The wealthy entrepreneur: I want to support millions of employees!.

Chapter 497: Planning and strategizing, winning a battle a thousand miles away! Public opinion offensive and defensive battle!
Rongcheng, the headquarters of Guodi Lao.

"Boss Lei, we can't keep silent any longer!" Vice President Chen Jianyun found Lei Mingwei, "Jiuxiang Hotpot is about to step on our faces!"

"Ok!"

Lei Mingwei frowned and slowly lowered his head.

Chen Jianyun was very angry and said: "We must suppress Jiuxiang's arrogance, they are a little too arrogant!"

Lei Ming closed the report from the marketing department, thought for a moment, and then said, "I understand!"

The Jiuxiang Hotpot is now giving them a headache!
Taking advantage of their group company's acquisition invitation to the Jiuxiang Hotpot chain, Jiuxiang Hotpot directly increased its popularity.

Then Jiuxiang Catering used various online self-media and internet internet trolls to spread the "Jiuxiang threat theory" everywhere.

Afterwards, they took advantage of the fact that the Jiuxiang Hotpot chain suppressed Guodi Lao in Rongcheng and Shancheng to create the illusion that the two companies were "equally matched" and even that Jiuxiang Hotpot suppressed Guodi Lao!

The truth is, the Jiuxiang Hotpot chain has less than a hundred branches.

The number of their Guodi Lao branches has already exceeded 4,000, and their business has expanded overseas. Their market value peaked at 400 billion...

The Jiuxiang Hotpot chain is now valued at more than 10 billion!

But they relied on online marketing to create the momentum of a catering giant worth hundreds of billions!
Do ordinary people understand?

Don’t they understand?

Instead, they may think that Sichuan and Chongqing are the birthplace of hotpot.

People in Rongcheng and Shancheng think that Jiuxiang Hotpot is good, so Jiuxiang Hotpot is really good.

If you can't beat others in your own headquarters' territory, then you are not as good as Jiuxiang!
...This is how Jiuxiang Catering guides public opinion behind the scenes!

What makes people feel most sick is that all the hype and marketing of Jiuxiang Catering is based on the popularity of their hot pot base!
Once the bottom of the pot is fished out, it may be what Jiuxiang Catering wants.

The two sides confronted each other head-on, and Jiuxiang Catering made greater profits.

It's like an 18th-tier celebrity confronting a top celebrity head-on. The less famous he is, the more he benefits!

Lei Mingwei rubbed his brows and said, "Let the marketing department publicize our overseas market expansion achievements, let everyone know the true strength of our Guodi Lao. Also, let the public relations company know about it and ask them to hire some people to criticize Jiuxiang Hotpot Restaurant for taking advantage of our popularity!"

"Okay, Mr. Lei!"

Chen Jianyun nodded.

After leaving the Muya Holy Land, Su Yang and his party visited Stinchuo and Honghaizi.

Honghai Lake is known as the "Mirror of the Sky" because of its wide lake surface and clear water. The blue sky, white clouds and the surrounding mountains are reflected in the lake, forming a magnificent picture.

Su Yang carefully chose the angle and tried hard to capture the most beautiful scenery here!

In the afternoon, Su Yang also received a call from Ji Guoxiong.

"So, they really released their overseas performance and business data?"

Ji Guoxiong said in a relaxed tone on the phone: "Yes, it's not beyond the boss's expectation. Some self-media have begun to criticize us for riding on the popularity of Guodi Lao. Although the self-media bloggers under Xinghuo Media are also working hard, they are still a little weak... The direction of public opinion has changed, which is not good for us!"

Su Yang said calmly: "Then let's continue to implement the plan!"

"understand!"

Just when a group of people were praising the performance of Guodi Lao Company and praising Haidilao for bringing Chinese food to the world, and began to criticize Jiuxiang Hotpot for its unscrupulous attempt to take advantage of Guodi Lao's popularity, and many passers-by were also a little disgusted with Jiuxiang Hotpot...

A piece of news about the waiters at Jiuxiang Hotpot Restaurant having two days off a week and earning over ten thousand yuan a month became a hot search at an extremely fast speed!

Almost at the same time as this news became a hot topic, the direction of domestic public opinion reversed again.

It turns out that the comments under the hot search for Guodi Lao’s overseas performance announcement were all one-sided praise.

But soon other voices emerged:

"What's the point of you making so much money? I remember that the waiters at Guodi Lao only make 4,000 to 6,000 yuan in the mainland? You make so much money, have you considered sharing some of the profits with the lower-level employees?"

"That's right, they also pay their management team millions in annual salary... Tsk tsk! What a big company!"

"Haha, the second quarter profit estimate is over 1.5 billion, and it's linked to the hot search for Jiuxiang Hotpot. What a great irony. Although the company is small, it is willing to share money with the grassroots employees!"

"What's the point of making a lot of money? It all goes into the pockets of the capitalists!"

"Jiuxiang Hotpot is indeed far smaller than Guodi Lao, but their waiters earn over 10,000 yuan a month, and have two days off a week. They are a truly conscientious company!"

"Compared to Jiuxiang, the bottom of the pot is nothing!"

"Although Jiuxiang is small in size, she is also very cute!"

"This is a market where bad money drives out good money. Jiuxiang Hotpot must have distributed its profits to its employees, so its scale is not as large as Guodi Lao!"

"That's right, only unscrupulous businesses would deduct employees' wages in order to expand their business!"

"..."

And under the hot search news about Jiuxiang Hotpot chain, there is almost unanimous praise.

