The car giant started by marrying the daughter of the king

Chapter 434: The wealthy dog ​​owner becomes broke, and an unexpected large order
There is no winter in Shenzhen.

It may not be appropriate to say that the four seasons are like spring.

But it is basically summer all year round, which is basically true.

Even though it was just after the Chinese New Year and the northern land was still covered with heavy snow, construction sites in Shenzhen could still proceed normally.

Just for this reason, it is difficult for the North to compare with the South.

Shenzhen speed is not so easy to learn.

"Director, we plan to deliver 1 engines to the Capital Automobile Manufacturing Plant this month."

"The market feedback for their Shouqi Zhiguang seems to be good, and the production schedule is quite tight."

"Combined with the engines used on the BJ212 and BJ310, the number of orders in one month quickly set a historical record."

Hu Shuiwen is in a very good mood now.

The Capital Automobile Manufacturing Plant gave them a good start, which is definitely a good thing.

The increase in demand from the group is not a special achievement for Nanshan Engine.

After all, I was just hitching a ride.

The increase in sales to customers outside the group alone is a relatively significant achievement.

If one day Nanshan Engine can make its business outside the group bigger than that within the group, that would be truly amazing.

Hu Shuiwen naturally has a clear understanding of this.

"It seems that this time the Capital Automobile Manufacturing Plant has finally found its position and produced a hit car model."

Jiang Hui's first job was at the Capital Automobile Manufacturing Plant. It would be a lie to say that he had no feelings for them at all.

Therefore, without affecting the business development of BMW Group, he naturally hopes that the Capital Automobile Manufacturing Plant can have a more prosperous life.

Otherwise, it would be awkward for everyone when old friends meet again.

"Yes, Shouqi Zhiguang is completely imitating the development path of our BMW Zhiguang, except that one is a business car and the other is a sedan."

"Relatively speaking, many people still think that sedans are real cars, and other models are lacking in flavor."

“So the market performance of Shouqi Zhiguang is still worth looking forward to.”

"Perhaps in the future, the monthly sales of this product alone will exceed 1 units."

"That means a lot to Capital Automobile Manufacturing Plant."

Hu Shuiwen knew that compared with the various existing products of BMW Group, Shouqi Zhiguang did not have a particularly strong competitive relationship.

Therefore, we also hope that the other party’s sales can be better, so that Nanshan Engine’s performance can become more significant.

"With the rapid economic development in China in recent years, the demand for cars will certainly increase."

"Especially after the clear support for the development of private enterprises, the economic vitality of various regions has suddenly increased."

"Not to mention Shenzhen, the entire coastal area has seen huge changes in the past few years."

"By then, everyone's income level will surely rise, and their spending power will naturally continue to improve."

Because of Jiang Hui's emergence, China has undergone tremendous changes in both its military and automobile industries.

This will also have a certain impact on the overall situation.

After all, the driving effect of the automotive industry's industrial chain is too strong.

The success of the BMW Group has made superiors more confident about reform and more resolute in their attitude.

People who originally had different opinions will also become more supportive of reform.

Correspondingly, the rapid promotion of various reform plans such as Shenzhen’s government service center across the country has also played a major role in alleviating some conflicts.

Therefore, China's economic strength and the development of enterprises in various regions are much better than the same period in history.

Under the advice of Zhu Jiansheng, the Machinery Industry Committee took a series of major actions, allowing many factories to quickly reverse the situation.

This is something that has never happened in history, and the impact it brings is also extremely huge.

"Yes, the domestic economy has developed, and more people can find jobs."

"And as the number of enterprises increases, many farmers can also come out of the countryside to work."

"Compared to earning a little money by growing crops, working in a factory will definitely earn more."

"And the rapid development of various factories will also drive a group of business owners to become wealthy."

"If we allow some people to get rich first, and then drive more people to get richer, our economic vitality will be fully revitalized."

Taking this opportunity, Hu Shuiwen talked a lot with Jiang Hui.

He knew that Jiang Hui had a very sharp vision and he could learn a lot from them during the communication.

……

Compared with the calmness of the BMW Group, the Capital Internal Combustion Engine Factory is very depressed.

After all, they developed together with the Capital Automobile Manufacturing Plant. Now that they have finally developed a popular car model, it has nothing to do with them.

