Our Rise Era

Chapter 240 Heat Wave!

11 month 1 day.

[Speedy Takeout] The number of registered users has officially exceeded 220 million, covering several major cities including Shanghai, Shenzhen, and Hangzhou, and the Sichuan and Chongqing regions are in the midst of a fierce battle!

The number of registered users of [Tuantuan Waimai] exceeded 160 million, closely following [Jisu Waimai], and was not far behind...

[Panda Takeaway] The number of registered users has exceeded 130 million, and the ambition is still big...

……

October is a great month for the entire Chinese Internet...

This is the craziest month!

This is a battlefield without gunpowder smoke...

Nearly three hundred small and medium-sized capitals are eyeing this market greedily.

They watched helplessly as the number of registered users and market value of food delivery websites soared wildly right under their noses...

As more and more riders and users are running around on the streets wearing each other’s delivery uniforms...

When the future is like an open-book exam paper, it is in front of everyone...

As the market grows bigger day by day, with nearly 10 million users pouring into it, and the growth rate is getting more and more crazy, and people are excited to receive various subsidies...

……

More and more small and medium-sized capitals can no longer sit still!
[Xinsheng Capital] invested 2.4 million to enter [Panda Takeaway]...

【【Changyang Investment Co., Ltd.】invested 3.6 million to enter 【Tuantuan Waimai】……】

【【Venture Capital】Invest 1.2 million to join 【Daily Group】……】

……

Early December!

Nearly 36 food delivery platforms have emerged in China in the past few months, and all of them have welcomed the entry of small and medium-sized capitals...

Someone once did a calculation!
36 [food delivery platforms] invested nearly 50 billion RMB in the market...

Of the 50 billion RMB, about 30 billion was converted into equity capital through a series of operations and flowed into the hands of Zhang Yang and other partners.

And the remaining 20 billion or so...

In order to seize new markets, a new round of fighting has begun!

In this money-burning fight...

More and more unknown takeaway brands are appearing on the market again...

Some food delivery brands died in the brutal market competition not long after they rose to prominence...

However, some takeout brands survived, and after surviving, they received more capital investment and joined the meat grinder as usual.

....................................

"In two months, more than 300 registered brands have entered the market. How many of our brands are making money?"

"We don't know. All we know is that Mr. Zhang's account has an income of 100 million yuan every day. And Mr. Chen, he has nothing to do every day, so he sells shares and collects money!"

"Fuck! I remember that they only invested 4 million to warm up the market before, right?"

"Yeah! Damn, this is a money printing machine!"

"Don't think too much. We must defend our position and not let the supply chain of electric vehicles be disrupted! The next battle is very important to us. After we win, our domestic electric vehicles will rise all of a sudden, and we won't have to suffer from those Japanese electric vehicles anymore!"

"I know, I understand!"

"..."

this world.

Sometimes it's very magical.

It was so magical that Li Ying felt like she was dreaming...

wrong!

I wouldn't even dare to think like this in my dreams.

It was really crazy to experience it in person.

The battle situation in November has become unprecedented.

Group buying websites of all sizes are going crazy. The starting threshold for advertising has increased from hundreds of thousands of RMB to millions of RMB, and finally to tens of millions. Even in early November, the cost and amount of advertising by major websites began to hit the scale of hundreds of millions...

As long as you go outside, you can see advertisements for major takeaways...

……

Li Ying looked at Xu Yunlong, hoping to know from Xu Yunlong how much money Zhang Yang had made from this "capital harvesting" event.

But Xu Yunlong shook his head. He was originally excited but gradually fell into confusion.

At this moment, he was both excited and scared.

What makes me excited is that I make money every day...

What I am afraid of is that this capital meat grinder is becoming more and more intense. Judging from the current trend, instead of stopping, it is heading towards a direction where the situation is out of control...

……

Li Ying watched Xu Yunlong leave the factory.

She took a deep breath.

Then, he looked at his [White Pigeon Electric Car] silently.

Over the past two years...

Although it suffered a heavy blow, the former [Electric Vehicle Alliance] disappeared.

However, with honest management, Baige Electric Vehicles was finally pulled back from the cliff with excellent after-sales service, and with the bonus of home appliances going to the countryside, it finally achieved a net profit of over 09 million yuan in 500! In 2010, the net profit of Baige Electric Vehicles tripled to 1500 million yuan.

In 2011, the net profit of Baige Electric Vehicle continued to rise steadily, exceeding RMB 2000 million.

As of October this year, the net profit of [Bai Ge Electric Vehicle] has exceeded last year's 2000 million yuan, and has already reached 2100 million yuan...

