The car giant started by marrying the daughter of the king

The sales price of foreign mobile phones in China is much higher than that of Zhujiang Technology. The most direct reason is the import tariff.

So when Zhujiang Technology's products are exported overseas and compared with competitors such as Motorola and Nokia, the situation is completely different.

The other party is not affected by import tariffs exceeding 100%, so the price naturally cannot be that much different from Zhujiang 1100.

However, even so, Zhujiang Technology can still maintain a certain cost advantage.

Because most parts are produced within the group, the fixed cost in this area is much lower than others.

Then the profit margin requirement is set relatively low, leaving more room for sales and promotion, which is acceptable to Zhujiang Technology in the short term.

So when the Pearl River 1100 began to appear in the European and American markets, its sales were much better than everyone had imagined.

Of course, this is mostly compared to the sales volume of Zhujiang 1100 in China.

During the same period, mobile phone sales in Europe were dozens of times that of China, and the same was true in America.

Therefore, even though the brand awareness of Zhujiang 1100 is very low, it can still attract some customers in overseas markets by relying on low prices.

Even in developed countries, the current mobile phone penetration rate has not reached 100%.

The relatively high price still poses a certain pressure on many people.

Today, Zhujiang 1100 can achieve similar functions, but the price is % lower, so naturally there are consumers willing to pay for it.

"Mr. Jiang, the export sales of Zhujiang 1100 this month have exceeded the domestic sales."

"According to this momentum, it is possible that overseas sales will exceed 10 units next month."

Liu Donghui is in a very good mood now.

After the launch of Zhujiang 1100, its performance has been very good both at home and abroad.

As the general manager of Zhujiang Technology, his influence in the industry naturally increased.

Mobile phones are considered high-tech in everyone's eyes.

It is absolutely an honor for Zhujiang Technology to achieve great breakthroughs in high-tech products.

Liu Donghui always looked proud when he was called to a meeting in Shenzhen or Lingnan Province.

He didn't bring shame to Jiang Hui.

"The economies in Europe and America are much more developed than ours, so the demand for mobile phones is naturally much greater."

"Not to mention 10 copies a month, even adding a zero is not an exaggeration."

"Besides, mobile phones are not like televisions and radios. After buying them, you have no plans to replace them for eight or ten years."

"As long as our mobile phones are constantly updated, it is normal to replace them every two or three years."

"This business will have great potential in the next 20 years."

Jiang Hui naturally knew the future development of the mobile phone market, otherwise he would not have established Zhujiang Technology specifically to develop and produce mobile phones.

Just look at the market value of Apple in later generations and you will know how bright the future of mobile phones is.

Zhujiang Technology is just getting started.

"Well, I have set up a dedicated overseas sales team."

"Combined with the BMW Group's incentive policy for vehicle sales in the African market, we will also formulate more radical incentive measures for our overseas mobile phone sales."

"If a market in a certain place can develop explosively, it is possible for relevant personnel to receive rewards of hundreds of thousands of yuan a year."

Liu Donghui's pursuit of money is no longer that high.

For him, it is more attractive to grow the company and become a well-known figure in the industry.

To put it bluntly, he has passed the stage of pursuing interests and is more pursuing fame.

What men pursue throughout their lives are nothing more than fame, fortune and beautiful women.

"Previously, the domestic mobile phone market was mainly occupied by various overseas companies such as Motorola and Nokia."

"Now that we are rising in the field of Zhujiang Technology, it has had a certain impact on their development."

“Now that we are further expanding overseas markets, I am afraid conflicts are inevitable in the future.”

Any market certainly does not welcome the entry of new competitors.

Within a certain period of time, the pie is only so big.

If there is one more person to share, everyone will naturally eat less.

Not to mention that this time, Zhujiang Technology from China has directly lowered the price of mobile phones by one level.

This is even more annoying.

"If you are not envied, you are a mediocre person. It is normal for pioneers like Motorola and Nokia to hate us."

“We don’t need to pay special attention.”

"Before our market scale reaches a certain level, the tactics they use should still be within the scope of normal commercial competition."

"We don't need to worry too much."

Jiang Hui naturally had certain predictions about the actions of various mobile phone giants.

Although Zhujiang Technology is developing very rapidly now, it is still completely incomparable with those giants.

So in recent years, we just have to roll up our sleeves and work hard.

By the time you become one of the top players in the industry, the other party will probably start using shady tactics.

However, by that time, the scale of the Chinese market must have developed to a new level.

If you mess with me overseas, then Zhujiang Technology can naturally mess with you in China.

In the end, who has suffered greater losses? This requires careful consideration.

With concerns in mind, both Nokia and Motorola naturally did not dare to be too radical when dealing with Zhujiang Technology overseas.

"Okay, then I understand."

"The best defense is offense. I personally traveled to various places to urge sales companies in various places to speed up market expansion."

"As long as the Pearl River 1100 product can maintain profitability overseas, all other profits will be used to subsidize sales."

"We will consider profitability after our Pearl River 2100 is listed."

You can't have everything in life; it's unrealistic.

Liu Donghui has a relatively clear understanding of this.

Jiang Hui naturally had no objection to this approach.

Soon, Zhujiang Technology launched a new round of offensive in markets such as Europe and the United States.

……

"Bai Yang, the headquarters wants us to sort out all the relevant information about Zhujiang Technology and make a special report."

"I'll leave this job to you."

After Bertram finished his telephone conference with the European headquarters, he immediately assigned a task to Sales Director Bai Yang.

"Bertram, why is the headquarters suddenly so interested in Zhujiang Technology?"

Bai Yang had already sorted out some information related to Zhujiang Technology, so he was not worried about having nothing to hand in.

