The wealthy entrepreneur: I want to support millions of employees!.

Chapter 583 I should have raised fewer animals earlier! We still need to market them!

After talking to Su Yang and my aunt, the phone fell into the hands of my cousin again.

"elder brother!"

Su Yang said first: "Whether it is the college entrance examination or employment, don't feel any pressure, just do your best. If you do well in the exam, I can give you a reward!"

"What reward?"

Su Yang asked back: "What reward do you want?"

“Can we go on a trip?”

"Of course!"

"I want to go to Dunhuang and see the sea!"

"no problem!"

"Brother, you are really rich!"

"..."

After coaxing his cousin a little, Su Yang happily put down the phone, then returned to the villa along the gravel path holding the kitten in his arms.

At ten o'clock in the evening, Su Yang's aunt and her family gathered together for dinner.

Because they raise pigs, they usually have dinner late.

Then Su Yang's aunt mentioned that she had called Su Yang in the afternoon.

Xiong Ting's father asked, "What did your cousin tell you? Which major is easier to find a job?"

Xiong Ting held the rice bowl, adjusted her glasses, and replied with a smile: "He said that studying medicine is more difficult, and other majors are fine!"

"Just report it?"

Xiong Ninghui looked at his daughter in confusion.

Su Yang's aunt said beside her: "Her brother means that if she goes to Rongcheng to develop in the future, her major will not be important!"

"Yes!" Xiong Ting nodded repeatedly, her teeth showing when she smiled. "My brother said that he will protect me in Renrong City, and a monthly salary of over ten thousand yuan is not a problem, even if I just pass the college entrance examination!"

"He really said that?"

"Yes!" Xiong Ting nodded and said, "Do you know my cousin, He Zhiheng?"

"I know! He got married not long ago, and I heard he bought a house in Rongcheng!" Xiong Ninghui said, "We were busy at the time and couldn't go, but we still gave him a gift."

Xiong Ting smiled and said, "Cousin He Zhiheng graduated from a junior college and is now helping me with my job. He earns over ten thousand yuan a month!"

"Your brother is indeed promising... If it's your brother Su Yang, you can still trust his words!" Xiong Ninghui laughed after hearing this, "If you don't want to take the civil service exam, you can indeed go to Rongcheng to have a look."

"Ok!"

The younger sister-in-law interrupted, "But you still have to study hard. There's only less than a year left. Try to get into a good university. With a higher degree, you can help your brother more. It must be very difficult for your brother to do business outside!"

"Yeah!" Xiong Ting nodded, "I will!"

Xiong Ninghui asked again: "What major do you plan to apply for?"

"Just accounting!"

"Yeah! Accounting is not bad!" Xiong Ninghui suddenly laughed, "You are less stressed now, right?"

"hey-hey!"

Xiong Ting didn’t know what to say, she was afraid that she would be too arrogant!
Anyway, after talking with Su Yang, she felt a lot less stressed...she felt so relaxed!
After dinner, Xiong Ting left, and Su Yang's sister-in-law started talking to her husband about buying a house.

"Su Yang means that there is no need to buy a house now. Tingting doesn't know where she will develop in the future. The liquidity of houses in the county town is not good. If you buy it now and sell it later, you may lose a lot. It is better to wait until Tingting graduates and give her the money directly!"

Xiong Ninghui asked in a low voice: "Did he really say that?"

"Yes! I think what he said makes sense!" Xiong Ninghui frowned and hesitated. Buying a house for their daughter was something he and his wife had discussed.

Hearing the pig squealing next door, he hesitated and said, "Indeed, we can listen to him!"

"You think so, too?"

"I met him during the last Chinese New Year and when we talked about pig prices, he said that the price of pigs might not be good this year and suggested that I raise fewer pigs. I listened to his analysis and thought it made sense. Besides, he runs a hot pot restaurant..." At this point, Xiong Ninghui slapped his thigh and said, "Oh, I should have raised fewer pigs earlier. I still raised too many!"

Su Yang's aunt looked very relaxed: "That can't be helped. Raising pigs is just like this. We will definitely lose less this year!"

"Ok!"

"Also, he said that if we don't want to deposit money in the bank, we can buy his company's private equity fund... What do you think?"

"The maximum loss is 30%? Not impossible!" Xiong Ninghui thought for a moment and said, "He must be smarter than us. He has already bought it, so it can't be too bad. Besides, he can't care about our little money."

"Ok!"

"If you think about it, in half a year, we will almost get 200,000 yuan in dividends!"

"Ok!"

"When the deposit is due, we will discuss it and ask again!"

"Ok!"

"..."

On Monday, Su Yang introduced several persons in charge of Star Mang’s ground marketing to all the executives attending the meeting from the subsidiaries.

Apart from personnel matters, Jufan Holdings' management of its subsidiaries is relatively relaxed.

However, at every regular meeting, all group companies, subsidiaries, or other companies they hold, as long as their headquarters are in Rongcheng, will hold the meeting together.

Su Yang doesn't like meetings to last too long. He is very efficient in meetings and usually focuses on the big issues and ignores the small ones. He deals with issues related to the strategic development direction of each subsidiary and occasionally asks about a few things that he is more concerned about.

For the rest, he will communicate privately with the heads of the subsidiaries.

If the subsidiary needs cooperation, they will discuss it privately after the meeting and may also invite Su Yang to join.

In addition to the issue of "strategic expansion" this time, Su Yang asked about Mingxuan Advertising's advertising plan for Jiuxiang Food, as well as the preparation for the promotional documentary of Chizhu Winery.

After the meeting, I learned more about the work progress of Linyi Film and Television and Heili Film and Television!

Finally, he called Cheng Wenhuo to his office to learn about the company's acquisition progress of Tiancheng Cola.

Then Su Yang began to consider carefully how to develop Tiancheng Cola.

Tiancheng Cola has not developed after all these years of independence, and there are certain objective reasons for this.

Coca-Cola accounts for 53.4% ​​of the domestic carbonated beverage market share, while Pepsi accounts for 32.2%.

These two international giants have divided up almost 90% of the domestic market share.

After Tiancheng Cola's bankruptcy and reorganization, its valuation was less than 100 million yuan and it continued to make losses year after year. It is not even a fraction of Coca-Cola and Pepsi.

There is also the marketing cost. Tiancheng Cola cannot compare with the two cola giants. They can really crush them with money!
Coca-Cola alone spends tens of billions of dollars on global marketing every year!
Then there is the price, which almost forms a barrier.

The same bottle of cola, Coca-Cola and Pepsi cost 3 yuan, but Tiancheng Cola costs 4 yuan.

Don’t underestimate the difference of one dollar, after all, it is 30%!

Finally, it’s about the taste. Tiancheng Cola adds herbs...the taste is a bit weird!
But most people in this world like sweet things.

Su Yang thought about it seriously and called Yu Siying.

This matter still needs some marketing, and while the acquisition is still in progress, Xinghuo Media needs to make efforts.

We don't aim to defeat the two cola giants, but we want to get a share of the beverage market.

(End of this chapter)