The car giant started by marrying the daughter of the king

Chapter 435: The new Lord of War, word of mouth spreads
Land Rover's X-series pickup trucks have sold more than 2 units per month around the world in the past few months.

Therefore, it is not that difficult to respond to Persia’s urgent order of 1 vehicles.

Just give priority to shipping the inventory originally planned to be shipped to other places to Persia, and postpone other orders for half a month.

As a result, just after the Chinese New Year, the Land Rover X-Series pickup truck arrived at the port of Persia.

The Persians, who were in urgent need of rapid fire support, immediately deployed the Land Rover X-Series to the front line.

Since both sides were equipped with a large number of anti-tank missiles, the tank losses were heavy.

Even if Persia and Baghdad purchased a large number of Type 69 tanks from China, they could not withstand the huge consumption.

Therefore, up to now, the armored forces on the battlefield have become relatively weak.

The battle between the two sides was somewhat reminiscent of the trench confrontation mode during World War II.

At this time, a large number of pickup trucks equipped with heavy machine guns quickly rushed into the Baghdad positions, and the destructive power was enormous.

Although Baghdad has also purchased a large number of individual anti-tank missiles from China, this type of missile has the advantages of being light in weight and flexible in use.

However, its armor-piercing ability, range and other performance are relatively poor.

For fast-moving pickup trucks, portable anti-tank missiles are often difficult to effectively lock and strike in a short period of time.

Therefore, the Persian Land Rover X-Series pickup truck corps quickly entered the Baghdad position and won several victories in succession.

This huge contrast immediately shook the Persians' confidence in the Land Rover X-Series pickup truck.

"Director, Persia has added another 30,000 Land Rover X-Series pickups, and the deposit has been paid before the contract was officially signed."

Chen Chenxing felt that this was like pie falling from the sky.

Before we even started to make any real efforts, we received additional orders from Persia.

Although there are only 30,000 units, this has exceeded the average monthly sales of Land Rover X Series last year.

"Huaxia TV has reporters stationed in Persia and Baghdad. We have a lot of cooperation with Huaxia TV."

"Try to contact Huaxia TV and see if they have any latest news photos or videos from the battlefields in Persia and Baghdad."

"I think Persia's actions are probably related to these things."

It is obvious from Persia's two actions that there is a story behind it.

At a time when foreign debt is constantly increasing, Persia certainly bought these models not to improve the welfare of officials, but for the Iran-Iraq War.

"Well, I'll arrange it later."

Chen Chenxing has been thinking of various ways to find out relevant information.

However, the Middle East is too far away from China, and the information dissemination methods of this era are far less developed than those of later generations. It is normal that many contents cannot be obtained in a timely manner.

"We also need to speed up our contacts with Baghdad. We can set up a branch there and proactively contact the media to report that Persia has purchased a large number of Land Rover X-series pickup trucks as battlefield vehicles."

"I guess if this information is true, then some people in Baghdad should have known about it."

"This is our best chance to get into Baghdad."

Anyway, what I sell are civilian cars.

Jiang Hui was not worried at all that because Persia used the Land Rover X-Series pickup truck on the battlefield, it would cause some trouble for the Land Rover X-Series to enter Baghdad.

On the contrary, Persia's practices are beneficial to the promotion of Land Rover X Series in Baghdad.

Both the official departments in Baghdad and the local tribal armed forces will definitely be interested in this pickup truck.

Jiang Hui even planned that after Nanshan Engine developed the diesel engine in the future, the first car model to be equipped with it would be the Land Rover X-Series pickup truck.

"We will not only set up branches in Baghdad and Persia, but we will also try to quickly penetrate into other neighboring countries to raise the profile of Land Rover in the Middle East to a higher level."

"With its excellent exterior design and chassis performance, coupled with its impressive powertrain, our Land Rover X Series is fully capable of further growth."

"Even if Persia cannot continue to place orders for tens of thousands of vehicles, it is still possible to achieve the goal of maintaining monthly sales of over 10,000 Land Rover X-Series in the Middle East."

"When combined with sales in North America and Europe, our monthly production and sales of the Land Rover X Series will hopefully exceed 40,000 to 50,000 units."

Chen Chenxing has great confidence in the Land Rover X Series.

This product is enough for Land Rover to live comfortably in the next few years.

The current automobile market is not as competitive as it will be in the future. It is normal for a car to be sold for five or six years after it is launched.

If this car is a classic, it is possible that it can be sold for more than ten years.

