The car giant started by marrying the daughter of the king

Chapter 432: A record-breaking year of great success

As 1987 slowly came to an end, the BMW Group's year-end summary meeting was officially held.

The year that is about to pass is definitely a fruitful year for the BMW Group.

As the head of sales, Chen Chenxing first shared last year’s sales performance with everyone at the conference.

"Land Rover G series sales were 37 units, Land Rover X series sales were 26 units, Mercedes-Benz sedans were 10 units, and BMW's Sunshine was 8 units."

"In 1987, our annual vehicle sales exceeded 80 for the first time, reaching 81."

"Our automobile production has accounted for 80% of the domestic passenger car market."

"This has completely established our position as China's No. 1 automobile group."

When Chen Chenxing said these words, his voice was very loud.

In this matter, the sales department's performance is undoubtedly outstanding.

Whatever the reason, as long as BMW Group's sales performance is good, the sales department deserves the credit.

"In addition to achieving a historic breakthrough in vehicle sales, our export earnings have also reached a record high."

"Of the 81 vehicles, more than 50 were exported."

"The export foreign exchange earnings exceeded 50 billion US dollars, making it the largest export foreign exchange earning enterprise in the entire Lingnan Province."

Compared with the impressive sales data, the export earnings performance is something Chen Chenxing is very proud of.

You should know that China's foreign exchange reserves have only exceeded US$100 billion in recent years.

Earlier, it was even less than the export earnings of BMW Group this year.

It is conceivable how worthy of protection the BMW Group is now in the eyes of foreign exchange management departments.

If anyone dares to affect BMW Group's export earnings, BMW Group does not need to do much, and many people will rush over to help them settle the matter.

"From the specific export situation, the sales of Land Rover G and Land Rover X series models in cooperation with General Motors account for the majority."

"Last year, GM imported its OEM models from North America to the European market for sale, which made a significant contribution to the increase in our export earnings."

“At the same time, the business of our own European branch has also begun to develop rapidly and continuously enhance its influence.”

Chen Chenxing personally led the development of the European branch.

Although its sales volume is not as good as that of General Motors, it is still remarkable.

"In addition, the Middle East market is developing very steadily, and the sales of our Land Rover X and Land Rover G-series off-road vehicles are growing steadily."

"And as word of mouth spreads, we expect to see further development in the Middle East market in the future..."

Taking this opportunity, Chen Chenxing explained to everyone the overseas development of BMW Group.

Although everyone knows that the company has many export businesses, many people are still unclear about its specific performance overseas.

After all, not everyone’s daily work is closely related to export business.

"In 1988, we plan to sell more than 100 million vehicles of various products and become an influential automobile brand in the world."

"The newly-commissioned third plant has laid a solid foundation for us to achieve our sales target of 100 million vehicles."

"The design of the fourth factory has been officially completed and it is expected to start construction this year."

Jiang Hui is not the kind of person who wants to keep everything in his own hands.

As long as you grasp the general direction of the group's development and do a good job of checking in key areas, other things can be slowly handed over to the people below.

In summary meetings like today, he gave many opportunities to appear to the heads of various departments.

People from various departments such as sales, finance, and production will go on stage to speak, and people from each subsidiary company such as Nanshan Engine, Nanshan Transmission, Nanshan Technology, Nanshan Software, Nanshan Steel, and Nanshan Equipment will also come on stage to summarize.

As for Jiang Hui himself, he made a brief speech at the end.

This gives most of the credit to everyone.

After Chen Chenxing took the lead, others followed suit, allowing the senior executives attending the meeting to have an intuitive understanding of last year's situation.

"Thanks to the rapid increase in the group's vehicle sales, Nanshan Engine's production of engines of various displacements has also set a new record."

"In addition to the 81 engines we supplied to our group, we also sold 11 engines of various types to external parties."

"With the launch of the A6 model of Hongqi BMW and the low-cost sedan of Capital Automobile Manufacturing Plant, the number of engines we sell will further break through."

After explaining the complete situation of the vehicle, we went to Nanshan Engine.

As a representative, Hu Shuiwen naturally has to introduce the achievements to everyone first.

If we only look at the scale of Nanshan Engine, it is definitely one of the best in the domestic industrial sector.

