The wealthy entrepreneur: I want to support millions of employees!.

Chapter 877 Hotel's Unique Selling Point! Sleep Aid Service!
"Ok!"

"I slept very well at Tiancheng last night!" Deng Zhiyuan said with a smile. "I've been under a lot of pressure lately since I resigned, and I often can't fall asleep until two or three in the morning. But last night, I fell asleep as soon as my head hit the pillow!"

"Don't worry, you're not fighting alone!" Su Yang reassured him. "I, along with Jufan Holdings and Yuanshi Investment, will support you!"

Deng Zhiyuan couldn't help but laugh and said, "With the boss saying that, I'm relieved!"

His move to Jufan Holdings was indeed related to money.

But building a top-tier five-star hotel chain in China is also his dream!
He came to seek refuge with Su Yang because he knew Su Yang had the ability.

There's no way around it; this person is not only exceptional in the service industry, but also quite adept in finance.
To run a five-star hotel, having money is the most important thing!

"Now that you're here, let's get started on business!" Su Yang said after thinking for a moment. "I think the hotel's advertising should focus on sleep!"

"Is that alright?" Deng Zhiyuan asked after a moment's hesitation. "So, I'm not the only one who feels this way?"

"Of course!" Su Yang affirmed. "After acquiring Tiancheng Hotel, I wanted to figure out what unique selling points it should have!"

"Ok!"

“As you know, there’s a serious problem with the homogenization of five-star hotels in China. They’re all pretty much the same!” Su Yang said frankly. “Tiancheng International’s brand isn’t strong. It can only be considered a local five-star luxury brand. Its reputation is not as good as Yida’s, and it’s far inferior to international five-star luxury hotels!”

"Yes!"

Deng Zhiyuan nodded in agreement.

Su Yang's words hit the nail on the head!

"So, to stand out from the crowd, you need to have unique features and selling points!" Su Yang said seriously. "I think sleep aid services are a good selling point. Most people who stay in five-star hotels are business people, corporate executives, business owners, and the wealthy. They often have a lot of pressure and pay great attention to sleep. So I asked the hotel to put effort into this aspect and use it as a unique feature in the hotel's promotion in the future!"

Deng Zhiyuan recalled briefly: "For example, sandalwood?"

“Yes!” Su Yang nodded. “And white noise, custom-made pillows, and the like!”

These are all small projects that Su Yang temporarily added to Tiancheng Hotel...

He spent two million on this!
"The pillow was indeed picked out for me by the waiter!" Deng Zhiyuan smiled awkwardly. "As for the white noise, I fell asleep as soon as I lay down last night, so I didn't have a chance to try it out!"

"I will have the hotel continue to improve in this area in the future!"

"can!"

If Su Yang wasn't lying to him, this move really did garner a lot of praise from customers.

Adding to his own experience last night, he couldn't think of any reason to object!

Five-star hotels typically charge between 600 and 1,000 yuan per night for a standard room, and they must ensure customer satisfaction.

There are hotels in the industry that focus on helping people sleep, but Deng Zhiyuan felt that none of them gave him the same experience as Tiancheng Hotel!

"Spark Entertainment Group will also cooperate with you!" Su Yang said with a smile. "In the future, we can also film some TV series or short dramas about Tiancheng Hotel!"

Deng Zhiyuan frowned and said, "Short dramas are fine, but wouldn't a TV series require too much investment and be too risky?"

"No!" Su Yang shook his head. "Our Xinghuo Entertainment is very powerful. Recently, Hunan TV has taken the initiative to contact us about our new drama, and it will probably be broadcast on satellite TV soon. Moreover, an investment of tens of millions is not a problem for me!"

"Okay!" Seeing Su Yang's nonchalant attitude, Deng Zhiyuan felt even more confident. "As long as the filming doesn't affect the hotel's normal operations, that's fine!"

"Yes!" Su Yang said with a smile, "You can rest assured about that. I started in the service industry, I'm not a complete novice!"

"Ok!"

"Also, I've already cleaned up the inside of Tiancheng Hotel. General Manager Guan Shang will fully cooperate with your work. If you need anything, just let me know!"

"Good boss!"

"And another thing!" Su Yang thought for a moment and said, "The company certainly can't just have one five-star hotel. You can keep an eye out for any other hotels on the market that are suitable for us to take over!"

"Is it necessary to be this fast?"

Deng Zhiyuan had previously discussed the development of five-star hotels with Su Yang, planning to first build up Tiancheng Hotel before considering franchising!

“We have a bit more spare cash lately. Creating one benchmark store isn't as impactful as creating two, three, or even four benchmark stores simultaneously,” Su Yang said, lightly tapping the table. “We’ll try to buy three more, in prime locations!”

He thought it would be better to first reduce the number of hotel staff to one thousand!
Four five-star hotels should be enough. This would further enhance the hotel's special advantages...

As for 10,000 hotel employees, that's a bit difficult and requires some careful planning!
However, it's not easy to gather four five-star hotels. If he can get a bargain on the acquisition price, Su Yang would definitely prefer to do so!
So it might take a year or two, but let's keep an eye on it for now!

"All right!"

Deng Zhiyuan can only be... rich and powerful!
Everyone is reducing leverage now, but this person seems to be planning to increase it dramatically.

However, considering that this person works in finance and MCN, and the recent stock market situation, and that Manager Pei from Jintai Public Fund who accurately timed the stock market trend... he felt relieved!

I guess this guy has made some money in the stock market again recently!
That's right!

He also invests in funds, but he's been stuck with them for years and is still down 30%... He's a complete novice!
Not long after, Deng Zhiyuan left Su Yang's office, led by Assistant Jiang.

He took a deep breath and felt great, full of confidence.

Thinking of Su Yang made him feel even more at ease!
He already thought the boss was a very nice person during the video call!

Meeting him today, I feel that this new boss is even better than I imagined!

His next major task was to build the corporate structure of Giant Sail Hotel.

Since there is only one hotel, we don't need too many employees; we need to set up the company structure first!
Su Yang also granted him certain authority in this regard.

He could recruit a few of his trusted old subordinates.

In addition, Su Yang also said that two more of his colleagues would be coming over one after another, but he didn't know if they were reliable!

However, he still had some confidence in Su Yang!

After all, this big boss has built such a business in such a short time, and the company is not a family business, but rather employs many professional managers...

So, this person definitely has a good eye for people!

Deng Zhiyuan believes that his preference for employing professional managers is a plus!

After Deng Zhiyuan left, Su Yang thought for a moment and then dialed Zhang Zhiyuan's number.

"Mr. Su, is there something you need from me?"

"Didn't I recently acquire a five-star hotel?"

"Hmm! What's wrong?" Zhang Zhiyuan asked, puzzled.

"Our hotel recently launched a special sleep aid service!" Su Yang said with a smile. "Interested in trying it?"

"Specialized sleep aid services? Things that help you sleep?"

"Correct!"

"Does your service work?" Zhang Zhiyuan immediately became interested. "I haven't been sleeping well for the past few years. I often can't fall asleep until three or four in the morning, and sometimes I can lie in bed until dawn..."

Su Yang said with a smile, "The hotel has done the statistics, and many customers have given positive reviews!"

"Then I can patronize your business!"

"If it works well, remember to help me spread the word!"

“No problem!” Zhang Zhiyuan immediately assured him, “If it really works, I can stay long-term, I’ll give you a monthly or yearly contract!”

"we have a deal!"

"Of course!"

It looks like this person is really suffering from insomnia!

Su Yang thought for a moment, then started dialing other numbers.

He knows quite a few wealthy people, and many of them have sleep problems!

(End of this chapter)