The Land Rover X Series undoubtedly meets these requirements.

"The auto market in the next decade will be full of uncertainties."

“This is a good thing for our group. Whether we can gain a firm foothold depends on our performance in the next ten years.”

"Once we successfully open up the market, and considering the explosion of the domestic auto market in the future, our group will hopefully become the world's largest auto group."

“Then the impact will be completely different.”

Now mainly relying on the international automobile market, BMW Group will be able to achieve sales of more than one million vehicles in the next few years.

This is already quite remarkable.

It is entirely possible to double international sales in another ten years.

At this time, as the largest automobile group in China, BMW Group's sales account for 30% of the Chinese market. That's not too exaggerated, right?
After all, the current market share is over 50%.

Considering the future market diversification, 30% is a reasonable figure.

However, considering the huge scale of China's annual automobile sales of nearly 3000 million vehicles in the future, the % figure is very scary.

By then, the combined sales volume at home and abroad will exceed 1000 million vehicles, and there will be no pressure at all to become the world's number one.

"In recent years, we have recruited a number of college students who know foreign languages ​​to join our sales department in order to continuously expand into the international automobile market."

“Taking advantage of the opportunity to expand our business in the international automotive market will allow our group’s automotive industry to formally grow and develop.”

"As the domestic auto market grows, we will have more opportunities."

Chen Chenxing naturally attaches great importance to the construction of the sales team.

In this era, professional car sales talents are actually quite scarce.

Many people think that sales is a job that anyone can do.

In fact, the difference between sales and sales is sometimes greater than the difference between people and dogs.

……

On the streets of Baghdad, a city near Persia, the shadow of war looms over this ancient city. The streets are sparsely populated, with only a few shabby cars occasionally passing by in a hurry, raising a cloud of dust.

Fortifications can be seen everywhere in the city, with sandbag bunkers and barbed wire dividing the city into isolated areas.

Although after eight years of Iran-Iraq War, Baghdad's foreign exchange reserves were sharply depleted.

But the shadow of war did not stop Baghdad's munitions department's desire for new weapons.

Ever since the Persians modified the Land Rover X-Series pickup truck and put it into the battlefield and achieved remarkable results, Baghdad's top leaders have begun to realize the huge potential of this fast and flexible civilian vehicle on the battlefield.

"We must get a lot of Land Rover X Series as soon as possible!"

Abdul Hamid, head of Baghdad's munitions department, stood at the window of his office with a frown on his face.

A latest battle report was spread out on his desk, revealing that the Persian Picard Corps had dealt a severe blow to Baghdad's defenses in several recent raids.

Abdul knew that if a countermeasure was not found quickly, the war situation would further deteriorate.

By then, his superiors will definitely be very dissatisfied with him as the head of the Ordnance Department.

Military expenditure is limited, and Abdul can no longer spend lavishly on purchases like he did in the past few years.

It is precisely because of limited military expenditure that some Chinese weapons have the opportunity to enter Baghdad.

Otherwise, these local tycoons would simply look down on China's backward equipment.

"report!"

A young officer hurried into the office with a document in his hand. "We have just received news that the Land Rover Automobile Company of China has set up a branch in our capital and is promoting their X-series pickup trucks on a large scale."

"At the same time, they also set up a branch in Persia, and the Persians have already ordered tens of thousands of Land Rover Xs."

Abdul took the document, glanced through it quickly, and his expression became more serious.

He took a deep breath, turned around and said to the officer, "Contact the Land Rover Automobile Company in China immediately. We need to talk to them."

"No matter what method we use, we must get these cars as soon as possible!"

……

In faraway China, Jiang Hui and Chen Chenxing were sitting in the office, discussing the next plan.

"Director, the order from Baghdad has been finalized. The first batch will be 20000 vehicles, and additional orders may be placed later." Chen Chenxing said excitedly.

He didn't expect the situation to open up so quickly.

It was a bit beyond his expectations.

It seems that Baghdad really doesn't have much money, and it must have suffered a great loss under the attack of the Persian Pika Army.

Otherwise I wouldn't be so anxious.

Jiang Hui smiled slightly, picked up the teacup and took a sip: "Very good. However, I don't think the Iran-Iraq War will last too long. Our Land Rover X can't just rely on the Middle East market."

"We also need to seize the opportunity to develop markets in South America and Africa."

"The potential of the Land Rover X Series has yet to be fully realized."

Since Land Rover X has already taken on the new status of the King of War, its reputation will continue to grow.

