The car giant started by marrying the daughter of the king

If a tiger doesn't show its power, do you think it is a sick cat?

With so many international auto giants flocking into the Chinese market, as the largest automaker in China, naturally many people are paying close attention to the response of BMW Group.

Under the current environment, foreign international automobile giants are willing to invest in China, and relevant departments will certainly welcome them.

There is no way for the BMW Group to say that it does not welcome it.

Besides, if these car companies come in to set up joint ventures, they will also be potential customers of companies such as Nanshan Transmission and Nanshan Technology.

So there are pros and cons, and Jiang Hui is not that excited at all.

Of course, the necessary actions cannot be missed.

"Boss Jiang, our Chitu 77 has completed all the preliminary preparations and is ready for mass production and launch."

"This is the first sports car produced by our Huaxia. We have invited relevant departments and various media to the Shanghai factory to attend the roll-off ceremony."

Chen Chenxing has been very busy recently.

On the one hand, he personally flew to Africa and the Middle East to expand the international market, and on the other hand, he also had to make various preparations for the development of the domestic market.

Especially during this period when various car companies have been making frequent moves, he is also quite nervous.

Don’t let your house be robbed, that would be depressing.

"The V8 engine currently installed in this car is considered to be the mainstream level in the sports car industry."

"If we further expand to the W16 engine in the future, its performance will be much more advanced than similar products from other car companies."

“This future pie can also be drawn in advance to provide some material for various media.”

The promotion of new products definitely requires various gimmicks to achieve better results.

The Chitu 77 has quite a few gimmicks, but Jiang Hui certainly won’t be dissatisfied with too many of them.

First of all, the name Chitu 77 is based on the fact that the seventh day of the seventh month is the Chinese Valentine's Day.

I originally thought of calling it Chitu 911 to compete directly with Porsche 911.

But considering that this car will launch some higher-end versions in the future, there is no need to limit its positioning to the Porsche 911.

Besides, with the development of the BMW Group to this point, there is no need for it to compete with other car companies. It is enough to rely on its own strength.

"Well, Nanshan Engine will be able to launch a new generation of 6AT automatic transmission next year, which will also be installed on our Chitu 77 annual replacement model."

“I think it’s possible to promote it.”

Chen Chenxing saw that Jiang Hui was promoting something like the W16 engine, which hadn't even been launched yet. Naturally, the 6AT, a project that would produce results soon, would be more suitable.

"Sure, it's a good opportunity to warm up Nanshan Transmission and let all the auto giants know the strength of Nanshan Transmission."

Jiang Hui had previously worried that Nanshan Transmission's early announcement of the 6AT automatic transmission project would stimulate competitors such as Aisin and ZF to speed up the development of similar products.

But judging from the current situation, it has taken them a lot of energy in recent years to figure out the 5AT automatic transmission.

If you want to overtake others in a short period of time and launch a 6AT automatic transmission earlier than Nanshan Transmission, it will definitely be quite difficult.

Besides, even if the worst happens.

If other car companies really launch 6AT automatic transmissions, they can also make use of them in publicity.

Anyway, Nanshan Transmission has secured the title of being the world's first company to develop a 6AT automatic transmission.

"Boss Jiang, I have another idea. Chitu 77 is destined to be prepared for a small group of special people."

"The owners of private enterprises and their children are the most suitable target users for this car."

"We have many suppliers and many private enterprises that we cooperate with."

"Can we consider recommending it to these manufacturers to see if we can attract some people to actively purchase one?"

"As long as there is a certain amount of stock on the market, we can maintain sufficient exposure."

"The invisible publicity effect will be very good by then."

“Combined with our advertising placements in some movies and TV series, I want to make Chitu 77 a representative model of sports cars.”

"In the future, whenever domestic consumers think of sports cars, they will think of Chitu 77."

"If this can be achieved, then the future development of Chitu 77 will be worth looking forward to."

Chen Chenxing has been engaged in sales business for so many years, so naturally he has accumulated a lot of experience.

How to promote the product to the greatest extent possible has always been the focus of his research.

This time, the Chitu 77 sports car is obviously a more special product.

If such a product can be done well, then Chen Chenxing's personal ability will be more recognized by everyone.

It is also possible that he will take charge of the BMW Group in the future.

"You can try this plan, but it depends on the situation. Don't force it."

Jiang Hui thought about it for a while and felt that it would be a good idea to use such a car to test the loyalty of the bosses in the supply chain.

You have made so much money from the BMW Group, if you are not willing to support it, then you should think carefully about whether to give priority to cooperation in the future.

Of course, there are exceptions to the situation where the money earned is not enough to buy a car.

"In addition to the domestic market, I am also planning to promote the Middle East market as an overseas market for Chitu 77."

"We will also actively participate in subsequent auto shows."

Taking this opportunity, Chen Chenxing reported all his ideas to Jiang Hui.

Naturally, various car companies gradually learned the news that BMW Group’s first sports car was about to roll off the production line.

"Lai, we have just established a branch in China and announced that we will import several models such as the Porsche 911 to sell in China."

"Now the BMW Group is promoting its first sports car, the Chitu 77, on a large scale. I feel this is aimed at our 911."

Baz went on an inspection trip to China during this period, and paid more attention to various information about the Chinese market than before.

Considering the BMW Group's past achievements in the appearance of various new models, he naturally paid close attention to the appearance of this sports car.

"I heard that BMW Group held a relatively large ceremony for the launch of Chitu 77 this time."

"In the past, they didn't hold assembly line ceremonies for some of their models."

"This time, there may be a real intention to fight back."

Lai Ping followed Baz's meaning and gave his own reply.

In fact, what he is most curious about now is what the Red Rabbit 77 looks like.

There is no relevant report in the newspaper yet.

