The car giant started by marrying the daughter of the king

Chapter 399: One trick to conquer the world
"President, the designs of our models are absolutely in full compliance with the laws and regulations of the United States."

"Current regulations do not require vehicles to undergo a head-on collision test at 50 kilometres per hour."

"As far as I understand it, not only will the LC70 have a very ugly collision with the Buick G series, but the same will be true for other car companies' products."

"The Nissan Patrol's situation is the best proof of this."

Saito Shoei answered this question in a resounding and powerful manner.

Although public opinion in recent days has been very unfavorable to the development of Toyota, he is still very confident in his own products.

Toyota, as a Japanese car company, was able to enter the American market and caused a sharp drop in sales for both General Motors and Ford.

In this case, if their car models had any flaws and were discovered by others, they would have been dead long ago.

The Japanese do not dare to have any inappropriate thoughts in this regard.

"If this is the case, then we must find a way to muddy the waters as soon as possible."

"We cannot allow all media outlets to attack us."

"Especially the other automakers besides GM are taking advantage of our misfortune, which is absolutely unacceptable."

After Toyoda Shoichiro said this, Saito Shoei understood, "President, I plan to invite all media to do a test as well."

"We will buy all the best-selling models of various OEMs in the American market and conduct a collision test with them using our models of the same level."

"We're not trying to be different. We're doing it the same way that General Motors does."

"Everyone is crashing into each other at 50 kilometers per hour. I don't believe that other companies' products have better collision performance than ours."

Isn't it easy to muddy the water?
Saito Shoei, who came from a sales background, immediately came up with a plan in his mind.

Regardless of whether this plan is finally implemented or not, and what the effect is, at least it can let everyone know that Toyota's product quality is no worse than that of other car companies.

That is to say, Buick G series models are quite special, and they make extensive and innovative use of hot stamping parts technology.

That’s why there are such big changes.

“You can spread the word, but you don’t have to actually conduct the test.”

"I believe that as long as our invitation letters are sent out to various media and automotive magazines, all American automakers will receive this news."

"Many manufacturers should have a good idea of ​​what the results of this test will be by then."

Shoichiro Toyoda's goal is to make everyone give up attacking Toyota.

He didn't really want to offend all of his colleagues.

If that were really done, Toyota would be under siege in the future.

This will definitely not be beneficial to their future development.

"Well, I'll go spread the word first."

Saito Shangying immediately understood the benefit of this and began to implement the plan very actively.

……

"Jiang, Toyota is also planning to conduct a test, and they are not just testing one or two models, but more than a dozen popular models on the market for collision testing."

“It even includes our Buick Forester and some of our other best-selling models.”

“How should we deal with this situation?”

Edward soon received news from Toyota and immediately found Jiang Hui to discuss countermeasures.

In recent days, the sales of Buick G series models have increased significantly, and he is in a very good mood.

But suddenly hearing such bad news, I felt sick.

"Toyota's response was pretty quick."

"They are quite courageous. They look like they are going to overturn the table."

Jiang Hui anticipated that Toyota would not surrender.

As one of the largest companies in Japan, Toyota is certainly not so easy to bully.

"Yeah, this method is to drag everyone down with it, it's really disgusting."

"However, it must be said that this approach is still very effective in reducing the impact of LC70's collision problems."

Edward is also a good marketer and understands the market situation very well.

He could guess whether Toyota's approach was effective just by thinking about it.

"It doesn't matter. Toyota has its own way of dealing with it, and we also have other means to deal with it."

Now that we have started, we must maximize the results.

The reputation of LC70 must be ruined.

Even if Toyota makes up for it in the future, that is a matter for the future.

At least American consumers should be impressed that the safety performance of the LC70 is not as good as that of the Buick G series models.

As long as this goal is achieved, Jiang Hui will be very satisfied.

More often than not, BMW Group has no way to reap the benefits.

"Do you have any other ideas?"

Edward looked at Jiang Hui expectantly.

"Didn't I mention it before? Could you please persuade the relevant departments to investigate Toyota?"

"I think this matter can be arranged as soon as possible."

Jiang Hui believed that with General Motors' influence in the United States, it would not be difficult to persuade relevant departments to investigate Toyota.

"Although the collision result of the LC70 was ugly, it does not mean that it violated relevant laws and regulations."

"Even according to the information I have learned, all tests of LC70 actually meet the regulatory requirements."

"If we ask people from relevant departments to investigate, it may not necessarily have a good effect in the end."

The current General Motors is not as shady as its later counterparts.

Edward felt that creating trouble out of nothing would not be very effective.

"There is a term in China called 'false accusation'."

"If I say you have it, you probably have it."

"If you say you don't have it, then you probably don't have it."

"Anyway, the final result is not important. What is important is to let Toyota know that the best option is to accept the defeat obediently."

Although Edward didn't fully understand what Jiang Hui said, he felt that there was no harm in giving it a try.

"It may not be easy to check the collision, but we can find some plausible things from some past car accident cases."

"Let the media report it, and then ask the relevant departments to investigate, and the situation will be different."

"For example, has any consumer ever reported that Toyota's brakes malfunctioned, leading to a car accident?"

"If there is, we can definitely find some media to hype up this topic."

"Then people from the relevant departments came forward, and the situation escalated immediately."

Jiang Hui thought of Toyota's "brake gate" in later generations, and used some related techniques in advance. He thought that there would be no problem in creating a "brake gate".

As for whether Toyota was wronged, who cares?
"brake?"

