Our Rise Era

Chapter 193 God! Bleeding!

Chapter 193 God! Bleeding!
08...

Zhang Yang reorganized the marketing team of Zheng's Food Co., Ltd., personally selected people and led the team...

We started to carry out various marketing activities in major towns and villages in China.

Zhang Yang's way of leading the team is very barbaric...

How barbaric is it?

On the first day, I went to the factories of several major instant noodle brands with a promotional advertisement for [Haikang Instant Noodles] and shouted loudly with a megaphone...

……

Despicable, shameless, obscene, simply pus-oozing, word-of-mouth collapse, face-to-face shooting...

That day!
Many young people feel that their three views have been shattered!
After that, they often did similar things...

During this period, I was chased, beaten, chased with a rolling pin, and even scolded by the urban management. There were also several small-scale market grabs and "fights" with several young people, and I was beaten black and blue...

Early ground push!
It's really not as simple as everyone imagines. Just post some small advertisements and everything will be possible...

Behind brand marketing, there are often countless high-intensity struggles and fights among front-line personnel...

……

Over a year...

Some people couldn't stand the high market pressure and eventually left the team.

Some people gritted their teeth and persevered, gradually becoming team leaders, small leaders, regional leaders...

The best people, such as Lin Jiang, followed Zhang Yang and left China, went to Africa, started from scratch, continued to promote the [Lion 1] mobile phone, and became the boss of [Lion Technology's marketing department] in the whole of Africa.

..........................................

"If I were to describe these people, I would say they are flies!"

"What are flies?"

"It's just a constant buzzing noise that drives people crazy, but you can't drive these people away at all!"

"They will do anything despicable. In early August, when the [Samsung I8] was released, a few people suddenly appeared at the sales site with loudspeakers and started to promote the [Xiaomi 750] mobile phone in a very despicable manner at the door..."

"The worst part is..."

"A person bought our [Samsung I750] phone and smashed it in front of all of us, saying it was not as good as [Wheat 2]!"

"..."

Markets are like battlefields.

Jin Zhenming is very clear about this.

but……

He had never imagined that competition in China's mobile phone technology sector had become so fierce.

He walked into the office of the Samsung service store.

Listening to Li Chenglin's bitter face, he told him about all the bad things that the ostentatious [Xiaomi 2] promotion team had done!
His face turned red when he heard this: "Aren't you going to call the police?"

"We called the police, but they smashed their own phones, they didn't break the law, and they didn't slander us. At most, they disturbed public order and were driven away... These people do such despicable things during the day and study law at night. I heard..."

"What's your countermeasure?"

"How can we counterattack? Should we imitate them and run over there and smash the phones?"

Li Chenglin took a deep breath and looked at Jin Zhenming.

Then, to Jin Zhenming's surprise, he took out a [Xiaomi 2] mobile phone and smashed it to the ground.

"Snapped!"

The sound of the phone hitting the tiles was so crisp.

however……

The phone case is intact!
Then, Li Chenglin picked up the phone and smashed it down again.

The second time, the screen of the phone was cracked because it hit the phone, but when you picked it up, you found that the touch screen was still usable...

The phone case is intact!
When seeing this scene, Jin Zhenming's eyes widened.

"President Jin, the quality of the phone case of [Wheat 2] is the same as that of [Wheat 1]. If we smash it on the street, isn't this giving them publicity?"

When Jin Zhenming heard this, he immediately looked at the movie "Wheat 2" silently for a long time.

"President Jin, I propose that we reduce the price of [Samsung I750] in a preferential manner. Let's reduce it by 500 yuan first and see how the market responds. What do you think? I have also planned the reason, which is [Samsung's 10th anniversary, giving back to old customers]!"

"..."

When Jin Zhenming heard this, he remained silent.

After a long while, he shook his head and said, "The price cannot be lowered!"

"But……"

"Wait a minute, let me think about it!"

"Okay! But I hope you can make a decision quickly, otherwise, I'm afraid we won't be the first to board the [Smartphone Era]!"

"I know, but I hope you understand that we are [Samsung], we are the global leader in the mobile phone industry! Cutting prices, cutting prices with all kinds of excuses, is an insult to our brand!"

"..."

Jin Zhenming suddenly became a little irritated.

He stood up and stared at Li Chenglin.

Li Chenglin lowered his head.

god!
There can't be bleeding!
Once, let people know that God can bleed!

Then, God will no longer be God!

[Samsung I750] This was their [Samsung] flagship product throughout 09. It was reduced in price just ten days after it was launched. So...

Their brand is over!

Isn't he clear about this principle?

……

Next, Li Chenglin saw Jin Zhenming holding a meeting with them.

The content of the meeting was also very simple...

The general meaning is that, in this special situation, we must protect the brand itself. We are positioned as a high-end brand. We may not sell a lot, but we must never let the brand lose value!
Anyway...

Just some old stuff.

Wait till the early morning...

Li Chenglin was sitting in the office, preparing to take a nap.

He saw the assistant take out a piece of data and looked at him with a complicated expression.

"The flamboyant mobile games may no longer be suppressed! Especially the Angry Birds game."

"..."