After all, in terms of output value, Nanshan Engine also has a turnover of more than 10 billion yuan.

In this era, there are only a handful of companies that can achieve higher sales than Nanshan Engine.

Otherwise, why does the BMW Group have such a high status in Shenzhen and even Lingnan Province?
Because from the perspective of industrial output value, the contribution of BMW Group exceeds the total of all other manufacturers in the province.

"In addition to the 1.5L, 2.5L and 3.5L carbureted engines that are currently in mass production, we are also developing electronic fuel injection engines of the same displacement."

“And large-displacement engines are also under development and will be installed in new projects in the future.”

"We will also build new engine factories based on customer needs and the group's plans."

Hu Shuiwen is very glad that he chose to come to Nanshan Engine from Capital Internal Combustion Engine Factory.

If he continues to stay where he is, he will basically have no room to further develop his abilities.

According to the information he had learned, the operating conditions at the Capital Internal Combustion Engine Factory were not so ideal due to the decline in business at the Capital Automobile Manufacturing Plant.

On the other hand, Nanshan Engine is experiencing a thriving business.

Various new products emerge one after another, and it has become the largest engine factory in China and also the most technologically advanced factory.

For Hu Shuiwen, who no longer has a particular need for salary income, this job is incomparable to any other one.

After Nanshan Engine made its speech, the next step was naturally Nanshan Transmission.

"Similar to the situation at Nanshan Engine, Nanshan Transmission also benefited from the rapid development of the group, and the sales volume of transmission increased rapidly."

“The sales volume to customers outside the group is also increasing, and there will be opportunities for further breakthroughs in the future.”

"Compared to the initial production of 5MT manual transmissions, the output of our 4AT automatic transmissions has increased rapidly."

"After we develop a new generation of gearbox products in the future, Nanshan Gearbox will become a globally influential gearbox company."

Ji Hua is also full of energy and vigor now.

Before coming to Nanshan Transmission, he never thought that his company could become a world-renowned transmission company.

The former Capital Gear Factory originally produced 3MT manual transmissions, a product that has been completely eliminated by international automobile giants.

It was after Jiang Hui joined the Capital Automobile Manufacturing Plant that he pushed the Capital University of Technology to cooperate with the Capital Gear Factory to develop the 4MT manual transmission.

After coming to Nanshan Transmission, it directly broke through the shackles of 4MT manual transmission and entered a new stage of 5MT manual transmission.

This is definitely the most advanced level in the country, and it has also reached the mainstream international level.

Of course, it is only at the mainstream level in the field of manual transmissions.

Once the 4AT automatic transmission goes into mass production, the situation will be even more different.

Nanshan Transmission is the only company in China that has the ability to independently produce automatic transmissions.

It is estimated that it will be difficult for any other company to break this situation in the next ten years.

After all, Ji Hua is very clear about the level of China's gearbox industry.

The next step is the development of the 5AT automatic transmission.

Although it has not yet officially entered mass production, all development work is proceeding as planned.

Ji Hua has a hunch that Nanshan Transmission will bring a huge impact to the global transmission industry.

Thinking of this scene, Ji Hua became full of energy.

People of this generation often go there not just for the welfare benefits.

Ideals and ambitions are also very important.

People like Ji Hua have ulterior motives in doing things.

……

"In addition to providing various key parts to the group, the most outstanding performance of Nanshan Technology is the breakthrough in orders for hot stamping parts."

"We have not only become a supplier to many domestic automobile manufacturers, but also a supporting plant for various international automobile giants such as General Motors, Ford, Chrysler, BMW and Volkswagen."

"Throughout 1987, our exports of hot stamped parts generated $2 million in foreign exchange."

"And as more models of international customers are equipped with our hot stamping parts, the export earnings are expected to increase further in the next three years."

"At the same time, the export of hot stamping equipment we developed together with Nanshan Equipment has also made a very big breakthrough."

As the deputy general manager and deputy chief engineer of Nanshan Technology, Liu Yushu is fully responsible for various businesses related to hot stamping parts.

He was very clear about Jiang Hui's positioning for Nanshan Technology. It was not simply to provide supporting services to the BMW Group, but to go global and become a giant in automotive parts.

Therefore, it is very important to expand diversified customer base.

