The wealthy entrepreneur: I want to support millions of employees!.

Chapter 394: Acquisition of Chizhu Winery! The bleak wine industry!
Not long after, the top leader sent someone to call and inquire about Jufan Holdings' acquisition of Chizhu Winery. They were quite concerned about this matter.

After all, the development of wine in Derong County was a provincial decision. In addition to creating a provincial wine business card, it was also to help the economic development of local Tibetans... This is quite important!

Facing the senior leader, Su Yang naturally announced that he would invest 300 million yuan in it within five years.

The slogan is to create an international red wine brand and help local villagers get rid of poverty and become rich!
Not long after, the higher-ups notified Jiuxiang Food that local leaders would visit the company and asked the company to prepare for the reception.

Su Yang asked Tan Yanghong to prepare for the reception, and then Jiuxiang Food appeared on the TV evening news.

Of course, this is all positive coverage.

In addition to praising Jiuxiang Food for its growth from an ordinary snack factory to a snack company with annual sales exceeding 500 million, it has also created a high-quality snack brand in the province, promoted local employment, and created tax revenue for the local area.

Jiuxiang Food was also praised for its contributions to the establishment of an employee welfare system and employment of people with disabilities.

According to news reports, Jiuxiang Food’s snack processing line is neat and clean, and all employees wear dust-proof clothing, masks, hats and gloves, looking clean and hygienic.

Of course, district leaders also stressed the issue of food safety and hygiene, which is a “hot word” nowadays and the focus of ordinary people’s attention.

There is also a TV interview with Jiuxiang Food’s General Manager Tan Yanghong!
Although television stations are now in decline and their publicity effects are far less than before, they certainly still have a significant publicity role!
In addition, with the inspection and praise from district leaders, Jiuxiang Food’s local business will be able to develop more smoothly.

Su Yang looked at the news report and couldn't help but say to Jiang Yuzhen: "Our CEO Yang is quite photogenic!"

"Ok!"

Jiang Yuzhen did not give a good review.

When the district leaders inspected the company, Su Yang naturally did not appear in front of the camera.

However, when the district leader was speaking, he sat in the front row!

He had mentioned this to his leader a long time ago, saying that he was still young and wanted to take it easy for a few more years and did not want to be in the spotlight.

They agreed immediately and asked Su Yang to develop the business well and not stop because of the current success.

We must actively explore the market and strive to become the leader in the snack industry!

In early March, Jiuxiang Food officially signed an acquisition agreement with representatives of Chenyu Group and Feilduo Group.

Chenyu Group and Feiduo Group sold 6500% of the equity of Chizhu Liquor Industry to Jiuxiang Food for RMB 100 million.

There is also a large number of media involved this time!

After all, this involves a transaction between a well-known local food company, a listed wine leader and a French luxury wine giant.

Similarly, Jiuxiang Food’s promise of a 300 million yuan investment over five years also made the news.

Su Yang knew that the investment must not be small!

But he didn't care, this was part of the plan.

Although he doesn't like drinking white wine, he doesn't mind drinking some sweet water and champagne!

The domestic wine industry is still in a miserable state at this stage. Most of the listed wine companies have little profit, and many are still suffering from long-term losses. Only Chenyu Group is better, but it only makes a few hundred million in profit each year!

Chinese people do not have the habit of drinking wine and the frequency of consumption is very low.

The sales volume of wine in the country only accounts for 1.2% of the sales volume of liquor, and the market share is negligible.

The total sales of red wine in the country was 90.9 billion yuan, while the sales of white wine was as high as 7563 billion yuan.

With such sales volume, we still have to compete with foreign imported products, which is incredibly fierce!
Another problem is that the overall quality of domestic wine is poor.

The grape cultivation is not up to standard, the raw materials are unqualified, sugar, acid and pigment are added...even though some domestic wineries have produced some fine products in recent years.

Not only is the output low, but the price is also extremely expensive!
A bottle costs hundreds or even thousands of dollars, which is unaffordable for ordinary people.

Moreover, most of the wines on the market are dry red wines...and the taste is not very friendly to newcomers.

Even though the wine industry is not doing well now, Su Yang doesn't mind much, as he is here to pioneer.

This is also an opportunity to become a leader in the wine industry!
Little faucet...isn't it also a faucet!
As long as the quality is good, tastes good and the price is not outrageous, why worry about not being able to sell the wine?
And he can also export and earn foreign exchange!
In the evening, Su Yang, Tan Yanghong and other people from Jiuxiang Food were warmly received by local leaders.

In addition to bonfires and roasted whole lambs, the famous local "Xue Qiang" dance was also specially arranged.

Many employees were pulled over to dance.

Everyone held hands together, and danced to the rhythm around the campfire under the starry sky.

By the end, many employees were drunk on the grass...it was so enthusiastic!
At ten o'clock the next day, Su Yang called a meeting with the remaining thirty or so employees of Chizhu Winery.

Many of the employees sent by Jiuxiang Food had some hangovers, but it was not a big problem!

Chizhu Liquor Industry must have had more than 30 employees originally, but the former general manager of Chizhu Liquor Industry has resigned and took the financial staff with him. Jiuxiang Food has sent financial staff to take over the financial work.

In addition, Chen Yu and Feiduo also withdrew a number of technical personnel.

However, Su Yang didn't care, as the technical backbones had already chosen to stay.

Including Fernando and his wife, as well as five French people including Adrian!
There are not many foreigners coming to China to work now, but there are definitely some, and many of them are concentrated in large companies.

A number of domestic wine industry technicians who have been recruited will also arrive in succession.

They are all technical employees of Chenyu Group recommended by Fernando, and they met when they were exchanging winemaking techniques.

Su Yang estimated that when the person in charge of Chenyu Group reacted, his face would be very interesting!
Su Yang asked Hu Shurong, the former vice president of Chizhu Liquor Industry, to serve as general manager and take charge of the company's work first.

Then Cai Feiping was transferred from Jiuxiang Food to manage the finances.

Su Yang has other arrangements for other vice presidents, and he also needs someone who is good at marketing!
Hu Shurong has a college degree, but he is in his forties but looks like a man in his fifties.

The college students from more than 20 years ago were still very valuable.

Hu Shurong started from the grassroots level and worked his way up to middle management, so his future would have been very good.

But ten years ago, he was sent to Derong County, a remote little town, to open up wasteland, and he stayed there for ten years.

It can be said that he is the founder of Chizhu Liquor Industry, but he has no sense of belonging to Chenyu Group!

After Su Yang had a brief contact with him, he agreed to stay.

Su Yang kept him not only because of his good abilities, but also because he was familiar with the local environment.

I know how to get along with the locals!

If someone else comes, the work may not be done well.

In addition to technical personnel, the company's largest number of employees are sales and local employees, including four security guards.

The sales channels of Chizhu Liquor Industry were naturally retained, but Su Yang would not rely on these channels.

Because Chizhu Liquor Industry's sales were not very good, it suffered losses every year, and its sales channels were concentrated within the province.

(End of this chapter)