..........................................

The past month!

For all mobile phone users, this month is like a leap forward in history!

Before July...

In China's mobile game circle, most of the mobile games produced are very simple. Some of them cannot even be the most basic pixel games, and the entire screen is filled with shoddy products.

The mobile phone market is even more mixed, with high-end mobile phones either too expensive or not cost-effective at all.

Although copycat phones are cheap, they have no after-sales service and no quality at all!

And after mid-July!
When [Wheat 2] came out...

Everyone was shocked!
It was as if a product that did not belong to this era suddenly appeared in everyone's sight!

Moreover, it is not only inexpensive...

The content inside, starting from the games, is simply a "new era mobile phone" revolution!
The most representative game is "Angry Birds".

……

The production company of "Angry Birds" is a small company in Yanjing called [Chuangshi Technology].

How small is it?
At the beginning, the entire company had only two people. They helped others write code and occasionally made some small programs for a living. They also made a few games and lost all their money.

but……

Who would have thought that such a small game company could actually...

Suddenly it exploded in the entire Chinese mobile gaming circle!
"Angry Birds" was first launched on the "App Store" of the "Xiaomi 2" mobile phone.

Downloading is charged, 2 yuan per download...

When Angry Birds was launched on the App Store, it didn’t make much of a splash. After all, users were not used to buying games on their phones, and many people stayed away from it…

After all, in the 2G traffic era, there were too many shoddy mobile games in the JAVA mall that cheated users of their download fees.

After downloading, the traffic and money were deducted, and then, the game could not be played for long at all, and there was no gaming experience at all...

……

Two days after the release of Angry Birds, only 200 people downloaded it...

I made a total of 400 yuan!

……

Shen Zhongjian, the founder of [Chuangshi Technology], was not surprised by this. He had long been accustomed to such cold treatment.

But investors and boss Zhang Yang kept encouraging them!
Well, Zhang Yang invested in their company in 08 and is currently the company's major shareholder.

Even the composition and conception of the game "Angry Birds" were entirely created by Zhang Yang...

They just made this phone according to Mr. Zhang's request...

Perhaps it was the fact that Mr. Zhang invested 500,000 yuan in developing the game that made them realize that they could not turn back, or perhaps it was Mr. Zhang's constant encouragement...

Shen Zhongjian did not give up on Angry Birds, nor did they change the name to try their luck. Although the market was cold, they still carefully borrowed the popular paid expansion pack and DLC model in the PC and console game industry, and constantly added new levels, new characters and leaderboards to enrich the game content...

They even obtained Zhang Yang's consent and pre-installed Angry Birds for 1000 users, allowing them to experience the game for free...

……

As the sales of "Wheat 2" broke through from to , and then to ...

In just over half a month, the number of downloads of their "Angry Birds" began to gradually increase.

From the beginning when no one cared...

Then the download volume gradually exceeded 1000, then 1, then 5, and then 10…

The download rate is getting more and more crazy!

It's getting more and more fierce...

finally!
They realized that Angry Birds was going to be a hit!

In fact, it was just as they thought!
Popularity!

Sometimes it's like a gust of wind!

Unexpectedly...

It started suddenly!

Mid-July to mid-August.

One month’s time…

During breaks in major universities, classrooms are suddenly filled with the cries of various pigs and birds, making it very lively.

Even if you have never played this game, when you see your classmates having fun, you will immediately go over and take a look or two!

The gameplay of this game is very simple. Players need to control the birds to hit the green pigs from different angles. Each bird has unique and dazzling skills...

Looking at the precise tuning of the game's physics engine...

Watching my companions fail again and again, and being mocked by those pigs again and again...

It looks like such a simple game, but my partner's operation is like an idiot...

……

As they watched, their hands began to itch!
09. Smart phones have not yet become popular!

Serious mobile games are still in their infancy, and most game companies don’t even know how to make mobile games!
[The first boat ticket in the era of smart phones] is more of a dream among many people. They all want to get a bite of this, but unfortunately, they are still in the exploratory stage!

In this environment...

The emergence of "Angry Birds"!

It shocked everyone!

then……

As a small group of people started to become obsessed with playing, more and more people began to join in...

but……

What makes people speechless is!

"Angry Birds" is not available on any other smartphones, even the early iPhones, except on the Mac 2.

Their mobile games are still at the most basic level of operation!
It's like a product of the last century. It's not completely useless, but it has suddenly become outdated!
Among them, the mobile phone brand that suffered the most...

It is the newly released [Samsung I750]!
"[Samsung I750] is selling for 5999, why doesn't it even have Angry Birds?"

"What kind of bird game is this?"

"Snake, what a joke! This is an old-school game. Do you really think you are still in the 2G era?"

"..."

"What did you buy for 5999? Did you buy a brick?"

"It's true that it has good configuration, but what's the point? You can have all the configurations in 1999!"

"Besides that, what else?"

"Call? Write? Send text messages?"

“Can a 300-yuan knockoff phone be used?”

"..."

Samsung fans.

The first batch of [I750] buyers and victims...

I heard a lot of sarcastic words!

My mentality collapsed in an instant!
In the end, some people could only grit their teeth and take a deep breath.

