The car giant started by marrying the daughter of the king

Chapter 433: Shouqi Zhiguang goes public, reshaping the automobile market
The BMW Group’s summary meeting lasted a whole day.

The situation of each company was arranged, and the executives had a more intuitive understanding of the situation of the group.

As the largest enterprise in Shenzhen, the largest enterprise in Lingnan Province, and even the largest export-earning industrial enterprise in China, every move of the BMW Group is naturally closely watched by many people.

"Leader, the BMW Group held a summary meeting yesterday."

"I contacted Mr. Jiang's secretary and got some information related to the conference."

Early in the morning, Yao Yiming came to the unit, cleaned Liu Tianwu's office, and simply sorted the day's newspapers.

Then he made tea for Liu Tianwu in time, and when he came to the office, he immediately started reporting today's work arrangements.

However, today Yao Yiming first introduced to Liu Tianwu some information related to yesterday's BMW Group summary meeting.

He knew very well that Liu Tianwu had been waiting for these things all this time.

“Finally, there is a summary data?”

"That's great. The key to last year's results will depend on the performance of the BMW Group."

"The changes in their data are more instructive than those compiled by the Statistics Bureau."

Liu Tianwu knew that the BMW Group had developed very well last year, and the various data in the city must be good.

But even though he knew it, he still had no idea how good it would be.

Ninety percent of Shenzhen’s current industrial output value is contributed by the BMW Group and its affiliated companies.

Basically, the growth rate of BMW Group can determine the growth level of Shenzhen.

The two main industrial parks in Shenzhen now are the automobile industry park and the industrial equipment park.

Both of these industrial parks rely on the BMW Group for their development.

In addition, the semiconductor industry, which everyone has high hopes for, is currently being led by Lingnan Semiconductor.

As long as Lingnan Semiconductor develops and grows smoothly, Shenzhen's industrial layout will be more perfect.

The manufacturing of automobiles, auto parts, industrial equipment, semiconductors, clothing, home appliances, etc. is sufficient to support Shenzhen's continued rapid development.

There are several special economic zones in the country today, and there is a certain degree of competition among them.

There is no doubt that Shenzhen is now at the forefront.

As long as this situation continues for a few years, Liu Tianwu will be confident that he can become the person in charge of Shenzhen City, and in the future he will further become the person in charge of the province.

"Land Rover, BMW and Mercedes-Benz sold a total of 81 vehicles, of which more than 50 were exported."

"This scale is already twice the sales volume of all other domestic auto manufacturers combined."

"As for the amount of foreign exchange earned from exports, it has achieved a historic breakthrough."

"The export of complete vehicles alone exceeded 50 billion U.S. dollars. If we include the export of parts, equipment and other aspects, the export foreign exchange earnings are close to 60 billion U.S. dollars."

As Liu Tianwu's secretary, Yao Yiming was naturally well aware of the importance that various departments attached to export and foreign exchange earnings.

China is now opening its doors to do business with everyone.

Because industrial equipment was upgraded too slowly in the past, the equipment in each factory is now relatively backward and needs to be updated.

These equipments are purchased from abroad and need to be paid in US dollars.

The way China obtains US dollars is to sell its products to international customers.

Otherwise, without enough US dollars, it would be impossible to meet the various needs of various factories such as importing equipment.

"Thank goodness that President Jiang left the capital and came to Shenzhen to set up the BMW Group, otherwise our development would never have been so fast."

"If we sold 81 cars last year, shouldn't we be able to sell over 100 million cars this year?"

A few years ago, Liu Tianwu never thought that there would be a large automobile manufacturing company in Shenzhen with an annual production and sales of millions of vehicles.

This absolutely subverts everyone's cognition.

But now it is about to become a reality.

Various industries such as complete vehicles, engines, gearboxes and auto parts are basically located in Shenzhen.

These things alone will allow Shenzhen to gain a firm foothold among various cities in China in the future.

"I think there will be no problem. BMW Group is also very confident about this goal."

"The sales of several models currently on sale are in a stage of steady growth and are performing very well."

"A new SUV model will be launched this year, and it is said that the planned production volume is greater than any current model."

"When this model starts to gain momentum, it is estimated that the sales contribution will be more than 20 units a year."

Yao Yiming knew that BMW Group had three new products under development.

One will be launched this year, one will be launched next year, and the last one is expected to be launched the year after.

Having new products launched every year will definitely be beneficial for increasing the sales of the BMW Group.