"Director, 80% of the Capital Automobile Manufacturing Plant's monthly production plan is for the production of the Capital Automobile Light."

“Our production lines are currently sitting pretty.”

"On the other hand, I heard that Nanshan Engine has been working overtime all the time, and the production line has arranged workers to work in three shifts."

Xu Rongbiao came to the office of factory director Cheng Tao very depressed and reported some recent situations of key customers.

The Capital Internal Combustion Engine Factory is also considered a large enterprise in the local area, and many of its engine components are produced in its own subordinate workshops.

In the past, when the output was over 100,000 units a year, the employees of the Capital Internal Combustion Engine Factory still had a good life.

But the world is changing too fast.

"The Capital Automobile Manufacturing Plant went a bit too far. They changed some of their BJ212 and BJ310 products to Nanshan Engine's 1.5L naturally aspirated engines, which caused our sales to continue to decline over the past two years."

"The newly developed Shouqi Zhiguang uses 100% Nanshan engine products."

"I have asked the design department to consider whether we can develop our own new 1.5L engine based on Nanshan's 1.5L engine."

Cheng Tao didn’t want to fall out with Nanshan Engine, so even though he was jealous of the excellent performance and good market performance of the other party’s 1.5L engine, he didn’t think of copying it.

But things are different now.

The Capital Internal Combustion Engine Factory must survive first.

Otherwise everything else is meaningless.

Many people have seen clearly the situation of those who are unemployed in the market in recent years.

Therefore, keeping one's job has become a common idea for many people.

Cheng Tao has been at the Capital Internal Combustion Engine Factory for such a long time that he has developed close relationships with many of his colleagues.

He certainly doesn't want the factory to collapse in his hands.

"BMW Group's various subsidiaries, whether Nanshan Engine or Nanshan Technology, have poached many people from many domestic factories over the years."

"Many people from our design department have also gone to Nanshan Engine. When the time comes, we can ask them to imitate the 1.5L engine. Maybe they can do it."

“If we want to do some new development, it will probably be difficult.”

Xu Rongbiao has a very clear understanding of the strength of the design department.

Ten years earlier, perhaps the design department could have made some improvements based on a certain engine product.

For example, the previous 2.5L engine underwent a lot of improvements with the assistance of Capital Automobile Manufacturing Plant, and its performance was greatly improved.

This product has made a significant contribution to the sales increase of the new BJ212.

But the situation has changed since Nanshan Engine launched its own 2.5L engine.

For products with the same displacement, their engine output power and torque are much better than yours.

The key is that the gap in engine durability testing is also very obvious.

When various government agencies and units have no choice, they have no choice but to buy whatever products the automobile factories produce.

You even have to rush to buy it.

But once there are more choices on the market, the situation will naturally be different.

"You are right. Let the design department develop it directly according to the specifications of the Nanshan engine."

"My only requirement is that the production cost must be cheaper than that of the Nanshan engine."

"Only by relying on lower prices can we gain customer recognition and increase our sales."

"Even if the quality of parts declines to a certain extent, it is acceptable as long as the impact is not significant."

Cheng Tao took a deep breath and made up his mind to develop a new product.

As for what disputes might arise from doing so, he didn't care.

Anyway, although patent law already exists, state-owned enterprises do not take it very seriously.

When the BMW Group, a company in Shenzhen, goes to court, the capital will certainly favor the company in its jurisdiction.

If worst comes to worst, we can just ask the relevant personnel to coordinate.

Anyway, the product positioning of the Capital Internal Combustion Engine Factory is lower than that of the Nanshan Engine Factory.

……

When many people in the domestic automobile industry were discussing the matter of Shouqi Zhiguang, Land Rover suddenly received a rather strange order.

"Boss Jiang, Persia has placed an order for 1 Land Rover X-Series pickup trucks from us and asked us to ship them within a month."

When Chen Chenxing received this contact, he reported it to Jiang Hui immediately.

Over the past year, Land Rover has been continuously expanding its international markets, with the Middle East being an important target.

However, because Baghdad and Persia are still at war, Land Rover has not yet set up branches in these two places.

It is quite surprising that Persia has now taken the initiative to come to us.

The most important thing is that the buyer of the Land Rover X-Series pickup trucks this time was not the car dealer in Persia, but the government's procurement department.

