Our Rise Era

Chapter 119: Poaching!

When a mobile phone starts to drop in price...

This means that this mobile phone has no other means to survive in the fierce market competition.

The July sun gradually began to get hotter.

Ruthlessly laid on the bluestone slabs of [Xiali Technology], the sound of cicadas can be faintly heard on the branches.

Huang Guanchen lowered his head, smoking silently while staring at the sales volume of [Xiali A8] in the data.

From April to July, the sales volume of Xiali A8 barely exceeded ...

This data may be worth celebrating for other copycat phone brands, but for the Xiali phone that was once popular in China, it was tantamount to a defeat and collapse overnight.

[Xia Li A8] This phone that carried his hopes dropped from 1888 to 1288, and finally to 988...

In the early stage of price reduction, the effect of price increase was obvious, but not long after, sales volume no longer moved forward. Even when the price reached 988, the price reduction did not even cause any ripples in the market.

The rising smoke gave him a taste of bitterness.

"Total defeat..."

He crushed out his cigarette in pain and said these words in despair.

Just at this time……

From time to time, he thought of that summer two years ago...

That summer...

If he was not in a hurry to expand and create a mobile phone ecosystem, but instead took steady steps and continued to work hard on the research and development and sales of [Xiali] mobile phones.

So……

Maybe it can also become the second Shengxing mobile phone?
Even, that year, if he took over a big order from the [R&D Department] and became a big customer of the [R&D Department], [MTK] system, then perhaps...

……

At least, why is it so?
"Mr. Huang..."

"Any more bad news?"

The phone rang.

The call was from the secretary.

"I don't know if this is bad news, Zhang Yang went to our front-line factory!"

Huang Guanchen's face turned pale, and he suddenly stood up: "What are you doing in our first-line factory area?"

"I...maybe I'm here to poach people."

"What? He poached people? Him!"

After hearing the news, Huang Guanchen's face turned pale and he stared at his phone intently.

....................................

【Xiali Technology】R&D base is in Xiamen.

In addition, Xiali Electronics Co., Ltd.'s headquarters is also located in Area A, Huaxun Building, Software Park, Torch High-tech Zone, XM City...

This is different from the bustling atmosphere in workshops of all sizes in Pengcheng.

When Zhang Yang walked into the Xiali Technology factory, he felt only a sense of desolation.

Although the machines were working, the employees were slacking off, chatting while repeatedly assembling the same mobile phone. The efficiency was extremely slow.

[Xia Li Technology] At its peak, the factory area occupied more than 20 square meters, with 7 regions, 5 sales branches, and 23 regional marketing centers across the country. It is the location of the production line with the longest process, the most complete procedures, and the deepest processing depth in China's 3C electronics industry. It has 29 efficiently operated patch production lines and 95 precision injection molding equipment...

The main products include mobile phones, LCD TVs, DVD players, notebook computers and MP3 players, etc.!

however……

From 06 to 07...

Due to Huang Guanchen's investment failure and various other reasons, some factories cancelled their orders with Xiali Technology and moved elsewhere, leaving only the core areas.

"Brother Zhang, by doing this, do we feel like we are poaching someone or digging up their ancestors' graves?"

After entering the factory, Fatty Yuan acted like a thief, smiling at everyone with a hint of embarrassment.

After meeting with the factory director, Fatty Yuan could no longer hold back and finally looked at Zhang Yang.

Zhang Yang's expression was very calm. He walked up the stairs while looking at the information. "Business competition is cruel. Being kind will only kill yourself in the end... If we put ourselves in their shoes, they would be even more cruel than us..."

Zhang Yang's voice was very cold, and he walked up to the second floor step by step.

Before knocking on the door, he paused and looked back at Fatty Yuan: "We were able to stand out in the rough era. In addition to our personal abilities, more opportunities of the times are opportunities. It is the times that chose us. You can understand it as the survival of the fittest in the natural selection... Since the times have chosen us, then we should seize every opportunity and grow wildly in the extensive period..."

Fatty Yuan, who was following Zhang Yang, shuddered slightly and then nodded.

Then...

He saw Zhang Yang knock on the door.

..............................

[Xia Li Technology] The factory director of Xiamen District is named Li Jinqiang.

He was one of the earliest suppliers to cooperate with Huang Guanchen. At its peak, more than 50% of Xiali Technology's products were endorsed by Li Jinqiang. However, after Huang Guanchen's investment failed, Li Jinqiang's factory became increasingly deserted...

The failure of Xiali A8 in the first half of this year, as well as the gradual elimination of DVD, VCD and other products, even during the half year when copycat phones were rampant, the production of MP3/MP4 has been declining rapidly...

Li Jinqiang obviously realized that the times are moving forward, and if they don't transform early, they will probably end up like Xiali.

"Mr. Zhang! Mr. Yuan!"

"Mr. Li!"

"Mr. Zhang, Mr. Yuan, please sit down and have some tea..."

