Our Rise Era

Chapter 297 Silent Killing!

The Double 11 battle between [Xiaomi Mall] and [Baotao.com]...

For domestic electric vehicles...

It's a crazy day!
this day!
This Double 11.

Domestic electric vehicles, led by the Baige Electric Vehicle, have sold an astonishing 5 units...

It is also the first time in the history of electric vehicles that domestic electric vehicles have surpassed Japanese electric vehicle brands and rushed to the top of the sales list!
However, there was no cheering or applause. Everyone's eyes were fixed on the glory of [Wheat Mall]. However, few people knew...

Behind this glory is the nearly loss-making support of the domestic electric vehicle industry, led by Baige Electric Vehicle.

This Double 11...

It seems to be the rise of domestic electric vehicles.

However, most of the turnover for 2014 was lost.

Even with the subsidy from [Xiaomi Mall], it is still in a state of losing money.

profit?

In fact, electric cars are profitable!

Not as high as imagined.

When the amazing promotion tide fades away...

As Japanese electric vehicles once again surge in the market and reap huge profits, what will be the future path for domestic electric vehicles?

……

Early 2014.

There are a total of 450 manufacturers in China's electric vehicle industry. The strength of each manufacturer varies, and the quality on the market is also uneven. Electric vehicles often catch fire while charging.

In mid-2014, domestic electric vehicles experienced a major reshuffle. After a wave of electric vehicle craze, many companies faced operational difficulties or even went bankrupt...

The market structure is becoming clearer and clearer.

The total sales volume of electric bicycles nationwide is 1800 million...

The sales of the top five companies accounted for nearly 66.7% of the industry's total sales, among which the three electric vehicles of Japanese companies [Alma], [Sakura] and [Suzuki] achieved sales of approximately 1100 million.

Of the remaining 700 million, in 2014, domestic electric vehicles emerged in the "takeout war" and "e-commerce war" stalls, and achieved a total sales volume of about 600 million...

but……

Domestic profits are shockingly low. For some electric cars, the manufacturer only makes about 100 yuan after leaving the factory...

....................................

"[Alma], [Sakura], [Suzuki], the average factory profit is 500 to 800 yuan per unit..."

"Our highest factory profit is 200 yuan per unit..."

"..."

night.

Deep.

The lights in the [Bai Ge electric car] are bright.

Li Ying silently looked at the sales data of [Bai Ge Electric Vehicle].

In 2014, they sold 360 million units, and their market share is gradually soaring.

But when I calculated the profits at the end of the year, even without counting the money I lost during the [e-commerce war], the profits were still meager.

After this [e-commerce war], Li Ying saw that Japanese electric car companies, led by [Alma], began to launch new products, priced at around 3000 yuan, with astonishing profits...

October!

The sales of the three major electric vehicles, [Alma], [Sakura] and [Suzuki], are very good.

In just half a month, sales had reached millions.

Not talking about profits, just talking about sales...

2015...

It is estimated that this will be another year that these three electric vehicles will dominate China.

in the office.

Li Ying looked at the data, feeling both happy and emotional.

The joy is that the data every year are on the rise. It has become the largest electric vehicle brand in China after the Japanese brands.

It is regrettable that even though they have achieved this, the dominance of the three major electric vehicle brands, Alma, Sakura and Suzuki, in the Chinese market is still despairing.

"We have to raise the price!" Vice President Pei Zhen looked at Li Ying and suddenly said, "We actually have a large market share and a good brand effect. We can't just keep making cheap electric vehicles. Otherwise... our subsequent research and development funds for batteries will be very tight..."

"..."

After that, he handed over another data: "The facts prove that, relying on low prices, we can only surpass the three major brands [Alma], [Sakura], and [Suzuki] in the short term, but after the gimmick of the price, for example, after this e-commerce war, we still don’t have much competitive advantage…"

"..."

“Takeout is a hot topic, but just being a hot topic is not enough…”

"..."

"I know." Li Ying nodded after listening.

But his eyes were fixed on the data below and he fell into silence.

The electric vehicle market in 2015 is undergoing a more and more intense reshuffle!
Mid-January only...

She heard that several domestic electric vehicle companies could not withstand the pressure and were filing for bankruptcy.

And their [White Pigeon] Ministry of Commerce is also in contact with these factories, trying to swallow up their production capacity...

However, the pressure from overseas markets is increasing!

Almost all electric cars are adding batteries like crazy, starting to accelerate and increase their range...

Battery vehicles are getting bigger and bigger. Four, five, and six batteries are already a trend. Even the food delivery industry is crazy about batteries...

……

Nine o'clock in the evening.

Just when Li Ying was about to hold a meeting with other domestic battery vehicles...

The two electric vehicle brands, [Blue Horse] and [Little Bird], came to visit us.

The one who came with them...

And Zhang Yang.