"We have also made significant breakthroughs in other parts such as bellows, and have successfully entered the international parts market."

"In North America, our bellows have become an important product for several parts chain companies."

"according to……"

It is a rare opportunity to report in front of so many group leaders. Liu Yushu has made sufficient preparations today and reported on Nanshan Technology’s achievements in the past year and some things to be done in the future.

After that, other companies also took the stage one by one. The entire summary meeting basically took up the entire day, which is a relatively rare meeting.

"In the past year, thanks to everyone's joint efforts, the group has achieved very impressive results."

“First of all, I would like to express my gratitude to all my colleagues for their efforts.”

"The Finance Department will also issue a notice soon to announce the bonus plan and salary increase plan."

In the end, Jiang Hui will definitely go on stage to make a summary.

He doesn't do anything fancy, he just comes out with a powerful attack right from the start.

Give bonuses and raise wages.

This is definitely a situation that all workers want to see.

After all, no one would complain about having too much money.

The salary and benefits of the BMW Group itself are very good. If they continue to give out more bonuses and increase salaries, it will naturally be even better.

Even though prices have risen significantly in the past two years, everyone feels that their purchasing power is increasing.

"Looking into the new year, we have set higher goals in all areas."

“Although we can feel from everyone’s reports that this goal is still very hopeful to achieve.”

"But the current domestic and international situation is changing very quickly. I hope that all companies will fully consider some potential risks when facing some future actions."

“For example, the supply of domestic raw materials needs to be taken seriously by the purchasing department.”

"There is also the supply of parts for some customers in the international market. We must fully consider various risks to avoid causing customers to stop production due to our parts supply problems."

Jiang Hui knew that the international situation would change very quickly in the next few years.

As a group whose main business is export, the development of BMW Group will certainly be affected by these changes.

Some things haven't happened yet, so he can't say too much directly.

But we still need to remind ourselves.

If some managers can grasp this information keenly and respond flexibly to some situations in future development, they will naturally be reused by Jiang Hui.

"Also, the business development of the Polar Bear Branch must be accelerated according to the previous plan."

"The various raw materials purchased from there can form a complementary relationship with the drastic changes in the domestic raw material market prices."

"In the future, our group will also need to have stronger control over raw materials."

The next few years will see relatively large changes in prices in China.

Especially in 1988, it was the year with the most exaggerated price changes.

This year, as the previous tightening policies had not yet fully taken effect, they began to be relaxed again. The liberalization of commodity prices, the implementation of wage reforms, and the large-scale increase in infrastructure investment all worked together to lead to a huge demand for currency in the market.

In order to meet this demand, the central bank issued the fourth set of RMB and promoted large-denomination banknotes.

However, this did not prevent inflation from rising further.

The retail price index in 1988 set the highest record of increase in the 40 years since the founding of the People's Republic of China, with the CPI price index soaring to 18.8%.

The rise in prices triggered a "buying spree", which had a significant impact on the social economy.

In this life, due to the emergence of the BMW Group, the situation in some industries has improved, but the overall situation has not undergone fundamental changes.

Therefore, price increases are inevitable.

Even for the huge BMW Group, this incident will have a huge impact.

Not to mention other things, the fact that employees are not motivated to work is an impact that is difficult to measure.

Not to mention the sharp increase in prices of various raw materials, which led to significant changes in the production costs of the BMW Group.

For the BMW Group, which mainly exports, there is certainly no way to fully transfer the domestic cost increase to foreign countries.

To a certain extent, it will also affect the profits of BMW Group.

"Director, our Nanshan Steel Plant currently only has the ability to process special steels, and crude steel is purchased from other steel plants."

"In the future, in light of changes in the current situation, we are also preparing to enter the crude steel production, so that we can better control the quality and price of steel."

"At the same time, we will also look for suitable opportunities in the future to invest in some iron ore-related companies so that we can also have a certain influence in the ore field."

As Jiang Hui's brother-in-law, Wu Ming must do his best to implement Jiang Hui's ideas.

In the field of raw materials, many companies only focus on purchasing and have not considered doing it themselves.

After all, whether it is steel, aluminum, or resin material, it is impossible for most companies to produce them by themselves.

But the BMW Group clearly does not intend to be one of the majority of companies, but to be unique.

