The wealthy entrepreneur: I want to support millions of employees!.

Chapter 21 Spark Fitness rd Anniversary Challenge Event!

After chatting with his mother for a while, Su Yang hung up the phone.

After hanging up the phone, he felt much more relaxed.

The next month, he told his mother that he had earned back the money he borrowed from the loan.

That’s no problem!

From childhood to adulthood, he has never lied about major matters.

My reputation among my parents is still very high.

By then, I can send them tens of thousands of dollars every month and persuade them to retire and enjoy their old age!

At this time, he also received Ma Ran's prestige.

He's here!
Sitting in Ma Ran's car, Su Yang asked him how the interview went.

Ma Ran thought for a moment and said, "I saw the interviewer nodded to me, so the chances of passing the interview should be very high!"

"He should also recognize your ability!"

Su Yang had investigated Ma Ran's abilities and found them to be quite good.

After all, he is an old programmer!
Ma Ran said casually: "It's probably not a recognition of my work ability, but more likely a recognition of my mortgage!"

"How to say?"

Su Yang was slightly surprised.

"I told them that I have to pay my mortgage every month and support my children's education, so I really need this job!" Ma Ran said as he slowly stepped on the accelerator. "When I said this, the interviewer seemed to nod to me..."

"That's good news!"

"Yes!" Ma Ran nodded heavily, "It's just like a woman saying that she is married and has children and doesn't plan to have a second child!"

This wonderful metaphor... Su Yang pursed his lips, not knowing whether to laugh or not.

"Boss, where are you going today?"

"Gym bar!"

New employees joined the company today, and Xu Zhiping’s publicity plan has also been written.

He also had some things he needed to discuss with Xu Zhiping.

"Ok!"

Before receiving clear notice, Ma Ran was still willing to work diligently as Su Yang's driver.

To be honest, over the past half month, he has been thinking about becoming Su Yang's full-time driver.

However, thinking about his future career, he had to continue working as a programmer and strive for a high-paying job to support his family.

When I arrived at the gym and just arrived at the office, Xu Zhiping came over.

He also brought a few pages of A4 printed and bound promotional plans.

"Boss, this is the promotional plan I wrote!"

"Okay!" Su Yang took the plan and said, "You sit down first, I'll take a look."

"Ok!"

Su Yang opened the page of the promotional plan and saw the small Song font characters.

Su Yang was stunned by the first paragraph: To celebrate the third anniversary of the opening of "Xinghuo Fitness", Xinghuo Fitness has specially launched a one-month discount celebration sign-in event to give back to new and old customers and help customers develop good fitness habits...

Su Yang calculated, adding the history of "Zhang Liang Fitness", isn't it three years?
So, your own gym can also be considered "old-fashioned"?
But he was still a little confused: "Is this three-year anniversary okay?"

Xu Zhiping smiled and said, "No problem. The main reason is that most commercial gyms now have a bad reputation. Customers are more willing to trust gyms that have been in business for a longer time!"

“Will some customers think that our rent is due and we are going to run away?”

"Most people don't know much about this and won't pay attention to it!" Xu Zhiping thought for a moment and said, "Then let's say it's the third anniversary of the establishment and the fourth year. Anyway, we have to find a reason for the event!"

Now that there is a fourth year, it seems like the history is even "longer"!

"Okay!" Su Yang nodded, "You have to be more professional than me anyway!"

Su Yang continued to read the content of the plan.

The activity is that all Xinghuo Fitness monthly cards are sold at a 30% discount and a price of 100 yuan.

One hour of exercise in the gym counts as one day's attendance.

Sign in at Star Gym for 21 days in total within one month.

The gym can refund membership fees of one hundred yuan.

Sign in at Xinghuo Fitness for a total of thirty days within one month.

The gym will not only refund members' 100 yuan membership fee, but also give them a free monthly pass to Spark Fitness worth 300 yuan.

Su Yang carefully looked at the event planned by Xu Zhiping and was generally satisfied with it, as it indeed implemented his ideas.

Attract as many customers as possible to come to the gym to exercise! Since the gym has a +30% dopamine secretion enhancement effect, Su Yang comes to the gym to exercise almost every day.

Gradually he formed a habit and began to like the refreshed feeling after exercising and sweating!

He also tried running and exercising in the park in Rongcheng, but it did not feel as comfortable as in his gym, and the difference was quite obvious!
As for other ordinary trainers and guests who often come to the gym to exercise, they may feel it.

But the fitness coaches believe that they are in such good shape because their boss has given them a raise and reduced their work pressure!

Ordinary customers would also think that this must be because the fitness trainers are not as noisy as before and their service attitude is better, so they feel much more comfortable when exercising in the gym than before.