When I heard the news...

Li Ying was shocked!
He quickly packed up his things and walked out the door to greet them.

When I just walked to the door...

Then I saw Zhang Yang’s figure.

"boss Zhang!"

"Mr. Li..."

When he saw Zhang Yang, Li Ying was so nervous that he stuttered: "Boss Zhang, why are you here in person? Just say the word and I'll come to find you. Please come in, please come in..." Zhang Yang smiled gently after seeing Li Ying's expression: "It's just a simple meeting... Some time ago, [Xiaomi Mall] was greatly helped by all of you..."

"Mr. Zhang, this time, is there any project or..." After seeing Zhang Yang's expression, Li Ying's mind worked quickly.

After welcoming Zhang Yang and the others to the conference room...

Li Ying asked this question excitedly.

“How much capacity do we have at the moment?”

"what?"

“How many electric cars can be produced in the short term? Can production capacity be further expanded?”

When Zhang Yang sat down, the first question he asked was the one that had just stunned Li Ying.

"Mr. Zhang, do you want to expand production capacity?"

"Yes!"

"How big do you want it to be?"

"In the short term, the bigger the better, and you can stock up. The more you stock up, the better. You don't have to worry about not being able to sell it!"

"???"

....................................

"What is Zhang Yang doing..."

"No sound, I don't know what he is doing..."

"No other actions?"

"No, the listing of [Dou Ni Video] was handed over to Sun Hongsheng..."

"..."

January 2015 was a very good month for Ma Yunqiang...'

This is the weirdest month.

This month, the [bike-sharing] sector seems to be going particularly well...

This month...

Capital has rushed into the field of shared bicycles, and the competition seems to be fierce.

However, although the shared bicycles invested by the two brands [Xuntong Technology] and [Jisu Waimai] are fighting in the market, they do not have the crazy fighting power of [Waiimai] and [Didi Taxi]. Instead, they have a feeling of passive defense, barely maintaining their size!

However, their [OFT] shared bikes were quite successful, even too successful, and in just one month they captured nearly 60% of the market, far ahead of the competition!

This sense of success made Ma Yunqiang feel increasingly uneasy.

It also made him feel more and more uneasy.

Almost every day...

He was paying attention to the movements of Zhang Yang and his gang.

During this period……

The news they got was that Chen Tiangui happily bought luxury cars and villas...

I also heard a piece of news from overseas...

The news is not from the Internet, but from the photovoltaic new energy field...

The European and American investigation into China has been thoroughly confirmed, and the photovoltaic companies headed by Zhang Yang seem to be looking for another way...

others……

In addition to Zhang Yang appearing in his own cooperative brand companies one after another, from clothing and apparel to home appliances, to the photovoltaic industry and [Didi Taxi] and other cooperative enterprises...

It seems that except that it appears a little more frequently this time, there is no news!
……

This feeling of silence made Ma Yunqiang very uneasy.

Apart from Zhang Yang occasionally walking into Xunteng Technology and chatting with Ma Xunteng about something, there was no other movement...

even……

In the market of [takeout] and [Didi]…

The money invested by XunTeng Technology and Zhang Yang gradually decreased, and it seemed that they suddenly switched from offense to defense, just like Bike Sharing.

……

"Boss Ma... I think you've had some stress reactions to Zhang Yang. It's impossible for Zhang Yang to foresee every step and suppress us..."

"..."

"We have captured about 60% of the [shared bike] market. We have the final say in the entire market. What are you worried about?"

"..."

The assistant's comforting voice rang in Ma Yunqiang's ears.

Ma Yunqiang nodded. Although he agreed with his assistant, he still felt a sense of uneasiness lingering around him...

I always feel like I'm in a corner that I can't see.

A pair of hands were waiting for him.

……

February is quickly approaching.

As the New Year atmosphere becomes more and more intense.

Ma Yunqiang's expression became more and more frowning.

……

【WeChat】 suddenly updated its 5.0 system at this time. WeChat payment is the most important new feature. WeChat is no longer just a social tool. By binding a bank card, users can use WeChat payment to shop, buy tickets, recharge phone bills, repay loans with one click, etc. 【Extreme Food Delivery】 and 【Didi Taxi】 are the most important mini-programs among the functions...

Ma Yunqiang realized that WeChat was beginning to run out of steam in the payment field at this moment.

……

He subsequently followed the payment system of Zhiyubao and focused on the OFT Bike system as the main channel for attracting payments.

However, Ma Yunqiang overlooked the fact that the WeChat updated system had a new function called “grab red envelopes”.

........................

2015, New Year’s Eve, February 2th.

When Jack Ma was making New Year's plans in his office...

Suddenly heard a piece of news!
Immediately afterwards...

He hurriedly turned on the computer.

then……

I see!
"Shake it" and "Grab the red envelope"...

this moment……