"Persia suddenly came to us to purchase Land Rover X-series pickup trucks. This is a good thing."

"However, it would be better for us to understand the background of the other party's action, so as to facilitate our subsequent market expansion." This time, Jiang Hui really didn't understand what Persian was up to.

“Although the exact reason is still unknown, the other party specifically asked to install a few brackets on the roof.”

"One of the brackets was reinforced on the machine gun mounting bracket we had reserved earlier."

"I guess after Persia buys these pickup trucks, they will be delivered to relevant teams for use on the battlefield."

"After all, compared to tanks and armored vehicles, after mounting a heavy machine gun, our pickup truck becomes a fast-moving fire support equipment."

Chen Chenxing has been spending a lot of time in Africa and the Middle East in the past year, and he is quite clear about the purpose of some customers purchasing Land Rover X.

Although Persia did not tell him his purpose this time, he still made a guess based on some signs.

After the specific confirmation, if there are any changes, report to Jiang Hui.

"If that's the case, then it's most likely the reason you mentioned."

"The Iran-Iraq War has lasted for so many years, and Persia, once a wealthy country, now has no more food in its pocket."

"Purchasing our pickup trucks as firepower supplement equipment on the battlefield is also a stopgap measure."

"After all, the price of a tank can buy dozens of pickup trucks."

"In addition, tanks cannot compare with pickup trucks in terms of speed, so even if the protection capabilities of pickup trucks are slightly worse, it is acceptable."

Combining what Chen Chenxing said, Jiang Hui quickly improved his speculation.

"Well, with what Persia is doing, I don't think the situation in Baghdad is going to be much better."

"I'll arrange for someone to go over and promote this to see if they're interested in this kind of equipment."

"While the Iran-Iraq War is still ongoing, we will build our Land Rover X-Series pickup truck into the king of war in the new era in the Middle East."

"I think the sales of this product in the Middle East will be guaranteed in the future."

The design of the Land Rover X Series is based on Toyota's most classic Hilux.

As a pickup truck, Hilux can be seen in many military conflicts around the world.

If the Land Rover X Series can replace its role, it will definitely benefit a lot in the future.

"In the Middle East and Africa, we can expand the market as much as possible according to your idea."

"We can even work with domestic military product export departments to provide customers with more comprehensive and thoughtful services."

Jiang Hui thinks all options are worth considering as long as they can increase the sales of the Land Rover X Series.

As a newcomer in the industry, if Land Rover wants to become a global automotive giant, it must take a different path.

Otherwise, if we develop step by step, the cake will be divided up. How can it be so easy?
……

"Zifei, please make arrangements as soon as possible. Land Rover has temporarily increased the production of Land Rover X. Let's see how we can meet the parts delivery requirements."

As an important interior and exterior parts supplier for Land Rover, Hengyi Plastic Factory naturally received the new production plan at the first opportunity.

The automotive industry is different from other industries.

The production capacity of each supporting factory is relatively fixed, and there will generally not be any major problems if we increase it appropriately.

However, the original plan was to produce about 20,000 vehicles a month, but now the production has suddenly increased to 10,000 vehicles, which is still very difficult to cope with.

The key point is that the Chinese New Year is coming soon and all the workshops are preparing for holidays.

Some workers have been busy all year and just look forward to a few days off during the Chinese New Year.

Judging from the current situation, there is a high probability that we will not be able to take a holiday.

"Brother, I just studied the production schedule. I guess we can only take half a day off on New Year's Day. We have to work overtime the rest of the time."

Wang Zifei and Wang Ziming, the brother and sister duo, run the Hengyi Plastic Factory very well.

Although all their business now relies on the BMW Group, they have also begun to contact the Shanghai Automobile Manufacturing Plant and the Capital Automobile Manufacturing Plant.

It is almost inevitable that the situation will be further developed in the future.

As a private enterprise, Hengyi Plastic Factory has a very strong sense of service.

Even if Land Rover's production plan is unreasonable, they will do their best to meet it.

Not to mention that more orders mean more money.

"If you want to work overtime, then you need to draft a notice and have people in each workshop do a good job of ideological work for the workers."

"During overtime, all wages will be doubled, and the factory will also give an additional bonus."

Wang Ziming will not be stingy with a penny of the money that should be spent.

At this time, ensuring the production demand of Land Rover cars is the top priority.

