The car giant started by marrying the daughter of the king

Chapter 436 Super Factory, Production Breaks Record

The Land Rover X Series has been gaining popularity since the beginning of the new year, with its production surpassing that of the Land Rover G Series, and it is likely to surpass the production and sales for the whole year.

Under such circumstances, the production capacity of the group's three factories was fully utilized.

There was even a situation where we had to work overtime to meet production needs.

"Director, we feel that the conditions for the official opening of the fourth factory are ripe."

"All the work of three connections and one leveling has been completed, and the layout of the production lines in each workshop has also been designed."

“Now we are just waiting to start building the factory and purchasing equipment.”

Fang Huihui can now be considered an expert in cars.

After all, the automotive business is now the most important sector under BMW Technology.

Other investment companies have not yet reached a certain scale, or like the Chaoyang Motorcycle Manufacturing Plant, they do not require her to worry about them.

"The standard production capacity of our three factories is now 72 vehicles per year. It should be no problem to meet this year's production demand of 100 million by working overtime and other means."

"However, considering that the Land Rover City SUV will also be launched this year, it is inevitable that production capacity will be tight by then."

"Now is indeed the time to start the fourth super factory."

Jiang Hui is naturally very clear about the layout of the group's automobile production lines and product development plans.

He also has an idea in mind about when to put the new production line into operation.

Although most of the equipment on an automobile production line can be purchased through Nanshan Equipment or domestic equipment manufacturers.

However, if we want to maximize the automation rate and level of advancement, there must be some equipment that needs to be imported from abroad.

For example, the engine and gearbox factories that are being expanded simultaneously require some large CNC machine tools, die-casting machines and other equipment, but there is still a gap between the domestic and foreign levels.

Now, as long as you are willing to pay, you can basically purchase related equipment from countries such as the United States, Japan or Germany.

By next year or the year after, things will start to change.

Advanced equipment is not something people will sell to you just because you are rich.

"Yes, the production capacity of our super factory is even larger than that of the third factory. It is a veritable super factory."

"In order to meet the production rhythm requirements, our general assembly workshop has planned two assembly lines at the same time, and there are also several auxiliary small lines to cooperate."

"Eventually, the annual production will reach 50 vehicles."

"According to this plan, the fourth factory will basically be the world's largest automobile factory with the largest single production capacity."

When Fang Huihui said this, she felt a little dizzy.

She never expected that one day such a huge automobile factory would appear in the BMW Group.

Abroad, the planned production capacity of most automobile factories is around 5 to 30 per year.

Few factories are built to produce larger cars.

It’s not that they don’t have this technology, but for most car manufacturers, the demand in a single market is not that great.

Even if the markets in America are quite special, we can still meet the needs of different regions by building an additional factory.

But for BMW Group, the situation is a little different.

First of all, the cars exported to all parts of the world are all produced domestically.

Another thing is that given the current domestic environment, it is most convenient to build a factory in Shenzhen.

So there is the background for the birth of this super factory.

Regardless of the reason, the fact that the world's largest automobile factory is owned by BMW Group and located in Shenzhen has great publicity significance.

"The original annual production capacity of 72 vehicles, plus 50 vehicles, is 122 million vehicles. In extreme cases, it can meet the annual production scale of 200 million vehicles."

“It can basically meet our needs for the next three years.”

Jiang Hui knew that the BMW Group could not continue to develop at its current pace.

When production and sales exceed 200 million vehicles, it will be very good if we can still increase by hundreds of thousands of vehicles each year.

After all, in the past few years, international automobile giants have gradually reacted and started to launch new models with similar stunning appearances.

This will inevitably have an impact on the sales of BMW Group.

Of course, the BMW Group will not sit idly by.

More new models and new technologies will surely be launched.

However, the production and sales base is there after all, and it is difficult to continue to increase it rapidly.

Unless sales in the domestic automobile market slowly explode, that will be the time when BMW Group will truly begin to counterattack.

Otherwise, if we rely on the international automobile market, we can at best achieve a scale of 300 million vehicles, which will be the ceiling of development.

Jiang Hui himself sees this point quite clearly.

However, even the scale of 300 million vehicles is already very exaggerated.

It is enough to form a complete automobile industry chain in China and promote the rapid development of the entire industry chain.

In later generations, China's industrial strength continued to improve and eventually exploded.

The rapid development of the automobile industry has also made some contributions.