Edward thought about it quickly and felt that Jiang Hui's plan seemed feasible.

Anyway, it’s just like a collision test, and some news is produced in the same way.

One trick is enough to get you all the points. If you hit Toyota a few times in a row, the other party will behave itself for a long time.

"That's right. Creating a 'brake gate' will also provide some material for the media."

Jiang Hui was well aware that the media in the United States were definitely there to watch the fun and not mind any big deal.

It can provide them with more materials and increase the sales of newspapers.

This is definitely a good thing.

This incident may even make all car companies fully realize the importance of building good relationships with the media, and the amount of advertising may increase in the future.

"Okay, I'll report to President Murphy and arrange this matter immediately."

Anyway, this approach has only benefits and no disadvantages for General Motors.

Even if this matter is eventually known to others, General Motors is not afraid.

Toyota is an outsider, what can it do to General Motors?
……

The National Highway Traffic Safety Administration (NHTSA) is the highest authority in charge of automobile safety in the United States.

It is an executive agency of the U.S. Department of Transportation whose mission is to "protect life, prevent injuries, and reduce vehicle crashes."

Whether it is the LC70 collision problem or the "brake gate" that suddenly emerged in recent days, NHTSA has an excuse to investigate Toyota.

Americans have a rather special attitude towards Japanese companies.

When investigating a Japanese company, as long as there are no problems with the process, the relevant leaders will not feel any pressure at all.

For this matter, Edward didn't even need General Motors' president Murphy to find anyone, he could handle it himself.

"Director, I just saw the news. The American NHTSA officially announced that it will investigate Toyota's problems with vehicle body strength design and brake defects."

This time, Liu Yushu watched the entire process of Jiang Hui and General Motors joining forces to deal with Toyota.

As a person who came from a university scholar background, Liu Yushu felt that his three views had been refreshed.

This also made him more aware of the cruelty of business competition.

To a certain extent, if he can learn some experience from these things, then in the future he can transform from a technical worker into a manager.

This is also something we would like to see.

"General Motors, a local boss, still has a lot of power."

"This time it's just to disgust Toyota, so I don't think the action will be particularly big."

"Otherwise, they might even ask someone of a higher rank to help."

Jiang Hui is very familiar with the actions within the American system.

Otherwise, why is it called a capitalist society?
"Compared to the competition in America, the various actions in the domestic auto market are so civilized."

"There is not even a decent car market in China. Many models are purchased by various government agencies, and very few are bought by individuals."

Liu Yushu now really wants to speak.

He wanted to have a good communication with Jiang Hui.

However, over at Toyota Motor America, Saito Shoei and his colleagues were not in such a good mood.

"President, it looks like General Motors is targeting us in this matter."

"We have taken away a lot of their market share over the years. They probably can't stand it any longer."

Saito Shoei had just dealt with NHTSA's second investigation and felt a little exhausted.

Regardless of whether there are problems with Toyota cars or not, it must be a very uncomfortable thing to be investigated by the relevant departments.

There is no such thing as civilized law enforcement among those Americans.

"I have already had dinner with President Murphy of General Motors."

"This matter needs to be concluded as soon as possible."

"This matter will only cool down quickly if GM lets us off the hook."

Shoichiro Toyoda has thought it through.

Toyota has been developing rapidly in the North American market in recent years, and it seems to have touched General Motors' reverse scale.

Even if there were no recent events, there would probably be some other things popping up.

Therefore, it is obviously the most appropriate approach to find a way to negotiate with General Motors and see how to give up some interests so that the other party will let him go.

Anyway, for Toyota, there is nothing shameful in submitting to the American giant.

"Should we continue with our collision test?"

Saito Shangying asked a rather crucial question.

The invitations have already been sent out, and it would be embarrassing if we don’t do it.

"The Nissan Patrol participated in the test with us, but the other party did not show any significant reaction."

"So the US NHTSA did not assign anyone to investigate it, and the media did not focus on the Nissan Patrol in its reports."

"The more we resist, the more retaliation we will receive."

"Let's not do this collision test for now."

"You can find any reason you want."

Since he has chosen to surrender, Shoichiro Toyoda will definitely not cause trouble again.

In particular, they will not use other GM models for testing. If this were really done, GM would be jealous for a long time.

"I understand."

"It just so happens that some of the test equipment in the laboratory is damaged, so our collision test is canceled for now."

Saito Shoei immediately understood what Shoichiro Toyoda meant.

Since the boss has already surrendered, what is there for me to insist on?

……

Jiang Hui is no longer particularly concerned about how Toyota and General Motors make peace.

Because the latest weekly sales figures for Buick G-series SUVs have come out.

"Jiang, the terminal sales of Buick G-series SUVs exceeded 2,000 units in the past week, and most dealers' stocks have been sold out."

"Otherwise, this week's sales could reach 3,000 units."

"According to this development rhythm, as long as we can maintain stability, there will be no problem for Buick G series SUVs to maintain monthly sales of more than 10,000 units in the future."

Edward is in a very good mood now.

During this period, people from all departments of GM witnessed the combat effectiveness of the sales department.

It made the people at General Motors feel proud.

This is very difficult.

"It seems that the situation is developing in line with our expectations. The reputation of Buick G series off-road vehicles has been thoroughly established."

"In the future, whenever there are reports about this aspect of collision testing, it will be difficult to avoid it."

Jiang Hui is quite satisfied with the current situation.

No matter how many effects there are, I dare not think too much.

(End of this chapter)