The car giant started by marrying the daughter of the king

BMW Group has made so many big moves on the polar bear side that it has confused many of its peers in the automotive industry.

"Director, Mr. Jiang hasn't come to our Hongqi BMW for a year."

"Even though the Hongqi A4 had already been launched, he didn't even come to participate in the launch event."

"I heard that there are many things going on at Mercedes-Benz and Land Rover, and Mr. Jiang doesn't have much control over them."

"Obviously, the automotive business is the most profitable business, but it seems that Mr. Jiang doesn't focus on it."

Zhao Guangming kept an eye on the developments at the BMW Group every day, but the more he watched, the more confused he became.

The year 1990 will soon be over.

The only new model left for Hongqi BMW is the Hongqi A8, which will not be launched until next year. There are no other new models.

Zhao Guangming must be a little dissatisfied with this situation.

"Mr. Jiang's layout is incomprehensible to ordinary people."

"Look at the past two years, Nanshan Equipment, Nanshan Steel Plant, Zhujiang Technology, and Lingnan Semiconductor have invested a lot of manpower and material resources."

"It's obvious that we need to support and grow these enterprises."

"As for the automotive business, although Mr. Jiang seems to be spending less time on it, it is now back on track."

"Even if President Jiang is not directly involved in management, the business development in all aspects does not seem to be affected."

"The sales of Mercedes-Benz's E-Class and C-Class sedans have been very stable."

"Not to mention Land Rover's G-Series, X-Series and Highlander, which have seen steady growth in sales."

"As for Chitu Automobile's Panamera, its market performance is also very good."

"I heard that Mercedes-Benz and Land Rover have several new products under development."

Geng Weidong was also unfamiliar with the situation at the BMW Group.

Based on what he knew, he could understand some of Jiang Hui's practices.

The automobile industry is the core industry of the BMW Group, but other industries are equally important.

The automobile industry has now entered a period of stable development. It will take a few years to stabilize the situation and lay the foundation for the next round of development.

In fact, it is also a good choice.

Otherwise, if it continues to increase at a rate of several tens of percent every year, there will actually be many problems.

For example, if the managers and workers in a production factory lack experience, it will ultimately affect the quality of the cars.

In addition, the development in the past few years has been too rapid, and some internal processes and other things need to be improved.

So it’s not bad to slow down a bit.

Of course, only the BMW Group has the confidence to take it easy.

If I change to other companies, I am afraid that if I slow down a bit, they will catch up with me.

"That's true. Jiang is confident after all."

"I heard that after their automobile factory in Shanghai went into production, they are now considering building a new factory."

Zhao Guangming is so envious now.

Hongqi BMW has always wanted to build a new factory, but is worried that the production capacity cannot be utilized.

It would be embarrassing if there is a large amount of idle production capacity by then.

"The number of consumers who buy cars individually has increased significantly in the past year."

"I think the Hongqi A4 is actually quite suitable for individual consumers."

"In the future, we can adjust the direction of sales promotion. Hongqi A6 will focus on the official car market, while Hongqi A4 will focus on the individual consumer market."

"This is the only way to increase our sales faster."

Geng Weidong is now also worried about the development of Hongqi BMW.

In the past year, Capital Automobile Manufacturing Plant and Shanghai Automobile Manufacturing Plant have made considerable moves.

Even private automobile companies such as Great Wall Motors and Geely Automobile are beginning to emerge.

These companies are very powerful, which makes Geng Weidong feel a little bit of crisis.

If Hongqi and BMW don't work harder, they will be overtaken by others.

It would be embarrassing then.

"Well, since the reforms throughout last year, many private enterprises have emerged in all walks of life."

"These bosses have started to enter the car-buying market, which has played a significant role in promoting car sales."

"I will communicate with the sales department and adjust our strategy as soon as possible."

Zhao Guangming was ready to implement Geng Weidong's decision immediately.

For subordinates, the ability to take action is very critical.