"This information will probably spread across the country very soon. I guess the investment promotion departments of other cities are now trying to attract BMW Group to invest in building factories in their areas."

"We need to pay more attention to this information. As long as the BMW Group has any needs, we will do our best to meet them."

"We should try our best to delay their pace of building factories in other cities."

Liu Tianwu did not expect the BMW Group to continue to develop in Shenzhen in the future.

They have so many industries, so going global is inevitable.

"Some parts from Nanshan Technology need to be produced and supplied in accordance with customer needs."

“Once auto production elsewhere increases, demand for Nanshan Technology’s parts will rise, and they will likely be asked to build factories elsewhere.”

“The situation of Nanshan Engine is somewhat similar.”

"So it would be difficult to keep them in Shenzhen."

"But the various automobile factories and companies like Nanshan Equipment should be able to prevent them from leaving the city so quickly."

"The advantages of Shenzhen are unmatched by other places."

Yao Yiming quickly gave his own judgment.

He has become accustomed to Liu Tianwu's style of doing things. If there is something to say, just say it quickly and don't waste time.

"Well, I understand what you said."

"I believe that Nanshan Technology will build factories in the United States or Europe, not to mention leaving Shenzhen to build factories elsewhere in the future."

"After all, the number of their international customers is increasing rapidly, so it is normal to have nearby supporting facilities."

"The BMW Group itself is asking its supporting factories to come to Shenzhen to build factories so that they can provide supporting services nearby."

Liu Tianwu is obviously not an unreasonable person.

To a certain extent, companies like Nanshan Technology can build factories in other places and abroad, and as long as their headquarters remain in Shenzhen, they can still enjoy many benefits.

It is possible that Nanshan Technology will become a unique model in the future.

……

"Director, BMW Group sold 81 cars last year. Have you heard about this?"

Zhao Guangming came to Geng Weidong's office with mixed feelings.

As the former leading Chinese automobile company, FAW has been the leader for many years.

It was only in recent years that it lost its former glory.

But when he saw that its partner, BMW Group, was pulling him further and further away, his mood became even more complicated.

"I just heard yesterday that the export earnings of one of their groups amounted to more than 5 billion US dollars."

“This is a historical record.”

"We chose to cooperate with BMW Group instead of confronting it, which was the right choice."

Geng Weidong has now finally figured things out.

It is no longer possible for FAW to surpass BMW Group, at least there is no hope during his tenure.

Therefore, now we just need to compare ourselves with ourselves. If we can achieve a relatively obvious increase every year compared to the previous year, we can barely report to our superiors.

After all, among the domestic automobile manufacturers, FAW is not the only one that cannot compare with BMW Group.

There are so many other car companies, and every one of them has a huge gap with others.

"Yes, every car produced by the BMW Group is so successful."

"If our Hongqi A6 could achieve the same sales volume as any of their models, the situation would be completely different."

"By then, our annual sales of trucks will reach 100,000 units, and cars will also reach 100,000 units, and the factory's operating conditions will be much better."

Zhao Guangming is still very much looking forward to the Hongqi A6.

He also went to Shenzhen to see the clay model of this car in person.

It is no exaggeration to say that he thinks the Hongqi A6 is the most suitable sedan for China's official car market.

Whether it is the Crown sedan currently produced by FAW Toyota, the Jetta sedan produced by FAW-Volkswagen, or the Santana produced by Shanghai Volkswagen, none of them can compare with the Hongqi A6.

When it goes into mass production and is launched on the market, relying on the influence of FAW and BMW Group, it can become the main vehicle for various government agencies.

"Yes, I am also looking forward to the arrival of Hongqi A6."

"It is possible that this car will not only achieve very good market performance in China, but also bring surprises to everyone in terms of export earnings."

Geng Weidong believes that good-looking car models will be liked by people, and this is a global hobby.

It's not just the Chinese auto market that is like this.

Given the attractive appearance of the Hongqi A6, regardless of how many units are exported each year, there should be no problem in at least maintaining a certain export presence.

"If this is really possible, it would be the best."

"The models that can now be exported and earn foreign exchange are definitely the ones that leaders like the most."

Zhao Guangming also has a clear view of the current situation.

Exporting and earning foreign exchange is the top priority for every company and is like a political task.

If the Hongqi A6 can achieve very good results in this regard, it will definitely be a huge plus.

"BMW Automobile Group should be almost done with the design drawings, and some key parts are already being prepared by Nanshan Technology."

