The car giant started by marrying the daughter of the king

Chapter 400: The situation is opening up, and Ford is anxious
"That's true. The Buick G-series SUV has become completely famous."

“The stunning appearance has attracted many consumers.”

“Now we have super strong safety features.”

"These two advantages are enough to make it a best-selling car."

Edward is now very optimistic about the future of Buick's G series.

If the business develops well, monthly sales of 10,000 might not even be the peak.

"The success of the Buick G series fully demonstrates the necessity and importance of large-scale application of hot stamping technology in automobile bodies."

"I suggest that in the future, GM's various models should use hot stamping parts, at least for key A-pillars, B-pillars, door sill reinforcements and other parts around the cockpit."

"Otherwise, when a collision occurs, the protection for the driver will be very weak."

Jiang Hui came to America for two purposes, and the first one has been successfully achieved.

At this time, we naturally need to consider how to advance the second goal as quickly as possible.

Or to make the second goal achieved more thoroughly.

"That's true. Toyota has threatened to conduct a crash test this time."

"Among them, several of our best-selling models have been selected."

"Although the test was eventually cancelled, the results were predictable and were very unfavorable to us."

“If our other models all used as many hot stamped parts as the Buick G series, it would be completely different.”

As the head of sales, Edward understood why Jiang Hui vigorously promoted hot stamping technology, but this matter was indeed in the interests of the sales field.

As for the increase in costs, that is the purchasing department's business.

At worst, the purchasing department can make more efforts to reduce the prices of other parts.

Alternatively, if the market performs well, the sales price of the vehicle model can be appropriately increased to absorb the cost increase caused by the large-scale use of hot stamping parts.

"Nanshan Technology is responsible for the development and production of hot stamping parts used in new models of our BMW Group."

"Currently, Nanshan Technology is the world's largest hot stamping manufacturer and has fully mastered the full set of production technologies."

"The cooperation between BMW Group and General Motors is going very smoothly, and I think the two sides can further expand this cooperative relationship."

"It will allow General Motors to usher in a new development in the American auto market."

Although it is a very beneficial thing for ourselves, we must emphasize the benefits of this matter to America.

Otherwise, this cooperation may not be able to develop so smoothly.

"I agree with your point of view. When I communicate with the R&D center, I will ask you to consider the application of hot stamping parts as an important part of the new project."

Although the sales department has no way to decide on R&D matters, many R&D needs are provided to the other party by the sales department based on market research and customer feedback.

If Edward insisted that all new GM models should use hot stamping parts, R&D would definitely fully respect this opinion.

"Thank you very much."

"Our subsequent Land Rover pickup trucks will be available soon. If you have a dealer you know well, I suggest they stock up more."

The subsequent communication will naturally be much easier.

After learning about the response of Buick G series models in the American market, Jiang Hui quickly made a phone call to China and asked Dai Hanbiao to organize relevant departments as soon as possible to increase the monthly production and sales plan of Land Rover G series models to 12,000 vehicles, and even prepare for a monthly production and sales of 15,000 vehicles.

The automotive industry has a relatively long industrial chain, and it is very difficult to increase monthly output from one or two thousand vehicles to ten or twenty thousand vehicles in a short period of time.

Unless the planning is based on a production volume of 10,000 or 20,000 vehicles.

Otherwise, if any part becomes a bottleneck, the production of automobiles will not be able to be increased smoothly.

"Leader, I just got the news from the BMW Group."

"Their latest monthly production plan for the Land Rover G has been raised to 12,000 units."

"Then we plan to produce 15,000 units per month starting next month."

"Related suppliers have been asked to ensure that the supply of parts is not affected."

Yao Yiming came to report a piece of news to Liu Tianwu in a very excited mood.

The development of BMW Group is much better than expected.

Their district's GDP growth this year is definitely the highest in the entire Lingnan Province.

The position under Liu Tianwu's buttocks will soon move upwards.

This is naturally a good thing for Yao Yiming.

Based on his understanding of Liu Tianwu, he would most likely follow him and continue to serve Liu Tianwu.

His level will naturally increase as well.

The position of secretary can be at the section level, the division level, or even the bureau level.

This thing is just like a director, there are directors of all levels.

"The sales of Land Rover G-series SUVs are increasing so fast?"

"After Director Jiang went to America, did he convince General Motors to import more Land Rover G SUVs?"

A Land Rover G-series off-road vehicle can earn more than 10,000 US dollars in export foreign exchange.

This immediately increased the export level from around 5,000 vehicles per month to over 10,000 vehicles.

This means that the monthly export earnings will be guaranteed, and the local GDP growth rate will be very gratifying.

Liu Tianwu was naturally very happy.

"The specific reason is not a special case, but I have tried to find a classmate who works in the United States after studying abroad to inquire about the situation."

"I am also trying to find out more about the situation at BMW Group."

"The situation should be cleared up soon."

Yao Yiming knew that Liu Tianwu would definitely ask him this question, so he had made preparations in advance.

"We need to clarify whether the planned increase in production of Land Rover G series models is a temporary increase or whether it will be maintained at this level in the future."

“This is very critical.”

Liu Tianwu was afraid that his joy was for nothing.

After all, the sales volume increased so much in such a short period of time that he still couldn't understand why.

……

"Peterson, GM's reputation in the market is much better than ours right now."

"At that time, there will be competition from General Motors on one side and pressure from outsiders such as Toyota on the other side."

“Our days will become very difficult.”