……

The physical industry has high turnover, but as competition in the electric vehicle market becomes increasingly fierce, the profits are not that high. It is not like the Internet industry, which has suddenly exploded with astonishing revenue and market value.

However, every increase in sales and profits makes people very motivated!
……

"Madam boss, are we going to launch this electric car now? We have already prepared the production capacity!"

“Push it!”

"Row!"

Just when Li Ying was marveling at the madness of the Internet, she received a call from the factory.

In fact, the profits of [Bai Ge Electric Vehicle] in the past two years did not go directly into Li Ying's pocket. Li Ying listened to Zhang Yang's words and continued to expand production capacity.

In 2012, the production capacity of [Bai Ge Electric Vehicle] almost doubled in one go!
And all this production capacity is for the purpose of providing a cheap electric car.

This electric car is very cheap, only 1599 yuan, but the battery is of high quality. Although it is small, it can travel about 60 kilometers on a full charge. It is a takeaway electric car jointly launched by [White Pigeon Electric Car], [Blue Horse] and [Little Bird] Electric Cars...

"The takeaway market is in a fight, so we are also going to fight and officially declare war!"

"..."

Li Ying took out his cell phone and called the other two bosses respectively.

About an hour later, the two electric car brands, Lanma and Xiaofeiniao, hurried into the conference room.

"Is the fight finally coming? Damn it! I've been waiting for this day for so long. In 09, these bastards almost got us killed!"

"Yeah, by the way, does Mr. Zhang have anything to say?"

"I don't know yet what Mr. Zhang's specific arrangements are, but Mr. Xu Yunlong came to me a few hours ago and told me that we should reveal all our cards now, and they will give us a push from behind!"

Li Ying took a deep breath, tried hard to suppress her excitement, kept herself calm, and clenched her fists!

"Okay! That's enough!"

After hearing this...

Everyone was very excited!
After briefly chatting about the roles they would play in the upcoming market and their subsequent cooperation, they all left the market quickly with an excited mood of "counterattack"!
..............................

"Oh no!"

"Those Chinese-branded electric vehicles have suddenly declared war! They are also engaging in a price war with us!"

"What do you mean?"

"They jointly launched an electric car, priced at only 1599, with the lowest price being 1299, only for deliverymen!"

"what?"

11 month 15 day.

early morning.

[Suzuki] In the Huaxia office.

The Japanese person in charge, Ichiro Ryukawa, received a call from the marketing department.

When I got the call...

Ichiro Ryukawa was a little bit unbelievable.

About a few minutes later, the office door opened!
[Suzuki] Gao Yang, the vice president of the Huaxia region, ran in anxiously.

Submitted a document...

The past 2012 months of 10.

The total sales volume of Huaxia electric vehicles is close to 1500 million units!

The three Japanese electric car companies, with sales of 1000 million, still firmly control the Chinese electric car market.

The "China Electric Vehicle Alliance's inferior products passed off as good ones" incident in 09, which was led by them behind the scenes, almost destroyed the industry chain of China's local electric vehicles!
But two years later...

There was no smile on Ichiro Ryukawa's face.

China's three domestic electric car companies survived that catastrophe.

Moreover, sales are getting better every year!

In the past 10 months, the three major Chinese electric vehicle manufacturers have achieved a total sales volume of 300 million units!
Although it does not pose a threat to them, the increase in sales every year means the growth of these Chinese local brands...

In fact, Ichiro Ryukawa has been paying special attention to the developments of these three brands of electric vehicles this year.

He found that this year, these three electric car companies have been frantically expanding their production capacity. Although they already have excess production capacity, they continue to invest in building factories, recruiting people, and stockpiling electric cars one after another...

At first, Ichiro Ryukawa thought these people were courting death!
But today...

He suddenly realized what they were doing!
These people are waiting for this moment!

……

"Mr. Longchuan Ichiro, just now, Zhang Yang came out in person!"

"What did he say? Zhang Yang, the young man who made a fortune from photovoltaics and suddenly launched a food delivery war in China in the past few months?" Ichiro Ryukawa was slightly shocked and then stared at Vice President Gao Yang.

"Yes!" Gao Yang was sweating profusely, although he always felt that China's local electric vehicles were still a long way from their Japanese-made electric vehicles.

But the heat generated by the [takeout industry] is extremely terrifying!
This wave of popularity is very likely to boost the sales of several domestic electric vehicles!
"What did he say!" Ryukawa Ichiro's expression turned cold.

"Look, this is his video on the [Bean Paste Website]!"

"..."

(End of this chapter)