Our Rise Era

Chapter 272 A new round of harvest!
The takeaway war began in the fall of 12...

Twenty-six Internet food delivery platforms, led by [Express Takeaway], [Tuantuan Takeaway], [Panda Takeaway], and [Ele.ba Takeaway], seemed to have been born overnight, and instantly began to conquer and fight each other...

In less than a month...

Relying on countless traffic and gimmicks, as well as continuous burning of money, the number of users of several food delivery platforms has skyrocketed, surging several times, occupying cities large and small in China, forming an irresistible new trend.

In this takeaway drama of "killing each other" led by Zhang Yang and his friends...

finally!
Let countless capitals go.

Starting from more than 20 food delivery platforms.

In the end, there were more than fifty companies, and by 2013, there were thousands of them...

Then, throughout 2013, the war became increasingly intense, with investors of all sizes burning money like crazy. The battles for subsidies, advertising, local promotions, and merchant contracts were brutal, and hundreds of billions of financing disappeared.

Countless people have enjoyed subsidies for more than a year, and ordering food at home is much cheaper than eating out...

The high subsidies have made countless ordinary people realize that there is money scattered all over the ground!

There was even a time when delivery riders placed their own orders, completed their own tasks, and ate their own lunch.

All kinds of chaos are emerging one after another.

However, the capitalists who are killing each other no longer care about these things.

The most primitive law of the jungle was played out in the entire market.

You have money!
You keep burning!

If you don’t have money, you’re out!
Any capital with a little bit of strength was basically fighting till it was bleeding all over, and no capital dared to stop and take a breath.

after all……

Everyone knows it!
"Takeout" is the future trend of ordering food on the Internet!

As 4G is getting closer, the "takeout" platform will also move from the Internet to mobile phones. By then, the user base will be absolutely beyond imagination. A market of more than one billion may all rush in at once!

In the future, whoever truly controls the "takeout" platform will control China!
Who will be the next Internet overlord?

..........................................

"Boss Ma, breaking 3 million is a foregone conclusion. By mid-March at the latest, we will have over million users!"

"In the past year, we have invested nearly 2 billion openly and secretly..."

"The small food delivery platforms currently on the market have either been acquired, merged or closed down..."

"Only three families have survivors..."

"Shall we continue fighting?"

Night of April 2th.

Jack Ma had a gloomy face and stared silently at the number of users of "Ele.com Takeaway".

The number of users exceeded 8000 million yesterday, and it is clearly a new force!
In January, the number was only around 1 million...

Ma Yunqiang looked at the "Ele.ba APP" on his phone...

The 4G era is crazier than he imagined, and users are accepting these apps faster than they thought.

The three food delivery platforms, AnyDoor, Speed ​​Takeout and Ele.ba Takeout, represent the three early giants of China's Internet at this moment. The market is currently showing a trend of being divided into three parts.

But it is impossible for the market to accept three food delivery platforms, although small and medium-sized food delivery platforms have almost been cleared out.

But it doesn’t mean they can reap the fruits!

Not only can it not represent it!

In fact, the next battle will be even more fierce than the previous ones, and will cost more money!

Ali Langlang is currently at the most critical stage of listing in the United States...

The industries under its umbrella need more data to fill the gap. There is no doubt that their [Ele.ba Takeaway] is definitely one of the data growth points...

"Now, it's not a question of whether we continue to fight or not. Now, we are forced to engage in battle. Those bastards of Xun Teng are all crazy!" When Chen Qianshu, the person in charge of Ele.me Takeaway, heard the secretary's words, he gritted his teeth and his face was grim.

Then he looked at Lao Ma.

Old Ma remained silent.

This money-burning war on the Internet is simply a bottomless pit.

You must fight!
But the problem is that Ali Langlang is now in a very embarrassing situation, and even caught in a capital vicious circle dominated by the bastard Zhang Yang.

[Xiaomi Mall] Almost every once in a while, they give out red envelopes and start recruiting people to subsidize and send out links...

In 2014, the number of users has exceeded 2 million, and the user activity is also very high, with a daily activity of nearly million. It has become the most crazy follower of Baotao.com in the e-commerce field.

In this crazy, viral red envelope marketing, Baotao.com's first-mover advantage is gradually running out!
Although we have 100 million more users than [Xiaomi Mall] and much more active users.

but……

In order to successfully list [Ali Langlang], create the world's largest IPO, and make more money in the European and American markets...

They were forced to accept the challenge, so in 2013, they also implemented some strategies similar to sending red envelopes, and the money invested in the e-commerce field increased nearly three or four times compared with previous years!
The huge operating costs have undoubtedly gradually put incomparable pressure on Ali Langlang!