"It is entirely possible for us to launch the Hongqi A6 before the end of this year." Geng Weidong is quite confident in the efficiency of BMW Group.

Jiang Hui will definitely let his subordinates implement what he promised before.

As long as FAW can get through this year, days will be better.

……

"Leader, we are planning to produce more than 10 vehicles per year."

"The engine is the same model as the BMW Sunshine, and the gearbox is a mature product from the Capital Gear Factory."

Just as the news that BMW Group's annual sales exceeded 81 vehicles spread rapidly in China's automobile industry, Capital Automobile Manufacturing Plant finally ushered in its own highlight moment.

The economy car project, which has been prepared for a long time, officially rolled off the production line today.

In order to make everyone quickly accept this model, Capital Automobile Manufacturing Plant borrowed the practice of BMW's Light when naming the product and simply called it Capital Automobile Light.

"The car is priced from 3.99 yuan, and the top-of-the-line model is only 4.99 yuan."

"As the first entry-level sedan in China with a sales price of less than 5 yuan, its comprehensive performance in all aspects is excellent."

Today is such an important day, Capital Automobile Manufacturing Plant must invite leaders to attend the mass production line ceremony.

And after a series of ceremonies, Chen Qi personally took everyone to visit the production line of Shouqi Zhiguang.

"The price of this car is very competitive and should be in line with market demand."

"After all, a car worth hundreds of thousands of yuan is not something that ordinary rich people can afford."

"If the price drops to 40,000 or 50,000, the situation will be completely different."

As an insider, Zhu Jiansheng made his own judgment after learning about the specific situation of Shouqi Zhiguang.

This model should be worth looking forward to.

There is no problem with power, and the chassis and body shape are borrowed from Toyota's Corolla.

Although this kind of imitation car model will definitely have some problems when producing some specific parts.

However, these problems should not be particularly fatal.

In China at this time, various types of cars, mainly trucks, break down frequently, and drivers must have the ability to repair them.

Even driving school exams require the assessment of car repair skills.

Therefore, people have a high tolerance for car breakdowns.

Not to mention that as a sedan, the failure rate of Shouqi Zhiguang is likely to be much lower than that of trucks on the market.

Then there is no need to worry about consumer satisfaction in this regard.

Compared with the Santana which costs more than 200,000 yuan, the Shouqi Zhiguang of the same size only costs 40,000 to 50,000 yuan. What else is there to say?

"Yes, that's what we thought too."

“The success of the BMW Light by BMW Motorrad has proven this.”

"However, the BMW Group has changed the positioning of other new models and is not considering launching an economy car for the time being."

"So our factory is thinking about improving this market."

Chen Qi did not hide the starting point of his factory's development of Shouqi Zhiguang.

Anyway, it's not something shameful.

With the successful experience of BMW as a reference, the leaders have more confidence in the Capital Automobile Manufacturing Plant.

“Take a differentiated route, expand the scale of the automobile market, and fully meet the needs of different consumers.”

“I think your plan is absolutely correct.”

"The domestic economic level continues to improve, and the number of individual and private enterprises is increasing rapidly."

“These people also have a strong demand for economy cars.”

"As long as we do well, it's normal to sell 100,000 vehicles a year."

Zhu Jiansheng obviously has a high opinion of the new products of Capital Automobile Manufacturing Plant.

Considering that this car also uses Nanshan Engine's 1.5L engine and some other key parts, the better it sells, the more benefits BMW Group can enjoy.

"Once the sales of this car go up, we plan to launch a large sedan equipped with a 2.5L naturally aspirated engine from Nanshan Engine, and the high-end model will be equipped with a 4AT automatic transmission from Nanshan Transmission."

"Then we will control the sales price within 10 yuan to fully meet the various needs of different consumers."

Taking this opportunity, Chen Qi also reported to Zhu Jiansheng some of his plans for the future.

As Zhu Jiansheng continued to achieve results in his first three steps as a new official, his position within the Machinery Industry Committee became increasingly solid.

There are rumors that he will take over the top position in the future.

Chen Qi and Zhu Jiansheng were old acquaintances back then, so naturally he wanted to seize this opportunity.

Once the Capital Automobile Manufacturing Plant achieves impressive results, it is not impossible for Chen Qi to be promoted.

It is even possible for him to join the Machinery Industry Committee and become Zhu Jiansheng's deputy.

"There is still a huge gap between our car ownership and that of developed countries, and the future market potential is definitely huge."

