Our Rise Era

Chapter 296 Investors who have fallen into the trap!

“The sharing economy refers to the situation where institutions or individuals with idle resources transfer the right to use the resources to others for a fee. The transferors receive rewards, and the sharers create value by sharing the idle resources of others…”

"In the traditional sense..."

"The Didi Taxi service, which is now in full swing, is a type of business in the sharing economy and a way of monetization..."

"According to the latest data and the amount of information that Zhang Yang's Ding Rong and Chen Tiangui have invested in the [bike-sharing] sector, we have reason to believe that this is another new round of capital competition..."

"..."

A night in Hangzhou in December.

A little chilly.

The wind blew in from the window, making Lao Ma's scalp feel slightly cold.

But Lao Ma did not close the window. Instead, he sat by the window and stared closely at the analysis team in front of him.

At this moment, he was already very tired.

The battle between [Baotao.com] and [Xiaomi Mall] consumed too much of their capital and energy!

Now, the [takeout war] is still burning money like crazy in the market. Occasionally, new takeout brands emerge, but they also collapse in an instant.

Although the [Takeaway Wars] has reached the brink of being cleared out, there are only three companies that can really fight: [Anydoor], [Speed ​​Takeaway], and [Ele.me Takeaway].

They represent [Soudu], [Xiaomai], [Xunteng Technology], and [Ali Langlang] respectively...

However, everyone knows that the upcoming takeaway war will only be more brutal!
……

[Taxi War] is still in full swing...

There are endless new brands emerging, but if you look beyond the fog and see the essence, you can still see these three companies...

A new round of subsidy war is already on the table, and the intensity of the fight has reached the stage of clearing the field...

……

Such conquests made Ma Yunqiang very tired.

At this moment, he longed to lie on the bed and have a good sleep.

But they were forced to sit in the conference room and listen attentively to the analysis team behind the scenes as they analyzed a new capital form called "sharing economy."

“You mean, we still have to get rid of [bike-sharing]?”

From [mall] to [takeout] to [taxi-hailing], the three-line battle has plunged the entire [Ali Langlang] group into a quagmire.

The market seems to be a bottomless pit that burns money. How much money you put in will be swallowed up by you. Almost everyone is competing with each other in internal strength. If you can't hold on, you have to leave immediately...

and!

After several attacks, Ali Langlang no longer had any advantage.

When the analyst saw Ma Yunqiang frown and ask this question, he fell silent for a moment, but finally nodded.

"Mr. Ma, I have always emphasized that the Internet has a first-mover advantage. In the current fierce food delivery war in the market, [Extreme Food Delivery] ranks first in market share and market value, but it has spent less capital than us. The most intuitive reason is because of its [first-mover advantage]. Under the same scale, [first-mover advantage] is absolutely fatal. As a pursuer, we have to pay double the price..."

"The reason why Sodu's Anywhere Door takeaway is at the bottom is because they entered the market too late and no longer see hope... We heard that Li Hong is now reducing his holdings in Anywhere Door takeaway..."

"The same goes for the taxi system..."

"The reason why Didi Taxi was able to sweep the entire market and gain an advantage this time is also due to its first-mover advantage..."

"..."

Ma Yunqiang was silent after listening to this: "What will happen if we wait and see what happens?"

"Boss Ma, if this is a war between small capitals, we will end up reaping the benefits. However, after Xunteng Technology goes under, we will only end up losing market share..."

"..."

"[Shared bikes] can be seen as a gimmick, which can be operated through leasing and deposits... Our initial investment is only the money for [shared bikes]. In the later stage, we can directly rely on the influence of [Ali Langlang] to absorb a large amount of deposits from users and use them as collateral... What's more, Mr. Ma, in fact, whether it is [takeout] or [taxi], there is only one core concept. In the 4G era, what we and [Xun Teng Technology] have to compete for is the ecological payment system... In a sense, our [Zhi Yu Bao] and Ma Xun Teng's [WeChat] are already in a situation of life and death!"

"..."

When Ma Yunqiang heard this, he felt his heart tremble slightly.

A pressure surged into his heart, making it hard for him to breathe.

He waved his hand, signaling the analysis team to leave first, and he would be quiet.

When the conference room was empty, Ma Yunqiang suddenly felt an indescribable bitterness.

……

“Only when the ecological system is truly established can we truly transcend…”

"capital!"

“Real capital…”

“The core is to attract capital!”

"..."

The capital market is a melting pot.

Once you step into this furnace, unless you give up halfway and take it easy, otherwise...