At this time, you naturally shouldn't be polite.

Chen Chenxing nodded: "I understand. I have arranged for the sales team to go to South America and Africa to set up branches there."

Although the African market has been explored before, with so many countries in Africa, it is currently only involved on a small scale.

Some war-torn areas were not considered before.

The practice in Persia made Chen Chenxing realize that Land Rover X might have more opportunities in war-torn areas. Jiang Hui put down his teacup and looked deep: "In the future pickup truck market, competition will become more and more fierce. Toyota's Hilux also has a great influence in the Middle East."

"We have to seize every opportunity to stay invincible in this competition."

"Before Toyota Motors can react, we should establish the special reputation of Land Rover X."

Being able to make a civilian vehicle look like this, the Land Rover X-Series pickup truck is definitely a masterpiece.

It is totally worth Jiang Hui spending more energy to promote it.

……

As Land Rover began delivering Land Rover X-series pickup trucks to Baghdad and Persia, these vehicles were quickly modified and equipped with heavy machine guns and simple armor protection, becoming a new weapon for the front-line troops in Baghdad and Persia.

Naturally, these scenes were quickly reported by some media.

Even the Land Rover X-Series pickup truck appeared in some news reports on China TV.

"Xiao Jiang, Land Rover's urban SUV has not yet been mass-produced, but you have already brought us a surprise this year."

As the second-in-command of the Machinery Industry Committee, even if Jiang Hui didn't tell him about Land Rover, someone would report to Zhu Jiansheng.

Jiang Hui was not surprised at all when he received the call from his father-in-law.

There was a latest newspaper on his desk, with the front-page headline featuring a photo of a Land Rover X-Series pickup truck on a battlefield in the Middle East.

In the photo, several modified pickup trucks are speeding in the desert, and the heavy machine guns on the roof are flashing coldly in the sun.

"Dad, have you seen those reports too?"

"To be honest, these reports are both good and stressful for us."

Although Jiang Hui said this, his tone was very calm.

"Although the sales of the Land Rover X Series increased significantly as a result, the outside world began to question whether we were indirectly supporting the war."

On the other end of the phone, Zhu Jiansheng waved his hand calmly, "Pressure is inevitable, but you don't have to stop because of outside doubts."

"The Land Rover X Series is a civilian vehicle. Its use on the battlefield has nothing to do with you."

"What you need to do is to continue to improve product quality and expand market share."

What a joke! If the sales volume of Land Rover X increases by 1 units, the export earnings will increase by more than million US dollars.

If this relies on selling shirts and shoes and socks, how many containers of goods would it take to sell?

So don’t say that the Land Rover X-Series pickup is a pure civilian vehicle. Even if it has other attributes, there will be no problem.

All Chinese people will support Land Rover to continue to vigorously promote the export of Land Rover X-Series pickup trucks to earn foreign exchange.

Jiang Hui was naturally aware of this.

As for expressing concern appropriately, it is also a proactive way of raising the negative impact of this matter.

This saves Zhu Jiansheng from having to worry about anything.

"Well, then I'll have people continue to market in this direction."

"I think by then, relying on this special market demand, we can contribute tens of thousands of additional sales to the Land Rover X Series every year."

Jiang Hui had no intention of giving up, and now Zhu Jiansheng also highly affirmed it, so what else is there to say?
It’s definitely about rolling up your sleeves and working hard.

"By the way, the reorganization of the Machinery Industry Committee has been basically confirmed."

"Then the Ministry of Electronics Industry will also merge with us to form a new Ministry of Mechanical and Electronics Industry."

"When Leader Zhou retires, I will be officially in charge of the Ministry of Machinery and Electronics Industry."

Zhu Jiansheng called Jiang Hui today, obviously not just to talk about the Land Rover X-Series pickup truck, but there were other new developments.

The level he had maintained since he became the president of Capital University of Technology finally underwent a substantial change. He successfully took a big step and became the head of an important department.

This is of extraordinary significance both to him personally and to the BMW Group.

"Congratulations, Dad. You finally got your long-cherished wish and can show off your skills and realize your ambitions!"

Although Jiang Hui had anticipated this, he was still very happy now that it was about to become a reality.

In the next few years, the international situation will continue to change, which will inevitably bring huge impacts to the domestic situation.

It is also possible that some policies will change.

At this time, there is a big difference between having a background and having no background.

Even though the BMW Group is nominally a foreign-funded enterprise, as everyone knows in reality, it is still quite special.