"We are Samsung! We are Samsung, an international brand of mobile phones, the leader in the mobile phone industry..."

"But what else are you besides the word 'Samsung'?"

"I……"

Li Changtong from Shanghai Jiao Tong University.

Such a victim...

Looking at my roommates' [Xiaomi 2] phones, they are all playing "Angry Birds".

I saved up money with great difficulty and spent 5999 to buy a Samsung I750 mobile phone, but it was as expensive as a brick!
He was ridiculed by everyone...

Forcibly defending...

They say that our Samsung is made for military use, and its appearance is so exquisite...

Similar, we are Samsung, this brand is worth this price...

If you use it for a long time, you will know...

Something like that!

……

However, the more he talked, the less people agreed with him. Instead, he was met with even louder laughter.

These mocking voices were like a slap in the face, slapping him hard in the face...

at last!

On the evening of August 8th...

He put the newly bought [Samsung I750] on [Xiaomi Mall] and [Baotao.com] to sell second-hand. He thought that after buying it for 5 days, he could sell it for 5000 yuan...

But in the next few days, he felt something was wrong!
No one wants 5000 yuan...

The number of second-hand Samsung I750 mobile phones on Baotao.com and Xiaomai Mall has increased...

At first it was 5000 yuan...

But then it was 4800, 4700...

Even August 8th!
He watched helplessly as the price of this second-hand phone dropped to 4000 yuan...

but……

But still no one buys it!

When he ruthlessly lowered the price of the phone to 3500, he finally sold it...

..........................................

"President Jin, the sales of our new phone have collapsed!"

"Only 3000 units were sold yesterday..."

"And on major [e-commerce platforms], the price of our [Samsung I750] second-hand mobile phone has plummeted..."

“It’s sold for 3500 yuan!”

"President Kim!"

8 month 16 day.

Jin Zhenming looked at the declining sales volume and the price of second-hand mobile phones, which had become unacceptably low...

He finally began to feel restless!
His expression was solemn.

"Price reduction!"

"..."

He had a hard throat.

And he said this very dryly!

"Boss Jin, how much will it be reduced?"

"Reduce it by 500!"

"I'm afraid 500 is not enough..."

"How much do you think is appropriate?"

"1000, sell it for 4999!"

"Okay! But we can't use the name of price reduction, we have to use the name of promotional price..."

"I see!"

The atmosphere in the office is more solemn than ever!
When Jin Zhenming confirmed the activity plan...

When Li Chenglin, the head of Samsung Mobile Phones in China, left the office with a sigh of relief...

Jin Zhenming stared out the window intently.

It started to rain lightly outside the window.

At this moment...

He still found it hard to believe that his [Samsung I750] had been forced into such an embarrassing corner!

........................

August is the most painful month for [Samsung I8]!

8 month 20 day.

[Huaxia Samsung] officially held a grand and solemn [Huaxia Samsung 10th Anniversary] event.

The event just started...

It’s still very lively!
This is the biggest discount for Samsung mobile phones since they entered China. The entire series has discounts, and the I750 is even discounted to 4999, a full yuan discount!
Because of the amazing discount, the sales of [Samsung I750] exceeded on the same day, and the other mobile phones even created a short peak...

however……

The next day starts!
A large number of second-hand Samsung I750 mobile phones suddenly appeared in [Xiaomi Mall]...

The date is all just bought on the 20th...

The price is shockingly favorable!
Some simply sell it for 3000 yuan...

The lowest price was 2800 yuan...

……

After seeing such an astonishing price reduction, the enthusiasm of those netizens who were originally excited by the [Tenth Anniversary] event suddenly cooled down as if a bucket of cold water was poured on them.

Immediately afterwards...

In the next few days...

The second-hand market of Samsung I750 is dropping in price almost every day...

But the extent of the price drop is disgusting, from 2800 it drops by dozens of dollars every day, as if someone is manipulating it maliciously...

……

The price drop of second-hand phones directly affects the market of new phones!
【Tenth Anniversary Event】Raised the heat...

It all collapsed in an instant!

Stumbling until August 8th!
【Samsung I750】Only 25 units sold!

................................................

"God cannot bleed!"

"Once he bleeds, he is no longer a god!"

"If he keeps bleeding, then..."

"He is nothing!"

"..."

8 month 29 day.

Zhang Yang stood in the office of [Xiaomi Mall], staring at the total sales volume of [Samsung I750] in August on the screen, pushed up his glasses and revealed a cold smile.

"Brother Zhang, should we continue to lower the price?" Fatty Yuan stood next to Zhang Yang, his eyes very excited!
This month!

Together they shattered the myth of Samsung!

They witnessed history!
And he...

Also one of the creators of history!

"Almost there, we have sold one million units, how many units are there for [Samsung I750]? Less than 30 units, nothing to be afraid of!"

"Okay! Then I will continue to lower the price of second-hand phones by 10 yuan at a time..."

"it is good!"

After Zhang Yang said this.

The phone rang.

I checked the phone number...

I found out it was Joe Tech who called!

Sophie's father, her own stepfather-in-law?
One of the developers of Android...