Not everyone is happy about the increase in sales of Buick's G-series models.

It is understandable that the people at Toyota are unhappy.

In fact, the people at Ford were also unhappy.

"It is indeed a problem, but the impact of the hot sales of Buick G series models is really too great."

"We simply can't find any other model that has this kind of popularity right now."

Peterson was also a little worried. He also hoped that Ford would have a model like this.

"How about we raise the stakes and talk to BMW Group about introducing their new models?"

What General Motors can do, Ford can naturally do as well.

This is not the first time this topic has been discussed.

Ford Motor Company has even taken action before.

It’s just that I’ve never seen the full destructive power before, so the chips I give are naturally not enough.

"It's probably going to be difficult. GM won't be stupid enough to let other models snatch this cooperation away."

"And the BMW Group will not give up its cooperation with GM easily, otherwise it will be in a difficult position."

Bill Ford has a clearer view on the cooperation with BMW Group.

But he also knew that he didn't have many opportunities to intervene.

"Then we have to do something to break the trend of General Motors' growing influence."

Peterson said in a rather affirmative tone.

"GM has been so successful recently because of the strong sales of the Buick G series, whose collision performance far exceeds that of its peers."

"In fact, we just need to publicize it to let everyone know that the Buick G series is actually a product produced in China."

"It's just that the logo was changed after entering America. It has nothing to do with GM itself."

"The Buick G-series SUV has excellent collision performance because it uses a large number of hot stamping parts."

"This technology can be used in BMW's products, and it is likely that GM will also expand its use in future products."

"Our new Ford models can naturally also be used."

Others are afraid of General Motors, but Bill Ford is not.

He planned to find a way to suppress General Motors' reputation and at the same time enhance the competitiveness of Ford's new products.

"That's true. It's clearly the result of BMW Group's efforts, but General Motors is acting like they have made a huge technological breakthrough."

"You can arrange for someone to contact the media and have them hype up this topic."

“At the same time, we also began to formally consider using a large number of hot stamping parts in new models.”

“In the next three years, we will have at least three models equipped with hot stamping parts on a large scale.”

Peterson's words mean that people inside Ford are also starting to get anxious.

But this is actually a good thing for Jiang Hui.

With all the fanfare going on, it would be a huge failure if GM is still unwilling to use hot stamping technology.

By then, it will certainly be much more difficult to make a breakthrough from other car companies.

"Austin is also very interested in our hot stamping parts technology."

“If both sales and R&D are ready to introduce this technology, then it means that this technology must be what GM needs most.”

“But several other car companies are also in contact with us.”

"Due to the particularity of the parts process, the production efficiency of hot stamping is much lower than that of traditional cold stamping."

"So if orders suddenly increase, it's easy to run out of production capacity."

"You may have to act quickly."

Even though it was basically a done deal for GM to introduce hot stamping technology, Jiang Hui was ready to give it another push.

The two parties formally signed some agreements to settle the matter.

"I will communicate with the purchasing center and the R&D center later, and we will formally finalize this matter."

"Then let the purchasing center discuss the follow-up supply plan."

Edward didn't hesitate any longer and directly told them his arrangements.

……

"Director, our hot stamping parts are now connected with the purchase of General Motors."

"Ford and Chrysler are also actively communicating with us."

Liu Yushu excitedly reported an important news to Jiang Hui.

Although Nanshan Technology has tried hard to promote hot stamping technology, it has not made much progress.

Various automobile companies have become accustomed to using cold stamping technology to produce body stamping parts.

Even when making some new attempts, more consideration is given to aspects such as aluminum profiles and aluminum die-casting.

Now a hot stamping forming process suddenly emerges. Even if it has caused quite a stir in the market, it is a bit difficult for them to make a decision immediately.

More often than not, various car companies simply arrange personnel to investigate and understand the hot stamping process, and then make various reports internally.

The investigation and reporting of each link will take some time, and it may take a year or two before the final decision is made.

"Next time you communicate with those OEMs, you should appropriately indicate that our production line investment speed is limited."

“There’s no way to meet all of our customers’ needs over the next three years.”

"So whoever places an order with us first will be the one we'll satisfy first."

Jiang Hui felt that the time was almost ripe.

After more than half a month of preparation, it would be a failure if we still cannot get the order for hot stamping parts.

"I understand that Ford Motor's new generation of Lincoln SUVs is already considering the Land Rover G-series model as a reference, and the entire vehicle is equipped with more than 20 hot stamping parts."

"However, Ford will probably only use it on Lincoln models first."

"This off-road vehicle was originally scheduled to be mass-produced next year, but now they are in a hurry to change the body stamping process. They themselves have some concerns."

Liu Yushu was so happy to report the progress to Jiang Hui today, it was obviously not just other OEMs who took the initiative to contact him.

But some projects have already taken shape.

"GM's Cadillac sedan and SUV programs are expected to use hot stamping."

"We should also try to contact Volkswagen."

"There are also luxury car manufacturers such as Mercedes and BMW, whose prices are more affordable."

"We will strive to get at least one intention order from these automakers this year."

"This is of great significance for establishing Nanshan Technology's leading position in the hot stamping industry."

First occupy the top position, and then slowly expand the market size.

This is what Jiang Hui is considering now.

It is difficult to get all OEMs to use hot stamping technology extensively on their entire vehicle series in a short period of time.

Economy cars, in particular, find it difficult to withstand such cost increases.

But if we start with a few models and then continue to spread it out, it won't be a big problem.

(End of this chapter)