The car giant started by marrying the daughter of the king

Due to the emergence of BMW Group, Shenzhen is currently the city with the largest economy in China.

However, in many areas, the influence of the Shanghai Stock Exchange is still greater.

This time, BMW Group chose to hold the launch event of Chitu 77 in Shanghai.

Almost all major domestic media were invited to participate in this event.

The scale can be regarded as the peak of new models launched by BMW Group over the years.

Ge Suhong, a senior media person who had dealt with Jiang Hui and Zhu Ling in her early years, also attended the event this time.

But now he is no longer in People's Literature, but works for a daily newspaper.

On the eve of the official launch of Chitu 77, she had the opportunity to interview Jiang Hui alone.

This is definitely the interview that many media people dream of.

"Mr. Jiang, sports cars are a very niche market. Why would BMW Group invest so many resources in such a market?"

This issue is definitely a concern for many people in the industry.

On the contrary, few ordinary people care.

“There are many reasons for this.”

Since it is a publicity, Jiang Hui must seize the opportunity.

“The first thing is to enhance the brand image.”

“Sports cars represent speed, passion and high performance, and are the ultimate embodiment of automotive technology and design.”

“By creating high-performance sports cars, we can demonstrate our top engineering technology and innovation capabilities, establish the brand’s image in the field of high-performance cars, and strengthen the brand’s sporty and luxury attributes.”

“Thereby increasing the brand’s global visibility and influence, and attracting more consumers to its full range of products.”

This reason was guessed by many colleagues, so there is naturally nothing to be embarrassed about explaining.

“The second is for technological research and innovation.”

“There are many technical challenges to overcome in the development of sports cars, such as lightweight design, high-performance engine technology, advanced suspension systems and aerodynamics.”

“The research and development results of these technologies can be applied to other mass-produced models of the BMW Group, promoting technological progress and performance improvements across the brand’s product line.”

“Improve the competitiveness of products.

"For example, the lightweight technology we have accumulated on the Chitu 77 will help other ordinary cars achieve better fuel economy and handling performance."

Only by researching more difficult and better-performing products can we better promote technological development.

This is something that many people can understand, but not every company is willing to do it.

Because the risks and investments in developing new technologies are relatively high.

If you succeed, everything is easy, but if you fail, it’s not the same thing.

“Then there’s meeting specific customer needs.”

“Although the sports car market is relatively niche, there is still a segment of consumers who have a strong demand for and willingness to buy high-performance sports cars.”

"BMW has invested a lot of resources in developing sports cars to meet the personalized needs of these high-end customers."

“Providing them with a unique driving experience and exclusive products will increase customer satisfaction and loyalty, and further expand the brand’s customer base.”

The larger the car, the more it needs to consider meeting the needs of a variety of different customers, and cannot just focus on one market segment.

Unless you don’t want to be one of the largest car companies.

"The Chitu 77 should be China's first mass-produced sports car. During the development process, there must have been some difficulties, right?"

These topics had been discussed before the interview.

So after Ge Suhong asked the question, Jiang Hui was able to answer it quickly.

"That's true. There are quite a few problems."

“The first thing to be affected is the large-displacement engine.”

"We in China have little experience in the field of large-displacement engines, and our patents and supply chains are also limited."

"Nanshan Engine made a lot of efforts that year and worked with Nanshan Technology and other parts companies to solve the power problem."

"Then there are the issues of lightweighting and body structure."

"Nanshan Technology was at the forefront of the world in promoting hot stamping technology."

“But hot stamping technology alone is not enough to produce sports cars.”

“We put a lot of effort into the body and chassis to achieve this goal.”

"Another thing is the sharp exterior design of the car, which requires wind tunnel testing to optimize the body lines."

“Our target drag coefficient is less than 0.25Cd, and to achieve this, we need to design active aerodynamic components.”

“For example, adjustable rear wings and diffusers, but domestic car companies have relatively weak wind tunnel resources.”

