Our Rise Era

Chapter 192 Breaking the Brand Monopoly Era

Chapter 192 Breaking the Brand Monopoly Era
2009 years.

3G era...

It happened suddenly, catching everyone off guard.

In the face of faster networks, faster transmission speeds, and a new era of more popular mobile phones...

Everyone realizes that this is a piece of fat meat...

Whoever can get a hold of this piece of fat will be the master of the next three, five, or even ten years.

After a year of silence, [Shengxing] released [SX-G1], the world's number one mobile phone brand [Samsung] launched [I750], and [LG] plans to release its new mobile phone [LG9] in mid-August...

I have spent countless days and nights in meetings, thinking about what the era of smartphones should look like...

How many once famous manufacturers are eagerly waiting for their chance to strike out and shock the world...

From chips to cameras, from video players to speakers, from sound quality to the final battery...

Countless mobile phone manufacturers hope to prove themselves as the trendsetters of this era and define the true "smartphone era".

however……

When [Wheat 2] came out...

Everything seems to have changed!
"We can buy a phone with the same functions for 1999. The only difference is that it is not [Samsung], but a domestic phone, that's all..."

"Can the two words [Samsung] be worth 4000?"

"You said after-sales service. Is after-sales service worth 4000?"

"..."

09 years.

The wave of the global financial crisis is gradually easing and has not expanded again, thus stabilizing the current situation.

Although the foreign trade market is still in a mess, China's local manufacturing industry, which was once torn apart by the impact, is gradually showing a thriving trend.

however……

stock market!

Under the impact of the international community, the A-share market, whose bubble had been punctured, has already fallen by 2000 points. It seems to have fallen into a quagmire and can no longer rise.

The stock market has caused many young Chinese people to collapse, despair, and suffer...

But at the same time, some young people have gradually begun to "wake up".

Samsung is high above...

The emerging domestic brand [Xiaomi 2]...

Almost the same configuration, and some parts even exceed the others!

Almost the same performance...

From touch, to reaction, to function...

There is not much difference at all...

but……

One is sold for 5999 and the other is sold for 1999!

What would you choose?
As of December 8st.

【Samsung I750】 has been launched in China for ten days.

The once highly anticipated [Samsung I750] series only sold 17 units in total in ten days.

It is not appropriate to describe it as bleak. Looking at any second-tier mobile phone brand in the world, this is a pretty good and impressive result.

But for a global mobile phone giant like Samsung, the gap from top to bottom is really too big.

This feeling of disparity...

Jin Zhenming finally couldn't sit still anymore, and his former arrogance was instantly shattered.

Then, he hurriedly flew from South Korea to China...

..........................................

8 month 11 day.

Yanjing.

"Twenty [Xiaomi 2] phones just arrived today! Only 1000 yuan more than the official website price, 1000 yuan!"

“700 yuan, free built-in various new mobile games!”

"【Temple Run】, 【Angry Birds】, 【Fruit Cut】, everything you need..."

"We also give away mobile phone cards and 3G mobile data packages!"

"..."

In fact...

[Samsung Mobile Phones] have been running in China for nearly ten years and have established a kingdom for the entire [Samsung Technology]!
But the last time Jin Zhenming came to China was 10 years ago.

He vaguely remembered that when he came to China 10 years ago, he was amazed at the country's large population, but also felt a sense of poverty.

The year was 1999…

China has not yet joined the WTO, and various export trades are being carried out, but there are not many cars on the streets. Yanjing is a more prosperous area, but this prosperity is still very different from that of South Korea. Instead, it is more like the South Korea of ten years ago, no, maybe twenty years ago?

This was Jin Zhenming's first feeling. After setting foot on this land, he felt a sense of pride.

Especially when countless mobile phone manufacturers are surrounding him with almost all kinds of flattery...

As a citizen of Korea and one of the persons in charge of the Samsung mobile phone series, he feels so honored!
Maybe it was a stereotype ten years ago…

Perhaps it is because Samsung mobile phones have had a huge impact on China in recent years, almost occupying half of China's market...

Or maybe it was the pride in his heart that prevented Jin Zhenming from ever setting foot in China...

……

Even when his subordinates came back and said every year that China had changed so much, he would just smile faintly.

No matter how big China is, isn't it still an economic colony of Samsung?
Although it is not appropriate to describe it as "economic colony", the influence of the Samsung brand in China over the years, from Samsung mobile phones to Samsung's old home appliances to Samsung itself, is simply unimaginable.

This sentiment continues to this day…

April 2009, 8.

"Sorry, everyone, we have sold out all 20 phones today!"

"If you want, you can sign up with me!"