"My main goal is to better serve the factories and enable those factories that have made important contributions to the country to complete transformation and upgrading as much as possible."

"Otherwise, if this trend continues, half of the factories will probably go out of business in the future."

"The higher-ups don't have that much money to allocate to them for their continued waste. It's simply a bottomless pit."

Zhu Jiansheng's words were not pretentious.

He himself is not a person who is particularly obsessed with power.

However, after communicating more with Jiang Hui, I gained some unique insights into the reform and operation of many domestic factories.

Therefore, we really hope that more factories can implement changes and more military products can achieve transformation and upgrading.

The industrial chain impact and technological upgrades brought about by the emergence of intercontinental ballistic missile launchers have benefited the entire Chinese automobile industry and even some surrounding industries.

This kind of technological spillover effect is difficult to measure in numbers.

After all, military products and civilian products can often complement each other.

The processing equipment and processes of many parts are actually the same.

"That's true, but the three major development directions you planned earlier seem more meaningful at this time."

"Polar bears have accumulated a large number of heavy industrial products and technologies over the past few decades, which is really a big piece of fat meat for us."

"As long as we eat a proper piece, our industrial system will benefit infinitely."

"We can also take this opportunity to fully utilize the production capacity of our light industrial enterprises and avoid vicious competition in the country."

Jiang Hui has always hoped that after Zhu Jiansheng came to power, he would step up efforts to promote trade between China and polar bears.

Especially trade related to light industrial products.

Among the key reform targets in the past decade of domestic reform, various light industrial enterprises have developed the fastest.

Private enterprises are basically concentrated in this field, and the competition is extremely fierce.

This has resulted in the related products produced by state-owned enterprises completely losing their market competitiveness.

As a result, many factories have experienced a backlog of goods and are unable to pay wages.

Thanks to Zhu Jiansheng's efforts over the past six months, some of these products have been sold, but the scale of cooperation between the two parties is still relatively limited.

Jiang Hui hopes that in the coming year, under the leadership of Zhu Jiansheng, the factories under the Ministry of Machinery and Electronics Industry will be able to quickly expand this cooperation and enable domestic enterprises to develop comprehensively.

This year is basically the best opportunity.

Next, some major changes will begin to occur in the polar bears, which will last until 1991, and by then, everyone's cognition will be completely overturned.

"I am also prepared to do so. The trade during this period has benefited many of our companies greatly."

"With the size of Polar Bear, it can fully absorb the production capacity of various light industrial products of factories under the Ministry of Machinery and Electronics Industry."

"By then, the resistance to reform can be greatly reduced, allowing all social conflicts to be fully alleviated."

Zhu Jiansheng's vision is still very sharp.

He knew that although the various reform policies of the past had achieved great results, they had also inevitably brought about some other problems.

As a large number of factories are operating poorly and workers' wages cannot be paid, many people are bound to have objections to some of the reform plans.

After all, the butt determines the head, and everyone will only think about problems from his own perspective.

My life is getting better, so everything is good.

On the other hand, if my life becomes worse, then all the previous changes were bad.

If various trade cooperation with polar bears can thoroughly improve the operating conditions of many state-owned enterprises, the potential impact will be absolutely immeasurable.

By then, relying on these achievements, Zhu Jiansheng will be able to go further.

"Yes, through trade, domestic factories have been revitalized."

"Then, through the ruble loan from the polar bear, we can upgrade the production lines and equipment of domestic factories."

"This will further enhance product competitiveness and produce more advanced products."

"In the future, when the ruble depreciates significantly in the polar bear country, the cost of upgrading these production lines will be almost negligible."

"It is equivalent to taking advantage of the various changes in polar bears to complete an upgrade of our industrial system."

Jiang Hui is very clear about what changes will happen to the polar bears in the future.

As the second most powerful giant in the world and the most powerful in military, if the polar bear gives China a sip of milk, it is equivalent to directly transferring ten years of internal strength to China, saving a lot of time for transformation and upgrading.

This opportunity is once in a lifetime.

"I will submit a report to my superiors during this period to implement all these things."

"It just so happens that I heard that our relationship with polar bears may be fully normalized this year."

"Following this trend, the things you said are completely possible."

When one reaches Zhu Jiansheng's level, the sources of information naturally become much richer.

He already knew a lot of things that had not been officially announced or even things that hadn't happened yet.

For example, some heavyweight figures will come to visit the polar bears in a while, but only a few people know about this.

Zhu Jiansheng's opportunity to show his talents is about to come.

(End of this chapter)