"Haha, thanks."

Li Jinqiang's office is located right above the factory area. Sitting on the chair and looking down, he can see rows of factory buildings below.

In its glorious past, the crowds below were like ants, coming and going in and out. Even from early morning to late at night, the huge trucks never stopped coming and going.

but……

At this moment, it is extremely deserted!
Many production lines were cut and the core mobile phone parts area was almost hit hard.

The production capacity can keep up, but the sales cannot. The employees have no work to do and are forced to take holidays and lay off employees...

What made Li Jinqiang even more speechless was that the failure of [Xiali A8] directly or indirectly led to the complete severance of the capital chain of [Xiali Technology] head office.

Since February this year, [Xiali] has been in arrears of processing fees.

"Mr. Zhang, this time, you are here..."

Li Jinqiang is about 1.9 meters tall and very strong. He is a head taller than Zhang Yang when sitting on the chair. He should have looked quite oppressive, but after Zhang Yang and the other man sat down, he began to lower his head, and his smile was obviously a little awkward.

these days……

Domestic copycat phones are really crazy!

This side of Xiamen!

Many people are small mobile phone vendors. Some go directly to Guangdong to sell, and some even simply receive red envelopes to buy mobile phones online, and then sell them in their own stores...

There are also a large number of people who simply set up their own brands, asked Zhang Yang to buy the system at a low price, and then did it themselves...

In two months, even those employees who had been laid off due to production capacity issues were making a lot of money by doing processing work in the small workshop.

"Mr. Li, let me get straight to the point. My production capacity is too small. There are still millions of mobile phones piled up on the Internet and have not been delivered. My previous cooperation has always been with small family workshops that have not been approved... Small workshops cannot take on my production capacity. By chance, I saw your mobile phone factory, so I wanted to come and see if Mr. Li can cooperate with us..."

"Mr. Zhang, our previous number one supplier was Xiali. We are in the Xiali Park. We are so blatant..."

"Mr. Li, I don't mean to slander [Xiali], but in this era, the days of relying on celebrity endorsements to sell for 1888 are gradually over. Unless there are a few brainless fans, who would be willing to spend 1888 to buy a [Xiali] with functions similar to those of a 488 phone?" Zhang Yang looked at the "King Liu" on the poster and stared directly at Li Jinqiang with gradually sharp eyes.

Li Jinqiang laughed dryly: "In fact, I was opposed to the decision to spend nearly 100 million to invite King Liu to be the spokesperson, but I am just a supplier and do not have the core manufacturing capabilities..."

"Mr. Li, are you willing to be a supplier without core manufacturing capabilities for the rest of your life?" Zhang Yang suddenly narrowed his eyes.

"Ah?" Li Jinqiang was stunned.

"You have been processing for Xiali for so many years, but you have never thought about establishing your own mobile phone brand? Mr. Li! Times have changed. Look down here, look at your employees. If my information is correct, at the peak, you had several thousand employees here, and the annual turnover was close to 06 billion... What about now? Look at your place, you laid off half of the employees in 07, and laid off half of the employees again in 08. In the first half of ..."

When Zhang Yang said this, he glanced at Li Jinqiang.

Li Jinqiang did not show any anger on his face.

He just lowered his head with a complicated look in his eyes, as if he was thinking about something.

Zhang Yang narrowed his eyes. "The era of DVD/MP3/MP4 is over. You can buy a mobile phone with a little more money than a 200-odd MP3. If you are willing to squat in our [Xiaomi Mall] every day to grab red envelopes, you don't even need 488. Do you think it makes sense?"

"We should look forward instead of standing still. In a few years, facts will prove that history will punish anyone who stands still and does not make progress!"

"..."

"Also, this is an era of wild competition, with many major brands rushing into the market. In this era, I have nearly hundreds of mobile phone brands. I don't deny that [Xia Li Mobile Phone] may have its merits, but you should also be aware of the current situation. This is the bad money driving out the good money..."

"..."

"You can say that among these hundreds of brands, they are terrible, but you cannot deny that the ones that survived to the end can definitely carry the banner of Chinese mobile phones in the future!"

"..."

Every word Zhang Yang spoke was like a thorn, piercing deeply into Li Jinqiang's heart.

Li Jinqiang's breathing was slightly heavy. After a long while, he looked up at Zhang Yang and said, "Mr. Zhang, but we are just a processing factory. We..."

"Taiwan's [R&D Department] has 20 permanent technicians here! If you have ideas and ambitions, I'll give you a few! You just need to think about how to build your own brand. You don't have to worry about the rest, such as sales, platforms, and marketing! I'll take care of everything for you!"

"I……"

Just at this moment, Li Jinqiang's cell phone rang.

His expression changed slightly.

But he didn't answer the phone.

"It was Mr. Huang who called..."

Li Jinqiang said nothing.

"Take it!"

(End of this chapter)