Our Rise Era

Chapter 295 Rise Day!
2014 11 Month 12 Day.

The final data of the Double 11 e-commerce war has been released.

[Ali Langlang] Total sales exceeded 510 billion, with nearly 2.7 merchants and 4.2 brands participating. After Double 11, the total number of merchants soared from 20 to 24, and the activity exceeded 3.2 million!
[Ali Langlang Group] has invested more than 11000 employees, and merchants have invested nearly one million in customer service
【Xiaomi Mall】Total sales exceeded 450 billion. At first, there were nearly 1.9 and 2.5 brands joining. After 12 noon, the number of new franchisees soared to 3.5, including 4.5 domestic brands. The total number of merchants soared from 10 to 15, and the activity level was close to 2.8 million...

The number of employees invested in [Xiaomi Mall] is even greater than that of [Ali Langlang], exceeding 15000 employees, and the customer power invested by merchants has exceeded one million...

Everyone at this moment...

Only then did I finally realize why Zhang Yang had been poaching people everywhere since the beginning of 2014!

At first, they thought it was for [Wheat A2], but now they know that this time they poached people for more than just mobile phones...

……

One shocking statistic after another!
A shopping spree...

It is shocking for Internet practitioners!

Countless people could never have dreamed that in 2014, the daily market size of China's entire e-commerce industry would be close to billion!

Some people even realized something with a trembling voice!

That is, a brand new era of e-commerce has begun!

……

but……

The e-commerce war on Double 11!
It’s just the beginning!
A new round of competition has begun!
..............................

[Shunli Express]: During the Double 11 period, delivery within Yanjing and express delivery in and out of BJ will face pressure. They will invest more delivery vehicles and personnel, and increase the speed of sorting and delivery at night...

[Yuanda Express]: To ensure smooth transfer and delivery of express mail, they have reserved 2 transport vehicles through various channels and social resources on the basis of the original 1000 transport vehicles in the entire network. On the basis of the original 8 delivery personnel in the entire network, they have added more than 1 reserve personnel and rented a temporary site of 5 square meters to meet the transfer and delivery of express mail...

[Baotong]: We have added direct vehicles from Jiangsu, Zhejiang, Shanghai and other regions with large shipment volumes to Yanjing. In addition, we have made certain adjustments to the transshipment center based on the shipment volume during Double Eleven to ensure that goods from regions with high shipment volumes can be diverted to surrounding transshipment centers in a timely manner...

……

September 11th, 12 a.m.

[Zhengyang Express] The lights are on in the office.

Zheng Guodong silently watched the latest news released on the official websites of almost all 11 express delivery companies across the country after Double 14.

He came to the window.

Open windows and doors.

Not far away, the instant noodle factory is still working.

below...

[Zhengyang Express] Groups of people are guarding below the company's gate, and vehicles are parked in long queues not far away.

He recalled the past scenes in his mind...

That year, I met Zhang Yang, who proposed the idea of ​​express delivery.

That year, he was dragged into the express delivery pit by Zhang Yang. He and Zhang Yang began to continuously invest money in this express delivery pit...

That year, starting with the home appliances going to the countryside, they finally saw a glimmer of hope after receiving so much subsidies. But even after receiving the government subsidies, they still had to pay out of pocket...

……

Seven years passed in the blink of an eye.

They paid for five years...

Many times, Zheng Guodong was terrified when he looked at the expenditures, machines and conveyor belts, and even had nightmares...

Seven years...

He seemed to have aged a lot in an instant.

However, at this moment, Zheng Guodong realized that their express delivery had already become a part of Zhang Yang's cooperation system.

Also realize that...

Their time has finally come!

"Everyone, start now!"

"We must deliver it on time and ensure quality and quantity!"

"We have only one purpose!"

"That is……"

“Let all customers see our best service!”

"We want to ensure that 96% of the orders are delivered without any failure or missed orders!"

"I know it's been hard for everyone during this period, but please believe that we can do it!"

"..."

From below, there were waves of excited shouts.

Above...

Zheng Guodong closed his eyes.

Just at this time……

His cell phone rang.

The call was from Zhang Yang...

....................................

“Delivered just in time!”

“It must be delivered in time!”

"do you know!"

"..."

11 month 12 day.

After sleeping for a while, Ma Yunqiang was awakened by a nightmare.

Immediately afterwards...

I was obviously very tired, but I wanted to go back to sleep, but I couldn't fall asleep.

Finally, he got up from the bed and walked into the door of Alilanglang with worry.

When he walked into the door, he saw Vice President Chen Yong.

At this moment, Chen Yong's eyes were filled with anxiety as he kept instructing the courier he was cooperating with.

The courier nodded.

But his eyes were solemn.

Everyone knows that this Double 11, the volume of express delivery orders will reach a crazy level!
and so!
In order to prepare for Double Eleven, many express delivery companies such as Shunli Express, Yuanda Express and Baotong have already started to reserve vehicles, personnel, venues and formulate plans a month in advance...

All analysis teams believe that the number of express delivery orders on Double 11 this time will exceed 4 million!

but……

But, they never dreamed of it!

The sudden joining of [Xiaomi Mall] made the whole situation uncontrollable!
During the 2014 Double Eleven shopping festival, the total volume of express delivery business exceeded 7 million pieces...

It completely exceeded everyone's imagination!
From cheap jewelry to large appliances such as televisions, refrigerators, washing machines, etc.

The express deliveries are driving me crazy!
"Mr. Ma."

"Mr. Chen, go back to the office and tell me..."

"it is good."

When Chen Yong saw Ma Yunqiang coming over, his expression froze slightly, and after a moment, his eyes were filled with worry.

