Our Rise Era

Chapter 271: 4G era, the flamboyant sickle!

November 2013.

A major event has occurred in the global communications sector.

Because of the failure of [Novia Lumia 1020] and [ASHA 510], which were the last products of [Novia] brand mobile phones...

[Novia] officially announced that the [Novia] Chinese market, which has been laid out for ten years, has officially collapsed.

In the mid-range phone market, the intelligent AI assistant that missed the "Intelligent Era" performed mediocrely...

In the high-end field, a single camera was used to make all the difference, which eventually led to the collapse of the system...

Low-end machine...

……

With the collapse of the Chinese market.

The stock price of Novia, once the global leader in communications, has fallen to an unacceptable level.

Investors began to withdraw their funds.

December 11th...

[Microsoft] officially released a message.

According to reports, in order to enhance its competitiveness and market share in the mobile phone market and acquire Novia's patent reserves in the field of mobile communications, Microsoft announced the formal acquisition of Novia's communication technology.

The acquisition was completed so quickly that the next morning, the "Microsoft" logo was officially installed on Novia's headquarters building in Finland.

……

The mobile phone business of Novia, which once claimed that "four mobile phones are sold around the world every time you blink your eyes", faced an unprecedented dismemberment the day after the acquisition was completed.

11 month 16 day.

Microsoft CEO Nara announced something.

Microsoft will cut 1.8 jobs by the end of this year as it streamlines its organization and integrates Nokia's devices and services business units...

April 11st morning.

Microsoft China managers went to Novia to announce the layoff plan and announced that the compensation for termination of labor contracts would be "N+2".

This decision once disappointed countless employees...

They walked out of the office and staged a collective protest, with one person even holding up a banner accusing [Microsoft] of betrayal and “violent layoffs!
And among them...

There are nearly 2000 R&D personnel, of which 1500 to 1600 will be laid off...

They protested for a long time.

But, in the end, all he got was a cold back and an irresistible final proposal.

The flame of unwillingness burned for a long time, but was eventually extinguished.

……

The clarion call of the times.

Sometimes it's just too hasty.

It was so sudden that many people didn't have time to prepare, and were completely submerged in the trend of the times, and eventually disappeared completely.

……

"An era is over."

11 month 20 day.

Fatty Yuan was looking at the news about Novia.

When the protests against layoffs were finally quelled, many people left reluctantly with a small amount of resettlement money and a Lumia 630 phone as a souvenir...

He couldn't calm down for a long time.

I vaguely remember that in 07, when he saw the Novia mobile phone on the counter, it always gave people a feeling of superiority.

It is a major international brand, a well-deserved giant in the mobile phone field. Every one of the staff members in suits and ties is an international elite.

He had never thought about it, and didn't even have the courage to walk into this company.

but……

No one could have imagined that only six years had passed...

In fact, a year ago...

Fatty Yuan didn't think that this collapse would come so quickly.

"It's normal to be eliminated if you can't keep up with the times. In every era, there will always be some people who rise and some who fall behind..."

Zhang Yang said these words very calmly.

"Can our [Wheat A] survive?" Fatty Yuan nodded, but then, when he thought of [Wheat A], a bitter look appeared on his face.

Their sales have created myths and miracles...

But, in less than half a year...

Unless you search carefully, the news about [Wheat A] in the market has basically disappeared.

Zhang Yang didn't say anything, but looked at Fatty Yuan: "Fatty..."

"Brother Zhang, you said..."

"Let's take a gamble."

"What are you gambling?"

"We bet that among these R&D personnel who left [Novia], there are people we need!"

"Are you going to dig them over here?"

"Yes, we need people now. The whole industry needs people..."

"What should I do?"

"Go light the fire!"

"what?"

..........................................

2013 12 Month 4 Day.

After more than a year of anticipation, the Ministry of Industry and Information Technology finally announced that 4G licenses have been officially issued!
Under the watchful eyes of the public...

The three major telecommunications operators, China Telecom, China Mobile and China Unicom, launched 4G cards and 4G packages as soon as possible.

mid-December.

When almost every telecommunications business office across the country rushed to offer a variety of 4G packages and provide free card replacement and upgrade services.

Everyone realizes that the 4G era has quietly arrived!

As the 4G horn suddenly sounded...

Various 4G terminal mobile phones serving as carriers have almost exploded in the market in a short period of time!

[Samsung official] announced the [Samsung N7100D] 4G mobile phone for the first time, officially open for sale...

Not to be outdone, LG also announced the LG8 Brilliant Purple phone right away...

HTC from Taiwan also joined the battle immediately...

……

Mobile phone brands.

One creative idea after another.

Throughout the month of December, they appeared in major shopping malls and mobile phone hypermarkets across China like mushrooms after a rain.