He has no choice!
Just then, the door opened.

Several overseas capital partners walked in quietly.

"Mr. Ma, I've heard about [bike sharing]."

"What do you suggest?"

"We have to fight! The maturity of the payment system is just a prelude to our future [Zhi Yu Bao] plan... Mr. Ma, the market is over one billion. If everyone can deposit 100 yuan into our [Zhi Yu Bao], that would be billion in capital! If it's , that would be trillion in capital!"

"..."

When Ma Yunqiang heard this, he closed his eyes.

After a long time, his eyes became somewhat ruthless!

"beat!"

....................................

Someone once said... just stand in the wind.

Pigs can fly.

This sentence……

This has led countless entrepreneurs to flock to the capital market without any foundation.

Just like the crazy stocks...

Flock in and fight in a market filled with excitement and heartbeat!

……

2014 October.

For the entire Chinese market capital, it is another exceptionally turbulent month!

Several people in Zhang Yang's team seemed to be completely targeted by the capital...

Their every word and action, even every time they go out, is exposed to the public...

Pairs of red eyes, like bloodthirsty beasts...

A hole has been completely torn in this capital market!
……

Following the [Takeaway Wars] and the [Taxi Wars], a startup trend called [Bike Sharing] suddenly swept the entire Internet circle.

This is a new thing!

However, the speed of development is much faster and more crazy than the previous "takeout war" and "taxi war".

On December 12, Jack Ma of Alibaba Group announced that they would spend tens of billions of yuan to set up a shared bicycle rental station in Hangzhou, Shanghai, Sichuan, Chongqing, Shenzhen and other places.

The next day...

The OFT shared bike brand, with Ali Langlang as its core, has gradually begun to be deployed in various public places in Hangzhou. Countless staff members wearing OFT work clothes have appeared in countless streets, intersections, and streets in university towns, gradually putting OFT brand shared bikes on the road...

It only costs 1 yuan to use it once. Students only need to pay a deposit of 100 yuan in Zhiyubao to rent a bicycle, and the first use is free...

……

On December 12, Xunteng Technology and Ding Rong of Jisu Waimai also announced that they would form WeChat Bike with Pengcheng as the core, with the same model as Ali Langlang. In addition, WeChat updated the WeChat 4 system, which will carry the drop-down mini-programs to make bike rental more convenient...

On December 12, Sodu also announced its entry into the market...

The next day, advertisements for a taxi-hailing app called [FFG] were suddenly posted on major buses, and it was the first to offer a deposit of 100 yuan for a whole month’s discount!
……

By mid-December...

Overnight, nearly 30 different brands of shared bicycles appeared in the Chinese market...

A variety of deposit discounts...

It's really dazzling!
……

This world is very impetuous.

[Shared bicycles] are just a new thing.

but……

But after countless people rushed in, they were quickly ripened in an impatient environment...

Countless people didn’t even understand what shared bikes really were, let alone how much economic value shared bikes could generate, and they just rushed in!
It's like a bubble...

It expanded rapidly in a short period of time, rising like crazy...

Watching the bubble expand, more and more people are getting crazier...

……

And in this fight.

Compared to the era of [takeout] and [taxi], it is a step behind...

【Ali Langlang】 was the first to come out!
Relying on the influence of [BaoTao.com] and the rapid expansion of [Zhiyubao], it has attracted nearly hundreds of thousands of users in just half a month...

In a short period of time, it attracted tens of millions of deposits!

On the other hand, [Xiaomai Mall] and [Xun Teng Technology], which have been leading the money-burning wars in the system time and time again, seem to have only occupied a short-term gimmick in this war...

Behind……

Suddenly, it was submerged in countless rising brands...

By January 2015, I don’t know if it was because the investment in shared bikes was low, or for some other reason…

It was pushed into a corner by countless brands that flocked in.

..............................

October 2015, 1!
Ma Yunqiang silently looked at the market share of [WeChat Bike], which was only 12%, and seemed to have no intention of expanding. He was just defending...

What he felt was not excitement, but a little uneasiness.

I don't know where this feeling of uneasiness comes from...

But I always feel that this so-called "shared bicycles" seems to be a bait.

This bait seems to be a cover-up for something else by these gang members.

……

but……

Ma Yunqiang's analysis team and others have not discovered any new moves by Zhang Yang and his gang.

It seems eerily quiet...

They didn't notice...

Zhang Yang, who had disappeared for a long time, was in a corner where no one noticed.

Walked into the domestic electric vehicle factory in a low-key manner.

(End of this chapter)