The car giant started by marrying the daughter of the king

"Director, I have just received accurate information that the Panamera of Chitu Automobile is the first model equipped with the 5.7L V8 engine of Nanshan Engine."

"It is said that the performance parameters of this V8 engine in all aspects are very impressive, and it is also the first electronic fuel injection engine from Nanshan Engine."

“It is also the first electronic fuel injection engine in our country.”

As the sales director of Capital Internal Combustion Engine Factory, Xu Rongbiao attaches great importance to all kinds of developments of Nanshan Engine.

Normally, the 5.7L large-displacement engine would not be considered by the Capital Internal Combustion Engine Factory.

But since someone is producing it in the country, he really wants to know about its market performance.

Up to now, the main product of Capital Internal Combustion Engine Factory is the 2.5L naturally aspirated carburetor engine.

Then this year we successfully developed a 1.5L naturally aspirated carburetor engine.

The structural design in all aspects is somewhat similar to that of Nanshan engine.

However, in order to avoid being accused of plagiarism or patent infringement, the Capital Internal Combustion Engine Factory has made some changes.

In the end, the performance of the 1.5L engine they produced was definitely worse than that of the Nanshan engine, but the price was also cheaper.

Xu Rongbiao is still quite optimistic about the sales prospects of this product.

"In the past, only international auto giants could produce electronic fuel injection engines, and no domestic company could do it."

"No one understands the design of the various control software related to the ECU."

"I didn't expect that Nanshan Engine has solved this key problem."

Cheng Tao was thinking about things with complicated mood.

As the director of the Capital Internal Combustion Engine Factory, he is actually very clear that electronic fuel injection engines have a promising future.

Carbureted engines will definitely be eliminated from the market.

This time is estimated to be within ten years.

If there is no domestic company that can produce this type of product, then this time may be postponed.

But now, it’s not the case anymore.

"Yes, the strength of Nanshan Engine is definitely far ahead."

"If this continues, our lives will become increasingly difficult."

"Especially if they launch electronic fuel injection versions of 1.5L and 2.5L engines in the future, the sales of our similar products will be affected immediately."

Xu Rongbiao mentioned a very serious practical problem.

Although it is not yet certain when this will happen.

But they both knew that this situation was bound to happen.

"The electronic fuel injection engine has higher fuel efficiency. It uses various electronic sensors to monitor the working conditions in real time and accurately control the injection amount and air-fuel ratio."

“By avoiding the mechanical fuel supply error of the carburetor, fuel economy can be improved by 10%-20%.”

“Fuel atomization is more uniform, combustion is more complete, and the response is faster, especially during cold start and acceleration.”

"This way, the motivation will become more abundant."

“As for the emission advantages, that’s even more unmentionable.”

"Some places abroad no longer allow new models equipped with carbureted engines to be certified."

"The only drawback is that the cost is higher, but the cost will definitely continue to decrease in the future."

“We have to find a way to keep up.”

As an engine expert, Cheng Tao does not have strong R&D capabilities, but he still knows what he needs to know.

He had realized the benefits of electronic fuel injection engines before, but his ability was limited, so even though he knew the benefits, he had no way to do anything about it.

But now the emergence of Nanshan Engine's electronic fuel injection engine has broken the domestic industry balance.

Many things naturally need to be reconsidered.

"Director, I also want to keep up with this pace, but it's difficult."

"Carbureted engines and electronic fuel injection engines are actually completely different things."

“It seems that we can transform it based on our existing product platform, but in fact 80% of the parts need to be redesigned.”

“We simply don’t have the technical capabilities to do this.”

"Especially when it comes to ECU design, no other domestic manufacturer has the capability to do so except Nanshan Engine."

Although Xu Rongbiao is the head of sales, he is also relatively familiar with the technical strength of the factory.

Electronic fuel injection engine.

Who does not like?

However, the Capital Internal Combustion Engine Factory does not have such strength at all.

"We are looking for cooperation with Nanshan Engine and Nanshan Technology."

"We purchase ECU-related core parts directly from them."

After thinking for a while, Cheng Tao came up with a very bold plan.

That is to seek thorough cooperation with Nanshan Engine and Nanshan Technology.

This idea seems unreliable, but considering past experience, he thinks it is actually feasible.

Especially for Nanshan Technology, both domestic and foreign OEMs are the customers they really want to develop.

The Capital Internal Combustion Engine Factory took the initiative to cooperate and stretched out its neck to be slaughtered.

There is no reason for Nanshan Technology to refuse.

Although this will add a competitor to Nanshan Engine, the impact will be limited.

"The director of Nanshan Engine is Hu Shuiwen. I can go talk to him first."

"See how this plan works."

Xu Rongbiao knew that the factory did not have many choices right now.

Cheng Tao's proposal seems a bit unreliable.

But this is the only way for now.

……

"Lucas, I think it's necessary for the company to introduce electronic fuel injection engines into Chinese products."

"Otherwise our technological advantage will soon cease to exist."

As the executive vice president of FAW-Volkswagen, Wilman immediately realized the crisis after seeing BMW Group launch its first product equipped with an electronic fuel injection engine.

Volkswagen is now placing its bets on the Chinese market.

Both FAW-Volkswagen and Shanghai Volkswagen have built new factories.

In the future, we plan to expand into this market with the largest population in the world.

Especially after the reform policies became clear, Volkswagen's management has become more confident in developing in China.

"I also think so."

"Both the Santana and Jetta were relatively advanced products for the Chinese market."

"But with the continuous emergence of various new products from the BMW Group, our advantage can no longer be maintained."