The most shocking thing is that... in January 2014...

Many Chinese cross-border brands have also announced their own 4G mobile phone concept drawings...

[XunTeng Technology] Ma XunTeng announced his [XunTeng mobile phone] during an interview with a reporter.

Li Hong from Sodu Technology is not to be outdone...

Even the air conditioner brand Grey came to join in the fun after seeing this, saying they were going to invest 20 billion RMB to build their own national brand [Grey Mobile Phone]...

……

The entire market seemed to have gone crazy overnight.

As more and more capital is invested in making mobile phones, attempting to build a complete industrial chain...

Everyone realized one thing.

With the collapse of the Microsoft system represented by Novia...

[Android system] won a great victory in this system war. In just one month, it unknowingly occupied nearly 75% of the new mobile phone market in China!
It has a bit of the dominance that once dominated China and the world with the Novia mobile phone.

Some experts predicted.

By mid-2014, the proportion of Android phones in the market will soar to 80% or even higher.

The [IOS] system will take up the remaining 18% of the market...

As for the remaining 2%...

No one could have imagined that it was the [Wheat System].

The two models, [Wheat 2] and [Wheat 3], have long been submerged in the market and are no longer on sale.

Some users were shocked to find that...

These two phones are no longer on sale.

[Wheat System] is updating stubbornly...

The Android system of [Xiaomi 2] quietly ushered in an update, asking users whether to continue [Android] upgrade or install [Xiaomi 3.0] system before the update...

Continue to use the Android system, then no prompts will be given.

But if you choose the [Wheat 3.0] system, then the [Wheat 2] phone will immediately convert from the [Android system] to the [Wheat 3.0] system.

At the same time, the [Xiaomi 3] mobile phone also upgraded to the [Xiaomi 3.0] system.

This update...

Although the [Wheat 3.0] system is still some distance away from [Android] and [IOS].

However, an unprecedented adaptation was carried out for the [Wheat 2], [Wheat 3], and even [Wheat A] models.

It makes gaming smoother and responsiveer, pushing hardware performance to the limit.

……

Although the [Wheat Series] mobile phones are no longer sold, the after-sales service has continued.

but……

This update only caused some discussion in a small circle and did not generate much heat.

The number of users of [Xiaomi System] also dropped from nearly 3000 million at the beginning to million...

The market share is gradually being eroded by the Android system.

……

........................

2014 2 Month 14 Day.

The fifth day of the first lunar month is the Lantern Festival.

4G has been available in China for more than two months.

As competition in mobile terminals becomes increasingly fierce.

The battle for food delivery apps installed on mobile phones has become increasingly fierce.

Ma Yunqiang announced that he would take over [Ele.com]...

[Soudu] Li Hong announced that he will join [Anyway Door Takeaway]...

Ma Xunteng is far ahead with [Extreme Speed ​​Takeaway] and still maintains its dominant position...

……

The entire market, from online to offline, has gone completely crazy!

【Express Takeaway】occupies an absolute leading position in the takeaway market, occupying office buildings and subway stations in major cities, and the number of users has exceeded 100 million...

On the other hand, Ele.ba Waimai adopted the strategy of "surrounding the cities from the countryside" and made efforts in second- and third-tier cities, spending money and gradually stabilizing the market under the pressure of Speed ​​Waimai, and even surpassed in some areas...

Soudu’s Anydoor Takeaway app was advertised everywhere on TV, the Internet, various games, and pop-up windows of anti-virus software apps, which once made users miserable...

……

With the end of the three giants, they are fighting in the market.

In order to become the next Sodu, Xunteng and Ali Langlang, more and more capital has rushed into the fight and started to get caught up in this brutal battle.

This Internet war, which was mainly based on burning money, was once filled with smoke and the situation was tense...

Even hundreds of billions of RMB were burned away in the blink of an eye!

……

And in this fight.

Everyone realized one thing.

Zhang Yang, the initiator of this takeaway war...

In these few months!
A series of food delivery companies that already had market value were packaged and sold off at their peak, leaving only a few.

A rough estimate...

This time, taking advantage of this takeaway war, Zhang Yang and the people behind him...

Excluding costs, the profit was close to 70 billion RMB!

After leaving the market completely in February...

The one who started the fire, damn Zhang Yang!
It appeared in everyone's sight again.

And this time...

He and the Reapers...

He actually contacted taxi companies and a series of users across China...

Launched a taxi-hailing app called [Didi Taxi]...

After seeing this taxi app...

Countless investors were dumbfounded!

"What? How did you analyze it? You said this is also the trend of the future. Should we follow it?"

"Shit! The takeaway isn't even finished yet, and you're coming again now? I won't follow you anymore..."

"What did you say? They followed?"

"Grass!"

"..."

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(End of this chapter)