"Then I will formally extend the invitation and hold the groundbreaking ceremony for our super factory."

Since Jiang Hui had no objection, Fang Huihui naturally wanted to get this matter done as soon as possible.

Shenzhen’s speed is amazing, but no matter how amazing it is, it still takes time to build a new automobile factory.

Not to mention other things, just the arrival and installation of various equipment would be impossible to complete without half a year.

Considering the time required to build the factory and the need to debug the subsequent production lines, it will be difficult to catch up with large-scale mass production this year and it will have to wait until next year.

……

"Leader, BMW Group is making a big move this time."

"The third factory, which has the title of super factory, was put into production only last year, and now we have started to build the fourth factory. The production capacity will break the historical record and become a real super factory."

The laying of the foundation stone of a super factory with an annual production capacity of 50 passenger cars is an activity that naturally deserves China TV's high attention.

Deputy Director Huang Kangyou came to Shenzhen specifically with senior reporter Fang Siwen and a special filming team.

The level of the people participating in the groundbreaking ceremony today is also very high.

Not only leaders from ministries and Lingnan Province were present, but other higher-level leaders also personally participated in the groundbreaking ceremony.

No wonder the knowledgeable Fang Siwen was quite moved.

"I can't help it. I'm really trying hard."

"Last year, we produced more than 81 cars alone, and our export earnings were higher than many other provinces."

"The number of employees of the BMW Group has exceeded 50000 in one fell swoop, making it a truly super-large enterprise."

"The key is that these 50000 people are considered high-income earners, which has a huge driving effect on the entire city of Shenzhen."

"With the BMW Group as the center, the automobile industrial park in Shenzhen has become the most famous industrial park in the country."

"The output value of this industrial park is higher than that of some provinces."

As the deputy director of China TV, Huang Kangyou has abundant sources of information.

He can see many statistical data from all over the country.

The more information I know, the more I admire the BMW Group.

Otherwise, he would not have come in person to the groundbreaking ceremony of the super factory today.

As a propaganda agency, even if there are heavyweight leaders participating in the event, China TV may not allow the leaders to attend.

"I heard that the various residential communities built by the BMW Group are now the best in Shenzhen and even in the whole country."

“All the houses inside have adopted modern layout design, and the living environment is very good.”

"Even now, high-rise residential areas have begun to be built, and they will be equipped with various elevators and other facilities commonly seen abroad."

Fang Siwen and Huang Kangyou were exchanging information about the BMW Group, and the other participants were naturally also learning about the various situations.

As for the protagonist Jiang Hui, he will definitely be very busy this year even with Fang Huihui in the lead.

"Now I understand why you didn't like to participate in various activities before. It's really tiring."

Zhu Ling also accompanied Jiang Hui to attend the groundbreaking ceremony today.

While the leader from Lingnan Province was speaking on stage, Zhu Ling and Jiang Hui started whispering to each other.

Although Zhu Ling is already in her thirties, she is in very good condition.

She looks no different from a 20-year-old girl.

Having two children didn't seem to have much impact on her figure.

"Large-scale events like today's only happen a few times a year."

"Both Lingnan Province and Shenzhen City hope to do something big. If we cooperate, it will also be beneficial to the development of the company."

Jiang Hui is quite open-minded.

You may not like to participate, but since you have already participated, you should do your best.

"Of course I understand the reason."

"Other companies would love to have such an opportunity."

"The scale of the group is getting bigger and bigger now, and you have to deal with a lot of things every day."

"I'm a little worried about your health."

Zhu Lin and Jiang Hui have been together for so many years and they have a very good relationship.

Jiang Hui, who was determined to develop the BMW Group, had no intention of finding a mistress.

The secretary is actually Zhu Ling's cousin, which is a legitimate way for Zhu Ling to plant an "spy".

As Jiang Hui's secretary, Zhou Yun arranges all the daily schedules.

In addition, the driver was recommended by his father-in-law through a friend, so even if Jiang Hui wanted to do something private, it would be inconvenient.

Of course, the main reason is that Jiang Hui doesn’t want to do it, otherwise there must be a way.

"Most of the time I just make a decision, and the actual implementation is done by the people below me."

“It may seem like there are a lot of things to do every day, but in fact, as long as you have a clear understanding of the future development plan in your mind, many things are actually very easy to do.”

Jiang Hui would definitely not be hard on his own body.