If parts cannot be delivered on time because some workers go home on holiday, the impact will definitely be very bad.

So even if it costs more than usual, Wang Yiming is willing to do it.

“For workers, making money comes first.”

"It costs a lot of money to go home, and it takes a lot of time on the road."

"If all of it can be converted into overtime pay now, then it is still very attractive."

Wang Zifei believes that spending money to address workers' dissatisfaction is a very effective way.

This is more effective than any brainwashing education.

In fact, for most workers, as long as the salary and bonus are in place, they will consider meeting any request.

Many people in later generations complained about overtime in their companies, but in essence, it was because they were not paid enough.

Look at the employees of companies like Warwick and Penguin. Their overtime hours are no less than those of most companies, and are even higher. But how many people complain about working too much overtime?

The money has been paid.

Although Wang Ziming did not understand these principles, as the first generation of entrepreneurs, they had a very accurate grasp of people's hearts.

Without a bit of courage, you would never start a business at this time.

Especially when he started his business, the country's support for private enterprises was not as clear as it is now.

……

"Boss, I just got a message that Land Rover has adjusted its latest production plan and will increase production by 1 Land Rover Xs in the next month."

"In previous years, the production was the lowest during the Chinese New Year, but I heard that many people at Land Rover will not take a holiday this year."

Yao Yiming would specifically learn about the news related to the BMW Group every day, and would report directly to Liu Tianwu if he saw any necessary content.

For people like them, there is definitely no concept of taking a holiday during the Chinese New Year.

Liu Tianwu needs to visit various key units for inspections.

However, for most companies, the New Year holiday is still essential.

Now that a special situation has arisen at Land Rover, he must understand the situation.

"Does the sudden increase in Land Rover X production mean that they have opened up new customers overseas?"

"But that's not right. Even in the American market, where sales are the highest, the sales of the Land Rover X model in a month is only about 10,000 units, right?"

Liu Tianwu now has a certain understanding of the situation of the global automotive industry.

These are the potential impacts brought by the BMW Group.

Nowadays, all cadres in Shenzhen need to know more or less about the domestic and foreign automobile industries.

Otherwise, when this topic comes up in many situations, you have no idea how to interrupt.

To some extent, the cadres in Shenzhen are considered to be the most familiar with the automobile industry in the country.

"I called Chen Chenxing, the sales manager of Land Rover, and they said that Persia had given them a large order on short notice."

"However, the time requirement for this order is relatively high, and they will ensure delivery as quickly as possible."

"In order to ensure delivery to this customer, some Land Rover Xs originally exported to the United States will be appropriately delayed by one or two weeks."

As an excellent secretary, Yao Yiming naturally tried to get all the information as clear as possible before reporting to Liu Tianwu.

10000 Land Rover Xs is a huge order involving export earnings of more than million US dollars.

If this happens every month in the future, the impact will be even greater.

"Didn't Persia say that it had already started borrowing foreign debt because of the Iran-Iraq War?"

"Their car consumption capacity is still so strong?"

Throughout the 1980s, the most intense international war was the Iran-Iraq War.

Even the actions of polar bears in Afghanistan cannot compare to theirs.

Such a large-scale war naturally brought a huge impact to Baghdad and Persia.

Before the war, both countries had accumulated large amounts of foreign exchange reserves due to rising oil prices.

The living standards of the people are still very high, at least much higher than those in China during the same period.

But after the war lasted for seven or eight years, the situation changed greatly.

Both countries have changed from being foreign exchange-rich countries to countries that rely on foreign debt for survival.

Consumption in all aspects has naturally been affected.

Many people in inland areas of China may not be paying attention to this news, but the leaders in Shenzhen must know something about it.

After all, many of the industries in Shenzhen are engaged in export trade.

As a leader, you naturally need to have some understanding of some information in the international trade market.

"He didn't tell me the details, but this order from Persia may not continue forever."

"At present, the other party has only given an order for 10000 vehicles."

After Yao Yiming said this, he felt that he needed to further clarify the matter.

There is no way around it. The increase in Land Rover X sales is of great significance to the development of Shenzhen.

"Please make some arrangements. During the Chinese New Year, we will go to Land Rover to express our condolences!"

Since we are going to investigate anyway, it doesn't matter where we go, so naturally we should choose the most meaningful place!
(End of this chapter)