However, the headquarters, which had always been very arrogant and had not paid much attention to the Chinese market, suddenly took the initiative to ask about the situation of Zhujiang Technology.

He felt a little abnormal.

If you work in sales and encounter something that you think is unusual, you will definitely want to get to the bottom of it.

Generally speaking, according to his past experience, there are stories behind these things.

"Pearl River Technology has established branches in Europe, America, the Middle East, Africa and other places." "It is preparing to enter the overseas market in a big way."

"In order to gain a foothold, they set the prices of their mobile phones overseas very low."

"Although it won't bring us a particularly big impact in the short term, there will definitely be some negative impacts."

"The headquarters also hopes to further understand the situation of competitors and formulate targeted response plans."

As a leading company in the industry, Nokia would certainly not immediately follow suit and lower its prices once it sees that Zhujiang Technology's products are priced very low.

That would be too cheap.

And this way of doing business is definitely not sustainable.

But completely ignoring it is certainly not a solution.

"Pearl River Technology is entering the international market so soon?"

"This approach is really different from that of ordinary Chinese companies."

Bai Yang has been in the mobile phone sales industry for so many years and has a relatively good understanding of the situations of many domestic companies.

Most companies will not easily consider exporting unless they have grown to a certain level domestically.

In particular, they will not consider setting up branches overseas and selling products on their own.

What Zhujiang Technology is doing now is obviously different from what ordinary companies are doing.

"It is indeed very different. It seems that we need to pay more attention to Zhujiang Technology in the future."

"We can't just focus on old rivals like Motorola and Ericsson."

Bertram was also quite emotional.

When Zhujiang Technology first launched its mobile phone products, Bai Yang reminded him to pay attention to the emergence of this competitor.

But Bertram took it all for granted.

What risks do you think a newly emerging Chinese mobile phone company can bring to everyone?
That's totally groundless worry.

Many mobile phone companies have emerged in China during this period. If every one of them has to deal with them so cautiously.

Then Nokia’s days are numbered.

But how much time has passed now?
He began to take the initiative to investigate and understand China's local mobile phone companies in order to prevent them from having an adverse impact on Nokia's development.

He had never thought about this before.

I can only say that the Chinese market is changing too fast.

……

"Mr. Xu, I have been collecting information about the mobile phone industry recently and found an interesting situation."

As the sales manager of Bird mobile phones, Sui Bo naturally has to give Xu Lihua sufficient market advice.

Only in this way can the mobile phone products developed by the subsidiary be competitive.

"what's the situation?"

Since the company officially transformed into developing mobile phones, Xu Lihua has been working hard to lead his team in developing new products.

Of course, he must have also specifically learned about the market situation.

I know that mobile phone products do have great potential.

"Last month, Zhujiang Technology's export sales exceeded its domestic sales."

"They have already established branches in many overseas countries, including Europe and the United States, to promote Zhujiang 1100."

"The most important reason why the other party was able to achieve results so quickly was that the price was low enough."

“I wonder if our company can adopt the same plan to expand overseas markets in the future?”

Sui Bo has already felt that the competition in the domestic mobile phone market is becoming increasingly fierce.

By the time Bird's mobile phone products are officially launched on the market, there will probably be even more competitors.

"You mean we should focus our mobile phones on overseas markets?"

Sui Bo's idea is definitely not the mainstream thinking at the moment.

"Yes, I think we can consider markets in Southeast Asia and other places."

"The economic strength of several Southeast Asian countries is growing rapidly, and the demand for mobile phones should be relatively strong."

"As long as the price of our mobile phone products is set competitively enough, we should be able to sell them."

Sui Bo consciously avoided the markets in America and Europe, which were the focus of Zhujiang Technology's attack, and prepared to make good use of Southeast Asia.

His requirements were not high. As long as Bird's mobile phone products could sell tens of thousands of units a month, the project would be considered a success.

In the future, it will be possible to vigorously develop the domestic market or continue to make efforts in overseas markets.

"Well, we haven't personally investigated the situation in Southeast Asia."

"Please arrange a business trip next week to investigate the situation in several major countries."

"If there is really great potential, we can start considering future promotion plans in these places now."

Xu Lihua did not reject Sui Bo's proposal, but he was also cautious and hoped to confirm it again.

But since he has already arranged for Sui Bo to confirm it, it means that he is also moved.

……

"Boss Jiang, we have received some information from dealers and some employees in the company during this period."

"Competitors like Nokia, Ericsson and Motorola have increased their focus on us."

"There have been more attempts to find out about our company, especially about the future launch of new products."

Liu Donghui is now in high spirits.

The hot sales of Zhujiang 1100 have brought about tremendous changes in the business of Zhujiang Technology's mobile phone division.

From now on, it will no longer be a dispensable business.

The pressure on him naturally eased a lot.

"We have caused such a big stir both at home and abroad that it is normal for those international mobile phone giants to have some reactions."

"But in the short term, our threat to those giants is still small."

“We need to think carefully about how to really grow and develop.”

Although more people are paying attention to Zhujiang Technology.

But Jiang Hui didn't think it was that great.

If we want to really have a seat at the table, we need to continuously improve the competitiveness of Zhujiang Technology.

"Our development work for Pearl River 2100 is already in full swing."

"The development of the Pearl River X series of large-screen mobile phones has also started."

"By next year, we will have at least three models of phones on sale."

“Sales will definitely change a lot.”

Liu Donghui and Jiang Hui reported on the work progress of Zhujiang Technology during this period.

Let Jiang Hui have a clear understanding of the company's operations.

With the development of Zhujiang Technology, the changes in the entire group are also obvious.

Not to mention the social impact and profitability, the number of employees alone has achieved a huge breakthrough. (End of this chapter)