"To be honest, the BMW Group is growing so fast that it seems a little unreal to me."

“Sometimes, I’m a little worried.”

"I personally experienced some of the scenes that happened more than a decade ago."

Zhu Ling said something with a hint of meaning. As the nominal general manager of BMW Technology, she is now a Hong Kong resident.

I come into contact with a lot of information every day, and I have heard a lot about the situation in some parts of the country.

Although economic development has been relatively smooth overall, there have been many twists and turns.

Especially in the same area, many incidents occurred.

Even among superiors, not everyone has the same voice.

This couldn't help but make Zhu Ling worried.

"You worry too much. People who are used to the present life will never accept the past life."

“So the direction of progress is beyond doubt. Even if there are some ups and downs in the middle, it will not affect the final direction of development.”

Jiang Hui is an experienced person, so he is naturally very clear about the development of some subsequent events.

My father-in-law will soon take full charge of the Ministry of Machinery and Electronics Industry. At that time, he will push forward several major measures and bring about tremendous changes.

Some of the losses suffered in history could have been avoided.

"It's better this way."

Zhu Ling never argues with Jiang Hui.

The most important thing is that everything Jiang Hui said over the years, even if it seemed incredible at first, eventually became a fact.

……

"Old Zhu, your son-in-law is amazing."

“Superiors have a very high opinion of the BMW Group.”

"The development of the entire Shenzhen Special Zone has been completely driven by the BMW Group."

“Many of the policies here have now become models for other regions to learn from.”

As the head of the Machinery Industry Committee, Zhou Jian naturally came to participate in the event today.

He will retire next month, and the newly established Ministry of Machinery and Electronics Industry will be handed over to his deputy Zhu Jiansheng.

This information has basically been confirmed.

Any personnel arrangement in China is usually not a spur-of-the-moment decision.

"Xiao Jiang is really good. He was able to develop a 4MT manual transmission when he was in school, and he also has his own unique insights on many other automotive parts."

“It’s a very rare thing.”

"The key is that he can smoothly implement his ideas through various means."

"Whether it was at the Capital Automobile Manufacturing Plant, or at the Chaoyang Motorcycle Manufacturing Plant, or at the BMW Group, I was able to bring some surprises to everyone."

We should affirm what needs to be affirmed; Jiang Hui's achievements are obvious to all.

If you are still particularly humble at this time, it will make people feel that you are a little fake.

So Zhu Jiansheng just followed Zhou Jian's words and started praising him.

"Yes, our industrial development requires such talents."

"The industry-driven role played by the BMW Group can benefit at least millions of people."

"The factories that provide supporting services to the BMW Group are doing very well now."

"If there are more companies like this, our work will be much easier."

Zhou Jian said this with emotion.

Even though he holds a high position and has great power, he still faces a lot of pressure in his work.

We face various problems every day.

There are always a bunch of factory managers coming to ask for funding and policies.

But the funds provided by the superiors are very limited. Every factory wants money, but where can we get so much?

"There will be!"

"For example, the Ji'er Machine Tool Factory, which has a close cooperation with the BMW Group, has performed very well."

"While other major domestic machine tool factories are still waiting for policies from their superiors to change, Ji'er Machine Tool Factory has already independently implemented various technological innovations and management changes."

"Now, the auto parts stamping equipment produced by Ji'er Machine Tool Plant is not only used in several vehicle stamping workshops of BMW Group, but also purchased in large quantities by Nanshan Technology."

"I heard that Nanshan Equipment is cooperating with Ji'er Machine Tool Factory and will sell the stamping equipment of Ji'er Machine Tool Factory to America in the future."

"Other companies can definitely learn from Ji'nan No. 2 Machine Tool Factory, and they may gain unexpected benefits."

Zhu Jiansheng often communicated with Jiang Hui. As for the Ji'er Machine Tool Factory, which even Jiang Hui had a high opinion of, he naturally arranged for someone to investigate and learn about the relevant information.

The more I know, the more I understand how difficult it is for Ji'er Machine Tool Factory.

"I've also been paying attention to what's going on at the Ji'er Machine Tool Factory."

“They’re really performing very well.”

"There is also the Jialing Motorcycle Factory, which learned from the Chaoyang Motorcycle Factory and has performed well in recent years."

Zhou Jian and Zhu Jiansheng started chatting over there.

Compared with the mass production ceremony of a new factory, the process of this groundbreaking ceremony seems relatively simple.

