Huayu: As a child star, I just want to be famous

Chapter 413: Super High Screening
It was already early July and all promotional activities for "Taken" had already begun.

On Maoyan's side, Zheng Zhihao has already launched the product online, and it has been advertised on various portals and social platforms.

The ports of Penguin and Taobao have also been opened, and you can directly click on the homepage of Maoyan’s ticket purchasing website.

The large banner at the top of the homepage is the promotional poster for "Taken".

Buying tickets here can save you 10 yuan directly.

This is a means for the website to attract customers, and it is also a way to promote movies.

In fact, there are discounts for buying tickets for summer movies here.

But "Taken" is the most popular movie among them, so naturally it makes the most profit and is the most obvious.

This is different from the crazy ticket subsidies offered by various companies around 13.

"Taken" did not need to use this method, after all, the public is not yet accustomed to buying movie tickets online.

But this kind of small subsidy is definitely beneficial. At least as of now, tens of thousands of people have bought tickets here.

These are people who have used the website in the past month and a half and therefore have trust in it.

As the publicity continues to intensify, the number of users should increase.

With the subsequent development of online seat selection functions and mobile terminals, there should be even more explosive development.

In addition, V Station also posted an advertisement for "Taken" above its homepage.

The scale of V Station is much larger than that of Maoyan, and it has almost unified the current two-dimensional users.

Anyone who is used to watching anime will basically visit this website.

Moreover, as the interactive function of barrage gradually improves, the online time of users is also gradually increasing.

It has some appearance of later generations.

Although Weibo is not as hard-working as Chen Linfeng's direct followers, it has also increased its push efforts on related topics.

Some celebrities who have a good relationship with Chen Linfeng and love to use Weibo also helped to forward the message.

People like Shi Xiaolong and Shu Chang, who are close to him, posted several messages in a row.

With multiple approaches in place, the results are very obvious.

Not only are discussions in various film and television sections online extremely hot, but even on general social platforms, or more niche forums such as games, novels, and anime, there are many discussion posts.

Many people learned about his new movie simply because they were following Chen Linfeng's news.

After all, this is the new work of a domestic Oscar-winning director.

It is paired with action star Fang Long.

Many people want to see what new performance Fang Long will have under Xiao Chen’s imagination.

Fang Long had just filmed "The Chinese Zodiac", which had good box office and reputation.

In terms of word of mouth, it is not at all like the previous life, which disappointed the public.

On the contrary, now is the time when he is most expected.

"Fang Long and Chen Linfeng, what a strong partnership. I feel like my wallet is in jeopardy."

"Neither of these two have made many bad movies. Add in Liu Qianqian, and I can't imagine the possibility of losing."

"Is Van Loon going to use a gun this time? I saw some shots of him using a gun in the trailer."

"Director Chen Linfeng, there must be something new. I think Fang Long, who uses a gun, is a possibility."

"Fuck, I'm already looking forward to it."

"Previously released domestic films were all mediocre. This summer, I'm mainly going to watch Taken."

"It feels so popular, people are talking about this movie everywhere."

"There's nothing I can do. There haven't been any good movies released in China for a long time. I can't even find two movies worth watching in a year."

"Indeed, Chen Linfeng is the only one in China who has never made a bad movie. I only trust him now. Even if it's Zhang Yimou, I have to see if there is a good script."

"This is the confidence of an Oscar-winning screenwriter. No matter what the other aspects are, at least the script is definitely top-notch. Even if it's bad, it won't be ugly. What's more, Xiao Chen's team is absolutely world-class."

"..."

Everyone's trust in Chen Linfeng has accumulated over at least 10 years from early novels and TV dramas to now, which is too strong.

As long as there is no bad work, even if it is slightly worse, or fails once or twice, it is estimated that it will not completely dispel the public's trust.

To be honest, this is Chen Linfeng's greatest asset.

Of course, the praise on the Internet is somewhat harsh, especially among young people who like to surf the Internet. These people really grew up watching Chen Linfeng's works, so they are all Chen fans.

But the discussion is not only online, the offline discussion is also very high.

When many urban white-collar workers talk about the movies they want to watch recently, "Taken" by Chen Linfeng and Fang Long is a topic that they will definitely mention.

In some schools, people were already talking about Chen Linfeng's new movie before the June holidays.

Some classmates even made an appointment to watch it together during the summer vacation.

Chen Linfeng's appeal among young people is somewhat scary.

Some couples who had already arrived at the cinema and saw the promotional poster of "Taken" asked when the movie would be released and planned to wait until it was released before going to watch it.

Some ticket sellers have reported this to the manager.

This public sentiment was naturally sensed by the cinema, after all, they were not stupid. Moreover, they believed in the strong and were the most superstitious about luck.