Seeing that Chen Yong had something to say, Ma Yunqiang nodded calmly and took Chen Yong to the office.

When entering the office, Chen Yong took a deep breath, his face full of worry.

"Boss Ma... After [Zhengyang Express] stops cooperating with us, our express delivery pressure is very high... It will be easy for [Xiaomi Mall] to form a brand service advantage. This advantage may be good in the short term, but in the long run, in this e-commerce competition, we will form brand disadvantages and shortcomings!"

"..."

When Ma Yunqiang heard this, his heart was heavy. He looked out the window and said faintly, "It's too late now!"

"Yes, it's too late, but we need to build our own logistics system like [Wheat Mall]..."

“Do you know how much investment is needed to do logistics now?” Ma Yunqiang had a complicated expression after hearing this.

Since 2007!
【Zhengyang Express】 was established.

However, Zhengyang Express had been losing money all the time, and it was not until 2013 that it barely made a profit.

It's just profit!

A set of data shows that Zhengyang Express, a heavy asset, has earned more than 30 billion since its establishment. It will take at least another three years to make up for the investment and subsequent expansion and make a profit...

07 and 2014!
7 years!
[Ali Langlang] It is obviously too late to invest in such heavy assets again, and even if it can be done, the cost will be high.

It can easily bring down the entire industry!
As an Internet company with light assets, it is impossible for Jack Ma to do such thankless tasks.

"I know, but..."

"let me think again!"

Ma Yunqiang did not refuse, but fell into deep thought.

However, if we don’t do these, then in the future, [Xiaomi Mall] will have an increasingly obvious advantage in the next competitive field!

By then, it is very likely that this kind of service and ecological chain will swallow up the market share of Baotao.com!

Plus, Zhang Yang and Ma Xunteng were both wearing the same pair of pants...

From the Internet to the physical world, and from logistics to the ecological chain...

……

this moment!
He felt like he was standing at the most important crossroads in his life!

However, it is obvious that reality cannot give Jack Ma much more time!
The decision on this side has not yet been considered...

the other side……

The secretary came in hurriedly.

"Mr. Ma!"

"A new round of [takeout war] and [taxi war] has begun!"

"【XunTeng Technology】is giving out subsidies again!"

"..."

Ma Yunqiang watched as his secretary came in and handed him a sheet of data on takeout and taxi services.

After seeing that Xunteng Technology has invested nearly 500 million RMB in the market...

It was at this moment that Ma Yunqiang realized that he had fallen into a big pit...

Take it!

Consuming financial, material, human and energy resources!

If you don't accept the challenge, you will face slow death!
How would you choose?
Just when Ma Yunqiang was silent...

The phone rang again.

"Zhang Yang's [Zheng Yang Express] has been deployed across the board!"

"The first batch of express deliveries has successfully arrived at the user's home!"

"Besides..."

"I heard a piece of news!"

"It seems that Zhang Yang's [Extreme Takeaway] held a meeting. At the meeting, [Extreme Takeaway] headed by Ding Rong and Zheng Guodong of [Zhengyang Express] reached a strategic team!"

"【Extreme Express】has temporarily formed a courier team and also acted as a part of the courier service collaborator!"

"..."

...............................

The Double 11 e-commerce war is over.

But a new round of war...

But a blazing flame was ignited!

……

July 2014.

Countless people suddenly realized one thing!

That is……

With such an astonishing volume of express delivery on Double 11 and busy transportation across the country.

[Xiaomi Mall] Express delivery and takeaway of products purchased...

It is always faster than the products of [BaoTao.com]!

……

Even the most exaggerated one is...

When the express delivery from [BaoTao.com] was late for several days and didn't arrive...

Some of the express deliveries from [Xiaomi Mall] are even delivered on the same day...

Many deliverymen from [Extreme Takeaway]...

It seemed as if they had prepared for this battle early in the morning!
In the entire network, the role played is extremely active!
They even deliver some large items to your door!

……

But [BaoTao.com] is very embarrassing...

Because the quantity is large...

All kinds of data are prone to errors!
There were some cases of wrong delivery and missed delivery...

Merchants and users are extremely annoyed, but there is nothing they can do.

Many businesses have expressed their desire to use [Zhengyang Express]...

But because during the Double 11 period, the two shopping malls had already been at loggerheads...

There is no longer any private cooperation.

……

........................

Internet era.

A business rises quickly.

The collapse of a business.

Very fast too!
Although [Baotao.com] is still the leader in the e-commerce field!

Just a little wind and frost cannot shake its position!

but……

Whether it is Jack Ma or the investors behind him, they all know it very well!
[Baotao.com] has been pushed to the edge of the cliff by [Xiaomi Mall] and [Xunteng Technology].

“Throw money at the takeaway!”

“Didi is throwing money at them!”

"Hold on!"

"Hold on, f**k me!"

"..."

"Tell me, what is Zhang Yang doing now!"

"Zhang Yang is going public!"

"Besides preparing for the IPO, what else is Zhang Yang doing?"

"Zhang Yang didn't do anything, but Zhang Yang's subordinate Ding Rong, under Zhang Yang's instruction, bought a large number of bicycles and established a company called [Extreme Speed ​​Shared Bicycles]! Chen Tiangui, who made a fortune in the [takeout] field, also seems to have joined some shared bicycle company..."

"..."

12 month 1 day.

Ma Yunqiang is staring at the latest news from Zhang Yang's gang of bastard collaborators...

When I saw what these guys were doing again...

At this moment, he suddenly stood up from his chair.

From takeaway to taxi...

Now, what about shared bikes?

His eyes are red!

Blood pressure rises sharply!

damn it!
This group of people!
Digging a hole again and waiting for people to jump in!

(End of this chapter)