After the event, there wasn't anywhere particularly good to stay.

So although this event was grand in scale, it lasted relatively short.

Soon, everyone found their own mother and went back to their own home.

However, the information about the laying of the foundation stone of this super factory spread quickly within the industry.

"The investment in a factory has reached 15 billion yuan, which is an order of magnitude larger than the 5 million yuan investment made by Shanghai Volkswagen before."

"The gap between us and the BMW Group will continue to grow."

Geng Weidong felt deeply moved as he looked at the information about the various Land Rover super factories summarized by Zhao Guangming.

FAW is now cooperating with BMW Group on the Hongqi BMW project, so it has a deeper understanding of the strength of BMW Group.

Compared with other domestic factories, BMW Group is simply a wolf among the flock of sheep.

Everyone's rank is not at the same level at all.

"The annual production plan is 50 vehicles. The scale of this super factory is equivalent to the production capacity of five Volkswagens in Shanghai."

"But the investment amount is only three times that of others, which is considered to be quite economical."

"It is probably related to the fact that they use a large amount of Nanshan equipment and equipment purchased from domestic equipment manufacturers."

"Otherwise, 15 billion may seem like a lot, but it's not enough to run such a large factory."

Zhao Guangming has also participated in the construction projects of several new factories of FAW.

Whether it is FAW-Volkswagen or FAW Toyota, the scale of their investment cannot be compared with that of BMW Group.

"If you compare it this way, it does make sense."

"But the BMW Group is really aggressive in investing in building a super factory with a huge production capacity of 50 in one go."

"But if Jiang Hui is so confident, I am full of expectations for the future of Hongqi BMW."

"In the future, when we build new factories, we can also draw on some of the experience of the Land Rover Gigafactory."

Zhao Guangming is full of expectations for the Hongqi A6 project, for which samples are already being prepared.

Throughout FAW, countless people are counting on this project.

Otherwise, this year's performance will definitely be bleak.

In particular, Jiefang trucks, as a pillar industry, are now impacted by the heavy trucks produced by the Polytechnic Special Vehicle Factory, and their sales are declining continuously.

If we don’t come up with new projects as soon as possible, everyone’s life will be difficult.

"Please keep an eye on the Hongqi A6. They have already produced the blueprints."

"I can't accept any major problems during the prototyping process."

Geng Weidong's words were also meant to put pressure on Zhao Guangming.

There was no way out. Geng Weidong felt that the pressure on his shoulders was too great.

He felt that he would not be able to bear it if he did not release it.

"No problem. As long as there are no major problems with this trial production, we can arrange for relevant personnel to conduct some basic tests before we start the second trial production."

"By then, the time gap to formal large-scale mass production will be very short."

Hongqi BMW is planning to achieve mass production of Hongqi A6 within the second half of this year.

This goal is naturally challenging.

Especially for those who are accustomed to the working pace of state-owned enterprises, they will encounter many problems if they suddenly have to intensify it to that level.

"Well, that's what the engineers at BMW Group suggested."

"When the time comes, our Hongqi A6 will definitely make a big splash."

"I am already considering whether to hold the launch event of Hongqi A6 in the Great Hall?"

"When we invite a group of media to report on the Hongqi A6, everyone's understanding of the Hongqi A will definitely be further enhanced."

Zhao Guangming was relieved to see that Geng Weidong did not make a rash decision to demand early mass production.

As for the various cost issues that exist, we just need to make good progress later.

Anyway, this kind of project will not reach a conclusion in a day or two.

What the final situation is will still depend on the experience.

"Now all walks of life are undergoing reform, and the business of the City Hall is no exception."

"I think it shouldn't be a problem to try and get them to allow us to hold some meetings in the Great Hall."

"You can arrange for someone to contact and confirm first."

After thinking about it for a while, Geng Weidong felt that Zhao Guangming’s suggestion was not bad.

The Great Hall holds a special place in the hearts of many people.

If the launch event of Hongqi A6 can be held here, it will be much easier to promote Hongqi A6 to become the king of official cars.

"Okay, I'll go find the comrades in the Beijing Office to find out the situation first."

"It shouldn't be a problem for our Hongqi A6 to hold events there."

Although FAW's position as the leader in the domestic automobile industry has been taken away, there are still many colleagues who have left FAW.

Organizing a press conference event is naturally a piece of cake.

(End of this chapter)