……

"Uncle, our pickup truck sales last month exceeded 1000 units, with Lingnan Province contributing half of the market share."

"If this can lead to other places lifting restrictions on pickup trucks, our pickup truck sales could probably double."

Wei Jianjun is now in high spirits.

Great Wall Motors' first model has officially entered mass production.

The monthly sales figure of 1000 vehicles may seem a bit insignificant.

But that’s just the plan for the pickup truck itself.

If you can achieve your goals now, you can realize profits.

The most important thing is that once this momentum is established, it will be easier to communicate with the supporting factories.

Once everyone sees that you have a promising future, all kinds of cooperation will be easier to discuss.

"Many people buy pickup trucks to transport things, so it would be difficult to get all cities to relax controls."

"For example, in the capital region, I think it is absolutely impossible to relax."

"On the contrary, we can do a good job in the export market."

"Land Rover X-series pickup trucks are selling so well overseas, so our product is positioned at a lower level and should also have good market performance."

"We won't need a lot by then. Even if we can contribute an extra 1000 vehicles a month, it will be very good."

Wei Deliang is no longer against pickup trucks.

After all, the sales volume is there.

No one knows whether the cars can be sold better after they are produced.

Even if it sells better, expectations for its performance in the export market are relatively low.

After all, there are too many choices of sedans in the international automobile market.

On the contrary, for pickup trucks, there are relatively fewer options.

Great Wall Motors can still find some way out.

“I have already started preparing for this.”

"I will go overseas in person in the near future to develop the overseas market."

"Australia and South America are the markets we focus on developing."

“We will also give it a try on the polar bear side.”

Wei Jianjun has his own considerations on developing new markets.

For example, in the American and European markets, he felt that the competition was too fierce and Great Wall Motors had no advantages, so he strategically gave up.

We'll see how the situation develops later.

In the Middle East, Japanese pickup trucks and Land Rover G series have become famous.

If Great Wall Pickup wants to change the situation, it will be relatively more difficult.

On the contrary, Australia, with its vast land and sparse population, has a relatively small population.

Although various car companies such as Land Rover were involved before, the coverage was not particularly wide.

Wei Jianjun thought it was an opportunity.

As for South America, the situation is similar.

"Do you think there are opportunities in the polar bear market?" Wei Deliang could understand Wei Jianjun's desire to explore markets in Australia and South America.

But when it comes to polar bears, he is a little confused.

In the eyes of their generation, the polar bear is a giant.

Why would anyone look down upon the Great Wall pickup truck?
"Uncle, the situation with the polar bears is very complicated now."

“A lot of industrial construction has stopped.”

"I plan to transport some of the pickup trucks there and sell them, and then exchange them for some local supplies."

"These supplies can also earn some money."

Wei Jianjun knew some of the chaos surrounding polar bears.

It would probably be difficult to sell car models normally.

But if you can use the pickup truck to exchange things, the situation will be different.

After all, no matter what the situation is, there is a market for transportation.

In fact, the more chaotic the situation is, the more useful this means of transportation that can transport goods may be.

After all, even if you want to make something for yourself, you can't rely on manpower to move it.

Not everyone can handle a big truck.

The transport capacity of cars is limited.

At this time, pickup trucks that can transport both people and goods are different.

"The situation over there is a bit complicated. If you go there, please be careful."

After hearing what his nephew said, Wei Deliang did not raise any objections.

If Great Wall Motors wants to develop, it must do something different.

……

"Dagui, our new model will be officially launched next month."

“How are you going to promote it?”

The sedan developed by Geely Automobile based on the Accord is finally ready for mass production.

Although he already had an idea in his mind, Li Shufu still wanted to hear other people's opinions.

This is the first product after Geely Auto’s transformation. If it fails, it will definitely be a huge blow to morale.

So there is no room for error.

"In the past, BMW Group would hold large-scale events to promote the launch of many new models."

"We don't have enough funds to make it that big, but I think we can also invite various media outlets in the province to participate."