"When will your Jiuxiang Hotpot open in Shanghai? I will definitely come to support you then!"

"When will you open a store in Liaoning Province? I can't wait!"

"Without further ado, I'm going to Jiuxiangxuan for a meal today!"

"I'm from Shancheng, and I can testify that the Jiuxiang Hotpot chain is really good to its employees. Excellent waiters can even take their entire family on a free seven-day trip. I'm so envious!"

"Is this another Donglai Supermarket? The more companies like this, the better!" "It's just that some of the waiters' salaries exceeded 10,000 in May. Is it necessary to brag about it?!"

"Haha! But Jiuxiang is willing to pay three times the overtime pay, is willing to give employees two days off a week, and is willing to give waiters the opportunity to earn over 10,000 yuan a month. Which other catering company can compare to this?"

"I've never received triple overtime pay. I work overtime voluntarily every day... Ah, I want to be a waiter. They earn more than me!"

“I’ve never been to Jiuxiang Hotpot before, but I’m willing to support it!”

"I support this, too. They treat their employees so well, so they shouldn't cut corners on the ingredients. Let me try and see if the taste is as good as the rumors say, and it's not expensive!"

"Aren't you trying to take advantage of the popularity of Guodi Lao? You have to take advantage of it vigorously. A conscientious company like yours should have the popularity!"

"When will your Jiuxiang Hotpot Restaurant recruit employees? I want to apply. I want to serve dishes!"

"..."

Although there is still some noise in these speeches and comments.

But it was soon drowned out by the comments from other netizens...

Those self-media bloggers who spoke up for Guodi Lao, criticized Jiuxiang Hotpot for its excessive marketing, and tried to take advantage of Guodi Lao's popularity also suffered a great disaster.

"You are the dog of capital, unfollow me!"

"I misjudged you, block me!"

"You actually slandered a conscientious catering company like Jiuxiang Hotpot, damn it, you rubbish!"

"Jiuxiang Hotpot Chain should vigorously market itself. Whatever it does is right!"

"..."

Many self-media bloggers on many platforms have been criticized to the point of becoming autistic.

If you can't bear it strong enough, just delete the video and kneel down to apologize!

At Spark Media, Gong Zihao, dressed in women's clothing, spoke passionately to the live camera. He did not look weak at all, but rather like a warrior:
"I told you! I'm definitely on the side of Jiuxiang Hotpot!"

“The Jiuxiang hotpot tastes really good. Although the waitress doesn’t have any fancy tricks, her service is very thoughtful!”

"I am a die-hard fan of Jiuxiang Hotpot. Many employees in our company are die-hard fans of Jiuxiang Hotpot!"

"..."

The following comments also said:

"The host is indeed a die-hard fan of Jiuxiang Hotpot. I am also a fan, and I am following him!"

"Come on anchor!"

"Come on anchor!"

“We also support Jiuxiang Catering!”

"..."

At the same time, those self-media bloggers who spoke up for Jiuxiang Hotpot at the critical moment also gained a certain increase in fans, most of whom were bloggers in the financial knowledge area associated with Xinghuo Media.

They were also delighted to see this wave of traffic!

At the Jiuxiang Catering Headquarters, Ji Guoxiong was looking at the comments on the trending searches and his face was full of smiles.

Yu Siying also called Ji Guoxiong to congratulate him: "Congratulations, President Ji!"

Yu Siying was very clear that with the excellent foundation laid by this wave of public opinion, the Jiuxiang Hotpot chain’s reputation and brand image across the country would be established.

As long as Ji Guoxiong can maintain the good reputation of the Jiuxiang Hotpot chain, the development of the Jiuxiang Hotpot chain will surely be smooth sailing!
Moreover, she also believed that Ji Guoxiong could do it.

After all, the person standing behind Ji Guoxiong is... that man!
After hearing what Yu Siying said, Ji Guoxiong also said sincerely: "We also have to thank President Yu for his strong support!"

Yu Siying smiled and said, "It is mutually beneficial for everyone!"

After this marketing campaign, Spark Entertainment Group has become even more famous!

Ordinary people may not know Spark Entertainment Group, but people in the industry know who is helping Jiuxiang Hotpot!

"And I don't dare to take credit for it!" Yu Siying looked towards the west of Sichuan and said, "The marketing plans we developed were all decided by the boss. The boss controls all the marketing rhythms. Our Spark Entertainment Group is completely directed by the boss and runs along the lines drawn by the boss..."

"Yes!"

Thinking of his boss, Ji Guoxiong couldn't help but sigh.

He was also very clear that ever since Guodi Lao intended to acquire Jiuxiang, all the marketing plans had been personally supervised by Su Yang, one link after another, and it was absolutely seamless!
After all, he was also involved in formulating the marketing plan...

Although the boss is not in Rongcheng, he completely controls the direction of public opinion.

In a short period of time, they were able to transform from a small-time hotpot chain into a large enterprise with a reputation comparable to giants like Guodi Lao!

Ji Guoxiong murmured, "Is this what it means to plan and win a battle thousands of miles away?"

"should be!"

Although Ji Guoxiong didn't say who he was talking about, Yu Siying knew who he was talking about!

"Are you ready for the press conference?" Yu Siying asked with a smile, "When public opinion reaches its peak, President Ji will need to come forward in person."

"I've been preparing it for a long time!" Ji Guoxiong laughed, "I've been preparing the manuscript for two days. I can recite it by heart!"

(End of this chapter)