"Chitu is produced in China, so there is no impact from import tariffs and other factors."

"The final cost can certainly be made cheaper than our 911, which is a problem."

After Baz said this, Lai Ping consoled him and said, "In the sports car market, I don't think the cheaper the price, the better the sales."

"Our brand influence is much higher than that of Chitu Automobile."

To a certain extent, Lai Ping's statement is not wrong.

However, some things here are rather mysterious. No one can be sure what will happen in the end until the results come out.

It's just like stock speculation. Once the results are out, anyone can give you a few valid reasons that force you to accept them.

But if you ask them to explain everything in detail beforehand, they will probably hesitate and not dare to say anything definite.

“You can arrange for someone to collect relevant news and information about Chitu 77. Later, you can go directly to the dealer to rent one and experience it yourself.” There was no better way for the time being, so Baz could only choose to wait and see.

In any case, in the short term, the appearance of Chitu 77 will have a relatively limited impact on Europe.

He is confident that even the market outside of China will not be affected too much.

After all, brand influence is really important.

……

"Mr. Chen, BMW Group has put up such a big publicity spree for a sports car this time."

“Does it mean that they are quite optimistic about this market?”

"Mercedes also has sports cars. Should we consider communicating with them and considering importing a sports car in the future?"

Lu Jianqiang has heard a lot of information related to Chitu 77 in the past few days, and today he couldn't help but come to Chen Qi to communicate.

The market changes too fast and he is worried that he won’t be able to understand it.

"Sports cars are toys for the rich. They can't possibly sell very well."

"Sales in America and Europe have proven this."

"Look at sports car companies like Ferrari and Lamborghini. They are very famous, but how many sales do they have each year?"

"Mercedes will not produce its sports cars in our joint venture factory. At most, it will consider selling them in China through a wholly-owned sales company."

Chen Qi has a more thorough understanding of the problem.

I know that producing sports cars in a joint venture factory is too unreliable.

If a plan like this is put forward, I guess partners will doubt their vision.

"Then what BMW Group did this time is a bit strange."

"In theory, they also understand these principles."

Lu Jianqiang expressed the doubts in his mind.

"Everyone has a different standpoint and considers issues from different angles."

"As the largest enterprise in China, BMW Group's sales target this year is 200 million vehicles."

"The scale is already very large, so they naturally have to start pursuing other things to expand their influence."

“Although sports cars have low sales, they are still very effective in enhancing brand influence.”

"During this period, many international auto giants have made various moves in China. Naturally, the 'landlord' BMW Group cannot be idle, right?"

After Chen Qi's explanation, Lu Jianqiang seemed to have some reason.

It seems that he was thinking in the wrong direction before.

"If that's the case, then we can just wait and see."

"Well, let's watch first."

……

"Boss Jiang, for the promotion of Chitu 77, I think we can make good use of the resources of Hong Kong celebrities."

"In recent years, their influence in China is still quite large."

"I have been in contact with many wealthy people in Hong Kong recently. It should be very easy to arrange some celebrity collaborations through them."

As the deputy general manager of BMW Technology, Fang Huihui naturally hopes that Chitu 77 will sell well and become the best-selling sports car in Asia.

Many of the celebrities in Hong Kong are potential users of Chitu 77.

If it goes well, it would be normal to sell dozens of Chitu 77s in Hong Kong.

"Your idea is good. You can try it."

Jiang Hui knew that Hong Kong’s celebrities actually had no status in front of the rich.

If Fang Huihui were to come forward to communicate and contact, it would definitely not be a problem to get a group of celebrities to help promote Chitu 77.

In particular, the BMW Group is nominally a Hong Kong-based enterprise.

They help enterprises and also contribute to the development of local enterprises.

"Well, the company will definitely shoot some promotional ads next, and we can ask Hong Kong celebrities to be the spokespersons then."

"Some movies shot in Hong Kong can also consider implanting Chitu 77 into them."

Fang Huihui was in a good mood because her plan was recognized.

Although this matter is not a big deal, as long as Jiang Hui cares about it, it is a very important matter in her opinion.

"You can discuss the specific plan with Chen Chenxing and ask him to arrange someone to implement it."

"You just came back from the polar bear, you can take a good rest for a while."

"The situation over there should be getting more and more chaotic, right?"

Many polar bear people thought that their lives would immediately get better after the disintegration.

But after the real collapse, they found that the money in their hands was becoming less and less valuable.

Nowadays, most people even have problems with food and clothing.

Otherwise, there wouldn’t be more and more polar bear experts coming to BMW Group in recent times.

Some experts and scholars who were reluctant to leave the polar bears in the past have now chosen to leave.

After all, no matter how beautiful the ideal is, you still have to eat.

Especially after this ideal was shattered, it became even less attractive.

“I don’t think the polar bear situation will be reversed in a few years.”

“And it will take a strong leader to possibly change this.”

"Nowadays, many people are busy dividing up the assets left by the previous dynasties, and no one cares about the lives of ordinary people."

"Some people became rich overnight, while others became poorer and poorer."

"But for our company, these changes have more advantages than disadvantages."

Fang Huihui knew very well that if such a big thing had not happened on the Polar Bear side, she would not have been able to bring back so much technical information, talents and materials from there.

To some extent, BMW Group can be regarded as a beneficiary of the fall of the polar bear.

It’s just that there are too many beneficiaries, and BMW Group is not the most prominent one.

"Our business there is proceeding normally if it can be carried out."

“Some of the risks are relatively high, so you can stop for a while.”

"In short, safety comes first."

"From now on, just focus on recruiting talents and purchasing technical information."

After eating and drinking, it is natural to consider the finishing touches.

BMW Group has already gotten the benefits it wanted.

It would be great if there are more in the future, but if there aren’t, I can accept it. (End of this chapter)