But the data don't lie. Su Yang asked the front desk to count the data. Since he took over the gym, the number of guests who regularly come to exercise has been gradually increasing.

Xu Zhiping has also seen this data, and he believes that his boss’s reforms have been very effective!
The service attitude has improved. Isn't it normal for guests to come and exercise frequently?

Putting these thoughts aside, Su Yang continued to look at other publicity and promotion measures.

These measures are relatively conventional, such as organizing fitness coaches to take people to promote the campaign in busy streets with high traffic flow within a three-kilometer radius.

We enter high-end office buildings and residential areas to distribute flyers, and provide free physical tests and health consultations to ordinary company employees and community residents.

Carry out activities in relevant departments, hospitals, foreign enterprises, and companies with good performance, and sign group purchasing orders as much as possible.

Another thing is to invite local sports-related bloggers and up-loaders to promote Xinghuo Fitness activities.

Su Yang has nothing much to say about the promotion of these activities.

Whatever he could think of, Xu Zhiping could probably think of.

He pointed at the activity with a gel pen and said, "For this activity, we can't just set up rewards for signing in for 21 days and 30 days. We also need to set up rewards for signing in for one day, three days, seven days, and fourteen days. This kind of phased reward can better encourage them to sign in!"

"I understand, boss!"

"For example, the reward for signing in for one day is a personalized mask, and the reward for signing in for three days is a bottle of sports drink worth five dollars!"

"The prize for signing in for seven days can be a yoga mat and a small souvenir plaque. The plaque should be engraved with "Xinghuo Fitness Three-Year Anniversary Sign-in", a number 7, and some words of encouragement for fitness!"

"If you sign in for 14 days, we will give you a yoga mat, a skipping rope, and a small medal for signing in for days, which will also be engraved with some inspirational words!"

"If you sign in for 21 days, we will give you a yoga mat, a skipping rope, and a silver medal. Our gym can refund you 100 yuan membership fee, or you can give you a membership for next month. It's up to you to choose!"

"Those who sign up for 21 days are likely to be our loyal customers. Isn't it said that 21 days can form a good habit? We should hint to the guests that they already have good fitness habits, and then engrave some blessings from us! We should try to suggest that they get a membership and not refund..."

"If you sign in for thirty days, we will give you a yoga mat, a skipping rope, a pair of dumbbells, and a large gold commemorative medal. Not only will our gym refund your 100 yuan membership fee, but we will also give you a membership for next month!"

"The golden medal should be engraved with the title of "One in a Million" and give them the title of Xinghuo Fitness's Third Anniversary Fitness King, so that they can have that sense of accomplishment!"

There must not be many people who can persist in signing in and punching in for twenty-one days!
There are even fewer fitness enthusiasts who can stick to signing in for thirty days!

Su Yang estimated that he wouldn’t lose much!
As he spoke, he marked the plan and did not make things difficult for Xu Zhiping.

Xu Zhiping doesn’t have the talent of photographic memory!
"The medals should be made of alloy, silver-plated or gold-plated, only a few cents each. Remember to put the silver and gold medals in beautiful boxes. They can be wholesaled, they are not worth much! You can ask an advertising company to do it!" Su Yang thought for a while and said, "Remember to inform old customers about this event. They can also participate, starting from the first day of clocking in!"

Xu Zhiping took a deep breath and said, "Boss, I understand!"

"If there are too many people signing in at the early stage and there are not enough equipment, do you have a solution?"

Su Yang suddenly asked again.

"My idea is to hold group exercise classes. We have 20 coaches, and more than 10 of them are good at group exercise!"

"That's good!"

Su Yang was very satisfied with this arrangement.

Group exercise classes are actually no different from the square dance that old men and women do.

As long as there is enough space, as many people as possible can attend.

Ten coaches take turns to train customers who come to the gym to cry!

Moreover, the publicity will be gradually promoted and will not fill the gym all at once!

If it can be packed to the brim, the gym business will be a blue ocean!

"Also, change this event into a commemorative challenge!" Su Yang thought for a while and said, "Young people nowadays like challenges... Challenging yourself can also be promoted this way!"

"Challenge?" Xu Zhiping's eyes lit up. "This is really good!"

"The date is set for early July? Can you prepare it?"

“It should be about the same!”

More than ten days is enough time for Xu Zhiping to make arrangements.

"We need to hire one less fitness coach and one more full-time person who specializes in shooting short videos and operating our online account. People with experience in operating fitness accounts will be given priority!"

Su Yang had already stretched the number of employees that Xinghuo Fitness could recruit to its limit, and recruiting more employees would trigger a warning.

"Okay, boss!"

Xu Zhiping breathed a sigh of relief, he felt the arduousness of the task!
In the whole Rongcheng, there is no gym that organizes activities like this!

(End of this chapter)