"This idea is completely feasible, but it also needs to be considered in conjunction with policy changes."

Now is not the best time for private enterprises to enter the steel industry, and Jiang Hui plans to wait a few more years.

At that time, Nanshan Iron and Steel Plant could take advantage of the opportunity of state-owned enterprise reform to acquire a steel plant.

This will be relatively simpler than setting it up yourself.

Otherwise, it would be very troublesome to start from scratch with such a complex smelting system in the steel industry.

Baosteel took many years to officially start mass production, but BMW Group does not have that much time to waste.

"In addition to the various businesses just reported, Lingnan Semiconductor will also work hard to set up its wafer fab and chip fab in the new year."

"The equipment dismantled from the United States has started to be loaded onto ships, and will continue to arrive after the new year."

"Our semiconductor industry is already far behind Japan and Korea. If we want to catch up, we must seize every opportunity."

"In 1988, we put into production a 4-inch wafer plant and 3-micron process chips, and then digested and absorbed this technology as quickly as possible, striving to prepare to introduce even more advanced process equipment next year."

Although the head of Lingnan Semiconductor, a subsidiary that is still building a factory, did not take the stage to speak today.

However, Jiang Hui's expectations for Lingnan Semiconductor are obviously still very high.

"Mr. Jiang, don't worry, our technical team now has more than 300 people."

"During this period, a group of people will come here one after another, and by then, the scale will soon reach 500 people after the new year."

"At the same time, our talent recruitment efforts have never stopped."

“We will strive to increase the number of employees at Lingnan Semiconductor to over 1000 before the wafer and chip factories officially go into mass production.”

Zhang Shaohua is also full of energy now.

Lingnan Semiconductor is the semiconductor factory with the most advanced production equipment currently introduced in China. With the support of BMW Group, it is still very attractive to domestic technical personnel.

Relying on the method of classmates poaching classmates and colleagues poaching colleagues, the number of employees increased rapidly.

They are even learning from the approach taken by the BMW Group, recruiting some retired engineers from Japan to Hong Kong or Shenzhen to train Lingnan Semiconductor personnel.

This is the fastest way to improve the strength of the technical team.

"Shenzhen has already prepared the land needed by Lingnan Semiconductor."

"Let alone building the two factories we have now, even if we expand the scale several times, there will be no problem."

"Once the factory we are preparing is officially completed, you will start considering building a new factory at the same time."

time does not wait.

Jiang Hui is well aware that advanced semiconductor equipment from countries such as the United States and Japan will continue to be sold to China in the next two years.

After entering the 90s, the situation changed completely. America no longer needed to rely on China to fight against the polar bear.

At that time, America's attitude will naturally change dramatically.

It is very difficult for those high-end equipment and devices to enter China.

Advanced semiconductor equipment is undoubtedly also subject to restrictions.

Various advanced machine tools also fall into this category.

"No problem. With the experience gained from building the first factory, we will be more experienced when planning new factories in the future."

Zhang Shaohua didn't expect that Jiang Hui's approach was more radical than hers.

But this obviously met his expectations very much.

It is also an important means to maintain the competitiveness of Lingnan semiconductors.

While other domestic semiconductor companies such as United Microelectronics Corporation are still working hard to obtain approval for a new project, Lingnan Semiconductor has already successfully started production and has begun preparing for a new production line.

This gap in work efficiency will continue to widen the gap in technical levels.

"The situation at Nanshan Equipment is similar. Shenzhen City has officially established an industrial equipment park."

"We need to expand the scale of our machine tool industry, robot industry and other various production equipment as quickly as possible."

"When we are short of manpower, we recruit people from the 'Eighteen Arhats' factories in the domestic machine tool industry."

"We can also import a few sets of advanced machine tools from abroad and study them ourselves."

“We will strive to achieve more major breakthroughs in the next two years to meet the needs of most of the group’s high-end equipment.”

Jiang Hui began to assign tasks to Nanshan Equipment.

The automotive industry is about making money, the semiconductor industry is about the future, and the layout of the equipment industry takes into account both the present and the future.

No matter what parts are produced, from ordinary household appliances to high-end chips, a variety of equipment are involved.

It is definitely not feasible to always rely on imports.

(End of this chapter)