Our Rise Era

Chapter 118 The darkest page of Chinese mobile phones!
China.

SHARI TECHNOLOGY LIMITED.

General Manager Huang Guanchen stared at the two mobile phones intently, his eyes almost burst into flames!
"Is this... impossible to win?"

He suppressed his emotions and stared at the lawyer in front of him.

The lawyer had a complicated expression on his face as he kept flipping through various cases. Finally, he raised his head and shook his head bitterly.

"If we want to sue the knockoff mobile phones headed by the [Xiaomi] brand, we have to sue Taiwan's [R&D Department] first. Even if we win the lawsuit against the [R&D Department], we will have to get involved in the most time-consuming and labor-intensive wrangling. Mr. Huang, even a big brand like [Novia] chose to give up, let alone us..."

When I heard this sentence...

Huang Guanchen closed his eyes and silently placed the April mobile phone sales information on the table.

Sales data showed that by the end of the month, only 8 units of the Xiali A mobile phone, which was released on April , had been sold.

The sales volume of more than 5,000 new products is simply a disaster for Xiali!
But they are...

They even invited King Liu to be their spokesperson!
but……

【Xia Li mobile phone】Mobile phone...

Is it going to perish in my own hands?

The predecessor of [Xiali Mobile Phone] was [Xiali Technology Group], which was established in August 1981. It started out by making VCDs and DVDs, but failed after investing heavily in cordless phones. Later, it switched to the mobile phone industry and became popular all over the country with its [Xiali] A8 mobile phone.

In 2002, during its peak period, [Xiali Mobile Phones] achieved a brilliant result of making a profit of 8 million yuan from a single mobile phone!
In 2005, the brand valuation reached 70.25 billion yuan, and it even prepared to go public, intending to compete with Shengxing...

however……

From 2006 to early 2008, from the day when Huang Guanchen wanted to build an "ecosystem" centered on mobile phones and was ready to rely on a series of ecological chains to win the largest IPO in China's technology circle...

[Xiali Technology] began to go downhill.

In the past two years, he has invested in everything from electrical appliances to flooring, from materials to ecological technology...

Although good results have been achieved in the short term, this is based on sufficient funds.

However, since the beginning of 2007, the overseas market encountered the [subprime mortgage crisis] which directly led to a break in the capital chain. At the same time, due to the large span of the industry and the different markets, although it tried its best to operate in the later period, it was unable to develop in different types of markets due to the span problem. Moreover, due to the lack of mutual communication, it eventually collapsed before the rise of the business empire!

Although I have been working hard in all aspects and have great expectations for the entire industry, I really don’t have the resources to continue operating...

In the past year, the value of [Xiaxin Technology] had shrunk to 20 billion, but it finally took drastic measures to save its own territory of [Xiali Mobile Phones].

"Our phones are equipped with Windows Mobile 2, the latest system released by Microsoft. Do we think the price we charge is too high?"

"..."

in the office.

Huang Guanchen finally opened his red eyes and stared at the lawyer.

The lawyer remained silent.

The secretary who had just walked in also had a pale face, lowered his head, and didn't even dare to step forward.

After Huang Guanchen heard no one respond, he looked at the two phones again...

He really placed too much hope on the [Xiali A8] mobile phone.

For this phone, he traveled thousands of miles to Microsoft several times, talked his mouth off, and spent 100 million yuan before he got the right to use Windows Mobile from Microsoft.

He knew very well that the next era would be the era of smart phones.

Now, various intelligent systems are emerging in the market, but in the end, there can only be two, or even one system that dominates this world!
He bet on Microsoft!

He bet on this computer system that had dominated China and even the world for nearly twenty years and became the first supplier of a Chinese mobile phone brand.

Thinking about [Shengxing] mobile phones switching to Android, thinking about [Novia], [Samsung], [LG] and other Chinese brand mobile phones that have not yet been released, and reaping the benefits of a wave of domestic mobile phones...

He hired a spokesperson...

He advertised like crazy, in every street and alley...

He even held various press conferences...

……

but……

No one expected it!
He had calculated everything, but he had not expected the sudden appearance of an old rogue named "Zhang Yang".

“We sold it for 1888. Are we wrong?”

"Where did we go wrong?"

"Our operating costs are so high, and the quality of our phones is not bad, comparable to big brands like [Novia] and [Samsung]. We hired an endorsement. Doesn't King Liu have a lot of fans? Where are his fans, their fans? Why don't they buy our phones?"

"Is it because our system is not clearly stated? Doesn't the advertisement emphasize that it is Microsoft's brand new Windows Mobile system?"

"..."

in the office.

Huang Guanchen had a slightly ferocious expression and asked various questions over and over again.

Several young people from the marketing department also came over. When questioned, they remained silent...