Chen Linfeng's situation is more than just luck, it's destiny.

I feel like it would be hard to explain if there wasn't some purple air rising from my head.

Therefore, the screening rate of "Taken" has continued to rise since June.

It was relatively normal at the beginning, about 5-6%, which was already the treatment of a big director.

After all, Chen Linfeng runs a film and television company and competes with other companies.

They have to do some dirty work to some extent. For example, Huayi's new film "Aftershock" will be released two weeks after "Taken". They certainly don't want Chen Yong to have too much comfort, otherwise it may affect the screening schedule for the next two weeks.

But as time went on, the theaters felt that something was not right with the public opinion. Why were there so many discussions?

So theaters that felt there might be money to be made began to proactively schedule screenings.

The cinema chains under Huaying gritted their teeth and directly allocated an 8% screening rate.

Wanda and other cinemas have also given more than 7%, and it is very likely that the rate will continue to rise depending on the results.

Not only that, Chen Linfeng also used the roadshow tactic, which had an outstanding effect.

Some cinemas that could benefit directly offered maximum benefits and promised that everything could be negotiated based on the attendance rate.

Chen Linfeng's inhumane behavior immediately caused an uproar in the industry.

No, why do people with the surname Chen like to play this?

The previous "The Promise" has already come once.

For this reason, many film and television companies and practitioners have expressed their dissatisfaction openly or secretly.

The one who reacted most violently was Huayi, which almost cried to the media and said that there was something fishy going on.

Sister Mei, who has more channels and connections, specifically mentioned this matter to Chen Linfeng.

Chen Linfeng sneered at this and didn't care at all.

The one who has the least right to say this is Huayi. In its previous life, the screening schedule for "Aftershock" was almost 8%.

If the eldest brother doesn't say anything bad about the second brother, how do you have the nerve to say something bad about me?

Besides, Chen Linfeng knew that the next few years would be a period of vigorous development for the film industry. Various companies, including Internet companies, saw that the film industry could make money and rushed into it.

Even if the works produced are of varying quality, there will still be more wolves than meat.

With so many film productions, it is impossible to have such good scheduling conditions.

Therefore, this kind of treatment can be said to be one less time to enjoy it, and it is not certain whether there will be a next time, so he does not want to give it up.

Anyway, there are no other movies released during this period of time.

These are all movies that were released in the previous two weeks, so they won’t offend people too much.

We are not fools. We all know the power of Xiao Chen, Liu Xixi and Fang Long. No one would rush to join "Taken".

This is also the fundamental reason why the screening rate can be so high.

In fact, Huayi has reasons to be dissatisfied.

"Aftershock" was released just two weeks after "Taken", and at that time "Taken" was still in its screening period, even though the attendance was not as high as at the beginning.

But it is impossible for theaters to cut the screening schedule to a very low level all at once like they do with other movies.

In this way, the original plan to schedule 70% to 80% of the films will definitely fail.

And if "Taken" becomes really popular, their regular screening schedule might be affected.

No matter how you look at it, there is a high probability that "Aftershock" will suffer losses.

It is understandable that people would be dissatisfied when the interests involved may be hundreds of millions.

Huayi headquarters building.

Feng Xiaogang, brothers Wang Zhongjun and Wang Zhonglei, and their marketing manager were all smoking in the office.

"Boss Wang, I mean, we're taking a risk this time. Only two weeks is not enough time."

Feng Xiaogang kept sighing. Although he had raised his expectations as high as possible for Chen after he won the Oscar for Best Director, he still didn't expect it to create such a big sensation.

Wang Zhongjun was silent for a while, then said, "We have already scheduled the release date for July. We can't just give up because Xiao Chen is also going to be in July. It would not sound good if we say we don't want to go."

Wang Zhonglei said dissatisfiedly, "Xiaogang, you didn't object before, what's the point of saying this now?"

Feng Xiaogang knew Wang Zhonglei's character and had no interest in arguing with him.

He asked the marketing manager, "Is it too late to change the time now?"

The manager shook his head with a bitter face, "It's already July, and we've been promoting it for quite some time. There's no way we can push it back any further."

Wang Zhongjun encouraged everyone, "After all, it's been two weeks. Even if it's Chen Linfeng and Fang Long, it's impossible for them to surpass our new movie in two weeks."

"Yes, at the very least we can still surpass his box office at that time."

That's enough for the two of you. Is this encouraging or discouraging?

Feng Xiaogang felt that he was really looked down upon, as he was clearly the king of Lunar New Year films and a major commercial director in the past.

The last commercial film that Xiao Chen made didn’t do as well at the box office as his If You Are the One.

(End of this chapter)