"It would be great if you have the confidence to develop a variety of different products."

"However, if production increases rapidly in a short period of time, we must also pay attention to quality control to avoid damaging our reputation."

Zhu Jiansheng has a relatively clear understanding of the quality control levels of various domestic automobile factories.

To be frank, there is still a lot of room for improvement in the quality control of most factories.

"We are now re-examining the quality management regulations that we formulated for everyone when Jiang Hui was still in the factory, and require that they be strictly implemented in every link."

"Plus, the two most critical parts, the engine and the gearbox, are mature products, and the quality of Shouqi Zhiguang is expected to be better than that produced by most other car manufacturers."

As long as there were no problems with the two most critical items among the three major items, Chen Qi naturally had the confidence to make the promise.

After today's offline ceremony activities were completed, the Capital Automobile Manufacturing Plant immediately went into full swing and completed the capacity ramp-up at the fastest speed.

Time waits for no one. In order to reverse the downward trend, Capital Automobile Manufacturing is ready to give it a try.

For the Chinese automobile industry, this new model of the Capital Automobile Manufacturing Plant has attracted a lot of attention and has initially achieved the goal of the first stage.

Even the news of BMW Group's record production and sales was somewhat covered up by them.

After all, BMW Group is very powerful, and everyone knows that.

However, Capital Automobile Works was able to quickly turn the situation around, and many other competitors wanted to learn from it.

See if there is any possibility for you to learn from it and turn the situation around as quickly as possible.

The Shanghai Automobile Manufacturing Plant was the most affected.

"Director, after the Shouqi Zhiguang is launched on the market, it will definitely have a significant impact on the sales of Santana."

"Although we are making every effort to promote the localization of parts and continuously reduce the cost of parts, some key parts still need to be imported from Germany."

"The final selling price will not be reduced to less than 5 yuan in any case."

Wang Huiliang is a little anxious now.

As a person arranged by Shanghai Automobile Manufacturing Plant to serve as executive vice president of Shanghai Volkswagen, his performance is closely related to the sales volume of Santana.

In the previous two years, Santana was in short supply.

Even with the impact of Mercedes-Benz cars, it did not have a particularly big impact on Santana.

After all, the annual output is limited, and there will always be some consumers who are willing to choose Santana.

Not to mention Shanghai and even the surrounding provinces, Shanghai automobile manufacturers can also exert their unique influence to promote car purchases by government agencies.

But now that Capital Light has emerged, the price difference is really big.

It just so happens that the size of this car is quite close to that of Santana, and the interior space is not particularly different.

Although Shouqi’s brand influence is certainly not as strong as Volkswagen’s, the price difference is so huge.

"You are very clear about the quality levels of various domestic automobile factories."

"Let's not talk about other things. Even our Shanghai-branded cars used to have various quality problems every now and then."

"The level of the Capital Automobile Manufacturing Plant cannot be much higher than ours."

"I think you should let the sales team work hard on this aspect and let everyone know that the Santana sedan and Shouqi Zhiguang are not products of the same level and there is absolutely no comparison between them."

Yu Jin knew that it would be a failure to let Santana engage in a price war with Shouqi Zhiguang.

Not to mention that he himself disagrees, Volkswagen must also have objections.

Of course, the current price of more than 200,000 yuan naturally needs to be adjusted appropriately.

He felt that it would be enough if he could reduce it to less than 100,000 yuan.

Nowadays, many people in China still have a high degree of admiration for international brands.

It is also generally believed that imported products are better than domestic products.

Santana uses a large number of imported parts, and the whole vehicle is designed by Volkswagen in Germany. It is very normal for consumers to think that its technology and quality level are higher than those of Shouqi Zhiguang.

"Yeah, that's what I thought too."

"The price difference is too big. Even if we lower the price appropriately, it is impossible to compete with them on price."

"But if we bring up the quality issue, it will probably cause dissatisfaction among the Capital Automobile Factory."

Wang Huiliang expressed his concerns.

Previously, they were all state-owned enterprises, and it was relatively rare for them to belittle their competitors.

After all, we are all working for the country, and the products are mainly allocated and arranged by our superiors, so there are no particularly deep conflicts among us.

But now the automobile market structure has changed, especially after the launch of Shouqi Zhiguang, it has become more obvious.

In this case, we naturally cannot arrange things the same way as in the past.

"I can't control that much!"

"Let my friend die rather than let me die. Let's stabilize our situation first!"

(End of this chapter)