The car giant started by marrying the daughter of the king

While many people are paying attention to the BMW Group's record-breaking staff size, Chitu Auto is making the best preparations for the official launch of Panamera.

As a new product with a four-door coupe style that enhances brand influence and creates a high-end image.

Jiang Hui still has very high expectations for it.

This is a classic product with a look that will not be outdated in the next thirty years.

It would be a pity if Chitu Automobile was buried due to poor management.

"Mr. Jiang, we have invited various media to participate in the Panamera test drive event."

"The production plant is also preparing for the final prototype production, and will soon be ready for full-scale production."

Chen Chenxing is also quite excited now.

Such a classic product is finally going to appear in front of the media and the public.

He was looking forward to seeing what kind of reaction he would get.

The company’s previous models are all classic.

But compared with Panamera, I always feel that there is still some gap.

"I don't particularly care about the initial sales of this car."

"Let alone less than 5000 units a month, even if it's less than 3000 units, I can accept it."

“But word of mouth must be good.”

"I plan to produce it continuously for 20 years, with only minor changes in between."

Jiang Hui is well aware that the sales volume of a car like Panamera cannot be compared with other models.

In that case, just set the price a little higher.

3.5L版本的起售价39万元，5.7L V8的版本，直接就是飙升到59万元。

After all, even a car like Santana can be sold for more than 200,000 yuan. If the price of its own Panamera is not set higher than that, the first impression it gives will not be high-end.

To a certain extent, the sales price is directly related to whether the product is high-end or not.

"Don't worry, our promotional methods this time are also quite different from the past."

"We don't run our ads directly on TV stations, but choose to advertise in some high-end magazines."

"We also have cooperation with some airlines and will put some advertisements on the planes."

"In general, we promote my Panamera in a way that makes it look stylish."

Chen Chenxing naturally knew that the situation this time was different from before.

One trick is fresh, eat all over the sky.

This kind of thinking is definitely not feasible.

BMW Group has four automobile brands, BMW, Mercedes-Benz, Land Rover and Chitu, and each brand has a different positioning.

The various marketing measures taken must be separated.

If the company's scale expands further in the future, the four brands may be operated separately.

"Well, let's do it according to your idea."

"Let's improve our reputation and sales volume later on."

Chen Chenxing is no longer the young man who only wanted to repair cars.

His ideas became more and more mature, and Jiang Hui no longer needed to personally guide him in the marketing and promotion of products.

Just report in time at critical moments to confirm whether the direction of efforts is correct.

……

"The price offered by BMW Group this time is so high. It is obvious that they have no sincerity in cooperating with us."

"At this price, we can't sell many units."

“So I suggest that we simply not cooperate with Chitu Auto and let the BMW Group figure out how to sell it in the American market.”

"Let's see if they can sell 1000 of this car a month."

As the president of General Motors Asia Pacific, Edward is naturally very clear about the new moves of BMW Group.

The cooperation between General Motors and BMW Group is now under the charge of him as President of the Asia-Pacific region.

It was just the first time I collaborated after taking office that I encountered Chitu Automobile’s Panamera.

The positioning of this model is very different from the various products of Mercedes-Benz and Land Rover, and there are big differences between the two sides.

BMW Group wants to go high-end, so the pricing is relatively high.

But GM cares more about sales and profits.

If the price is too high, sales will not increase and there will be no point in having high profits per bike.

It would be better to set the price similar to that of the high-end Land Rover G-Series. In that way, relying on the appearance of the Panamera, there is still hope to sell thousands of units every month.

However, BMW Group does not agree with this idea.

After several rounds of talks, the two sides naturally parted on bad terms.

Seeing that the test ride and test drive event was about to be officially held, Edward naturally could not wait any longer and reported his ideas to Murphy in person.

"The BMW Group's thinking has indeed changed a lot this time."

"It's not easy for a newly established car brand to go the high-end route."

"The sales price of their Panamera is higher than our Cadillac Eldorado. This is definitely not acceptable."

Murphy is relatively clear about the current situation.

He would only agree if it was good for GM.

He also disagrees with the BMW Group's current ideas.

So just like Edward said, it seems to be a good idea to let the other party hit a wall.

"Yes, the price of a car is not what the manufacturer wants to set. The market's acceptance capacity must be fully considered."

"If Porsche or Ferrari launched a car like that, the price would be reasonable."

"For a car brand like Chitu that no one has ever heard of, a coupe is actually priced at more than 30,000 US dollars. That is definitely not acceptable."

Edward felt relieved after hearing what Murphy said.

It seems that Murphy still attaches great importance to the opinion of himself as the president of the Asia-Pacific region.

"Let's ignore this matter for now."

"But you need to keep a close eye on the global auto market's response to the Panamera model after it is officially launched."

"If there is any situation, please report it to me in time."

Since you have chosen not to cooperate, there is no need to continue discussing.

Just keep paying proper attention afterwards.

Edward naturally sensed his boss's thoughts, so he didn't discuss it further.

……

"Tai Huang, the commotion that BMW Group has made this time is quite big."

"In previous test rides and test drives of new models, we haven't seen them do so many things."

Fang Siwen is a reporter for China TV who specializes in following news related to the BMW Group.

This time, Chitu Automobile’s first model, the Panamera, will officially appear in front of the media and start its own publicity campaign.

Naturally, he also takes it very seriously.