“The simulation and analysis capabilities were also weak, so in the end the group’s Nanshan Software developed its own specialized software to achieve this goal.”

Any one of the problems mentioned by Jiang Hui would cause other domestic automobile manufacturers to give up developing sports cars.

Solving these problems is not only a matter of whether the technology is feasible, but also a question of whether there is enough money invested.

Sometimes, even if you invest a lot of manpower and material resources, you still can't figure it out.

"As a relatively new car brand, Chitu produces high-end sports cars. It should have a lot of problems in terms of brand recognition, right?"

“Sports cars target high-net-worth individuals, and car companies need to balance performance parameters and prices.”

"If the price is too high, the product may not sell well due to insufficient brand power."

"If the sales volume is low, it may damage the scarcity of supercars and fall into the price-performance trap."

"What do you think about this?"

Ge Suhong had obviously made sufficient preparations for this interview.

Otherwise, as a non-automotive industry professional, she wouldn't be able to ask so many professional questions.

“This is a very good question, and it’s not something that can be solved in a short period of time.”

"Land Rover and Mercedes-Benz have gradually built a relatively high-end brand image through their efforts over the past years."

"Chitu stands on the shoulders of Land Rover and Mercedes-Benz, and has a higher starting point."

"The Chitu 77 we designed is industry-leading in terms of both appearance and power performance."

“This is also very meaningful in terms of increasing influence.”

"But objectively speaking, the question you asked does require long-term efforts to achieve the ideal goal."

"The launch event tomorrow will be bigger than any of our previous vehicles."

“This is also a concrete result of our efforts.”

Jiang Hui did not answer all the questions perfectly.

This is simply impossible.

There is nothing shameful about admitting that you still need to work harder.

After all, Chitu Automobile only has two models so far: Panamera and Chitu 77.

The previous car was already very successful, and this one doesn't look stupid.

At this time, even if he modestly said that the development was not good, no one would really think it was bad.

Next, Ge Suhong continued to ask some professional questions.

Then the interview ended.

"Mr. Jiang, you no longer write novels. This is a huge loss to the Chinese literary world."

"But you have more time to lead your team to develop new models and various new equipment, so that our Chinese economy can develop faster." "This is another huge boost to our Chinese economic development."

"It seems that my transition from leaving People's Literature to the media industry can be regarded as following in your footsteps."

The formal interview is over, and what remains is the greetings between old friends.

At that time, Jiang Hui had just graduated from university and lived in Zhu Ling's dormitory.

The conditions at that time were a bit poor.

In order to make money, he took up the job of plagiarist.

Come to think of it, this is something worth remembering between the two parties.

"The platform of the daily newspaper is much broader than that of People's Literature."

"In the past ten years or so, our literature has developed very rapidly, but everything has its limits."

“I’m not particularly optimistic about the cultural market in the next ten years.”

"But the media sector will inevitably develop rapidly along with economic development."

Jiang Hui skipped the first half of the topic and went straight to talking to Ge Suhong about her career choice.

Finally, Jiang Hui invited her to dinner, which marked the end of today's interview.

The next day, starting early in the morning, people from the BMW Group picked up the guests from the airport, railway and other places and sent them to the designated hotels.

Finally, in the evening, these people were sent to the launch conference of Chitu 77.

The much-anticipated press conference in China's auto industry has almost officially kicked off.

This time, Chen Chenxing specially invited several celebrity singers to come on stage to dance and sing to create a great atmosphere.

Then came the appearance of Chitu 77 and the appearance of commentator Jiang Hui.

As the most influential entrepreneur in China's economic circle, Jiang Hui's strength is no longer what it used to be.

There is no way to invite him to the stage at any ordinary product launch conference.

More often than not, he would like to stay in the company and lead R&D personnel to develop new products.

That is the company's core competitiveness in the future.

