can be promoted in other markets, we are expected to achieve annual sales of over 20 units."

"This is definitely a historic moment for China's automobile industry."

"Even in the global auto market, this is a very impressive achievement."

Liu Yushu is very excited now.

He felt that he had witnessed the rise of the BMW Group.

After quitting school, he no longer has any regrets, only deep expectations for the future.

……

"boom!"

Under a flash of lights, the Buick G350 and Toyota LC70 collided with each other at a speed of kilometers per hour, making a loud noise.

The Buick G350's hood was obviously deformed, and parts such as the fenders were also damaged.

However, the entire cockpit is still in a relatively intact state, with no particularly obvious deformation.

The airbag also deployed in time.

But the Toyota LX70 is completely different.

The entire engine compartment was compressed, and the passenger compartment was squeezed into a ball.

The A-pillar broke directly, and the front and rear seats were squeezed together.

As for the dummy used for testing in the driver's seat, it was naturally damaged beyond recognition.

There is no need for GM to explain anything; the difference in the collision results is obvious to everyone.

Obviously, the collision performance of Buick G350 crushes Toyota LX70 with absolute advantage.

If this happened on a real road, the Buick owner would basically not suffer any serious damage.

However, for the owner of the Toyota LX70, the possibility of surviving the accident is obviously not very high.

Even if it didn't die, it was basically useless. The people at GM didn't waste any more time and quickly arranged for the collision between the BAK G350 and the Nissan Patrol.

There is no need to say more about the result.

The Buick G350, which uses a large number of hot stamping parts, has an absolute advantage in collision tests.

The situation of Nissan Patrol is not much better than that of Toyota LX70.

Although the media had guessed that the collision performance of Buick G series models should be good when they received the invitation letter, no one expected the gap to be so large.

This is simply not a product of its time.

Could it be that the materials used by Japanese car companies are so poor that this is the case?

"Jiang, your idea is really brilliant."

"It will surely be remembered by everyone as an important event in the history of world automobile development."

Austin naturally participated in the test today and witnessed all the collision results in person.

He knew the differences in materials used in the two models and knew that the Buick G series models would perform well.

But it is somewhat beyond expectations to be this good now.

With a little imagination, he could predict how much impact this collision test would have on the development of the automotive industry.

After all, there are too many media here today.

There is no need to wait until tomorrow, people in the automotive industry will quickly know the news.

If it spreads further to ordinary consumers, the impact will be even greater.

For a long time to come, automobile collision safety performance will be a hot topic.

General Motors will undoubtedly be the biggest beneficiary of this topic.

Of course, BMW Group will also benefit greatly.

The surge in sales of Buick G series models also means that BMW Group's export earnings and profits will increase significantly.

"It's mainly because our products are good. Even without this test, when there are car accidents in the future, photos with strong contrast will still be well known to everyone."

Jiang Hui was rarely humble.

He now doesn't want to appear to GM as someone who enjoys using special means to attack his competitors.

This impression is not very beneficial to the development of the BMW Group.

"You are right. The extensive use of hot stamping technology has a huge effect on improving the strength of the car body."

"Consumers will definitely discover this problem during future use."

"We at GM will also start considering using hot stamping parts for our future new products."

Jiang Hui was very satisfied with Austin's change in attitude.

This time I came to America, in addition to contributing to the sales increase of Land Rover G series off-road vehicles, opening up the hot stamping parts market is also a very key purpose.

As long as international bicycle giants such as General Motors and Ford begin to use Nanshan Technology's hot stamping parts, Nanshan Technology's turnover will definitely increase significantly in the next few years.

And the amount of export earnings will also have a huge breakthrough.

If a car uses more than twenty hot stamping parts, even if the price is not too exaggerated, it will cost several hundred dollars.

If we sell at a higher price at the beginning when other manufacturers are unable to produce, it would be fine if the total amount of parts in a car is $1000.

By then, if there are millions of vehicles equipped with Nanshan Technology's hot stamping parts, it will generate US$10 billion in export value.

This is definitely a gold mine, with profit margins higher than even BMW.

……

As the collision test results of General Motors came out, various media outlets immediately began to write articles excitedly.

The TV station's reaction was even faster.

Jiang Hui also privately told Edward another ruthless trick.

That is to let General Motors find a few consumers who bought Toyota LC70 or Nissan Patrol and then had a car accident.

Let them sue Toyota and Nissan and demand compensation for the losses caused by the car accident.

The passenger casualties caused by the collapse of the car body during a car accident are attributed to the poor design or poor quality of the car manufacturer.

This statement may not necessarily be recognized by the judge.

But if we combine this crash test news from GM, the situation is different.

Soon, these consumers' lawsuits against Toyota and Nissan were reported by various media.

The heat of these things is increasing.

In just a few days, it became the most talked-about topic among American people.

"President, we have urgently purchased several Buick G250s and G350s from the market."

"The results of the collision test at different speeds were very unfavorable to us."

Shohide Saito and Shoichiro Toyoda have already flown to the United States urgently to personally deal with the public opinion issues after General Motors' collision test.

The sales of LC70 have already been affected by Buick's G series models.

Now that such a test has emerged, it is conceivable that the sales of LC70 will immediately return to zero in a short period of time.

This is something Toyota absolutely cannot accept.

After all, they themselves are very clear about the body level of LC70.

It can be said that the body strength of Toyota's other products is not higher than that of LC70.

If General Motors or other automakers continue to take similar approaches against Toyota, the situation will immediately become out of control.

"So this means that GM's test was not rigged this time, and everything is objective fact?"

Shoichiro Toyoda was in an even worse mood.

Since when did a car produced by a Chinese company become so awesome after being emblazoned with the Buick brand logo?

He also hoped to use similar tests to prove that GM's results were inaccurate.

"Yes, this is the objective fact at present."

"The other party's car body uses a large number of hot stamping parts, and the tensile strength of such parts can reach 1500Mpa."

"The strength of our car body parts is mostly 270Mpa, and a few are 340 or 440Mpa."

"When there is such a big difference and a head-on collision occurs, it is inevitable that there will be a bad result."

Saito Shoei was reluctant to admit this fact, but in order to better solve the current problem, he must clarify the objective facts.

Otherwise, the situation will become even worse.

"The current regulations do not require car companies to carry out this kind of testing, right?"

"All the models produced by our company comply with American regulations, right?"

Since there is no way to find the problem in GM's collision test, we can only look for some explanation within ourselves.

Anyway, as long as the logic makes sense and Toyota is willing to spend money on advertising in the media, things may not be that bad.

At least the impact will not spread from LC70 to other best-selling models such as Camry and Corolla.

This is also very critical for Toyota.

(End of this chapter)