"Today the price is increased by 1000 yuan, tomorrow, it may be 1200 yuan!"

"There's nothing we can do. The official website's product scheduling and delivery dates are all scheduled until December, and the production capacity can't keep up..."

"..."

9 o'clock in the morning.

The bright sunshine covers the land.

Accompanied by staff, Jin Zhenming walked through the streets and alleys in casual clothes.

A few hours before getting off the plane.

His expression was very calm.

He trusts Samsung and his own vision over the years.

But after getting off the plane, I saw young people lining up everywhere on the street, and that sense of calm gradually turned into shock. It was also at that moment that I began...

The arrogance of being one of the people in charge of [Samsung Mobile] turned into a strong sense of anxiety.

They were standing at the door of a [Xiao Ming Mobile Phone Store].

This mobile phone store is very small, only about 20 square meters, with only a glass counter more than two meters long.

The counter was filled with a number of [copycat mobile phones] of various shapes, in addition, there was also a [Xiaomi 2] mobile phone packaging box.

however……

There was a long queue of nearly twenty people in front of such a small mobile phone store.

The leading few people were excitedly holding pens and signing some reservation forms.

This scene made Jin Zhenming frown for a moment.

Finally, he stared at the small blackboard next to the mobile phone shop owner. On the blackboard were written "Today's arrival of [Xiaomi 2] 20 copies..."

……

"Mr. Jin, there is no sales point for [Wheat 2]. It is only sold in [Wheat Mall]..."

"But the supply of [Wheat 2] in [Wheat Mall] is limited, which has caused some scalpers (yes, the group we Chinese call scalpers) to start thinking about raising the price..."

"It started out at 300 yuan, then 500 yuan, and now it's 1000 yuan..."

"Many mobile phone store owners saw this and thought they could make money, so they all joined the scalpers in the resale..."

"..."

Li Chenglin, the head of Hua Xia who was standing next to him, said this to Jin Zhenming in a very serious tone.

From the moment [Wheat 2] came out...

Li Chenglin realized that the entire mobile phone industry might be about to change in the future!

He had thought of some ways and used some means to suppress [Wheat 2], but...

No one could have imagined that this kind of suppression not only failed to completely sink [Wheat 2], but made it even more popular!
At one point, Li Chenglin and the Samsung brand behind him were caught in a whirlpool of public opinion...

Who would have thought that among those accounts on the Internet that cursed Zhang Yang’s ancestors for generations, some of them were Zhang Yang himself?

The moment I realized I couldn't suppress [Wheat 2]...

Li Chenglin tried desperately to contact the Korean side, hoping to attract their attention.

however……

It was not until today that someone from the South Korean side came.

but now……

It's clear, it's too late!

“These people are booking?”

"Yes!"

“Why don’t they just go to the website and grab it themselves?”

"The spot order is scheduled for four months later. They want to wait. They don't have the patience. Besides, even if the price of [Wheat 2] increases by , it's still better than..."

"..."

After Jin Zhenming looked at Li Chenglin's complicated expression, his face turned slightly cold.

But he didn't say anything...

Instead, he continued to walk towards several other streets under the guidance of the staff.

A few other streets...

Any small mobile phone store in China
At this moment, it was crowded with people.

When I take a closer look...

What I saw was not [Samsung I750], but [Wheat 2]...

One of the few signs that has the words [Samsung I750] on it...

They are all compared with [Wheat 2]!

This feeling……

The feeling of uneasiness in Jin Zhenming's heart was becoming stronger and stronger.

finally……

He got into the car.

Along the way, he heard Li Chenglin take out a piece of data and tell him in a heavy tone...

"In the [Xiaomi Mall], the sales volume of [Xiaomi 2] has exceeded 70 units!"

"But the delivery volume is only less than 20 units!"

"For this time's [Wheat 2], the full amount must be paid first. Even if the profit of one machine is at most 500 yuan, after deducting taxes, it is 480 yuan..."

"We have already made 3.3 million!"

"70 units, as it stands, is not their end point!"

"..."

Came to Samsung’s largest mobile phone service store in Yanjing.

The service point was neither as lively as I had imagined, nor as deserted as I had imagined.

There was a constant stream of customers coming and going to inquire about [Samsung I750].

However, most of the people are just asking for prices or making comparisons, and not many are actually buying mobile phones.

Just as Jin Zhenming was about to go in...

Suddenly I felt a commotion at the scene!
Immediately afterwards...

"Why is the [Samsung I750] priced at 5999? Damn, do you think we are enemies or fools?"

"Friends, wake up!"

"Wake up, they won't lower the price!"