"In the initial stage, I think it is more appropriate to focus on the provincial official car market and the individual car purchase market in the Yangtze River Delta."

Li Dagui didn't intend to become rich overnight.

Geely Auto is still an infant in the domestic automobile industry and its influence is very limited.

Relying on local advantages, it should be safer to first open up the provincial official vehicle market and the needs of private enterprise owners in the Yangtze River Delta.

Private enterprises in the Yangtze River Delta region have always been relatively strong.

Even before the full opening up, there were actually many private enterprises existing in various forms.

Not to mention the past two years.

Therefore, the number of individuals who can afford to buy a car is actually greater than many people imagine.

It was based on this situation that Li Dagui proposed a specific publicity plan.

"Your market positioning is quite clear, but we can't relax in other markets either."

"We still need to promote what needs to be promoted, and some money cannot be saved."

Li Shufu breathed a sigh of relief. Li Dagui's ideas were consistent with his to a certain extent.

This gave him more confidence.

"In fact, there are also a lot of private enterprises in Lingnan Province, especially in Shenzhen."

"If we weren't concerned that Lingnan Province is the headquarters of the BMW Group, I think it would be very meaningful to use that place as our breakthrough point."

"After all, the price of a Mercedes-Benz car is much higher than ours, and not everyone can afford it."

After Li Dagui said this, Li Shufu couldn't sit still, "Our cars are not in great competition with Mercedes-Benz products."

“The Lingnan market is too important to lose.”

"I'm going to visit Mr. Hu from Nanshan Engine to get his opinion."

In this era, the awareness of local protection is still very strong.

Li Dagui did not want to offend the BMW Group, and even more so did not want to miss the opportunity for development.

The engines of their cars are purchased from Nanshan Engine, and the two parties have a cooperative relationship.

So he wanted to try again.

……

"Mr. Chen, the sales of our new economical SUV exceeded 1500 units last month, and we expect to exceed 2000 units per month in the future."

“Although it’s not particularly exaggerated, it has met expectations.”

Lu Jianqiang is in a good mood now.

The development situation of Capital Automobile Manufacturing Plant has stabilized slightly in the past two years.

As long as there is no decline, the pressure will not be that great.

"The domestic automobile market is growing very fast, maintaining double-digit growth every year."

"Our overall pace must also keep up with this increase."

Chen Qi knew that many car companies were launching new models one after another.

The pace of international automobile giants entering China is also accelerating.

Market competition will surely become more and more fierce in the future.

If Capital Automobile Manufacturing wants to maintain its position, it will definitely have to work harder.

"Our commercial vehicle business has also started this year and will produce some results next year."

"At the same time, in terms of buses, we are also preparing to find some partners to jointly expand the market."

"In the future, we will adopt a multi-pronged approach and differentiate ourselves from FAW, Second Automobile Works and Shanghai Automobile Manufacturing Plant, and the situation will get better and better."

Lu Jianqiang is now slowly gaining more confidence.

In the past two years, many reforms have been carried out within the Capital Automobile Manufacturing Plant.

Some fresh blood got the opportunity to be trained and reused.

As large manufacturing companies in the capital region, they still have the ability to attract talent.

"We need to pay more attention to the passenger car sector. If we can do well in this area, it may bring us surprises."

"Whether it's a coach or a public bus, it's a big market."

After taking stock, Chen Qi felt that the bus business, which BMW Group had not been involved in at all, was worth developing.

It seems that neither FAW nor Second FAW pays special attention to this area.

"Well, I will communicate with the city and change the buses when the time comes."

“I will also try to find people to communicate with in other markets.”

The bus market has always been a relatively unique market.

It is definitely inappropriate to go through normal sales channels.

In this case, communicating directly with the relevant departments will be more effective.

Lu Jianqiang was obviously very familiar with this situation.

Chen Qi naturally had no objection to this.

All car companies are taking action, so they naturally cannot fall behind. (End of this chapter)