And this takeaway food war is burning money!
It is clear……

It’s another big trap set by that son of a bitch Zhang Yang.

"No more fighting, we need peace talks!"

“We can’t fall into the vicious circle of capital led by Zhang Yang anymore!”

"..."

Ma Yunqiang faced everyone, took a deep breath, and after asking everyone to leave, he sat alone in the huge conference room and dialed a number for Souda Technology.

..............................

"Boss Li, let's call a truce!"

"How about we divide the country into three parts?"

"..."

It was late at night. Li Hong from Sodu Technology was in an urgent meeting with his analysis team, discussing the upcoming battle for online ride-hailing services.

After looking at the Didi Dache app, the analysis team discussed it for a long time. In the end, almost everyone felt that Didi Dache was a terrifying market comparable to the food delivery market, or even larger.

And their [Soudu Technology], relying on the advantage of [Soudu Map], will definitely seize the first step...

After listening to it, although Li Hong felt eager to try, he also began to feel an incomparable bitterness.

In the past takeaway war, they all seemed to be treated as blood bags by Zhang Yang...

Oh shit!

It is obvious that they are trying to gain benefits from the battle between capitals!
In one year, he made more than 70 billion RMB by calculating market value and selling stocks...

Although the world is now divided into three parts!
but……

Who would be willing?

The takeaway war of the past is over...

Now, this bastard has started another online car-hailing war. Will you join in or not?

and!
It will be just like the [Takeaway War], where everyone will fall into this capital trap in an instant and Zhang Yang will make billions of profits!

You don't follow!
Fuck!
The entire market has been taken over by others!
There are countless capitals in China that are eager to replace them, and foreign capital is even more crazy, desperate to control the entire market, and they are quite brutal when they come in...

In such a dilemma...

How would you choose?
What an unsolvable conspiracy!
Halfway through the meeting, Li Hong received a call from Ma Yunqiang.

Ma Yunqiang's meaning is very simple...

That's a temporary truce.

Let’s not continue this [takeaway war]…

"Boss Ma, I'd love to divide the world into three parts, but would Brother Ma agree to this?"

Li Hong had a smile on his face, but he realized in his heart that Ma Yunqiang was at his weakest at this moment.

Based on his understanding of Ma Yunqiang!

2014 was the most critical moment for Jack Ma.

His company Ali Langlang wanted to go public in the United States, but in 2013, Jack Ma was fighting on two fronts.

[Baotao.com] faces the subsidy attack from [Xiaomi Mall].

【Ele.me Takeaway】 faced numerous attacks and 2 billion RMB was burned out in a blink of an eye.

Although Ma Yunqiang can still fight again and still get money from various big capitals, Li Hong will not wait until the moment when Ma Yunqiang asks for money before fighting again...

And, most importantly...

What’s coming next is not only a [takeout war], but also a [online car-hailing war]!
Oh shit!

Every battle is a money-burning affair, who knows?
"Mr. Li, you should know that this is Zhang Yang's game to reap capital... In a sense, we should unite and maintain this market. Don't bleed again! Otherwise, both sides will suffer... It will be meaningless for everyone."

On the phone, Ma Yun suppressed his emotions, but his voice was still cold.

“Mr. Ma, do you think this is realistic? After the avalanche, you can’t just stop it if you want to… We all know that the underlying logic of the Internet is to burn money. Whoever can burn the most money will be the winner…”

This principle.

Everyone understands.

But for these capitals...

What they are eyeing is the entire Chinese market. The profits returned from this market are simply astonishingly huge.

Even if they know it is a trap, they will still rush towards it.

"Boss Li, no room for negotiation?"

"What do you think?"

"it is good!"

In Li Hong's calm expression.

He heard the other party hang up the phone.

Li Hong took a deep breath, walked into the conference room, and looked at everyone in the conference room: "The voting results are out, right?"

"..."

“How many people agree to continue the fight against online ride-hailing services?”

"..."

When Li Hong saw that almost everyone raised their hands, he finally nodded, with a hint of ruthlessness flashing in his eyes.

"Okay! We were a step late in the [Takeaway War], and now we have to enter the online car-hailing war early! Go and find out how many online car-hailing companies there are in the market, and how many users they have now..."

After leaving this sentence, he returned to the office.

After a while, the secretary came in.

"【Speedy Takeaway】 has invested another 5 million in the market! Should we..." The secretary's face was solemn, and at this moment he was a little frightened by the madness of the market.

Three food delivery apps!

In order to compete for offline users.

Going crazy!

On average, each company spends more than 5000 million RMB every day!

It's simply money!

"Follow, keep following!" Li Hong took a deep breath!

"it is good!"

(End of this chapter)