“Dear media guests, dear supplier representatives, dear…”

It took Jiang Hui less than a minute to complete the programmed opening, and then he immediately began to introduce the various performance features of the Chitu 77.

The product performance of this car itself is very good.

In addition, Jiang Hui instructed Chen Chenxing to learn from the marketing techniques of later car launches and prepare good explanatory materials.

The following introduction is bound to be refreshing.

Jiang Hui, dressed in casual clothes, started with the power performance and introduced the characteristics of Chitu 77 one by one.

Different from the new car launches of other car companies at the same time, Jiang Hui fully borrowed the press conference style of Xiaomi in later generations.

To be honest, let’s not talk about how Xiaomi’s car is, but the effect of their press conference was indeed very good and worthy of learning from other peers.

This gameplay that is ahead of its time is naturally very effective when used today.

The entire press conference lasted about an hour and a half.

Jiang Hui was illuminated by various flash lights throughout the whole process.

Fortunately, he has become accustomed to being under the flash lights, otherwise, if it were someone else, they would probably be in a state of confusion.

"Ultimately, what everyone cares about is definitely our selling price."

"The starting price of Chitu 77 is 77.77 yuan, and there are various other optional accessories, which are..."

July 7th is China's Qixi Festival.

Since he wanted to associate the name with "7", Jiang Hui might as well tie the price to "7" as well.

This can also have a certain publicity effect.

Although this price cannot be compared with the price of sports cars in later generations which often cost several million dollars.

But the selling price of 77.77 yuan was considered very high during this period.

And this is just the starting price; many configurations require additional money.

After the final optional extras were added, the cost was almost 100 million yuan.

Driving a sports car like this on the street is equivalent to moving two houses in a first-tier city.

The eye-catching effect is naturally great.

"Jiang Hui, I feel that today's publicity is very effective."

Naturally, Zhu Ling also followed Jiang Hui to attend the launch conference of Chitu 77 today.

He watched Jiang Hui's speech in its entirety and noticed the reactions of the people in the audience.

She felt that Chitu 77 was already halfway to success.

In China, Jiang Hui is definitely a person with his own halo.

Even though the exposure is not very high in normal times, the popularity is very high.

Especially in recent years, as the atmosphere of going into business has become increasingly strong, everyone's admiration for Jiang Hui has become even more exaggerated.

Starting as an undergraduate graduate from Capital University of Technology, he joined the Capital Automobile Manufacturing Plant as a technician.

Then he will soon be able to actually lead the development of the new BJ212 and also cooperate with General Motors.

Immediately afterwards, he went to Chaoyang Motorcycle Manufacturing Plant and started a new factory contracting reform, breaking the traditional pattern of domestic industrial enterprise reform.

Just when everyone thought Jiang Hui would delve deeper into the motorcycle industry, he went to Shenzhen to start his own business.

In just a few years, the BMW Group was developed.

Not only are the designs of various new models classic, but great breakthroughs have also been made in engines, gearboxes and spare parts.

It is simply beyond the imagination of normal people.

If the incident had not actually happened in front of everyone, many people would probably just treat Jiang Hui's story as a story.

"The Chitu 77 itself is a very classic product, and all departments have made such thorough preparations."

"It's normal that the results are better since we're playing at home."

“It would be strange if the effect was not good.”

Jiang Hui was quite satisfied with everyone's reaction.

But I'm not proud.

At his level, there isn't much to be proud of.

"That's true. Next we have to see how the market reacts."

"As long as we can sell more than 77 units of Chitu 1000 every year, I think it will be a success."

"If we can sell 5000 units a year, it will be a hit sports car product."

Compared with the sales of other best-selling cars, the sales of sports cars are definitely incomparable.

Zhu Ling is obviously very clear about this.

"Let's wait and see for a while and see how other car companies react."

Jiang Hui was very calm. There was no need to rush about this matter.

He still has time. (End of this chapter)