"We now need to simultaneously introduce the company's most advanced products to the Chinese market to ensure our technological advantage."

"Otherwise, our brand influence may not even be comparable to that of Mercedes-Benz and Land Rover in the future."

Lucas's vision is naturally not bad.

He also felt a sense of crisis from the BMW Group's movements. Many Chinese automakers purchase engines from Nanshan Engine.

Now that Nanshan Engine has produced the 5.7L V8 electronic fuel injection engine, it is almost inevitable that it will produce electronic fuel injection engines of other displacements in the future.

Once Nanshan Engine phases out carburetor engines on a large scale and starts producing electronic fuel injection engines.

This also means that many automobile manufacturers in China can also update their engines simultaneously.

This is a big blow to Volkswagen's business in China.

"Since the headquarters hopes to vigorously develop the Chinese market, they should not produce the models we have eliminated here."

“I think it’s also necessary to keep the speed of product updates consistent with that of the headquarters.”

"Otherwise there is no way to maintain our technological advantage."

"By then, the combined sales of our two joint ventures won't even be a fraction of the BMW Group's."

For Wilman, BMW Group is undoubtedly Volkswagen's main competitor in China.

Not to mention surpassing BMW Group in sales, at least the gap cannot be widened in the short term.

"People from Bosch discussed with our purchasing department about whether to set up a factory in China to produce ECUs and other electronic products."

"But at that time, we felt that these parts were not needed on our Santana and Jetta models, so we shelved the proposal."

"It seems that we need to act on this matter as soon as possible."

"Otherwise, by the time Nanshan Engine launches its 1.5L and 2.5L electronic fuel injection engines, it will be too late."

Lucas also has a strong sense of crisis.

He felt that he could contribute to the development of electronic fuel injection engines.

Anyway, China already has the ability to produce electronic fuel injection engines, so this is definitely not the time to hesitate.

Otherwise, once everyone gets used to the BMW Group’s promotion of its technological advantages, it will be difficult to change the situation.

……

"President, I have recently noticed a new coupe model launched by the BMW Group."

"The design style of this car is very distinctive. It not only leaves a deep impression at first glance, but also is very attractive for a long time."

"I think the company can learn from the BMW Group's design approach in the future and make every model look very beautiful."

"This should be very beneficial to our sales growth."

As the sales director of Hyundai Motor, Jin Chenggang is now in high spirits.

In recent years, Hyundai has developed very rapidly around the world.

It can be said that he is definitely a rising star.

Seeing that a BMW automobile group had emerged in neighboring China, he naturally conducted a thorough investigation and learned more about it.

“Every designer wants to design a car that is more beautiful.”

"But everyone's aesthetic taste is different, and the design also needs to be considered in combination with production convenience."

“What finally appears in front of everyone is different.”

Park Dashan, the design director, glanced at Jin Chenggang with some dissatisfaction.

This guy is trying to make himself look bad.

Do you really think car design is an artist’s fantasy?
Behind every classic car model is the result of countless attempts by designers.

"It's difficult, I understand that."

“But we can’t just not try hard just because it’s difficult, right?”

"BMW's sales are increasing rapidly. If it continues to grow at this rate, it will soon surpass us."

“And their products are sold at higher prices in the international market than ours.”

"The Chinese market has great potential and is likely to become our major competitor in the future."

"They have been able to achieve this point, so there must be something we can learn from them."

"Let's study hard. Is there anything wrong with that?"

Jin Chenggang's scolding made Park Dashan extremely uncomfortable.

Of course, this is true.

By that time, good car products will not be easily made just because you want to.

If it were that easy, car design gurus wouldn't be so rare.

"The products we have launched in recent years have been ahead of many of our peers in terms of appearance, so we have achieved very good results in the international market."

"But compared with the BMW Group, there is still some gap."

"Since there is a gap, we must find a way to catch up."

President Zheng Shiyong certainly supports the view that is good for the company.

Jin Chenggang's words obviously make sense.

Of course, what Park Dashan said makes sense.

However, as a leader, you will definitely selectively listen to opinions that are beneficial to you.

"President, we will try our best to adjust the design style, but the process may not be so smooth."

"General Motors, Ford, Volkswagen, Toyota and other international auto giants are all adjusting their design styles, trying to make their new products more fashionable and rounded."

"But judging from the final effect, there is still a lot of room for improvement."

“Most products are not as amazing as those of the BMW Group.”

As a professional, Pu Dashan is very clear about the value of the car models designed by Jiang Hui.

So even though he looked down on the Chinese in his heart, he still maintained full respect for the appearance of the new models of the BMW Group.

In fact, several of the car models he designed recently have been influenced by the products of BMW Group.

This is a common situation in the international automotive industry.

"Are all the appearances of BMW Group's products designed by Jiang Hui?"

An idea popped up in Zheng Shiyong's mind.

Is it possible to poach the design team from BMW Group?

If all of Hyundai's new products were so amazing, then sales would definitely increase significantly.

The benefits behind this are huge.

“Although the scale of BMW Group’s R&D center is not small, the core exterior design of the models should be handled by Jiang Hui.”

"No car company in the world can poach this richest man in China."

As soon as Zheng Shiyong asked, Park Dashan knew what the other person was thinking.

So without waiting for anyone to continue, he just threw out the answer.

It is simply impossible to poach Jiang Hui.

"Are there no other people who played an important supporting role?"

Zheng Shiyong was a little unwilling to give up.

However, Park Dashan's words made him completely disappointed.

"If it's about the exterior design of the car, then the answer is no."

"As for the other aspects, it doesn't make much sense for us to dig them up!" (End of this chapter)