The wealthy entrepreneur: I want to support millions of employees!.

Chapter 584 Officially Acquired Tiancheng Cola! Talents Recruited!
When Jiuxiang Food acquired Tiancheng Cola, local media followed up with the report.

Even the official media are paying attention to Jiuxiang Food’s acquisition of Tiancheng Cola.

Jiuxiang Food has millions of dollars in online marketing every month, and has been on hot searches, so it has always had traffic.

As a "national brand" and one of the eight major domestic beverage factories, Tiancheng Cola has had a rough fate itself, full of the tragic taste of domestic brands. From time to time, it will be pulled out by some financial media bloggers for popular science!
The last time the Tiancheng Cola rumor was busted, it became a hot topic for a while.

Therefore, Su Yang planned to let Xinghuo Entertainment work harder and use the fame of Jiuxiang Food and Tiancheng Cola to do a wave of marketing.

It would be best if it could become a hot topic and attract the attention of netizens.

This is good for Jiuxiang Food and Tiancheng Cola.

Driven by Spark Entertainment, the first places where news appeared in large quantities were forum communities in Shancheng and surrounding provinces.

With the rise of short videos, the activity of these local forum communities has declined significantly.

But they still have a certain popularity, and the average age is a bit older.

Compared with those twenty-year-old young people, Tiancheng Cola has a greater influence on them.

Xinghuo Media also began to mobilize self-media bloggers in the financial, bankruptcy and knowledge areas, asking them to talk about Tiancheng Cola and other domestic beverage brands.

If the blogger is a self-media blogger who has signed a contract with Xinghuo Media, Xinghuo Media will also spend money to help them promote the traffic!

At this stage, young netizens on many platforms like to support domestic products, which gives many businesses an opportunity to take advantage of it!

Su Yang felt that instead of letting others do the harvesting, it would be better for him to do some harvesting as well.

At least he still trusts the taste of his own beverage brand.

On the official media side, Su Yang greeted the leaders in Shancheng.

After gaining support, the team of Xingli Public Relations began to become active and started to target media in other regions.

As a result, the popularity of Jiuxiang Food and Tiancheng Cola began to gradually increase again.

Many young netizens who heard the story of Tiancheng Cola were quite indignant. While they sympathized with Tiancheng Cola, they also learned that Jiuxiang Food was in the process of acquiring Tiancheng Cola.

Under the guidance of a number of media outlets including Xinghuo Entertainment, almost everyone unanimously supported Jiuxiang Food's acquisition of Tiancheng Cola.

Everyone believes that if Jiuxiang Food can acquire Tiancheng Cola, it may be able to revitalize Tiancheng Cola!
After all, Tiancheng Cola is still half-dead and has been losing money for years, with no signs of rising.

If we replace it with a major shareholder with strength in the food industry, things will look more promising!
As a result, Jiuxiang Food’s online store sales started to rise again, and even Tiancheng Cola’s business improved a bit…

Of course, this no longer affects the overall acquisition!
On November 2, when Su Yang saw Han Kun, Han Kun couldn't help but sigh:
"Boss Su, right now the internet is almost unanimously supporting your acquisition of Tiancheng Cola!"

Su Yang smiled and held his hand: "This is what everyone wants!"

He definitely won’t tell you what Spark Entertainment has done specifically!

"Ugh!"

Thinking about it, Han Kun still felt helpless.

Everyone is supporting Jiuxiang Food, and he feels like he is disliked by the people of the whole country!
The next day, the three professional managers recruited by Su Yang through a headhunting company also arrived.

These three are talents carefully selected by Su Yang from China. Not only are they excellent in ability and rich in experience, but their character is also at the level of normal people!
That afternoon, Jiuxiang Food General Manager Tan Yanghong, Tiancheng Cola's major shareholder Han Kun, and Shancheng Textile Group General Manager signed the acquisition agreement in front of many media!

Jiuxiang Food bought Han Kun's 55% stake in Tiancheng Cola and Shancheng Textile Group's 12% stake for a total of million yuan. As a result, Tiancheng Cola, one of the eight largest beverage factories in China with a history dating back to the s and flourishing in the s, was officially controlled by Jiuxiang Food.

It’s a win-win situation!
As for Tiancheng Cola's debt of 13 million, Su Yang didn't care too much about it. It would be strange if there was no loan!
Accompanied by Han Kun, Su Yang and Tan Yanghong visited Tiancheng Cola Beverage Company, including its historical exhibition hall and workshop!

The Tiancheng Cola Beverage Company is now in serious decline, with less than two hundred employees in total!
Their most valuable thing is really the Tiancheng Cola brand and formula.

Su Yang was naturally prepared for this.

To a large extent, he actually came here for the brand!

This national brand is easy to promote and tell stories, which can save a lot of marketing costs.

Moreover, Su Yang has more or less been influenced by the Chinese temperament and likes things with a long history!

If he waits for another ten years, he will dare to say that he is a century-old brand!

Su Yang asked the general manager to gather more than 100 employees of Tiancheng Cola.

Most of these employees are older, mostly in their 40s or 50s.

They were sitting in the big conference room, all looking at the young, handsome and imposing boss sitting in the main seat with curiosity, doubt or expectation!

This big boss looks younger than their children...

These days, they all knew that Jiuxiang Food wanted to acquire Tiancheng Cola.

They are all optimistic about this.

Rongcheng and Shancheng are not far apart, and they all know that Jiuxiang Food treats its employees very well!

Su Yang sat in the main seat, patted the microphone, and then smiled:
"First of all, the company has no intention of laying off ordinary employees in the workshop for the time being, and I will give each of you a salary increase of one thousand, as long as you abide by the company's rules and regulations and perform well!"

All the workshop employees present laughed, and their laughter was filled with relief and joy!
However, the Tiancheng Cola management who was sitting next to Su Yang was not in a good mood...

They have received the news that the big boss of Jiuxiang Food is not very satisfied with them.

I think they are not performing as effectively as they should in their jobs!

Several people who are not Han Kun’s close confidants are already contacting their next buyers!

Some of them looked at Han Kun who was sitting next to Su Yang, but Han Kun did not show any expression.

After the conference, Su Yang convened the management of Tiancheng Cola and introduced them to the three talents recruited by Su Yang!
Cai Zhenyu, 37 years old, was the deputy director of the marketing department of Nongfu Group not long ago. He was poached by Su Yang with an annual salary of one million.

Lan Songbai, 45 years old, was working in the production department of Wahaha Group at the beginning of the year. He is very capable in production management!

He resigned from Wahaha Group about three months ago and was recently found by a headhunting company.

There is also Wei Ping, a 39-year-old female executive.

She was poached by Su Yang from Xialiang Group and was previously in charge of purchasing business.

These people have very strong comprehensive abilities and can be called compound talents, and have mastered relevant business.

Cai Zhenyu, whom Su Yang is most optimistic about, has reached the mastery level in management ability and also possesses level 4 marketing talent!

(End of this chapter)