Even Huang Kangyou, the deputy director of the station, who was attending an event in Guangzhou, came over specially. Everyone wanted to see what this new model, which BMW Group had high hopes for, looked like.

"This is our first domestically produced model equipped with a 5.7 V8 engine, and it is also the first coupe produced in China."

"Boss Jiang should have high hopes for him."

Huang Kang combined the various information he had learned and speculated on the BMW Group's thinking.

"That's true. I just saw the content on the poster."

"The appearance of the Panamera is absolutely amazing."

"BMW Automobile Group has launched many models over the years, and President Jiang can continue to come up with stunning exterior designs, which is really amazing."

Fang Siwen is now considered a professional media worker in half of the automotive industry.

I deal with BMW Group every day, so even if I’m not particularly proficient in some professional terms, I have a general understanding of them.

Sometimes, there is no need for any professional terms to determine whether a car is good-looking or not.

As long as everyone takes a few glances, there will be a result.

"Many years ago, some people said that Mr. Jiang was the most powerful car designer in China."

"No one in the domestic automotive industry has any objection to this statement."

"But if you ask me, Mr. Jiang is not only the most powerful car design master in the country."

"Even in the international arena, he is still one of the best car design masters."

Huang Kangyou's evaluation is obviously very high.

Although there is "one of" in the sentence, it is already very remarkable.

You have to know that it is 1989 now, and there is still more than a month before we enter the s.

At this time, China's product levels in all aspects were still far behind the international advanced levels.

"So the rapid development of the BMW Group in recent years has its own unique reasons."

"Other auto companies cannot learn from us even if they want to."

"Unless they have a car design master as good as Mr. Jiang, but this is obviously impossible."

Fang Siwen knows the situation of the domestic automobile industry very well.

That's why I dare to judge this matter with such an affirmative tone.

"You are right, but other car companies do not need to develop as fast as the BMW Group."

"As long as we can get a share of the promising automobile market, we can live a good life."

"Look at Xiali Automobile. Hasn't it made money in the past two years by selling inconspicuous small cars?"

"New private auto companies like Great Wall Motors and Geely Auto should also have their own calculations."

"Capital Automobile Manufacturing Plant and Shanghai Automobile Manufacturing Plant, as well as First Automobile Works and Second Automobile Works, are also unwilling to lag behind."

"The domestic auto market will definitely become more and more lively in the future."

Huang Kangyou comes into contact with a lot of news every day.

With more information at hand, it will be easier to form opinions on many things.

"Yes, the domestic economy is developing rapidly, and private enterprises are flourishing everywhere."

"There will be more and more wealthy people, and more and more people who can afford cars."

"The future of the automobile market is really worth looking forward to."

Fang Siwen is very glad that he is transforming into a professional journalist in the automotive industry.

He felt that even if he did not work for Hua Xia TV in the future, he could still do well by starting his own business and opening a car magazine or other company.

He is even thinking about this matter now.

……

"Director, the Panamera's design is very classic. Once you see it, you will never forget it."

"But this style is completely different from our Hongqi A6, and it doesn't have much in common with the Hongqi A8 and Hongqi A4."

"So even if they go the high-end route, the impact on us will be minimal."

“Our consumers are not the same group of people at all.”

Geng Weidong and Zhao Guangming naturally came to participate in the test ride and drive event of Chitu Automobile's Panamera this time.

Whenever BMW Group launches a new product, they are very active in participating and learning how the other company operates.

Considering the cooperative relationship between the two parties, Jiang Hui would naturally not set obstacles for people on such trivial matters.

That's totally unnecessary.

Besides, there were already many media participating in this event.

All kinds of information will definitely leak out.

By then, Geng Weidong will be able to get a lot of information through other means, so there is no point in hiding it.

"That's true. I'm relieved now."

"Otherwise, if the 3.5L and 5.7L engine configurations are used for a coupe, I'm really worried that it will affect the sales of Hongqi BMW."

Geng Weidong was nervous before seeing the actual car.

Chitu Automobile is the biological son, while Hongqi BMW is at most the son-in-law.

The resources enjoyed by both parties at the BMW Group are definitely different.

Now that he has seen the actual car, Geng Weidong feels relieved.

Jiang Hui had not deceived him before. The positioning of these two cars was indeed completely different.

There is no need to worry too much about Hongqi and BMW.

"This is a coupe with such a stunning shape. I guess Chitu Automobile will mainly export it to earn foreign exchange."

“I just don’t know how the market will react.”

Since the matter had little to do with him, Zhao Guangming felt much better.

Today you can relax and have some fun discussing things.

Maybe I could give Jiang Hui some suggestions at that time.

"If the appearance is stunning enough and the power is not bad, I think there will be some sales."

"I just don't know what the sales price will be after it is officially launched on the market."

“If it’s not very high, then sales should be good, but the profit won’t be very high.”

Geng Weidong is an insider in the industry, so he is naturally very clear about the positioning and main customer groups of models like Panamera.

Just that stunning classic look, beautiful is absolutely beautiful.

But overall it seems too ostentatious, and the official car market basically has nothing to do with Panamera.

This alone is enough for Hongqi BMW to relax.

After all, the official vehicle market is everyone's favorite and a must-have.

"The sales price must have been planned internally by Chitu Automobile, but it will not be officially announced until the market launch."

"We just need to pay proper attention."

Zhao Guangming had specifically inquired about this information before, so he quickly gave an answer. (End of this chapter)