The wealthy entrepreneur: I want to support millions of employees!.

Chapter 498 The better the profit! The worse the reputation! Moral kidnapping!

"By the way, Mr. Yu, how much did it cost to be on the trending search this time?"

Yu Siying smiled and said, "It didn't cost any money at all. This time the topic just happened to touch the sensitive skin of netizens. We haven't even put in any effort yet, but the popularity has been rising..."

"You are indeed worthy of being the boss!"

"Yeah!" Yu Siying also agreed, "The marketing for Jiuxiang Hotpot should not exceed 20 million, but the effect is better than advertising worth 1 billion. However, this is all because the hotpot restaurant has a good foundation and the boss is good at seizing opportunities and riding on the popularity!"

Ji Guoxiong exclaimed: “Yes!”

They really didn’t spend too much money on marketing, and they were almost all riding on the popularity of Guodi Lao!
At night, the Guodi Lao headquarters office is still brightly lit.

Lei Mingwei finished reading the report and looked at the trending article "Waiters at Jiuxiang Hotpot have two days off a week and earn over 10,000 yuan a month" and his expression became even gloomier.

He had planned everything, but he hadn't expected that even though Guodi Lao released its performance report and announced its overseas expansion, which was intended to show the strength of a powerful company... Jiuxiang still took advantage of the popularity!
Not only did they take advantage of the popularity, but Jiuxiang's generous employee treatment also made Guodi Lao's "good-looking" profit performance look even uglier, and more and more like unscrupulous capital.

If pot bottom ladle is a mechanical processing industry and not aimed at ordinary people, then it doesn’t matter.

But they are in the catering business, and what they need most is a mass base!

Having been in the business world for decades, he can be considered a veteran.

But it is rare to encounter such intensive and continuous marketing campaigns!

It was like a combination of punches that stunned the entire Guodi Lao company!

Taking advantage of Guodi Lao's criticism of Jiuxiang, and then everyone's curiosity about Jiuxiang, and taking advantage of Guodi Lao's performance report... it became a hot topic again.

The rhythm of publicity and marketing is very smooth, one wave after another!
Moreover, the other party seemed to have successfully predicted their reaction to Guodi Lao, and they seemed to have completely fallen into Jiuxiang’s propaganda rhythm!

He knew very well that Jiuxiang was establishing its brand image!
I clicked on the news "Waiters at Jiuxiang Hotpot restaurant have two days off a week and earn over 10,000 yuan a month". This is a report from a well-known media in Shancheng. It roughly says that after interviews, the reporter learned that in May, many waiters at Jiuxiang Hotpot restaurant in Shancheng received a monthly salary of over 10,000 yuan.

What surprised the reporter the most was that, in addition to social security, the waiters at Jiuxiang Hotpot Restaurant were also entitled to two days off a week…which was better than the treatment offered by the domestic catering giant Guodi Lao!
Later, the reporter went to Rongcheng and Lincheng and found that many waiters in stores received monthly salaries of over 10,000 yuan...

Lei Mingwei took a deep breath and felt that the marketing team behind Jiuxiang Catering had really capitalized on the popularity!
This type of news is indeed the most likely to become a hot topic and attract the most attention from ordinary people nowadays.

In addition to public attention, even the official authorities are quite supportive!
After all, if you want positive energy... you have to take off your long gown!

What about making a million in three years delivering food, making 100,000 a month from setting up a stall, and making over 10,000 a month from working three jobs...

Lei Mingwei certainly knew the salary and benefits of the Jiuxiang Hotpot Restaurant employees. There is a Golden Week in May!
The waiters at Jiuxiang Hotpot Restaurant will get triple salary, plus the basic salary of around 6,000 yuan and a share of the store's profits. If the hotpot restaurant's performance is a little bit hot, it is entirely possible to get a salary of over 10,000 yuan.

In other months, the waiters at Jiuxiang Hotpot cannot get a monthly salary of tens of thousands!

But Jiuxiang Hotpot Restaurant happened to be hyped in June.

The right time, right place, and right people in June all seemed to be on Jiuxiang's side! Vice President Liu Jianyun whispered, "Boss Lei, I just received news that the MCNs who work with us said they can't continue to criticize Jiuxiang for the time being..."

"I know!"

Lei Mingwei is very clear that with the current public opinion environment, Jiuxiang Hotpot will be invincible in a short period of time!
All attacks and criticisms against the Jiuxiang Hotpot chain... may lead to counterattacks from fanatical netizens!
Those self-media bloggers dare not accept their money.

Unless, like Jiuxiang Hotpot, Guodi Lao gives its waiters a raise, shares the store’s profits with them, and gives them time off...but is this possible?
He is just a senior worker and he is not qualified to make this decision!
Unless the bosses and shareholders cut their losses on the employees!

"Boss Lei, what should we do now?" Liu Jianyun whispered, "Public opinion is not very favorable to us. Our achievements in overseas markets and the profits we have obtained... seem to have had the opposite effect!"

"Let's not move for now!" Lei Mingwei hesitated and said, "Let's remove our trending search!"

Because of the contrast with the Jiuxiang Hotpot chain in the same industry, the higher their profits, the worse their reputation!
"Ok!"

He thought for a moment and looked at everyone and said, "We should consider how to deal with Jiuxiang. I feel that if we don't take action, it may really rise up, and then it will definitely affect our performance in China!"

Another vice president, Gao Yan, said: "Jiuxiang's marketing is indeed very strong, but water can carry a boat, but it can also capsize it. But we may try to use public opinion to force Jiuxiang to raise its operating costs!"

Lei Mingwei asked curiously, "How do you say that?"

"Don't they call themselves a conscientious enterprise?" Gao Yan laughed softly, "We can guide public opinion, similar to how Jiuxiang Hotpot implements an eight-hour workday... If they are willing, it will greatly increase operating costs, slow down their expansion speed, and also attract dissatisfaction from other peers... If they are unwilling, their reputation as a conscientious enterprise will be shattered!"

Several other senior executives nodded, thinking that this was a good idea.

At least it can reduce the halo of Jiuxiang Hotpot!

Lei Mingwei smiled and nodded: "Moral kidnapping? You can try it!"

Liu Jianyun said: "They are working so hard on marketing. With the style of Jiuxiang Catering, they should enter a more crazy expansion period. They may even take the opportunity to open up franchises... There should be loopholes by then!"

"Indeed!" Lei Mingwei nodded. "As long as they expand, there will definitely be flaws. If they allow franchisees to join, there will be even more flaws!"

"They will definitely open up to franchisees!" another executive said solemnly, "This period of time is their best opportunity for expansion, and their goal should also be to go public!"

An executive smiled and said, "After all, it's easier to make money from franchising. Who doesn't like money?"

After hearing what these executives said, Lei Mingwei also said with certainty:
"Jiuxiang Hotpot must want to go public. To go public, it must have a certain scale. With Jiuxiang Catering's style, they must be more radical than ordinary companies!"

"No one can resist money, and no company can resist the temptation of listing and raising funds to make money... We will definitely find loopholes in their crazy expansion!"

"In addition, we will also try to influence Jiuxiang Hotpot through public opinion, either by raising their operating costs and causing dissatisfaction and boycotts from other companies in the industry... or by destroying Jiuxiang's reputation as a conscientious enterprise!"

"Anyway, I feel like Jiuxiang will be one of our biggest enemies in the future, so everyone should keep a close eye on him!"

(End of this chapter)