After a long time, Huang Guanchen panted and sat dejectedly in the chair.

Finally, a young man was silent for a moment, then looked at Huang Guanchen bravely and said, "Mr. Huang, how about we also lower the price? We can sell it for 1288, and maybe the sales will go up..."

When Huang Guanchen heard this, he trembled slightly, and then stared at the young man.

The young man didn't dare to look at Huang Guanchen and turned away instantly.

but……

The imagined anger did not appear. Huang Guanchen took a deep breath and finally lit a cigarette.

After a long time... he waved his hand dejectedly.

He uttered a word with great difficulty.

"You go back first."

"it is good!"

Huang Guanchen closed his eyes when the others left the office as if they had been pardoned.

Price reduction...

【Xia Li】Of course there is a range.

But lowering prices means surrender, which means using the most crude means to follow Zhang Yang in a price war, and invisibly, the brand advantage will be lost.

But no price cut...

Huang Guanchen stared at the two similar mobile phones...

Finally, I turned on my computer and opened the [Xiaomi Mall] inside, looking at the dazzling array of mobile phones and red envelope activities...

No price reduction!
How can you beat these 488 knockoff phones?

................................................

The experience of [Xia Li] mobile phone is not just one...

In fact!
Perhaps it started from the moment when the branded mobile phones led by [Novia] failed to carry out a full-scale siege against the flamboyant [Xiaomi 1]...

Perhaps it was Zhang Yang who announced the start of cooperation with the [R&D Department]...

Or maybe it was from the moment Zhang Yang opened the red envelope system in [Xiaomi Mall]...

Technology Circle...

A terrible gangster, stepping on the shoulders of almost all brands of mobile phones, is rising wildly.

From April to June, the Chinese mobile phone industry fell into its darkest two months!
Within three days of a new product being released, a similar copycat phone will be launched on the market!
You sell it for 998, but he only sells it for 488, and it has all the functions...

These are confusing times...

In just two months, the entire market seemed to go crazy, with hundreds of mobile phone brands emerging.

These brands are all available in [Xiaomi Mall], and the price of each brand is incredibly low...

488?

Do not!
After grabbing the red envelope!

388, 288 are both possible!

Such an amazing price!

Who among the young people who know a little about computers and can shop online wouldn’t want to buy one to give it a try?
With such crazy data...

Domestic mobile phones have suffered an unprecedented Waterloo.

TLC Mobile lost HK$1.2 million and is slashing prices like crazy...

[Bohong Mobile] Loss of 1.7 million yuan...

Hailang Mobile Phone, which started out as a home appliance company, suffered a loss of 1.8 million yuan, and the entire sales market has undergone a complete reshuffle...

Even worse is the [Xia Li] mobile phone!
The price of Xiali A8 dropped from 1888 to 1288 overnight. Then, due to poor sales, it dropped from 1288 to 988. In two months, it barely sold 1.9 units. However, due to high costs, the direct or indirect loss of this phone was close to 8 million yuan. Not only did Xiali A fail to continue its former glory, but even its only hope fell to the bottom...

……

This price war, dominated by copycat phones, caused the price of mobile phones in the market to plummet rapidly, from several thousand yuan to more than a thousand yuan, or even a few hundred yuan.

In the end, countless big brands were not spared!
From April to June, the sales of Samsung and Novia mobile phones have been affected to varying degrees...

From mid-May...

These brands of mobile phones have also begun to launch a series of color screen mobile phones priced less than 1,000 yuan...

The brand effect and the price of these color-screen phones finally allowed them to suppress the price war, and barely doubled up again in the past two months...

however……

The rest of the domestic mobile phones except Shengxing were squeezed into a corner, and some of them were even on the verge of collapse...

....................................

"Brother Zhang, in the past three months, our [Xiaomi Mall] daily traffic has stabilized at around 500 million. We have launched 200 new mobile phones of various brands. Sales in April were 400 million, in May 425 million, and in June 398 million, gradually declining. Among them, nearly 600 million were cooperative brand mobile phones, and we get commissions..."

"In two months, we [Xiaomi Mall] have completed the delivery and supply of 300 million units to the whole country..."

"Due to the random red envelope mechanism, our operating costs are relatively high. After three months, after leaving aside labor costs and operating costs, our positive profit is only about 300 million yuan..."

"We have spent too much money to increase sales and seize market share..."

"..."

July.

The sky is as blue as water.

The warm sunlight shines into the office through the clouds.

Fatty Yuan walked into Zhang Yang's office silently with a document.

Zhang Yang nodded, and after carefully reading the information...

He narrowed his eyes, then smiled: "Let's go find those domestic mobile phone brands and see if there are any that can't stand it and are going to go bankrupt. We can poach their people..."

(Third update, typos will be posted first and corrected later...)
(End of this chapter)